My Buy Essay

Archive for November, 2008

Internet marketing is not just for the gurus out there! The big players and advertisers, the web has grown in to a lot of smaller businesses “SME small to medium enterprises”, that can now afford the technology to design/develop Websites, host and sell products online within the e-commerce business arena. Internet marketing for the smaller business online can be a costly state of affairs! We all know the areas: PPC Pay Per Click, Adwords, search engine submission, SEO Search Engine Optimisation etc, can be a very dark jungle of pitfalls or should I say money loss $$$$.

There are some very simple techniques that a lot of Internet marketing companies would rather keep secret and make you pay for through expensive consultancy services, I do know the struggle some of the smaller online business owners have with Internet Marketing.

A lot is made of PPC Pay Per Click, it really is a solution for short-term campaigns, or a new product or promotion you instantly want your prospects to see, Google Adwords and Yahoo’s Overture can be costly! There are ways to get a natural search listing through organic SEO Search Engine Optimisation.

I would like you to go through the check list below and answer some honest questions about your website, the following steps are all organic SEO techniques.

Search Engine Visibility Check List

1.Are you creating web pages with content your target audience is genuinely interested in reading?

2.Does your content contain highly focused keyword phrases?

3.Are you optimising your web pages for at least three to five keywords at a time?

4.Does each optimised page contain a unique title?

5.Are you using keywords in your title tags?

6.Are your most important keywords above the fold (the top of your web page) and throughout each optimised page?

7.Are you using keywords within hypertext links?

8.Does each optimised page contain a unique meta tag description?

9.Does each optimised page contain a unique meta tag keyword list?

10.Do your graphic images contain descriptive keywords within the alt text?

11.Does your website have a sitemap to assist visitor navigation?

12.Do you have a secondary XML sitemap designed for search engines (see XML sitemap generator .seo4internet.com/seotools.htm)

13.Are your optimised pages placed within the root directory of your website?

14.Do you have a dedicated reciprocal link page set-up? I cant stress enough about a well managed reciprocal link program, back links connecting to your website are key to your websites Internet exposure.

15.If you are an e-commerce retailer are you using “Froogle”, the Google free UK price comparison service, with searches by keyword, which can then be broken down by category and ordered by price?

16.Does your domain name contain keywords? (Domain highlighting) For any future domains you may purchase make sure the URL has the relevant keyword/keywords in relation to what your business is about!

My name is Michael Glyn Davison I have over 10yrs background experience within the fields of Internet Business Development and SEO based marketing solutions.

Visit my website for further information and advice on Internet Marketing and Search Engine Optimisation

So you’re interested in getting to the top of Google! If you’re interested in search engine optimization then there’s about a 98% chance that it’s the reason you are reading this article. In SEO you have two choices you can hire a company to handle your search engine optimization, or you can read about a thousand articles like this one and learn how to do it your self in doing this I would also learn a little about html, and find a way to do some sort of keyword analysis because if you can not change your text on your website, and you choose worthless key words then your site will not be associated in the right category therefore you will not make any sales.

If you’re still reading this then you’re looking for the great hidden secret to getting to the top of Google. In order to rank high in Google you have to do two things have a better word score then anyone else for your keywords, and have more links coming to your site from sites with high page ranks. In getting a high word score you need to have some text on your home page and in this text you need to mention your keywords as many times as possible. When you optimize your web site for keywords you are basically getting your site ready for search engine optimization which in all reality is just getting incoming links to your site.

Before you submit your site to the search engines you should have a good amount of keyword rich text, Meta tags (Which are not obsolete by the way), a robots Meta tag, and a Google sitemap. Once you have done all these things you are ready to get some links to your site (this is how you get to the top). When you have incoming links to your site it matters a lot that those sites have high page ranks for example if you have a site with a page rank of 7 linking to you then Google’s algorithm will crawl your site every 24 hours which is very good.

