Archive for August, 2008

Market yourself the hi-tech way

Internet marketing has made impossible &ndash possible. It has opened up avenues for companies which were never thought about before. With on-line marketing, businesses are crossing the limits of boundaries and reaching out to their potential customers across the globe.

If you not only want to survive the tough competition, but also want to hit the market with a bang, then you cannot afford- but to make use of internet marketing effectively.

It is not only effective and less time consuming compared to traditional methods of marketing, but also cost efficient.

At Oms3, where quality is a commitment, we provide result oriented internet marketing services. Our team encompasses, experienced, knowledgeable and professional- web developers, researchers, analysts, writers, consultants, programmers and link builders. The team works in sync with the latest technologies and trends in the internet marketing.

We believe in doing our home work well. In order to assist you in your internet marketing efforts, we thoroughly study your market, competitors and most important your customers.

Our marketing strategies are tailor made according to the budget and business requirements of the clients. Done with the right approach, your on-line marketing efforts will reflect in your sales and profits. It can help you reap greater returns on investment.

We expertise into

Designing, development and website management

Management of banner promotion and other forms of advertising

Management of contextual program

Efficient pay per click campaigns and bid analysis

Effective key words and search engine optimization

Building/hosting feeder traffic sties

Administrating on-line shops and portals

Promoting social community pages

Developing link popularity

Conducting blog marketing

And Guess what? This is not it! There is much more we can do to boost your marketing efforts.

Contact us right away to know more about us and to avail our services.

Market Your Website For The Real World.

Although it is clear that most website users of the internet use search a engines to find their destination, is there a better alternative?

I recently had a look at the stats of a website I have been working on. To my amazement only 5% of the visitors came from other websites or search engines, the rest were direct requests. This website is only 3 months old, so it is fairly new with barely any link popularity, but for such a new website an average of 150 visitors a day, is not too bad.

I asked the owner how he was promoting his website, and to my amazement he was using none other than flyers. The website is advertising his adventure tourism business, as you may have noticed when you visit a tourist destination there are plenty of flyers on the counter. Advertising all sorts of accommodation or locations to visit.

He employed a very smart Graphical Designer to create a flyer that is very eye catching. These flyers are so catchy that he has told me that he never has enough. You may be thinking that this is expensive because you have to pay for the printing, but in actual fact it is much cheaper than some internet advertising. For instance to even have his website listed optimally on Googl’s Adwords he would be paying in excess of 50c a click. Whereas printing flyers that can be passed on for years only cost 23c each.

On the other hand some people choose to spend thousands on optimising their websites, gambling to be in the top of the results. Or you could choose to use paid advertising, but targeting your potential customers can be difficult and costly. I am certain that the old fashioned flyer advertising is here to stay.

The benefits of flyers are astronomical; targeting your audience is the key to success. Travel destinations, travel agents and rental agencies are all targeting his potenshal customers. Since he first began his business, he has always used flyer advertising, and with the amalgamation with the website business is soaring. This indicates to me that with the synergy of the real world and the internet we can create very powerful advertising campaigns.

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