My Buy Essay

The author gives an easy to follow 12-point guide and advice to all new Internet marketers and online business owners to help them excel in this very interesting, exciting, rewarding and yet challenging business venture.

1) It has been reported that there are about 600,000,000 people on the Net world wide at the moment. And the annual growth of the number of surfers is exponential! You can imagine the potential market for Internet business is immensely huge. The chances of your success in the business online are tremendous. Your journey towards that would be a very exciting and rewarding one indeed.

2) Plan your work and work your plan. Like any other forms of work, you must have a plan for your Internet business. Set an achievable short term, medium term and long term objectives, prepare a budget and stick to them as far as possible. Carry out periodical checking to determine any deviations from the plan and take the necessary remedial actions.

3) Do not ever try to spam i.e. sending unsolicited e-mails to unexpected recipients under any circumstances. I get very annoyed when I find chunks of unwanted e-mails plugging my mailbox resulting in the e-mails from my friends and business associates being “lost” in the midst of these junks mails. The frustrating process of deleting them is enough to drive me through the roof! If you insisted on “spamming”, you’d very likely have your name terminated by the server. It is therefore not worth the while because eventually your business would suffer.

4) Do not try to be a Jack of all trades. Choose only a niche product or service or something where your own expertise lies in. Then consolidate your business by focusing on what you do best. Many Internet marketers have developed very enterprising, lucrative and rewarding online businesses doing what they enjoy and love best i.e. hobbies.

5) Respect, understand and always keep abreast with the advance of technology because it could help you achieve your business vision and personal goals. The ever changing technology provides us with countless tools with which we could use to enhance our businesses. A very good example is the advent of BLOGs. The software used for this today is so simple and friendly that old hats with rusty and somewhat retarded brains like me very often find the process of blogging as enjoyable and relaxing as a breezy walk in the park!

6) Design your webpage or blogs with quality content that would exert yourself and your business as an authority in your field. You should have a content that is not only attractive but also informative to advise especially the first-time visitors what benefits they would enjoy from your products or services. It should be able to persuade customers to keep coming back to your website to repeat their orders and convert casual visitors to prospects and prospects to customers.

7) You’d be tempted with countless of seemingly very attractive offers and promises from the Web to help improve your business. Do not fall into the trap of some of these promises. Just stay with a handful of strategies that work and stick with them.

For example, if you’re submitting articles to drive free traffic to your sites and it’s showing positive dividends, stick to it and continue with this strategy while improving and fine-tuning others.

By all means, study your competitors, watch their activities and every move. But love thy competitors, not hate them. Do not “knock” them into oblivion. Unlike conventional business, you should always find ways to work along them if not with them. There are many online organizations, big and small, working very closely together even in the same product or service market sectors. Very good examples are the joint venture partnerships and link exchanges among the so-called competitors.

9) Do not be too “innovative” by creating and marketing new and unproven products or services that the market is not willing or ready to buy. Conduct a web research to identify products which command good market and offer them to the hungry and ready market. You could do some modification to improve it in order to have product differentiation and hence enjoying better comparative advantage over your competitors.

10) In Internet marketing, always remember three very important words. They’re…LIST, LIST and LIST. Also, do not forget the popular Internet adage “The Gold is in your LIST!” This means that a big chunk of your time, effort and concentration should be directed to getting the right strategy to drive traffic to your site. Advertising is therefore of utmost importance.

11) Although this is a home based business with all the freedom in the world, it’s prudent to have some form of discipline. Once you’ve decided to sit in front of the computer to start working online, you must stay focused and do not allow any distraction to affect your concentration. Treat it as your business and not a hobby. It would be nice to stick to a schedule which is also made known to other members of your family so that they’d know when to leave you alone. However do not get carried away and spend too much time in front of your PC because your loved ones, including your pets also deserve your attention and time.

12) Internet marketing is still one of the best businesses one could venture into especially when there is no demand for big capital outlay. With this huge and expanding audience coupled with the fact that marketing and advertising can be done on the Internet so easily and at only a fraction of the costs of traditional methods, we now have a fantastic opportunity to be successful in online business.

