My Buy Essay

Archive for August, 2008

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The key to making multiple streams of passive income online is to diversify your services or products a person should not have only one source of passive income online but multiply sources.

E-books, affiliate marketing, audioproducts and advertising are ways to create a passive income from the Internet. A lot of people focuses on only one of these products, and by doing so, make a healthy stream of passive income, never thinking that anything could go wrong. But what if something does? Your online business could hit some hard times close down, or your customers can decide to take go elsewhere.

Creating a multiple stream of passive income insures one’s security.

Diversify

How does one go about creating multiple streams of passive income? How about taking a product you have already produced and diversifying it.

If you already have already written an e-book think about making an audioproduct from it.

If your e-book is a “How to book” that could quality you as an expert. As such, offer your services to other business that is in need of a consultant. Offer to advertise for them on your website.

Expert Site

An expert site is just another term for a membership site. If you are an expert in your field, set up a website that caters to novices who are willing to pay a fee for your expertise.

However, one can’t just call him or herself an expert and have people willing to pay them for their services. Although, there are probably some instances of that happening, but to create multiple streams of passive income one must have a product or business they have already established. The experience one has gotten from running an online business or selling a product will establish them as an expert.

Advertising

Advertising is good way to create multiple streams of income. A person can advertise google adwords on their website. They can also set up a website specifically geared to advertising for other companies.

Reseller

What is a reseller? A reseller, resells other people’s services and by doing so earn themselves an ongoing residual income. For example, a person sells their services as a Webmaster, your job would be to repackage their services and sell them to other businesses. Therefore, when they get work you get paid.

Online Auction Business

One way to generate additional passive income is to start an online auction business. There is also an option of starting your own eBay online. The difference between establishing another eBay online and your own individualize online auction business is that you can cater to specific items. For example, if you know about antique clocks then that could be your online auction business focus. Or maybe you know a lot about antique cookware or works of art.

It all depends on where your interest lay.

Time

When creating multiple streams of income it is important that a person does not spreading themselves too thin. Staying focus is the key, which is why it is so important to have at least one or two products, which you are diversified. It also makes it easier because one already has a product and does not have to take the time to find one.

Passion

Don’t diversify just to diversify, have some interest in what you doing. If you don’t any interest in what you are doing a person can easily get bored, which can cause them to make mistakes, which can cost them money. Passion in anything is rare but without it one can get lazy and static.

Conclusion

There are many benefits to creating multiple streams of income like more money, security, if a problem happens with one line of income you have several to fall back on. If you already have a stream of passive stream income from the internet coming in that is good, but take the time to see if you can generate that into multiple streams, which will be even better.

More and more online businesses and internet marketers are recognizing the tremendous benefits and responsiveness that multimedia generates when used as an advertising medium and marketing strategy.

For those that utilize multimedia effectively, significant increases in buy rates, conversion rates and subscription rates have been experienced and all within a very short period of time. However, many believe that just adding any old media content, such as video and audio onto their website will generate significant increases in visitor responsiveness regardless of content presentation, quality, and other attributes that contribute to a positive experience for the website visitor. Just so that we are clear, this assertion is very wrong and can have potentially negative consequences from a marketing and/or advertising standpoint.

My philosophy is quite simple. Using multimedia to advertise your product or service needs to follow the same basic rules and principles as would apply to any other strategy or medium that can be used to convert prospects into subscribers and buyers. Yes, multimedia does improve conversion rates but it has to be done right and convey professionalism. This is absolutely essential.

When it comes to video and audio content online, what’s often been the case is that those who have tried to add this type of media content to their websites have unfortunately had disastrous results. For example, with video content, many have added videos to their webpages that are of extremely poor quality, small and ugly. The overall experience for the viewer – Poor. One of the biggest problems has been the fact that the videos load very slowly. Visitors are turned off completely by the fact that they have to wait for minutes, even longer sometimes in order for the video or audio file to start playing. This, unfortunately, is a result of these webmasters using cookie-cutter solutions to add video or audio content to their site without really knowing the implications and limitations. As I said, with multimedia…either do it right or don’t do it at all. For those who do their research and take a little time to produce video and audio content that is of good quality, the results have been tremendous.

Bottom Line: If you want to capture the attention of your visitors,you need to use top notch technology to bring your message to that person and provides the viewer with a positive experience.

If you do plan on adding video and audio content to your website, here are a few simple guidelines to follow when determining what the best multimedia solution is for you:

1. Cost Effective: You need a solution that doesn’t cost an arm and a leg and leaves you with great video and/or audio content on your website but flat broke.

2. Fast loading Media Content (Video/Audio) that can play almost immediately. Website visitors are fickle and inpatient so its not wise to keep them waiting when trying to view your video advertisement or listen to your audio message.