There are some things that could have a negative effect on your ranking with the search engines these things are called black hat SEO tactics. You do not want to do anything to get your site black listed in the search engines. Before Google and all the other search engines changed there algorithms SEO Company’s and webmasters would use some techniques to get to there links to the top like hiding text, hiding links, link malls, and link farms. You should avoid anything that might have a negative effect on your page rank.

There is a lot more to Internet Marketing then just search engine optimization however search engine optimization is where it all starts. Search engine optimization improves the volume and quality of traffic to your web site. Before optimizing your site you should have knowledge of how search algorithms work, and research on what people looking for your site search for to get to it. This is one of the key factors in having a productive website, and achieving a good page rank.

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Search engine optimization is the process of achieving top rankings in the search engines for a website’s most relevant search terms. The most relevant search terms are the phrases that people are most likely to type into a search engine when looking for what the website has to offer. These are the search terms that it is essential to rank highly for, and these are the search terms that search engine optimization targets.

Search engine optimization is a constantly changing field. Knowledge and details play a huge role. An SEO professional determines what the search engines algorithmic variables are. The website is engineered so that it can be crawled and indexed for later retrieval. This is done in a fashion that makes it easier for the search engine to determine what search terms the web page is relevant for. Sounds simple right?

The main challenge of an SEO professional is to effectively aid both the search engine and the company whose website they are optimizing for in returning relevant results. Relevant results equal targeted traffic. Targeted traffic, simply put, increases a company’s return on investment. It is incumbent upon the SEO professional to stay abreast of the latest changes in the search engine algorithms.

All a person needs to do is figure out the algorithm and essentially, a person can engineer a page to be the most relevant and top returned page for any term searched for.

The Steps”

1. Select your main search terms.

2. Allocate each search term to a suitable existing page. Split some pages if necessary.

3. Organize the internal linkages and link text to suit the target search terms and their pages.

4. If possible, organize links from other sites to suit the target search terms and their pages.

5. Organize all the on-page elements to suit each page’s target search term.

6. Sit back and watch your rankings improve!

Here’s the catch…

When a person is able to break down this process into one hundred simple, easy to maneuver variables, and given the competitive marketplace, and the obvious advantages that high search engine rankings can supply to a company, it invites abuse otherwise known as search engine spamming. The shady website optimizer is able to manipulate and affect the core virtue of what a search engine company stands for, that being the return of relevant search results.

The reason Google is able to maintain and improve upon its search results relevancy, is that they closely guard their algorithm and PageRank

Most books and software ever sold online have-in one form or another-something to do with Search Engine Optimization. Why is this such a sought after service? Because… getting a good spot on major search engines can be the difference between $0 in profit per day versus $500 to $150,000 in profits per day (depending on the product you are promoting). Now there are many books and programs out there… and trust me, I’ve tried nearly all of them. Here are my personal recommendations:

#1 – The SEO Elite Software is by far the best of the best in software out there. It is a bit pricey to start off with, but it will literally save you thousands of dollars in promotions. The advantage you have is that you can create instant back-links to your site whenever you choose to, and on more sites then you could ever dream of. To have access to tools with a 1/4 of these abilities you would pay about $239 a year somewhere else. In short… you get more than you pay for. I’d rate it 10/10

#2 – Search Engine Optimization is another great, great tool. The price is a fraction of what you would pay on the previous software, but you are also more limited as to what you can or cannot do with this system. Still a super program, but remember: You Get What You Pay For.

#3 – Links Master is a program different from the previous two in the sense that you get someone else to blast your text ads out onto hundreds of sites. Problem? You have limited control over the kind of sites and the amount of sites linking to your site. Again… a great service, but it does tend to go hard on the wallet of those starting out.

Believe it or not-there is no secret to getting your site listed #1 on major search engines. You read that right! Search Engine Marketing is always spoken of as though it is hard to do. And gaining a #1 spot on Google, well, that is just plain impossible. If done right, YOU can prove all those assumptions wrong.

Using software #1 it is easy and fast as lightning to get top ranking on major search engines and, as previously stated, it takes very little effort on your part. Go to the site, read the testimonials-and if you are serious about getting that #1 spot… I trust you will purchase the software. The SEO software is to the online marketer today as a machine gun would have been to a warrior in medieval times: It literally blows all Search Engine Marketing competitors to pieces!

