My Buy Essay

Archive for August, 2007

You’ve heard about the Adsense craze and decided that you are going to get your share of Adsense cash cow. You’ve either built a website or purchased one, and now you’re ready to rock! You submit it to every search engine and directory that you can think of, dreaming of thousands of surfers coming in from every engine on the planet. All begging to click your Adsense links and make you rich.

Then you sit back and wait. And wait. And wait some more. Checking your stats daily hoping to see the rush of traffic pouring in. But for some reason it just doesn’t come.

The days of the above business plan working are long over. It might have worked in 1996, but in 2006 you’re going to have to do a lot more to promote your new website. There are still free traffic sources out there, but they want something in return to link to your new site. Content.

This is where article marketing comes in. The concept is simple. You write an article that’s relevant to your sites topic, inserting a link or two within the article or the articles footer, linking back to your website. Then you submit it to article directories. They in turn publish your article, giving you a RELEVANT link back to your site and possibly sending you some of their traffic.

Many of the article directories out there have a lot of good traffic to share. They also can really help your Google Page Rank when it comes time for Google to rank your site. Google wants to see INBOUND links to your site from other sites with similar content. So the links these article directories can give you are crucial to the weight of your website in the long run.

But the article directories are just the first stop for your article. Almost all of the article directories encourage other webmasters to republish your content on their own sites with similar topics. So one article can really turn into literally thousands of inbound links over the months ahead. This snowball effect is exactly what we are looking for with each article we write.

Article marketing is only as powerful as your commitment to it though. To really build your site’s traffic and page rank you are going to need thousands, if not ten’s of thousands of inbound links. One or two articles is not going to do this for you. It’s going to take a daily time commitment on your part. As the owner of two different article directories ( .articles.pn and .articlescience.com/ ) , I can tell you that there are many article marketers out there submitting as many as ten articles a day in an effort to promote their websites. They obviously see the value of article marketing and they don’t intend to do the job halfway.

“But Chuck! I can’t write an article!” I hear this all the time from my customers. Frankly, it’s an easy copout. What you’re really saying to me is that you don’t WANT to write articles. You don’t have to be an ex journalism major to write a short article to promote your website. Heck, you don’t even need to be a high school graduate. All you need to do is to be able to read and write. If you can’t read and write then you probably don’t need to be the owner of a website.

It’s very simple. Sit down and write about the topic of your website. Hopefully when you built or purchased your website you picked a topic that you’re at least interested in. It doesn’t have to be a topic that you’re familiar with, just something that interests you. If you’re website’s topic is something you know nothing about, do some research! Write an article sharing what you learned with other readers. You can start as simply as “I didn’t know this, and you may not either….”

If you’re suffering from severe writer’s block, try using a tape recorder. Dictate things you would like to say about your site or your site’s topic and then transcribe what you recorded later. You can take the recording and edit it in writing and come up with a good article.

The bottom line is this. If you want to promote your new website without spending thousands of dollars, you must integrate article writing into your promotion plan. Without it, your road to success is going to be a lot more bumpy.

Till next time,

Chuck Crawford

.affiliatewebdesign.com

I have often been asked this question by adsense publishers : Why is it some internet marketers can make $1000+ from one website …even a one-page website…while may others can only earn peanuts from their websites? After all, they are all participating in the same adsense publishing program!

I used to ask this same question too, as I was researching into the profitable models to earn adsense income, and wanted to get to the bottom of this matter.

In my research, I found two startling discoveries:

1. Those earning more than 4 figures were either running sites based on autogenerated sites with a concept of “build, build and build”, or a pure content site infused with unique articles, or a mini site of one-page based on an article that can be reprint rights article or a private label right article emphasising on a high pay keyword.

2. From the above 3 adsense models, the majority of those claiming to earn in excess of $500 per website per month belonged to the one-page mini web site category.

In other words, the majority of those claiming to earn in excess of $500 per month per website from adsense were running just a simple one-page website!

Now, what was the secret of their amazing earning capacity for a one-page website, as compared to a web site of pure content with hundreds of pages that have been indexed by the major search engines? What factor allows the one-page website to earn in excess of $500 per month in adsense income?

While there were many factors that can lead to this nature of success of the one-page mini site, I discovered that there was one COMMON FACTOR that stood out.

All the owners of the one-page mini sites claim to run PPC (pay per click ) campaigns to drive traffic to their one-page mini sites at low cost and to earn the difference between their cost of the PPC campaign and the adsense income derived from clicks from the traffic.

In other words, they arbitrage between an adwords campaign and an adsense campaign, making the difference in between.

Here is how it works in simple terms:

They create a one-page website using a reprint right article that they can get from an article depository eg. ezinearticles.com, goarticles.com or they write their own unique article based on a keyword or they use a private label right article.

They find a host of related keywords at low bids and run an adwords campaign on those keywords and get traffic to go to their one page website. If the PPC traffic were to click on a high paying advertisement on their one-page website, they will be able to secure a profit which is the difference between the cost of the adword campaign and the payout from the adsense click over a period of time.