3. Superior Website Integration: Video and Audio Content that can appear to be seamlessly Integrated into your websites and emails. Viewers don’t have to view video and audio ads with media player’s that annoyingly pop-up on top of their internet browsers and distract them from the rest of your website.

4. Superior Customization: Video and Audio Advertisements that can be customized for your websites and emails based on your specific requirements.

5. The ability to handle a large volume of simultaneous visitors.

6. Large-Scale Playability: Viewing/Listening DOES NOT require the download of additional plug-ins. Don’t make your visitors have to download any special software to view or listen to the video and audio content on your website.

7. The media content needs to be of reasonably good quality and resolution. Don’t worry, you don’t need Lord of the Rings quality to provide your website visitors with a positive experience. They won’t expect perfect quality but you need to make sure that the content is of good quality.

Of course, we can get into specific details about each one of these things but we won’t get into that in this article. These are just high-level, general guidelines that you can follow when shopping around for a good multimedia solution for your business.

Multimedia does have impressive results from a marketing perspective. That’s why the big companies and brand names are utilizing multimedia content to sell their products and services. However, not everyone has the exact same budget and requirements and if you are looking for a multimedia solution you need to spend some time shopping around to find a solution that offers the best bang for the buck.

I used to be a favorite student in literature class because I kept using metaphors.

I was fascinated with them and thought they had such rich meanings. I was able to

interpret and analyze them clearly and creatively, until I discovered

neurolinguistic programming – and that was where my world really opened up.

Did you know that your mind is metaphorical? That you tend to think more easily in

metaphors and images rather than words alone? Even as you are reading this, you are

forming mental ‘impressions’. These impressions can be visual, auditory or

kinesthetic in nature, and you most definitely can create shifts in them.

Remember the time when you wanted to gross someone out at the dining table? You’d

pepper your words with graphic images of maggots and roaches. But think about it -

you were literally using language to affect someone’s emotional state.

Now, if the mind was so powerful, you could change things negatively, how about

creating change for the positive? If you could imagine daily that everything in your

life was going to be perfect and take one simple action step every day that could

lead you there, what kind of metaphors would you rather have in your mind?

You see, influence begins with yourself. If you knew how to create massive changes

in the lives of other people, you need to manage your states, understand the

structure of your language and many other things in your life. Imagine that this

could be your future. Wouldn’t you want to learn about it?

NLP training is actually at your finger tips no matter where you are in the world.

I’m opening up invitations for all people who wish to learn and develop NLP skills

for a song. All it takes is for you to have a computer and a telephone. To register,

go to NLPTeleseminars.com where you can take up an introductory NLP course

for free.

All web sites are different. MTTs unique software is modified on the fly to suit each web sites products and services to guarantee that thousands of sales are generated. A huge surge of ready to buy targeted search engine traffic is Guaranteed.

It’s FREE to join MTT as an affiliate, clients are queuing to savor the unique pay on results payment model. MTT’s pay on results plane is revolutionizing the way people and businesses make money on the Web. You do nothing, just give them the URLs to your web site, you never have to touch MTT’s software.

Your web site will be deluged by ultra-targeted ready to buy search engine traffic. You site will jump to the top of all the best search engines’ results for the keywords and content the software will feed them including Google. You will sell more and earn far greater profits but only pay service fees subject to the MTT income and performance guarantee ONLY when they generate you $100,000.

If you do not earn $100,000 net profit within 4 months, MTT will give you the remainder of their service for FREE- no charges plus you get to keep what you earn. You can set up as many of your web sites or affiliate programs as you want. This is true Set-It-And-Forget-It technology. Join our FREE affiliate program and try the service before the introductory offer expires.

See You At The Top!

C L Eldridge

One of the many purposes of having a website is to earn money. A functional website is one that brings its owner a good flow of cash and profits. Aside from entertaining or informing your site visitors, your website must be able to support itself and its owner financially. What good is a website if it will not be able to return your investment?

If you are one of those few website owners who haven’t maximized your return on investment yet, here are some internet marketing strategies for you. Check your website again &ndash what is missing or haven’t you utilized effective internet marketing strategies? To get more money from your website, have a look at these top three internet marketing strategies that are proven to increase conversion rate and return on investment:

• Preference Close Strategy

Preference close technique is an internet marketing strategy that allows site visitors to have their own choices. Online users need to choose among many options before they decide to purchase something. The preference close strategy tells webmasters and web marketers to create more choices for online users.

If you create more sales copy in your website, you are already giving your site visitors more options. Aside from the many sales copy, you can also create more choices for your site visitors in terms of payments, ordering and mode of delivery. Whatever it is that your website offers, make sure you give your site visitors more options or choices to choose from.

• Sales Page Strategy

If you want to have higher conversion rate, create a sales page for the sole purpose of selling your products and services. As much as possible, the sales page must contain only sales-relevant information &ndash do not include outbound or outgoing links in the sales page. This will only confuse your site visitors and worst, they might just click on the outbound links which means lost sales for you.

