My Buy Essay

Archive for June, 2008

You usually see scam after scam on the internet when you are looking for money making opportunities, and it seems like finding anything worthwhile is like finding a needle in a haystack. Well, there really are some true opportunities to make money online, you just need to know where to find them.

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Online advertising is accomplished through online facilities that render different types of advertising choices to choose from. Now, let’s take a look at them closely:

1. Banner AD

Normally, banner ADs are placed on top of web pages with hyperlinks to the sites that own these advertisements. Banner Ads generates good marketing effect and they are good for high concentration, branding and product image campaign as well as

online sales promotions.

2. Button AD

Logo ADs show company logo for surfers to click and get connected to that very business that publish the Logo ADs for the expected advertising effect.

3.Contextual AD

This is a pretty simple but hugely effective advertising method. According to study, surfers focus their attention upon words first and words with solid meanings will be even more attractive to viewers. Concisely edited phrases will certainly attract enough attention from surfers to their final destination site.

4.Sponsored AD

Advertisers bid for their keywords and place them into sponsored AD that are linked to their websites for optimum advertising effect.

5.Dynamic Rotation AD

The so-called dynamic rotation AD rotates dynamically that generate different advert after each web page refresh (download). Rotation may happen in the whole site or in each individual url and can be searched for by related keyword.

6.Hardwired AD

Hardwired AD goes opposite against dynamic rotation AD, that stay in the same place no matter how many times you refresh the web pages.

7.Pop-up AD

Pop-ups throw out advertising contents right in front of surfers’ eye balls and are quiet annoy-some in many ways. There are however software kills pop-ups instantly.

8.Floating AD

These ADs are quiet eye catching and your sight follows them simultaneously. They are good for product promotion and active propaganda campaign.

9. Off-Line AD

These are downloadable advertisement normally in the form of flashes and video clips. They can give great impressions to viewers.

10.Push AD

Website may download updated contents and data to individual computers. Push AD may go together with electronic newspapers, that carry advertising content for maximum marketing effect.

In general, B2B portal are ready for Banner AD, Button AD, Contextual AD and Sponsored AD, these 4 most popular advertisements.

Link marketing has become something of a wonder. Some will say that if you do it, you’ll end up hurt. Others will tell you that you have to follow specific steps to being successful. In any case, the bottom line is that anything positive that you can do to aid your website in getting more visitors should be something that you do, at least to a point. Today, there are hundreds of strategies about what will work in search engine ranking. Some people believe in optimization while others believe in quality content. When it comes to link marketing, there are several things that you should know.

First, realize that there are several types of link marketing to consider.

One way links: To be short, this is one of the best ways to use link marketing. If you use one way links, you are having other website owners list your website link on their page. That may sound strange and you may not realize why anyone would actually want to do that, but the truth is that you can do it. One way links help you to build traffic to your website. They are also highly regarded by the search engines because someone is saying that your website is high quality enough to direct others to it. To use them, visit article directories. Add in a few directories with your link attached and off you go.

Reciprocal links: This type of link is like a trade off. You will place your link on someone’s website and then you’ll need to place their link on yours. It’s a fair trade, so to speak. But, the difference here is how you do it. If you go about adding links to your website that do not have anything to do with your site, or add a ton of them all at once because you purchased them, your website may actually be lowered in the search engine ranks. This is because this is considered a way of cheating the search engines and therefore its not worth it. But, if you put them on correctly, from relevant websites in the proper way, they can help you to improve your website ranking.

The important thing to know about link marketing is that it should not be the only thing that you use to get your website ranking well. There are many things to consider that may actually be more important. For example, having quality content on your site, an easy flowing site and even one that will have your visitors coming back are better choices.

When it comes down to it, using link marketing in your website business is important. It should be a part of your strategy of building a well founded, high quality website. After all, you do want the search engines to rank you well enough to get visitors. Why not use other people’s rankings to help you to get a few of those visitors as well? In short, using link marketing is a tool you should consider for a successful website design that ranks well with the search engines.

Click-to-call is an emerging contextual advertising format that will help spark the growth of localized search. It links online users to offline advertisers by combining Internet telephone capabilities. Although it has yet to hit its stride as a platform or even pierce consumer consciousness, the biggest interactive names, like Google, Yahoo, and eBay, are positioning themselves for a future in click-to-call. Let’s take a closer look.

Click-to-call ads (CTC) are delivered, like pay-per-click, through standard online search results. They mostly resemble standard paid search ads, too. The user sees the familiar text in a box, except there is an icon that can be clicked to connect the interested party with the designated advertiser via telephone. This process is fully online until the user activates the CTC functionality by clicking that icon delivered with the ad.