Many companies have now positioned themselves profitably with the Internet which has created many new paradigms in the past few years. Passive incomes are made available to people from all walks of life. You can now make money online with simple and proven formula used by many to earn multiple streams of residual income.

However, like any other conventional businesses, there would be times when you would encounter failures and disappointment. Do persevere as this is not a get-rich-quick scheme. Time, effort and some financial input are necessary. It would take a while to see the fruit of your effort. Use any failures to your advantage by learning from them. See success in every failure and opportunity in every threat.

Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you’re promoting has been listed in the common directories such as DMOZ, Yahoo!, and Google. Even if you’re using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you’ve launched your campaign.

2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdSense, Overture, and Looksmart. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you’re looking for and negotiate favorable ad rates for your online marketing campaign.

3. Marketing Pages. Don’t lead prospective purchasers to a generic website. If you do, potential buyers won’t know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.

4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.

5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it’s a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.

6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.

7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.

Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.

If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it’s using the web to communicate the value of your products and services.

Internet Article Directories

This is the second offering in a series dedicated to telling you how to let the online world you’re alive. We’ll take a look at internet article directories.

Besides death and taxation, we should add ones willingness to share an opinion to the list of all things definite. Doing this in the past was a pretty cost prohibitive task. Today we have this wonderful tool called the internet to help us.

This can be a good thing for marketing your site or products. But just putting up a web site and hoping people happen upon it is a lot like putting a FSBO sign on your lawn. You’ll get a few people to look, but not the traffic it will take to get the job done.

So what else does the internet have to offer us in our quest to rule the online world? Internet Article Directories! And what lovely services they are.

You can begin to share your expertise in most anything. If you can write it you can share it. As far as web site and product marketing, this is a very good thing (sorry Martha). A few neat things about these services are: free to use, traffic opportunity, diverse community and builds credibility.

Let’s take a closer look at those points.

Free To Use &ndash While it is true that there is no such thing as a free lunch, these services come pretty close. By free, I mean that there is no monetary cost involved to use the services. You will still have to sign up as a publisher (2 minutes max), create your article, submit your article, and wait for it to be published.

Traffic Opportunity &ndash There are literally thousands of people who see the articles submitted to these services, either by visiting the main page of the service or a web site that has reproduced your article. Your primary responsibility is to write effective copy to take advantage of this exposure.

Diverse Community &ndash It is pretty much understood that if you have 10 people looking for love, you’ll get 10 different ways to do it. The same holds true for these article services. There are so many different topics covered. Some are broken down into subtopics which can give you the opportunity to target a more focused audience.

Build Credibility &ndash The fact is this. If you are published writer, people are more likely to trust you and your judgment. If you can write accurate copy on a consistent basis you will build your credibility. The better you do this, the chances of other web masters republishing your article increase.

So where can you get started? I started with Article Alley. I just liked the way the site was set up, and the affiliate sites they had. But as always a visit to Google your favorite search engine should pull up some results. Here are a few to get you started.

Article Alley

ZapContent.com

Articles Factory

ISnare.com

So get writing!

Be sure to check out the first article in the series Pinging Services

—-

Eric Terry is administrator of Affiliate Scout, a web site dedicated to take the mystery out of affiliate marketing. .affiliatescout.net

For about the same money as it would cost to “rent” a few vacations in a nice hotel, accommodations can be owned forever in a deeded vacation timeshare condo that exchanges via computer to resorts virtually anywhere in the world!

Vacation timeshare is more popular than ever! The largest and most respected companies in the resort industry are now selling timeshare resort condos. Marriott and Disney have produced blistering sales statistics, among others. The fact that strong consumer legislation now governs the timeshare industry, combined with the fact that solid developers are now the rule, has given the timeshare industry the stability once only accorded to luxury hotels.

Why Does Vacation Timeshare Ownership make so much sense? (Four million owners 4800 resorts worldwide.