• Enticing Headline Strategy

The headline is the first thing that catches your site visitors and potential customers’ attention. If your web page headline is something that will not make them read twice, you are losing sales! The headline must be so attractive that it entices your site visitors to read on and eventually be converted to customers. And remember that the headline will lead your site visitors to your sales copy.

Just use these internet marketing strategies and soon your website will be bringing you money more than you could expect for. These internet marketing strategies will increase your website’s conversion rate and sales &ndash what’s more, these internet marketing strategies will make you rich!

Promoting your internet business can be done in hundreds of ways, some of which are more effective, some less so. Others can be total flops. But what matters at the end of the day is simply this: RESULTS…RESULTS…RESULTS. All your efforts should be geared to this one goal alone: Results that put money in your wallet.

So what really works?

1. People just cannot resist…FREE! Yes, FREE!

Imagine: You are out shopping for perfume. You pass the cheese counter. A gorgeous lady offers sample tastings of smelly, bluey Gorgonzola. You hate cheese, it gives you eczema. But you take some all the same &ndash maybe not to eat, but take it anyway as it is free. Lesson: People just love… FREE! If it is free, people will take it. Send out free newsletters; offer a free trial period/services/information. Tease your potential customers, for example, with FREE PC reports or PC scans. After running these free services, alert the customer of problems (potential and existing) on their credit record or PC. Then show them what it is, or repair the problem for a fee. This can be an effective way to get information to your potential customers, create sales or to generate traffic to your site.

2. Turn KNOWLEDGE into traffic to your site.

You will probably be an expert on your product/ business. Leverage this expertise by writing articles and publishing them in an ezine or an article information site. The most effective way is to give away your articles for &ndash FREE! In return, ask the publisher for authorization to include a byline. A byline is a very short summary of the author, his credentials and website. Your byline is a way to claim a ‘visible’ place, a niche on the world wide web for you/your business. With time, readers will come to regard you as an expert in your area of specialization. The logical progress and outcome will be trust in your site as a source of credible information.

3. Click-Click-Click to riches

Some search engines allow the purchase of website rankings.This is an excellent, inexpensive and effective online marketing technique. With Pay-Per-Click programs, you choose keywords that are relevant to your site, and determine yourself the bid prices for each keyword/s. When surfers enter these words, your site will appear with other sites bidding the same words. Higher price bid words rank the site higher in the list. You are only billed for that click if the surfer chooses to view your site. Many Pay-Per-Click programs offer other benefits such as updated lists of commonly used keywords.

4. In the Real World, we live…OffLine

You business may be online, but…remember that in the real world, everything else is offline. Utilise the myriad media advertising available: Newspapers, magazines, the radio, the television. Send out press releases to distribute your information to thousands of people across the country you live in.

5. Net-keting

We are not islands unto ourselves. Many online entrepreneurs share similar marketing ideas as you. Networking with these people via link-exchanges and customer referrals could bring exponential growth to your online business. However, caution must be exercised in the choice of a networking partner: everything that you recommend is a reflection of yourself/your business, hence you owe it to yourself to do due diligence and ascertain that your networking partner is reputable.

Believe it or not, finding a product to market is usually the least of your concerns. There are many ways to find a product. You can create your own information product, sell a service, or market other people’s products for a commission.

While providing a service for people is good, it is often the most time-consuming of the three. For example, if you write resumes for people you only get paid if you work. But if you sell an already-made product, such as an information product or an affiliate product, after you are set-up you can set your website on autopilot and make sales with little work on your part.

Let me be very clear: You will have to work. You must maintain, at an absolute minimum, your advertising. If you do not, your lead generating machine will dry up.

You may decide to write your own information products. This is not as difficult as it sounds. You know something about something: What do you do for a career? What hobbies do you have? What do you like reading about? Correlate these ideas together, and out comes an ebook, an autoresponder course, or a special report!

Your product does not have to be long, especially if it is a specialized product. For example, a well-written 5 page how-to article on grooming your dog could sell for $15-$20 dollars.

Think about it: People are looking for your information because they do not want to go to the groomer’s (probably because they think it is overpriced). If they normally pay $40 per visit, and they visit once per month, they pay $480 yearly to the groomer.

On the other hand, if they buy your information, even at $20, you will have saved them $460 (minus the cost of grooming equipment they will have to buy) and quite possibly gained a customer for life.

You may choose, however, to market someone else’s product. This is called “affiliate marketing,” and is probably the most popular form of internet marketing. One caveat: Pick you product well, because some products, especially those sold by the “gurus,” are in over-saturated markets.