Next, the user is prompted to enter their telephone number, which may or may not be already stored with the search engine. Once the phone number is entered, the search engine calls the user and connects the advertiser at no cost to the user. It should be noted that search engines will be adamant about protecting the anonymity of user phone numbers in order to placate any understandable fears of being added to telephone marketing lists. It will be imperative for search engines to build user confidence because trust is precious, especially when introducing new products.

Since CTC incorporates phone use through the Internet, VoIP specific companies like Vonage and Fusion will be parlaying their niche of Internet telephony into partnerships with bigger Internet properties, as evidenced by Skype’s sale to eBay. Even an online advertising agency like ICMediaDirect.com has to consider the impact of a “hybrid” service, like click-to-call, will have on search marketing. Isn’t it funny how convergence, the calling card of technological progress, can make the telephone cutting edge?

Experts aren’t expecting great revenue generation straight out of the gate, but click-to-call could be at the forefront of yet another giant tech-based advertising expansion. One area that click-to-call may impact is local search. I believe CTC has enough functionality to ignite the long anticipated surge of localized search as a leading format of small business advertising. For example, if a person finally has had enough of a bad back &ndash where do they go to find a chiropractor, the Internet? Could be. That’s where we can research and get a phone number. Just think what a chiropractor would pay per click of that icon that rings his office and the sufferer simultaneously. And you thought pay-per-click was targeted and relevant?

Finding out which businesses will advertise on local search via click-to-call is an easy task &ndash they’re the ones filling the yellow pages of your phone book. These small businesses (think: pizza parlors, law offices, florists) are already heavily vested in local advertising, yet almost none use search advertising because the format has yet to incorporate small business. It’s believed that there are nearly 15 million small businesses in the United States today and almost none are benefiting from local search the way that it’s envisioned. When geo-targeted search is smoothed out and more popular, and CTC gets rolling, local advertising will realize more convenience and more targeting &ndash and the world will witness another online advertising revolution.

Click-to-call is even more targeted than the pay-per-click search format as we know it today. Advertisers are going to pay more for CTC because anyone who takes the time to call is certainly a higher-percentage paying customer than your basic web surfer who indicates interest. While some web surfers may click ads to satisfy curiosity, few visitors will be clicking icons to make idle talk with businesses &ndash as far as I can tell, this isn’t an issue for businesses listed in the Yellow Pages. Click-to-call is a potent ad format and advertisers are going to shell out top dollars for it. Keep an eye out for developments in this format and be ready to adjust your strategies accordingly.

Joseph Pratt

Media Analyst

ICMediaDirect.com

.icmediadirect.com

e: josephicmediadirect.com

There are a lot of less than forthright organizations that allegedly help individuals sell their inventions to industry. In all my years of working as a patent lawyer, I have never come across a single person who ever used one of these organizations to effectively market or sell their invention. However, I have met several who successfully marketed their inventions themselves.

Before you take any steps to market your invention, you should take a few preliminary steps.

Preliminary Patent Search – A preliminary patent search is generally a good first step. A preliminary search of various patent offices can be conducted for a reasonable fee (just contact a patent agent/lawyer), and it is even possible to conduct one for free (see the US patent office at .uspto.gov/)

Patent Application – Don’t publically disclose your invention until after a patent application is filed. Publically disclosing the invention before filing a patent application can potentially ruin the chances of ever being granted a valid patent. In fact, many Companies will not even talk to you until you have filed a patent application.

Prepare a Formal Information Package – You should prepare an informative and concise information package describing you, your invention and the potential market your invention reaches. The package should include color photographs of the invention, and a one page executive summary.

Prototype – It is a lot easier to sell a product if potential buyers can see, touch and feel the product. Building a working prototype is often a key step in selling your invention. Of course, some products are difficult to prototype, in which case a non-working mock-up may have to do. In any event, create the most professional prototype or mock-up you can.

Obtain Financing – Building prototypes and filing patent applications require funds. Finding that initial start up funding is often difficult; however, there are two tried and true methods, namely partnerships and incorporations. A signed partnership agreement is one way for a few people to pool their financial resources into a project. If several investors are involved, then an incorporated company is a better method. Essentially, the company takes ownership of the invention and the investors contribute money to the company in exchange for shares. The number and price of the shares can be tailored to suit the particular needs of the project.