By leveraging on this difference, it was possible for them to drop any campaign that was clearly losing money for them, keeping those that break-even and letting those that turn out to be big winners to continue their run.

It was the big winners that ran up massive profits for them and increase their adsense income manifold.

So if you are an adsense publisher, you may wish to explore this adsense-adwords arbitrage technique to turbo boost your adsense income.

One word of advice though – research your technique well and know that PPC campaigns can chalk up pretty fast in terms of cost and if the campaign is not working for you, drop it fast. Get familar with the techniques of arbitraging and seek out knowledge and skills before you start your campaign. Then you will find good success!

Nowadays, many people save money to quit their day jobs in hopes of achieving their own customized version of the American Dream by starting what is commonly known as an e-commerce business or a “dot com” venture. They then proceed to spend the savings of their labor on great looking, functional and hopefully practical websites. However, a large percentage of such venturesome warriors that take the initiative to quit a steady job and embark on the bumpy road of e-”self employment” do not end up reaping the fruits of their courage.

The initial phases of website development both financially and emotionally drain the average venturous individual to a point that at the end of the process they are impatiently waiting for miraculous profit to be pouring their way. In reality, this seldom happens since there are thousands of such individuals both from the past and the present on the very same path striving to prosper. In order for a website to be profitable, it would have to contend in the race for traffic against hundreds of thousands, or even millions of competitors.

It is possible to attract visitors to your website via countless means however the best and the most efficient are what have been rounded up under the roof of Online Marketing. Online or Internet Marketing addresses the concerns of all those website owners that are astounded at the low returns on their investments. It helps strategize a plan to increase the popularity and traffic of the website and tackle the issues of low profits. The most important aspects of Internet Marketing are as follows:

• Spreading the Word: Since other online venues require a relatively longer initial period of time to yield results, it is quick and efficient to spread the word about your website via submitting articles and news releases to be published. An informative and useful article will intrigue other website owners to syndicate the article hence exposing your website to the visitors of their own websites. On the other hand a carefully prepared news release if published at the right time will drive major media publishers to run stories on your website which in turn will expose your website to a very wide base of potential visitors and in turn converted customers.
• Networking: Propagating the word about your website is a great way to jumpstart your internet marketing campaign, however you need stability from within to be able to sustain your website’s popularity. By partnering or simply having a relationship with websites in and out of your industry you will be able to increase your website link base and provide a one-stop solution for your visitors. You can achieve this by being an active participant in online forums, chat sessions and even seminars not to mention offline venues such as business mixers and conferences.
• Search Engines: Once you have created an initial surge of visitors via press releases and worked on networking to maintain your traffic, your website will be seasoned and ready to benefit from a very precious medium that lets targeted visitors come to you rather than you going after them. Search engines are inundated with searchers looking for products and services in virtually every single industry and category imaginable. By using keyword popularity tools you can find out approximately how many people search for keywords relevant to your website on a daily basis. Once you find the keywords that would bring valuable visitors to your website, then you can target them by optimizing your website. This process is referred to as Search Engine Optimization which will be discussed in much more detail in future articles.
  
  




• Refining the User Interface: Refining the User Interface is certainly one of the most ignored yet extremely important aspects of owning and operating a website. You can be getting hundreds of unique visitors on a daily basis to your website yet making less profit than a direct competitor of yours with half the traffic. The secret lies in your user interface consisting of elements such as forms, navigation, contents, links, buttons, customization, localization and more. By using these elements in the correct places and at the correct time and constantly monitoring your visitor retention and conversation rates, you can not only increase your conversation ratio and therefore your profit but also maintain a larger visitor base potentially creating word of mouth and return business.
  
  

The above are the main areas in which you have to be active in order for your online marketing campaign to be successful. However it is sometimes not possible to achieve the best results in all areas without rigorous research and extensive training. This is where internet marketing firms come to your help in devising and implementing a successful campaign. Internet Marketing is virtually the only way to turn your investment of time, patience and money into measurable profit that could get you closer to achieving your goals and fulfilling your dreams. This is why I invite you to read my future articles where I will be providing more detailed information on each of the above categories as well as information on how to find do-it-yourself information and shop for internet marketing services.

The World Wide Web has captivated my attention ever since I was introduced to it by my mother (another WWW freak!). That was about 10 years ago and ever since that time, my interest about all the different things that can be done through the internet has continued to grow.

For the last couple of years, I have been grappling with the idea of making money online. Although I searched and found a lot of information, but most of it was vague and did not give me any concrete answer to the most important question: what to actually DO to make some money on the internet.

During my quest of getting answers, I came across a very informative video on the internet which gave me a lot of information about internet marketing and gave me some pretty good food for thought. The video talked about “Niche Markets”; what they are and why they are important to any person who would like to make money on the internet by selling a product or service. In fact, the concept of Niche Markets is applicable to any business or service provider, whether they operate on the internet or otherwise.

