My Buy Essay

Archive for March, 2008

Welcome one and all. Whether you’re a seasoned campaigner or a new internet marketer, I trust you’ll benefit from what I’m about to share with you.

Imagine being given the key to Aladdin’s cave – yours to keep and do with as you please. Now imagine the possibilities. They’re endless! Riches beyond your wildest dreams to live the ultimate lifestyle, being able to help loved ones, the community you live in – you decide. How good would this feel to be able to help others? Imagine waking up each morning knowing you’ll never have a financial problem ever again …

It’s good to dream isn’t it? Now, what if you could turn this dream into reality? Surely anything is possible if you truly desire changes to your current circumstances. I firmly believe this. Your mind is truly amazing and incredibly powerful. Isn’t this one of the main reasons for starting (or wanting to start) your own business? To provide the fortune and lifestyle of choice. I say thank goodness for the internet and for the business known as “Internet Marketing”. What other business allows you to work from virtually anywhere, anytime, with little start up costs and potentially huge returns? I’m not saying it’s easy or that everyone can expect the same incredible results. What I mean is the internet offers the opportunity for success in ways a traditional business does not.

Like many of you reading this article, I too have tried many different business and investment ventures. To date my success has been mixed, yet I’m determined to succeed. And in the not too distant future I’m confident of being able to supercharge my online profits by creating a 24×7, 365 day per year cash machine. How you ask? Well quite simply, with step by step help from an “internet guru”, a business mentor who has been there done that! More importantly this “guru” is still doing it today and willing to share his knowledge and experience with those eager to learn. So why would you (or me for that matter) spend most of your life working a dead end job or perhaps running a traditional business? Who needs long hours, high stress levels, and poor financial gains?

So imagine my excitement at finding this “business success mentor” who is there to help me (and others) every step of the way … to achieving financial and lifestyle success. For me it’s like having the key to Aladdin’s cave. You too can benefit financially from knowing and applying the tips, tricks and techniques found at this fantastic website. Do you know the number one golden rule for online success? It’s the foundation for business success. So whether you’re an internet newbie, seasoned online professional or just looking for strategies to improve your online success, take action now to include this must have technique in your bag of online tricks …

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Golden Rule #1:

Capture the email address of ALL your website visitors for your future profit.

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Simple isn’t it? Yet I’m surprised how many websites I visit that don’t even bother to apply this golden rule. Often, as research shows, it can take at least seven (7) communications with your prospects (or existing customers) before they buy from you. Sure, people buy on impulse but there are no guarantees with this method. It really is a hit and miss strategy. Think about it. Really, you’ve done all the necessary hard work – found the ideal product or service; created your website; you’ve managed to attract prospects to your website yet profits still seem to be down or non existant.

So how can you increase your strike rate and increase your profits? You want to sell your product(s) and/or service to more visitors – but how you ask? Firstly, by applying Golden Rule #1. Then follow up prospects with structured communications at regular intervals (whilst not being too pushy), winning over their trust by providing valuable information, either by offering FREE ebooks, videos or ecourses. Failure to capture a visitor’s email address is surely a recipe for disaster. A prospect / customer email address is your Aladdins Cave. It needs to be managed and nurtured so that it will grow and continue day after day to bring you treasures. Seriously, by not doing this you are giving away potential profits to your competition!

Take action now to ensure you apply Golden Rule #1 on your website. I know I will be. The mechanics of doing this is quite simple. Get the knowledge and the step by step how to do it, then you’re in business. Then you’re ready for Golden Rule #2.

Thankyou, good luck and here’s to your success!

Ashley McCracken

So, you have decided to market on the internet. You researched the market. You waded through all the technical jargon of how to make a website. You registered your domain. You set up your auto responder, now you need to find some ebook to give away so that you can build up your mailing list. This is the point where many newbies are bound to make a critical mistake. You have just spent a good amount of money for all the setting up of your website. The next month’s bills are already on the horizon if not upon you. The pressure is great to get some sales going. The temptation is now is to just grab any old ebook to give away as an offer to your visitors in return for their email address. Do not do it!!!

Look at it this way. Do you introduce yourself with a smile or with a frown? Giving away something of little or no value to your visitors is a frown. No matter how good your product is, most people are not going to buy until about the seventh contact with you. If their first impression of you is negative, you can kiss their business goodbye.

I am talking from personal experience. I recently came upon a really cool website. The owner of this site offered a free newsletter. I signed up not thinking much about it. At that point in time I was considering creating an ebook in PDF format. My problem was that I did not have $300 to spend on a PDF writing program. The first free newsletter arrived from the “cool website”. Well that was my lucky day. In the newsletter this guy gave me a fantastic tip. He showed me how to create a PDF ebook with totally free software. Just one little insight contained in a free newsletter saved me 300 bucks, and that was only the tip of the iceberg. Don’t you think that I will now feel that this guy is worth my trust? Well here is how much I trust him because he over delivered on what he promised. I am writing this article because he told me to.