1. STAY WITHOUT PAYING: Timeshare owners are delighted when they check out at the end of their week’s stay, because their bill is ZERO! (And zero for the rest of their lives because they OWN their accommodation as deeded property!) The money saved here quickly pays back the low initial purchase price.

2. NOT JUST A HOTEL ROOM: As opposed to being a hotel room renter, enjoy status and fine treatment as a condo owner. It’s a much higher style of vacation. Condos are spacious, have kitchens and private bedrooms. Sleep up to 10 persons. Most resorts have great activities/tours all arranged and often free! Spend your time enjoying vacationing. Save the hours and hassle of planning, because it has already been done for you!

3. SAVE $100 PER DAY: Because the condos have kitchens, a family can easily save $100 a day by not dining in expensive restaurants for every meal. Stock-up the refrigerator and relax – it’s home!

4. NO EXTRA CHARGES: There is no charge for extra people like there would be in a hotel, and no extra costly occupancy taxes so common with hotels.

5. OWN, DON’T RENT: Owners can sell their interest whenever they want. Hotels obviously give NONE of your rent money back.

6. A GIFT OF LOVE TO HEIRS: Deeded timeshare owners can will their interest to their loved ones.

7. RECEIVE INCOME: Owners can rent-out their time rather than using it.

8. GIFTS FOR SPECIAL OCCASIONS: One of the most appreciated gifts you can give is that of a week at a luxurious resort. This is actually one of the biggest joys of timeshare ownership. It’s a great feeling to say to a loved one – “I’ve booked a week in a nice resort for you – go enjoy it!”

9. HOME RESORT BONUS USE: At their home resort, owners get first choice at unused time at true bargain owner rates for two and three day stays.

10. OWN ONE WEEK BUT USE MANY WEEKS PER YEAR: Timeshare owners have worldwide “Bonus Time” available. These are extra weeks (and weekend getaways) through the giant exchange companies. These weeks require no payment of maintenance fees, can be used often, and the rates are known to be unheard of bargains. Luxury and spaciousness at budget prices!

In summary, If you vacation, timeshare makes great financial sense while offering superb facilities. It also is the perfect means to help achieve the most important thing of all – sharing quality time with loved ones!

Super-Affiliate’s!

What are they?

Do you see this term often online and end up confused to what it means and the purpose they serve online?

It sounded really mysterious to me when I first came across the term which peeked my curiosity and led me to research the term further to find out exactly what the term meant and more importantly what there roll was in the Internet marketing world.

The information I discovered was Astonishing!

What I’m about to reveal to you in this article will blow your mind and hopefully take away the mystery and answer the questions you once had about what a ‘Super-Affiliate’ is and why they ARE your…

…”Ticket To Online Success!”

Let’s first take away the mystery behind what a ‘Super-Affiliate’ is so that you’ll have a clear picture inside your head of how they’ll benefit your online business for years to come.

A ‘Super-Affiliate’ is simply either or both a High Traffic website and/or a eZine/Newsletter owner with a HUGE targeted opt-in mailing list that are able to sell more in a given day then you could in a month.

As you will learn, the internet is nothing more then a numbers game and the super-affiliate’s are simply the one’s who have already put in the time and have the highest numbers when it comes to ‘Website Traffic’ and targeted ‘Opt-In’ mailing lists.

Are you starting to see the BIG picture yet?

Now, lets move on and break this down a little with some rough numbers so you’ll be able to have better idea of what to look for when it comes to locating an ‘Super-Affiliate’ via search engines and/or eZine/Newsletter directories.

Let’s first start with the Search Engines.

When your searching the web for super-affiliate’s with high traffic website’s this is the general guide line I use to gauge there importance.

But, in order for me to do a proper traffic analysis of there website I need to use a special webmaster toolbar offered through Alexa.com.

This toolbar is essential and a must have when it comes to locating super-affiliate’s and the reason why is because it reveals the ‘Traffic Ranking’ for that particular website you are viewing making it easier for you to tell the difference between the super-affiliate’s and the other website’s that are just getting by.

Here’s the link to where you can download your own free Alexa toolbar if you choose:

- download.alexa.com/

Now… for the numbers.