Search engines can be an effective method of driving highly targeted visitors to a web site. Our search engine marketing page provides access to the collective wisdom of all the top search engine marketing experts with regularly updated articles, links to resources, and announcements of new tools and services available to the search engine marketing industry.

Do you want your site to rank #1 on Google?

Then use the #1 Search Engine Marketing tool, which is currently being used by thousands of search engine marketers around the world. Gain YOUR #1 spot on Google, Yahoo, and MSN in record time!

If you are in network marketing; by now you should have understood that more than 95% of the people who work on network marketing fails. Merely 1% is making themselves rich. And the other 4% are making some kind of decent income from this form of activities. That is to say, 95% are plain struggling.

If you have not been successful by now, you are at the brink of giving up. And just not long ago when someone roped or rather “doped” you into this line of business, were telling you how good and easy this business will be.

Hyping in this business of network marketing or some called it multi-level marketing is common and wide spread.

The truth is network marketing is not easy. It can be simple though. In fact is just plain simple.

Don’t worry!

You are about to receive the “secrets” of how to be the world top network marketer in the next 5 minutes!

No, you don’t have to fork out your credit card and key in your XXXX numbers to pay for the $597.00 fee.

Not even $297.00, Not even $97.00.

Or even $9.90!

The “SECRETS” will be yours for FREE …….. for NOW!

Investigate the steps below and to be really successful;

must get yourself involved “whole heartedly”

.

Here it comes:

=====================

Go to the “Park”. Not any park; “The Network Marketing Park”

Find a tree.

Shake the tree.

A Network Marketing Guru will drop out.

He will begs you to be his disciple and promise to “hold” you hand and will impart 100,000 fresh enthusiastic downlines to you.

In 12 months, you will be the top earning network marketer there is in your part of the world; and will be a dominating figure in the industry. You will be earning your first $1 million by now.

After you receive your very first $1 million check………

Go back to the “ Network Marketing Park”.

Find a tree

Climb up the tree.

And wait………..

====================

Felt coned?

Think again.

This is the type of situation we are living through and spending most of our time investing and working with. Hoping that the formula could be that simple or simpler.

Take time and think about the story above again.

Does it reflect the reality in us? To be honest, you and me thought of it haven’t we?

Wouldn’t it be nice if the story is true!

Is there really a “Secrets” to it all?

In short, we were and are impatient.

This perfectly captured the environment in which most network marketer faces, beginners or not.

Expectations are high.

Will you expect to get paid without working hard on this business?

In reality the network marketing industry needs more devoted network marketers.

Who are persistent and self motivated.

The one that is most likely to make things happen.

The one that will not take “NO” for an answer.

The one that will help more people successful.

Those are some of the qualities of a successful network marketer. So as to say these are the real “ Secrets” of the world’s #1 Network Marketer.

In a nut shell; a person who have the ambition and the will to take that into action. A person who is self motivated will succeed in network marketing. The most successful network marketers are those who will do what it takes and whatever it takes. These are the people who make things happen, not just watching things happen.

Revealed herein the “Real Truth” in success in network marketing:

TAKE ACTION in the business.

Have fun doing it.

Get involved and help as many people crossing our path, to improve their lifestyle, and ours.

As a saying goes: “Get as many people get what they want and you will get what you want”.

Back in the late 1990s, “stickiness” was the big term; how to get web visitors to return to your site &ndash hopefully, again and again. Today, the strategy has evolved into “Outbound Stickiness” &ndash going out and pulling that visitor back in.

Going back in time, there were many sticky techniques including the hosting of tools, calculators, forums/bulletin boards, and of course &ndash my favorite &ndash “favorites”.

“Favorites” pre-dated good search engine results. Back then, you as a site owner would proffer your favorite links. Typically, they related to your industry and gave web visitors the opportunity to explore other related sites. Well, as the search engines of the day improved their results, the favorites section lost its favor.