Now that we have dealt with some of the preliminary issues, let us look at the mechanics of selling your invention to a company. The actual steps in the process are as follows:

1. Compiling a List of Potential Buyers – Finding a company that is willing to buy the invention is the most challenging part of the process. It begins by generating a list of companies that may be interested in the invention. You can use a business directory to generate that list. Business directories list companies by the products they manufacture (or services they provide) and include basic information about these companies such as their address, phone and fax number, and the name of the president (CEO or owner). Suitable business directories may be found in the business section of the local reference library.

2. Contacting Potential Buyers – Your list of potential buyers may include literally hundreds of companies. You simply call up each company on the list and ask them if they would be interested in receiving a solicitation for a new invention. Then get the contact information about who in the company to send your information to.

3. Presenting the Invention to Prospects – After you have thinned out your list, your next step is to submit your information to each of the companies on the list. This may involve calling the people identified to be the “contact” for new product ideas and telling them that you are sending them an information package about your product. Your package should include a cover letter and a one page synopsis of your product (including a picture). The information must be clear, concise and it must appear as professional as possible. Don’t try to overwhelm the recipient – you want to impress them, not burden them.

4. Follow Up – Do not expect the prospect to come to a quick decision concerning the invention. It may take a prospect many months (even a year or more) to make up his/her mind on a project. You have to be patient. It is important to periodically follow up with the company but do not “pester” the prospect. Remember, the people considering your invention are probably quite busy with several other projects – annoying them may do little to speed the project up and may cause them to drop the project altogether.

5. Negotiations – If you find a company that is interested in picking up the project, then be ready to negotiate the terms of the sale. The key here is to be reasonable. From my experience, nothing kills off a potential licencing deal faster than an unreasonable inventor. Realistically, the most you are likely to get is a good return on your investment. Asking for a smaller signing fee together with a modest royalty is far more likely to generate a signed agreement than holding out for a big payoff.

6. Royalty Amount – I am usually asked the question “how much can I sell my invention for”. I don’t know the answer; however, here are a few rules which can help you figure out a reasonable royalty rate. First of all, try to negotiate a royalty which is broken down in to two parts, an initial signing payment and an annual royalty payment. The initial payment should cover most of your costs of the project. The annual royalties should represent an amount which is sufficient to represent a good return on your investment without being a burden on the manufacturer. The general “rule of thumb” is to ask for a small percentage (1% to 5%) of the net sales of the product. It is also possible, and in some cases advisable, to fix the annual royalty payment to an easily calculated amount (e.g. $1.00 per unit sold).

Selling your invention to a manufacturer is possible but it is not easy. How successful are you likely to be? From my experience, individual inventors are far more likely to successfully sell their invention by themselves then by going through some invention promotion organization. Like any business, the chances of success are a function of your determination, knowledge and willingness to take risks.

More and more people are beginning to realize the benefits of writing articles. It is most definitely one of the easiest ways to promote your online business fast and for “free”. Although I say free, writing articles and then submitting to directories and webmasters can take a bit of time. However, with a bit of practice, you will soon be churning out articles in no time.

Article Marketing works like this:

You write an article or more on your niche, which should be related to the website that you are aiming to promote. You then submit your article to free article submission sites in return for a link back to your site. A massive benefit of doing this, and one that can accumulate over time, is the fact that there are many webmasters and ezine publishers that will be looking for fresh content to publish to their visitors and customers. This increases the exposure of your article and as a consequence the link to your site, and the number of links pointing to your website in the eyes of search engines.

As you will probably know, one of the major factors in search engines algorithms is the number of relevant links pointing to your website. The number of links that are possible to gain from article submissions should not be underestimated. In a short amount of time, it is not uncommon to achieve tens, hundreds, or even thousands of one-way links from just a few submitted articles. This will obviously vastly improve how important the major search engines will view your website, and in turn place it higher in their search results.

The consequence of this is obvious; more visitors, more sales, greater profit.

In my opinion, the old style of reciprocal linking is not as powerful as article marketing. Finding relevant sites to approach to exchange links with can be very difficult, depending on your niche. And even then, it can be argued that search engines are not placing as much relevance on these reciprocal links as they once did. Without good software, link exchanges could literally take hours for just a handful of links. In that time you could have written several articles, submitted them to your favorite article directories, and sat back to watch your incoming links and number of visitors stack up!

What is best about this sudden surge of website traffic, link popularity and interest in your products or services is the fact that you have obtained it all for free .

If you aren’t already using articles as part of your marketing strategy you really are missing out. What better way to entice visitors to your site than to educate them on a subject, and show them how much you know about your niche, whilst providing a link for them to find out more at your site.