You could be innovative and combine the two (infoproduct and affiliate marketing). Take the example of the how-to article on bathing and grooming your dog. You have provided your customer with a very well-written explanation of how they can save money by grooming their dog at home. Even though they have saved money, they still need grooming tools and equipment.

You could research the various grooming tools, looking for best price and best value, and add one or two pages to your booklet recommending these. Add value to your business by setting yourself up as an affiliate for those products, and recommend your affiliate link in your booklet. Then, when your customers click on the link to buy the grooming tools, you make a commission.

Congratulations! You just experienced multiple streams of income, as you were paid twice: once on the purchase of your infoproduct, and again on the purchase of the grooming tools you affiliated for.

This is how to parlay your experiences into multiple streams of income online.

Internet marketing is a very wide term which can be used to encompass a variety of marketing techniques which are used online. Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing, but there is even more to Internet marketing than those concepts. Promoting your website or business on message boards can also be considered to be Internet marketing. In fact this is one of the simplest and least expensive Internet marketing options available. This article will examine how savvy business owners can use Internet message boards wisely. It will also explain how message boards can be misused and rendered ineffective as well.

Message boards are essentially online meeting places. In general most message boards are focused on a particular niche subject and encourage those who share an interest in this particular subject to get together to discuss relevant issues, ask questions, provide advice and even just socialize. Message boards can focus on any subject imaginable, they may focus on a particular baseball team or just the sport of baseball in general. Message boards can focus on subjects such as politics, television shows, bands, current events, jobs, hobbies or any subject under the sun. Savvy Internet marketers can take advantage of these message boards to reach a target audience without investing a great deal of money.

Consider a business in which the focus of the business is to assist people in finding jobs which offer telecommute options. The concept of working from home is becoming increasingly popular and there are many websites which focus on this subject. Likewise there are also many message boards devoted to the topic of working from home. On those message boards those with an interest in the subject meet to discuss issues such as finding employment where working from home is an option, working around the schedule of children, setting up a home office, dealing with friends or family members who don’t respect your working hours and paying taxes on freelance assignments. A business owner who actively participates in this message board can take the opportunity to post a link to his website when it is relevant and offers something of value to the conversation. He or she may also pick up useful tips and information as well. This is worthwhile because the message board features a high concentration of your target audience members.

When using message boards to promote your business, it is important to ensure you are following the rules associated with the message boards. Message boards may have restrictions regarding the posting of links and failure to abide by these restrictions may result in you being banned from the message board. For this reason it is important for anyone who is interested in using message boards for promotion of their business to carefully read the terms of use to ensure they are not violating any of the rules. It is also important to simply use common sense when promoting your business on a message board. Just because the rules do not restrict posting links, does not mean you should spam the board with your link. Take care to only include your link when it is relevant. This will prevent message board users from assuming your link is just worthless spam.

Finally, when using message boards to promote your business it is important to be courteous to other message board users and to keep all posts professional. This is important because you and your business are much more likely to be taken seriously if you act professionally and responsibly. You should maintain this degree of professionalism even in posts which do not include your business link. This is important because other message board participants will remember you by your user name and will not be likely to take you seriously if you have previously made posts which were offensive, mean spirited or inaccurate. So always be professional and curteous at all times, and with all postings.

Every day, the Internet reaches a mind-boggling number of people, putting amazing amounts of information at their fingertips. Lately, however, it seems that Web surfers have begun to change the way they find that information. Although the Internet was originally conceived as a medium by which information could be freely exchanged, membership websites – sites that charge membership fees for access to informative content – are becoming increasingly more popular.

“The Internet is no longer free,” observed Michael Rasmussen, author of the e-book ‘How to Start Your Own Highly Profitable Internet Membership Web Site.’ “People are eagerly seeking information, and they will gladly pay for what they perceive as more valuable, reliable content.”

Membership websites include news sites and expert information sites, such as CNN.com and The Wall Street Journal (WSJ.com). Although an extensive Internet search can often turn up the same information contained on these sites, many Web surfers simply don’t have the time. They prefer to pay a membership fee and get the desired information easily and immediately – rather than taking the time to find the information themselves.

According to Rasmussen, there is a formula that all successful membership websites must follow. His information, available at .MembershipSiteInfo.com <.MembershipSiteInfo.com>, explains the workings of building and running a membership website. Readers learn what are the most popular topics that people are willing to pay for, and why; how to find valuable content for membership websites; tips on designing a site that is both attractive and functional; and methods for successfully marketing a membership website. Written from Rasmussen’s own extensive experience, the resource is guaranteed to help entrepreneurs tap into the growing popularity of membership websites.

“This is the future of the Internet,” Rasmussen said of paid membership websites. “People today want quality information. If you can offer them reliable, accurate information on topics that they’re interested in, they are more than willing to pay.” For more information about membership websites, check out the website .MembershipSiteInfo.com <.MembershipSiteInfo.com>.