It became very hard to become an authority site. Many a client of mine back then created a “lounge” or “portal” type of section on their site hoping to be the center of their respective universe. But web surfers soon preferred to get their informational direction from a Yahoo search.

Site stickiness never lost its allure. And now, new techniques have come into play in order to gain that coveted repeat visit. This time it’s an outbound effort. Content is created that travels out from the website to seek out users. It’s driven by RSS (Really Simple Syndication), and it’s used to distribute all kinds of information including news, blogs, and podcasts. We have evolved to Outbound Stickiness.

Currently, most blogs and podcasts revolve around time-sensitive events and writer opinion. However, they are just too darned valuable to be left to those noble endeavors. Businesses, big and small see (or will soon see), RSS and its related content as an opportunity to reach out and touch someone &ndash again and again.

This trend doesn’t bother me in the least. I’ve always gotten educated or stayed current on my industry by subscribing to informative newsletters, magazines, etc., be they of the printed or electronic variety. I even appreciate advertising as an information source in its own right. The difference is that now I have the convenience of having all of my sources being dropped into a central place for pickup. It’s on demand and I like many others are demanding it.

Outbound stickiness is going to include not only news of the day, but education on the tried and true.

In order to be credible, businesses are going to need to educate through these mediums as opposed to simply advertising or branding. If they want to keep you as a subscriber of their feed, value is going to need to be continually delivered. Something easier said than done.

This all presents opportunities and challenges on a variety of levels. First, there is creation of the content. Someone is going to have to acquire and consolidate the content. To get good traction with and grow a subscriber base, recycling someone else’s content will not do the trick for long (sorry, you can’t just steal it from the net).

Next, not all of us are writers or recording artists. Internal or outsourced resources will need to be hired to actually deliver the information in an effective style and format (e.g. blog writers, podcasters, video podcasters, etc.).

You’ll need information marketers to continually review the information that has been previously published for accuracy and relevancy. Because information created and distributed to the Internet is difficult to eradicate, it won’t be a matter of just deleting old files. New information will need to be created to supersede the old. And the whole cycle will begin again.

A credence of mine (that I obtained from somewhere now unknown), is “if you can’t get out of it &ndash get into it”. Let me tell you &ndash you can’t get out of this one.

If you don’t already have a strategy to deliver some Outbound Stickiness, get it going now. It’s just not for news-junkie/conservative/liberal/techie/egocentrics anymore.

My recommendation is to publish by series. If you sell paint, do a series of 5 blog entries, podcasts, etc., on color. Next, do a series on prep and application. Next, on design trends. You get the idea.

By publishing to a series you escape the pressure of continually coming up with and extending your subject. Also, if you need a break, take it between series’. Then you won’t look like you just jumped on the bandwagon, ran out of ideas, and fell off.

Additionally, mix time-specific information and opinion with tried and true educational content.

Good luck with it all! For some of you it will be liberating, for others it’s fingers on a chalkboard (by the way, we’re going to need to come up with a new idiom for that one &ndash who uses chalk boards anymore. Any suggestions &ndash email me).

If you want some advice or have any comments &ndash email me at jboulterbastioninternet.com or visit us at .bastioninternet.com. We’re a web marketing firm located in Southern California and are happy to help.

What I’m about to reveal to you in this article will literally change the Way you do your online marketing for years to come and will add many Benefits to You and your online promotions ‘Effortlessly’.

This secret(A.K.A. — Secret FUEL) that I’m going to talk about is so Powerful that it will…

– give You and your business ‘Instant Credibility’…

– Boost your websites ‘Link Popularity’ and ‘Search

Engine’ ranking…

– send you FREE ‘Laser Targeted’ traffic with ready to

Buy customers…

– help you build ‘Targeted’ opt-in mailing lists…

…and these are just some of the Benefits you’ll receive, But, in my mind, these are the most important.

Now, before I dive right into it I first want to do a little bit of a history lesson about WHY the Internet was born and more importantly, its Sole purpose so you’ll have a clear picture inside your head about WHY this ‘Secret FUEL’ that I’m about to reveal to you is so important to your online business.