I remember the days I was doing one of the biggest mistakes when choosing keywords for my Internet web site marketing.

Can you guess it?

It’s choosing the most popular keywords.

Do you make this mistake too?

Here are a few reasons why the popular keywords shouldn’t be considered for your Internet web site marketing:

Most popular keywords are getting lot’s of searches in search engines, thousands a day. By side these keywords have the highest competition to deal with.

Most popular keywords have big competition in pay per click advertising campaigns. The bigger the competition – the bigger the cost per click for the keyword.

Many marketers fall into the same trap: the most popular keywords get the most searches in search engines and pay per click campaigns.

“I will build my Internet web site marketing campaign on this and that keywords and get lots of visitors to my web site!.”

Wrong!

What you’ll get for sure is the biggest competition as if you will be dealing with many the same thinking marketers and marketing corporations (which have capital to invest in highly competitive market).

The more popular the keyword, the more bigger the competition.

Why not build your Internet web site marketing campaign on less popular keywords, keyword phrases?

You’ll get less competition and a real possibility to compete for your business.

There isn’t a solid method to choose the right keywords, however… One great rule of business explains the above said very clearly and it should be memorized as one of key rules while building your Internet business and internet web site marketing campaign.

Here it is:

“Search for the biggest demand and the lowest supply”

You can apply this rule when choosing your keywords. Search for the biggest demand keywords that have slightly low competition.

Memorize this rule and start applying it today and you’ll notice how this principle is critical and how greatly it will help you in your Internet web site marketing.

So…

“Search for the biggest demand and the lowest supply”

by Tom A. Laios

Posted in Money Magnet News ( c 2007

By now most traditional brick and mortar business have realized that the future of marketing is online and they must enhance their online presence and visibility.

Online marketing, when done right can deliver the best return for every dollar invested.

Sadly, most business owners don’t know very much about online marketing and as a result money and resources are wasted and the end result is a very expensive digital business card.

Craig Garcia and Michael Corcoran, co-founders of EDC, have developed a cutting edge product that remedies this problem. In collaboration with In Touch Media, Promo BlackBox, is the newest addition to the EDC line of software. PromoBlackBox represents a quantum leap in terms of Internet Marketing technology and training. This unique package of tools will result in a significant and continuous influx of website traffic, dramatically higher conversion rates, and top quality company branding. PromoBlackBox is designed for any type of company, small or large. In short it provides companies and business owners a Total Internet Solution – highly advanced advertising & marketing software and executive training at mom and pop shop pricing.

There are three options in PromoBlackBox and each is designed to meet the specific needs and preferences of business owners. The Professional Package service level is ideal for a company that wishes to increase traffic to its website, generate more leads, gain free online publicity, improve website conversion and turn more prospects into customers. It includes, basic and advanced Google training, Search Chameleon, a fully automated autoresponder, an article submitter and weekly training Webinars taught by internet marketing experts.

The Executive Package provides all of the tools and training included in the Professional Package, but ALSO includes an array of additional advanced Internet marketing software such as, Sales Scout and Taguchi system.

The Total Internet Solution package is for the business owner who does not have the time to learn and use all of the above but would like to take advantage of it. It is a pre-built, pre-tested optimized campaign. Everything is set-up to the clients specs, all he has to do is fill in the vital information and be up and running in a matter if minutes.

This unique package should help even the smallest entrepreneur brand himself and create a significant presence on the internet and deliver a significant return for the amount of money invested.

PromoBackBox is available exclusively through EDC.

About EDC

EDC is a direct sales company specializing in sales of digital products including e-books and software titles and now also Promo Black Box. EDC offers several levels of business opportunities to the online entrepreneur

About In Touch Media Group

In Touch Media Group is an is an online marketing and PR firm recognized for its proprietary technology and cutting edge solutions that enable its clients to maximize their marketing objectives. In Touch Media Group has Google Corporate and Yahoo Ambassador Status

For more information about Promo Black Box visit: talcan.promoblackbox.com/

Rick Beneteau a great author and the inovator of The Ezine Marketing Machine once wrote. “The road to success is often a steep and rocky one. There are mountains in your way, not on the roadmap that you must be prepared to climb.”

This one small portion of a paragraph stuck with me more then anything else I have read on the subject of success on the Internet.

This story is not about Rick or about roads Though. It is however about the great mountains to success that lay in front of each of the brave souls that dare to travel the Internet marketing super highway.

With any mountain there are many dangers. With narrows, overhangs, cliffs, boulders, and loose rocks, dangers every one.

Even to the best-trained mountaineer one wrong calculation, a bad dission or the wrong hand placement can plumit them spiraling down to disaster, to their doom.