The moral of the story: Deliver more than you promise, it will translate in trust, good will and most importantly, more sales.

.makebucksonline.com

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.

I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

I have been running the google adsense adverts on a number of my websites for around a year now. I have to admit that I am nowhere near the stage when I would be able to consider retiring on its income. I am quite envious of these people that you read about who are saying that they are earning two thousand dollars a week on the program but am fairly sure that most people would be happy to earn six hundred dollars a month. What adsense has helped me to do, quite strangely enough, is to stop smoking. I will explain how in this article.

In the first couple of months after I had had added the google adsense code onto some of my websites, I would go and check how much it had earned on a particular day and would be happy if it was over ten dollars. The average daily figure at this stage was around five or six dollars.

I wanted to find ways of attracting more visitors to these websites which in turn I believed would help me to increase my adsense earnings. I also thought about having a number of new sites built for the same reasons.

One day I was very happy as I had made sixteen dollars, this was the most I had ever made in one day. I live in the UK and this would equate to be worth about nine pounds. Later that evening my wife asked if I would be willing to go to the shops to buy her some cigarettes. I was quite happy to go as I also needed to buy some for myself. When I arrived at the shop, I asked the shopkeeper for the forty cigarettes and he in return stated how much it would cost. This amount was more than the nine pounds I had made that day on adsense.

Even though I was well aware of how much a packet of cigarettes would cost, this still came as a bit of a shock to me. There I am working very hard in an attempt to increase my adsense earnings and then go about throwing what money I have made down the drain by smoking these fags.

This was enough to give me the inspiration to stop smoking, I am not trying to say it is easy but knowing that over a course of a year I am likely to save around a thousand pounds was a big help to me.

My wife has also been very determined and has managed to quit smoking. We now live in a much healthier environment and can now afford to have a holiday abroad each year.

This article is presenting the inbound links’ advantages, the methods to increase the page rank using inbound links. Inbound links are increasing the site popularity and Page Rank’s value, so let’s find out how to acquire them.

Inbound links are the links coming to a page. The effect of inbound links is more spectacular that it can be evaluated at first sight. From the site where Google is presenting its ranking formulas, the conclusion is clear: “each additional inbound link for a web page always increases that page’s Page Rank”.

Now it is time to realize additional inbound links that are so efficient in the web sites ranking. It is time to find the best methods and ideas to have some more significant inbound links.

Many search engines, not only Google, are considering inbound links as part of their algorithms to establish the Page Rank for given search keywords. Since Google, link popularity becomes a vital component in top rankings. Inbound links. The idea is quite simple: more pages are linking to a page, more relevant that page is. The conclusion is that the page having higher inbound links deserves a high rank.

Some search engines are establishing a page rank counting the number of inbound links. If a link is coming from a page that has its inbound links, the more important the link to the initial page is. This is the way Google is applying it on algorithms to establish the Page Rank.

As Google is the world’s number one search engine, we must follow its requests to make a site more visible. It means that the site must have many high quality inbound links. There are some good solutions to solve this problem. A simple and very efficient solution is to join forums and add to the signature a link to the target site.

First of all, the forum must be verified before; if it is not spider able and if it is not hiding the signatures from spiders, then it can be used to increase the inbound links number. The link’s name must be considered to. A simple web site name is not solving the inbound links problem. The link must contain some keywords as the link text.

Another solution is the links exchange centers. It is possible to join them for free and have inbound links for the other inscribed websites. A very important problem is to avoid the link farms. Google is considering them as attempts to change the website ranking. They will not hesitate to penalize the sites that belong to the link farms. Once a site has blame from Google, it is almost impossible to become “honest” again.

To start linking to other websites, you may want to consider:

o .MyLinkMachine.com

Searching Google for the competitive web site will have a very useful result: emailing them to make an inbound link exchange can lead to a spectacular results. A serious research can reveal sites that are selling inbound links.

Another great way to get a higher PR is to submit articles to article directories. You can put your links in your articles and when people click on them, the higher your PR will go!

To start submitting articles, you may want to try an article directory:

o .MyContentBuilder.com

Submitting articles can be very tedious since it can take hours to do. You may want to consider an automatic article submitter, which will submit an article in a half an hour to over 30 directories. To watch a video on how to do this, go to:

o 1trac.com/dt/t/Article_Submitter_Video.php

To have a high rank in Google or the other search engines, inbound links are essential. The methods above are not the only ones to increase the number of the inbound links to a site. Imaginative programmers can find some other efficient ways to have more inbound links to a site, increasing its Page Rank in a spectacular manner.

Back in 2000 I wrote a book “Starting an Internet Business at Home” which was published in hard copy format by Kogan Page (ISBN 0749434848).