So… lets get started by finding out when the ‘Internet’ was conceived.

The Internet was born on October 29, 1969. This date is significant because it was the 1st time in history that a computer talked to another computer via a router over a network.

So that roughly makes the Internet about 35 years old.

Now that we know when the Internet was born, what we need to know now is what was its Sole purpose?

The World Wide Web(Internet) is simply a… ‘Wide-Area Hypermedia Information Retrieval System’ aiming to give users(You) universal access to a large universe of Documents and/or Information.

So, with that said, basically the Internet is nothing more than a sophisticated communication device that gives us (You) the ability to Exchange and/or search for…

… !!INFORMATION!!

I guess thats a good reason WHY they call it… “The Information Super Highway”.

So… now that we’ve had that little history lesson I’m sure you probably have a good idea about what the ‘Secret FUEL’ is that I’m about to REVEAL to you.

BUT, if you don’t, don’t cheat and skip to the end.

Now, its pretty obvious that the Internet is merely a tool by which we use to locate related information that we query through the use of Search Engines by using related keywords or keyword phrases that we choose.

The question is, where does the ‘Secret FUEL’ fit into this equation?

You’ll be surprised with my answer because the ‘Secret FUEL’ that I’m about to tell you about is everywhere on the Web and people just like you and I are Hunting for IT as we speak.

So, I guess Now would be a good time to reveal to you…

…”The Secret FUEL That POWERS The Internet”.

Are you ready?

The ‘Secret FUEL’ that POWERS the Internet is simply…

… !!CONTENT!!

Just think about it for a minute and ask yourself this question… what’s the Main reason why You go online?

I can guarantee the majority of you answered… to find Information related to and/or about… whatever your query was.

Information is delivered through ‘Content’. Content is what FUEL’s the Internet, which means, You should be contributing by way of writing Informative articles related to your business.

Now, some of you are probably saying to yourself, I don’t know how to write articles let alone have anything to write about and will writing articles really Benefit my business in the long run?

Well, if you don’t know how to write articles… Start. I didn’t either in the beginning, but I learned and so can you.

It’s simply a learning process.

Now, how will writing articles benefit You and your business?

I outlined them earlier in my article, but will list the four main Benefit’s and the Why’s in point form below.

1)

How does it…

– give You and your business ‘Instant Credibility’?

Answer: By writing about your Product or Service you’re able to convey to your potential customer the Benefits and Solutions your Product and/or Service will solve giving you Instant Credibility and a reason for them to look into what you have to offer further.

2)

How does it…

– Boost your websites ‘Link Popularity’ and ‘Search

Engine’ ranking?

Answer: When you write your article you are able to leave a ‘Resource Box’(a brief description about You and/or your business with your URL included at the end). Now, when you submit your article to Article Directories or other website’s directories and website’s across the web and they add it to there directories you’ll get a ‘Link’ pointing back to your site.

Major search engines like Google and Yahoo! for example use ‘Link Popularity’ to gauge a website’s Importance and Ranking.

This is also a great strategy to use to get High PR websites to link back to you without even doing a ‘Link Exchange’. This is just what you want.

3)

How does it…

– send you FREE ‘Laser Targeted’ traffic with ready to

Buy customers?

Answer: When website owners are looking for fresh related content for either their website and/or newsletter and they happen to choose your article, they’ll have to publish your article with your ‘Resource Box’ included with all your website and contact information.

Just think how much ‘Laser Targeted’ traffic you’d get if your article is posted on a HIGH traffic website and/or in a newsletter with a HUGE subscriber base thats related to your niche.

Now, do you see where the ‘Laser Targeted’ traffic will come from.

4)

How does it…

– help you build ‘Targeted’ opt-in mailing lists?

Answer: Again, when website owners are looking for fresh related content for either their website and/or newsletter they will have to publish your article with your ‘Resource Box’ included with all your website and contact information.

So, when they visit your website through the information within your ‘Resource Box’ you’ll then have a chance to capture there Name and Email Address by offering them something of Value for FREE through either a ‘Pop-Up’ or ‘Exit Pop-Up’ and/or ‘Web Form’ on your website.