Of course there is a lot of wonderful safety equipment that the trained mountain climber can choose from to make there climb to the top a safe one. Also I am quite sure any intelligent mountaineer wouldn’t ever think about climbing any mountain with out the proper education and a complete understanding of the terrain.

Just like that mountain. Marketing on the Internet has many dangers obstacles that could cause disaster for even the best of the Internet marketers. Anyone wanting to market anything on line should educate them self’s and get to know the terrain before ever taking that first step.

In my opinion education is far and above the single most important element a new internet marketer should strive for. Let me just mention that the best place that I know of, for any person just starting or even the long term Internet veteran to get the very best in depth Internet marketing education is at Success University.

I wish some one had shared this information about Success University with me when I was first thinking about starting my Internet marketing career.

Believe me I have spent a lot of sleepless nights and a lot of money along the way just to end up full circle, broke and clueless. Unfortunately for me in one way or another I fell pray to just about every scam artist out there.

After about a dozen Make A Million Dollars Over Night and Get A Zillion Email Address By This Time Tomorrow scams I smartened up. Oh did I mention thick headedness runs my family.

My point to all of this is that the road to riches in Internet marketing is not the wonderful yellow brick road that 90% if the emails and webpage’s that are sent your way each day will tell you it is. You can’t get a million dollars over night. No matter what the experts say, unless maybe a rich Uncle dies, or you win the lottery.

The only true way to succeed on the Internet today is to have a solid plan that includes education and a lot of hard work.

The education part, Success University can help you with. The hard work, Well That’s up to you.

On-Line Marketing Strategies

These days an internet marketing strategy plays a vital role in the overall marketing plan of any small business. Getting your website viewed is important for any size business – large or small.

Remember: You can’t put up a terrific web site on-line and “hope” that people will just arrive. You have to let your prospects know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet Marketing Strategy you develop. This is actually a basic marketing principle. Unless you have something as needed and wanted as the original and authentic Fountain of Youth, your customers are not going to look for you; you have to look for them.

There is a lot of hullabaloo about promoting your web site. In fact, building traffic to your web site is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, still assumes that your customers are surfers. Even though you may be an avid internet user, there is a large percentage of our population that are not as savvy with the internet as we would like them to be.

So, what do you do about this large percentage of the population who are not internet adept? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.

Off-Line Marketing Strategies

Off-Line Internet Marketing Strategies are still alive. I recently read a statistic of the US Postal Service that stated that consumers spend an average of 25 minutes with Direct Mail and 30 minutes with catalogs. (There are more facts in the Mail Moment series of free white papers form the USPS.) Yes, they may go through their mail like Speed Racer and cull through the mail they want and the mail they don’t want at record velocity; but those that catch their eye and grab their attention, they actually read and spend time doing so.

You need to tap into that market and utilize that statistic. Become part of that pile of mail that your prospective consumer spends time reading. Direct Mail should be a pivotal point of your on-line marketing strategy. You need to ensure that you have a direct mail marketing campaign to drive traffic to your web site.

Other Marketing Avenues

Below is a small list of some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy’s brilliant book, Make Your Site Sell!):

• TV, print and other advertising

• Stationary and business cards

• Catalogs, fliers, billboards, blimps, etc.

• Direct mail (prominently on every document)

• Telemarketing (make it part of the script)

• News releases to targeted media.

The main principle, to which you can add all your imagination, is:

AN INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.

Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.

Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your site. One of the best ways to market your website off-line is direct mail postcards.

What’s So Great About Postcards?

If your prospect sees your website on a billboard as she’s driving home, she probably won’t look you up when she gets to the office the next day.

This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and with billboards most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a postcard comes in the mail announcing your web site, she can just turn around and type in your URL and she’s at your web site.

Now, if someone is in the office reading a trade journal and comes across an article about you in the magazine, it’s not difficult for him to copy your URL into his browser and pay your site a visit. If they are not in the office, there will be a lag time in logging into your web site. Also a percentage of those journal readers may not write the web address down or even remember to check out your site.

I don’t mean to say that those other avenues won’t drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.

On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the postcard right over to their desk top computer, type in your address and go right to your site. Brilliant!

I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards. The most successful people on the internet market with Direct Mail to drive traffic to their site. The virtual world is just that &ndash virtual. It really is not the real world so if you want your virtual business to be creditable in the real world, apply real world principles. Direct Mail Postcard Marketing will give you the credibility that you seek and will drive copious amounts of traffic to your web site. Ah, nirvana!