It is currently out of print but in its day it was considered hot stuff and sold over 20,000 copies in bookstores world wide.

At the time I though I knew all there was to know about online marketing but a few days ago I happened across a little book by another author that shattered my illusions and exposed how little I really know.

It reveals the astonishing story of how the writer took a single idea and turned it into $37,641.85 in just 24 days.

Moreover, he demonstrates step by step exactly how he did it.

So what did I learn that I didn’t know before?

Manifold gems of wisdom on online marketing, including…

1. The building blocks to conducting effective online market research

2. How to develop products in obscure but highly popular niche areas

3. How to create them seamlessly and inexpensively

4. Why falling in love with your produce is the worst mistake you can make

5. An ingenious and incredibly simple strategy for attracting JV partners

6. How to use other people’s websites to jack up overall sales

7. A little known but highly reputable POD (print on demand) source where the pricing starts at $5.95 for just ONE book &ndash perfect bound with ISBN and free shipping to customers

Oh, and lots of other useful things, but especially how to repeat another author’s proven format over and over again.

So what will I do with my new found wisdom?

Two things in the first instance…

 First off I will breathe some fresh life into several of my own existing self-generated products that started with a bang and died off soon after like damp squibs. Now I know (thanks to another author) how to re-launch them to new heights – and keep them up there.

 Secondly I intend to venture into new pastures and create a whole bunch of innovative products for popular niche markets I didn’t even know existed.

If you would like to learn more about the little book that shattered my illusions on what I thought I knew a propos online marketing, visit the website featured in the resource box below.

In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to

become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list.

An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that

you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.

An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage. Therefore it is imperative to have the ability to subscribe to the mailing list from all pages of your site. You should not, however, make the subscription information a focus point of every page.

It is a good idea to put it at the bottom or top of the page where it is visible but not distracting. It is also a good idea to promote your mailing list by using a give-away. You could offer a service, a discount, or an ebook. You can also drive potential subscriber to join your mailing list by writing articles that will benefit the reader and at the same time, build your credibly as an expert. You can include the subscription information in the byline of the articles. You could also write an ebook with your subscription information on each page, which will allow the customer to easily access the information and join the list with ease.

Once you have created the mailing list and now have your potential customers within your grasp it is your responsibility to keep them updated and interested. Provide them with quality information that is up-to-date and of interest to them. Offer discounts or a newsletter, something that the reader can use. This will keep them interested and will drive them to your site over and over, eventually they may make a purchase and if not, they will be informed enough to use word of mouth advertising for your site.

The globalised internet economy has effectively reduced barriers to markets in all parts of the world. It is now possible to converse with partners, suppliers and customers seven days a week, 24 hours a day with practically no time and distance barriers.

As a result conventional methods are no longer sufficient to reach potential customers. Companies must adapt their marketing methods to include communication tools, such as VOIP, opened up by the Internet.

One very powerfull method of reaching customers and prospects is organising regular Web Events in the form of live online presentations and seminars, also called Webcasts or Webinars.

With the technologies that are now available on the Internet, you are now able to present content in a compelling way by using audio, video, animation and graphics. This cannot be matched in any way by printed materials or a phone call.

The advantages are obvious. In comparison to Trade Shows, locally held Training Workshops and Seminars, a Webcast is set up in a shorter time span, with much less reliance on resources and manpower, resulting in a improved cost effectiveness.

By repeating the Webcast at various dates and times you also allow your prospects and customers to choose a presentation which can better fit their schedules. It will also allow you to reach more potential customers.

A positive side effect, is the use of audio and video recordings to enable you to reach other prospects once the Webcast has been held. By posting the recording on your website, you can further profit from the Webcast. For example, you can use it as an on-demand product to build an opt-in list, improve your customer service or even to generate an additional profit stream.

Now consider the choice you offer your customers and propects. By just comparing having to travel to an event location and waste precious time in traveling, as opposed to attending a Webcast at your own PC, at a time they can choose, the latter choice wins everytime.

This means you are able to reach a targeted audience and interact with a maximum number of people regardless of time zone, location or other restrictions you would have, by traveling or meeting the person face to face. You are able to do this at a fraction of the cost that a normal event would incur.

At Conferentia, we use our VOIP Conference System to host regular Webcasts to show our prospects just how they can use Conferentia to do the same with their own products and services.

We have found that once the Webcast concept is set up, with a little practice, people easily slip into the role of moderator and presenter. Someone who is used to doing live presentations has no problem with the change to using Conferentia.

You can practically take your PowerPoint presentation, generate HTML-files out of it. Put it online and you can use it in your Conferentia VOIP conference room within minutes. You send an e-mail to customers and prospects and can have them attending your Webcast within the first 24 hours. It is easier then you think.

I recommend you visit one of our Webcasts and see for yourself. You will be surprised at the ease of use and I am convinced you will be planning your first Webevent within minutes of being online with us.