By doing this simple step you’ll be able to build your own ‘Targeted’ opt-in mailing list that you can hit up with other back-end offers anytime you wish at absolutely NO COST to You.

Now, do you see Why ‘CONTENT’ is so Powerful and how it FUEL’s the Internet?

Do you honestly think your business could Benefit from what I have revealed to you within this article?

I can almost Guarantee you probably answered… YES.

With that said, writing articles and submitting them to online publications is, in my mind, one of the most Effective ways to get Free Advertising and Publicity for your business for years to come.

What the heck am I talking about?

Let me tell you that this will be one of my ‘Chilli Pepper’ articles, it’s HOT and very controversial.

If you’ve spent anything more than 5 minutes in the Internet Marketing world, you will most probably come across something called ‘Resale Rights’ / or often called Reprint Rights.

This is where the creator / owner of the product, which could be an ebook, course, script or software, gives you permission to sell the product -and typically to keep all the proceeds – i.e. 100% profit to you.

Sounds good?

Hold on…….. it gets better (or worse depending on your point of view).

Often, if buying Resale Rights, you are granted ‘Master Rights’ – this is the right to pass on the resale rights to other people. You could a step further, and often you can get the right to pass on the Master Rights to others.

This can be a Catch-22 situation. Whilst selling to someone the ‘right’ to sell to others the right to sell a product may sound good, and indeed there are many out there in cyber-land who love to buy resale rights and master rights, it can also cause a few problems.

If YOU are selling master resale rights, which in turn allow others to sell master rights, which then allow their customer to sell rights, and so on…… before long, the market is saturated with your product – and it can no longer be sold.

Here it will end up in the bargain-bin, or piled together with a load of bonuses to sell something else. If your product really is any good, it will soon be devalued, as many people look at bonuses or freebies as worthless. While some try to sell it, others are simply giving it away for free.

Hmmmmm……

That’s how things USED to be.

Resale Rights were often sold by the creator(s) of products, after they had been selling the product for quite some time, made a bucket-load of cash, saw that the sales were dropping off, and have created a new product to replace it.

So, they decided to cash-in one final time on their product, and allow others to sell – for it a license fee. The creator has already moved on from this product – but he/she now makes another little pot of gold by selling X-hundred resale licenses at $xxx each.

The ‘market’ was becoming very wary and wise to this, so now the flavour of the month is to sell ‘White Label’, or ‘Private Label’ or fully rebrandable rights to products.

In theory, this is GREAT! You take a fully (or very nearly) completed product. Finish it off, perhaps add a little here and there, give it a name, create some graphics -and off you go! It’s the guts of a great product – for you to take away and create your very own product. Very often, as we have seen more and more of these recently, you are given the ‘source-code’ files, to do with as you please.

The ‘source code’ is the engine of the product – usually everything you need to develop your own version.

Sounds good?

In theory – YES.

In practice – it can be disappointing. Not because the product is poor – NO. Usually the products are very good. But because of how others abuse the rights and the source code.

Herein lies the problem. Whilst you could easily fork out $197, $297, $397, $497 and much more for the ‘Source Code Master Resale Rights’ of a product – or even a bunch of products, within a matter of minutes, I GUARANTEE you that someone else is already selling the complete, entire package elsewhere for a fraction of the price.

Rather than taking the product, creating something with it, selling it, and then trying to use the Master Resale Source Code Rights as an ‘upsell’ – they are simply selling the entire package, untouched for silly prices.

This really does belittle and devalue the main package. And of course, will annoy the hell out of all those who paid full price for the package in order to set up some good products of their own.

Somewhere, there is some rule, or Law or something, which legally means that the original seller of the package (Master Rights, Resale Rights, Source Code etc) – CANNOT legally enforce a minimum selling price for these items.

Where that emanates from, I have no idea. But many internet marketers know they cannot force anyone to sell their resale rights product, for a set minimum amount.