If you look it up in the dictionary, the word “Niche” means “A situation or activity specially suited to a person’s interests, abilities, or nature”.

A “Niche Market” is a group of people with a common interest or ability or nature, who would all be interested in a common product or service. The common interest of these people can be any thing ranging from a common hobby, a common problem, a common cultural background, to any common desire they might have. Let me explain this to you with a few examples:

1) A niche market of people who have a hobby of scrapbooking

2) A niche market of people who have common problem of lower backache

3) A niche market of people who are all Hispanics

4) A niche market of people who have a common desire of learning plumbing

People with common interests tend to cluster and you can easily find pockets of such people online; in forums and groups or visiting websites of their interest.

It is best to direct your marketing to select niche audiences for maximum benefit to you and to them. It is always a waste of time, effort and resources to market your product or service to a niche audience which is not interested in what you are selling. For example, if you try to sell scrapbooking materials to a niche audience who wants to learn plumbing, you will not get any customers. Granted that you will find a rare plumber who also likes to maintain his scrapbook, but you will not make a profit! Similarly, marketing a new and effective acne product to a group of people with lower backache will only lead you to lose the money you spent on marketing your innovative acne solution to them.

Niche Marketing is very cost effective and powerful; the world’s most successful businesses use this concept to maximize their profits. Therefore, if you have a certain product or service that you want to sell, concentrate your marketing efforts to the Niche Market that it caters too. Conversely, if you do not have a specific product in mind that you want to sell online, it is advisable that you seek out large Niche Markets and then think about what they would be interested in buying and then provide them with that particular solution/product/service.

I wish you great achievements and prosperity in all your endeavors.

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Web Design Delhi Company (e-Fuzion) brings a wide range of web solutions to cater the tailor made solutions to suits e-Fuzions online presence. We are not just a web design company but we work as an online media strategic consultant. Every an individual solution provided by e-Fuzion is based on the organizations integrated marketing communication plan. Web Design Delhi Company (e-Fuzion) always keeps in mind that a website whether it is a corporate website, e-commerce website or an individual website. e-Fuzion’s clients should benefit maximum resulting into increased sales and queries or intangible benefits like top of the mind recall, better brand building. Designing a web site is our process of solution. e-Fuzion provides wide range of web solutions including corporate websites, E-commerce websites, micro and flash websites. Web Design Delhi company ( e-Fuzion) always keep in mind that world wide web is a highly niche market place and every marketing and communication plan for online presence has to go through the same phrases of marketing plan of offline marketing but in a very focused way. Where we take care of online behaviors of web suffer, demographic characteristics, online buying behaviors, companies target and objectives, their brand image and positioning of products and services. As the today’s has become highly competitive, product and service life cycle has decreased greatly hence resulting into ongoing up gradation and maintenance of your existing websites where you can always add and delete products and services frequently. e-Fuzion’s cost effective budget will suit you most. You can use e-Fuzion for a range of purposes, and it providing you to make your web site designing with in the dead line. And it could help to improve your web designation that may be eligible for competitive web sites. This can reduce the chances of damaging your credit further by reducing the webs reputation.

Every busines sonline or off line needs a promotion. The type of business we wish to reserch is email marketing techniques.

Using newsletters, announcements, promotions, is a good, inexpensive way to reach prospects and customers with your message.

Being totaly honest and keeping our integrity we don

Why do most people fail online? Why do they never make any money? It’s because they think about money first and about their customers last. They create a few pages, stuff them with affiliate links and ads and then they wait for the money to roll in — usually they wait forever.

Here is a simple formula to build a successful money-making online business:

* Carefully research several niches before choosing a theme for your site. You should be passionate about the subject and there must be a hungry market for it.

* Start building valuable content for both, your site visitors and the search engines.

* Build more content, distribute articles, participate in targeted forums… this allows you to establish yourself as the expert in your field, to win the trust of your audience and to attract free, targeted traffic from the search engines.

* Add new marketing strategies. Publish an e-zine to build your customer base, to establishes yourself as the expert in your niche, to gain trust…

* Once you have a site of at least 40 content pages with at least 50 unique visitors per day, start monetizing: Add affiliate links, Google AdSense, sell your products or services…

It just doesn’t make any sense trying to monetize your site, as long as you have only a few visitors. Who do you want to sell to? Instead, focus on building more content, driving traffic, building your list…

Follow the “Content – Traffic – Trust – Monetize Traffic” formula and you can’t fail:

* Build valuable content for your visitors and optimize it for the search engines.

* After some time, the search engines will start sending you free, targeted traffic — traffic that will steadily increase.

* Provide valuable, problem-solving information. This allows you to build a relationship of trust with your audience and they will be more than happy to buy your products, follow your recommendations…

* Ok, now and only now it’s time to monetize traffic: Place your affiliate links and Google ads, sell your own products…

Monetization comes last in the process of building your online business.. First, you should create valuable content, you generate traffic, you gain the trust of your visitors and only then it makes sense to monetize your site traffic.