Copywriting is an essential element in the marketing of any product. More so, in a shrunken global village. Whether it’s online advertising or Offline advertising. A good ad could mean the difference between success and failure of a product. The tips mentioned below will give an insight to a write a good Ad.

Writing a powerful Ads is the key to maximum sales. What is good copy writing? and How to write a good Ad?. Let’s see some basics of good copy writing.

Understand Customer:

It is important to understand the intent of the customer and his/her business background. A good understanding helps to find more about the customer’s target audience.

The Product:

Complete understanding of the product for writing a copy or ad is very essential from the marketing or advertising point of view. Questions like – What is the product, the benefits, the objectives, the target audience, the medium of advertising, what the surveys talk about, the price and the region of advertising. All these factors are directly linked with the product and it’s advertising.

The target audience:

To understand the target audience, it is imperative to understand the product and which age group the product is being targeted at. Once the age group is narrowed down, the next step would be to understand the psyche of that age group, the region they belong to, tastes, likes and dislikes are some of the factors that need to be considered before coming with a dashing ad.

As the saying goes… “A thousand words don’t make an impact as one deed. A poorly written Ad could destroy a good product and an effectively written copy could send the mediocre product sales skyrocketing.

The next time you write a Ad copy consider these factors and you’ll copy up with a Killer Ad.

What I’m about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part.

This simple But effective technique involves the use of a ‘Pop-Up’ on your website, but, the difference between this technique and just a standard ‘Pop-Up’ or ‘Exit Pop-Up’ as we all see them is that when your potential prospects see them they are more then willing to give you there Name and Email address.

Why you ask?

Because your offering them something of Value for FREE.

As you well know the word ‘Free’ is one of the most Powerful words on the internet when used correctly and when combined with an ‘Pop-Up’… it could make you alot of extra money with little effort.

As a marketer myself, a simple Name and Email Address is worth hundreds, if not thousands of extra dollars a year if I collect and follow-up my leads properly, but, the questions that always seem to arise are…

…How do I do it? …What steps do I need to take?

So… now that I have your attention, let me explain to you how this can be achieved in a simple ‘Step-By-Step’ fashion.

Step #1:

What do you have that you can give away to your visitors as they leave your website that is of value to your visitor and more importantly, will benefit from?(Here’s a hint… Free Reports, eBooks, eCourses, etc.)

(Note: Give away brandable ebooks, reports, etc. with your affiliate links embedded within them. Make sure they’re related to the subject of the content.)

Step #2:

Once you’ve figured out what your going to give away, put together some ad copy for your ‘Pop-Up’ that your going to build that will grab your visitors attention and get them to sign-up for your ‘Free Offer’ or ‘Give Away’ as they leave your website.

(Note: You don’t have write alot, just a few attention grabbing sentences pointing out the ‘Benefits’ of your offer.)

Step #3:

Write a short Solo. You need this because after they sign-up through your web-form from your pop-up, this is what they will receive in there Inbox with either download info or other instructions that you specify in order for them to receive there Report, eBook, eCourse, etc.

(Note: Also, make sure you attach a ‘Signature File’ at the end of your Solo. Many marketer’s forget this part and are losing out on alot of extra profits. Don’t Forget!)

Step #4:

You need to go to your ‘Auto-responder’ management console and set-up an seperate auto-responder with the solo you wrote for your ‘Free Offer’ and/or ‘Give Away’.

Once you’ve set your auto-responder its now time for you to copy the HTML code for your auto-responder’s Web-Form and paste it into the ‘Pop-Up’ you just put together.

(Note: Auto-responder services may very. Simply follow there directions.)

Step #5:

This is the easy part, once you have completed all of the other steps, simply paste your ‘Pop-Up’ code into your desired webpage(s).

If you use pop-up software that creates and automatically inserts the code for you simply select the webpage you want the code to be placed on and the software will do the rest.

Now simply upload your newly formatted webpage and pop-up to your host and start sending it Traffic!

As a general rule, test out your pop-up for your first week a see how it pulling. You may need to tweek it if its not performing to your stardards. All it takes is just a few words to be changed to make your pop-up a success.

That’s it… your Done!

These are the 5 basic steps needed to turn your website into an fully ‘Automated Sales Machine’ that will automatically follow-up your leads 24/7/365 without you lifting a finger.

It may take a little time to set-up initially, but it’ll be worth it in the long run.

Now, I just have one last tip for you.

If you really want to get the most out of your Pop-Up and the leads it brings in simply load-up your already set-up ‘Auto-Responder’ with 6 or 7(or however many you want) follow-up emails and set them to go out every 3 to 4 weeks.

For maximum results make sure that you target the particular Product or Service you are offering or promoting because it makes no sense to offer a Product or Service that doesn’t relate to what your initial offer was that they signed up for.