So, they buy the resale rights, which the seller *indicates* a minimum resale price – but they ignore this, and resell it for 1/10th of that price. Which makes it look cheap and nasty.

What’s the point of the article?

1. To make you aware of the problems that this little sector is facing, and how you could be feeling rather sick within hours of splashing out hundreds of dollars on Rights to something you believed would be a good product for you.

2. The internet is a BIG place – so although there are a few that spoil things, they certainly haven’t got the market sewn-up, and there are likely to be many other people out there willing to pay a *fair price* for your product.

3. If you are thinking about issuing Resale Rights, Master Rights, Source Code rights to YOUR product(s) – just think of everything mentioned above.

4. If you buy these Rights, and soon see lots of others promoting the very same product or package for a stupidly low price – be different. NO – don’t undercut their price, just make YOUR package irresistible by adding more features, more support, more bonuses – or even better, simply IMPROVE the product and then sell it.

5. The best way to avoid this ever-growing problem, is to create your own product. That way, it’s YOURS, your OWN it, you control it. And there’s not hundreds of others trying to give it away for (next to) nothing!

Don’t necessarily jump in to buy the latest Master Rights / Source Code offer. If you pay full price, someone will be offering the same package for pennies on the dollar, before you’ve even downloaded yours! Wait and see!

Don’t necessarily buy every Resale Rights, Master Rights, Soruce Code offer that flies around…… a lot is simply not worth it. Be choosey…… be selective…. go for quality rather than quantity…..

#############################################################

The internet is a fantastic place to promote your skills and accomplishments. You can pay a large sum of money by coming up with banner ad or pay per click plans to “get the word out” or you can go the budget way and market yourself smartly without spending nary a dime. I’ll leave the money plans for another article, instead let’s take a look at smart ways for you to promote you or your product online for little or no money!

Who said you have to have a marketing budget to promote yourself? Well, many companies do, but they are in the business to sell you something [namely, their marketing plan]. If you have the money to spend on marketing then go for it. If not, then you must examine cost effective ways to get your name out there. Here are some of my personal favorites:

Write Articles &ndash Yes, just as I am writing this article in hope that you are reading it, you can do the same and submit your missives to leading article directories. A well written article of medium length [500-750 words] can go a long way in attracting interest by others. If you are new to the game, write the article and give it to a friend for their review and critique. Once you make your changes, find article directories you can join and start submitting. Make sure your resource box &ndash the information at the end of the article &ndash effectively pitches your product or you personally. Enjoy the resultant [and free!] links back to your site. Submit on a regular basis and you will reap the added traffic to your site resulting in more business for you.

Join Forums — I run several message board communities and with my two largest ones — the Corporate Flight Attendant Community and the Aviation Employment Board — I permit members to add a link within their signature to their personal or business website. Many of my threads are indexed by Google and picked up by people all over the world. Thus, the right person at the right time can click on a thread and see valuable links to other sites of interest. Not every forum manager permits this practice, however. I guess I am just a nick guy! [wink]

Post on Craig’s List — Craig Newmark started his “list” more than a decade ago to serve the San Francisco community. Years later his site is still going strong with well over one hundred cities across the globe featured. People from Atlanta to Auckland and from Zurich to Zimbabwe now have access to a site that allows them to pitch their products, display their resumes, or sell their very souls. The site is still free unless you are posting a job opportunity or real estate information under a few, select cities.

Your Website — You do have a website, right? Oddly in this day and age I am meeting people who do not. I hear all kinds of excuses: it is too expensive, too time consuming, too difficult, etc. Heck, if you are going to “play” the internet you must be properly equipped to participate. Quit making excuses…find a way to get online and do it today! At the very least your DSL account probably provides a page or two where you can design your personal page and upload it to the internet. Oh, you are still using dial up? Yikes!

As with any marketing campaign you must stay on top of it at all times. What I mean is this: however you choose to proceed, you must continually monitor and adjust your plan to maximize its effectiveness. No going on auto-pilot here: you must take charge of what you are doing to reap the rewards. If you do, you can gain a lot of exposure &ndash and work &ndash without expending a huge amount of money.