When I’m searching for an super-affiliate related to my Product, Service and/or any of the affiliate programs I am promoting via the search engines and I happen to come across a website that has a traffic ranking of 50,000 or lower using the Alexa toolbar to gauge the TR then these are the website’s where the super-affiliate’s reside and are the one’s I will want to contact with a business proposition.

As a general rule using website analysis, the lower the TR, the BETTER.

Why?

Because it means that particular website is receiving Lots… and Lots of traffic which is just what you’re looking for.

Now… that’s the general idea behind locating super-affiliate’s through website analysis and the search engines.

This next part I’m going to show you where to locate the super-affiliate’s with HUGE targeted mailing lists.

This is where you stand to benefit the most and could in turn make a substantial amount of money within the next 24 hours of your business proposition if accepted by the list owner.

The best places to locate an ‘Super-Affiliate’ with a HUGE mailing list are through eZine/Newsletter directories. I’ve listed a few of the Top directories below to save you the hassle of having to search for them yourself.

- Ezine Universe

.ezine-universe.com

- Ezine Hub

.ezinehub.com

- Go-Ezines

.go-ezines.com

- Netter Web

.netterweb.com

- Ezine Search

.ezinesearch.com

These directories databases are searchable and are full of thousands of ezine/newsletters with list sizes that range from 1000 subscribers to 250,000 subscribers and up.

It’s pretty easy to figure out who the super-affiliate’s are going to be here.

The Bigger the list size, the BETTER.

But… as a general rule I would have to say that any ezine/newsletter owner with a list size of 75,000 or more subscribers I would consider an ‘Super-Affiliate’.

Remember, this is just a general guide line.

Don’t discard the list owners with smaller lists. The more eZine/Newsletter owners you contact the greater your chances are of SUCCESS!

Now that you know what a super-affiliate is and how to find them Both on the Web and through ezine/newsletter directories your probably wondering how…

… “They’re Your TICKET To Online Success!”

Well, its actually quite simple.

If you own your own Product and/or offer a Service, and this will even work if your an affiliate to someone else’s program, all you have to do is simply locate and approach related website and/or ezine/newsletter owners with a JV(Joint Venture) and/or business proposition offering them a reasonable share(percentage) of the profits if they were to accept your business proposal.

That’s It!

And the best part about this approach is that you don’t even have to spend a penny on advertising and the traffic you’ll receive will be ‘Laser Targeted’ making your chances of SUCCESS that much Greater.

I really hope this article opened your eye’s up and cleared up any unanswered questions you once had about what a ‘Super-Affiliate’ was, what there roll is in the Internet marketing world and more importantly… How you can locate them via the Web.

What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping?

Your answer to this question may determine the success of your website. So think carefully…

How we define what a website is all depends on which side of the fence we’re on. I suspect that most &ndash if not all &ndash vendors and service providers would say their website is a sales tool. But this is a fundamentally flawed perspective. Adopt this position, and sooner or later you’ll pay for it.

To really understand what a website is for, we need to think about who the Internet serves. It’s tempting to think cynically and argue that it serves commercial interests, but that’s getting the cart before the horse. The Internet serves buyers and information seekers. That’s what most people use it for.

What your visitors are really looking for is a website that helps them. A website that helps them buy when they want to buy. Helps them understand when they want to understand. And &ndash most importantly – a website that helps them decide when they want to decide.

So if you really want to build trust, credibility, authority, and site loyalty, helping visitors is the way to go. Of course, that’s not to say you have to do it for free. We’re all in business to make money after all. In fact, the main aim of many of your visitors will be to buy something. But it’s important that you focus on them, not on you. For example, your visitors don’t want to know what you have to sell. They want to know what they can choose to buy. If your primary focus is sales, your visitors will pick up on it.

To generate revenue from our websites &ndash either directly or indirectly &ndash we need to build them to help our readers. Don’t start by asking “How can I sell?” Instead, start by asking “How can I help?” (Even “How can I help them buy?” is a step in the right direction.)

We need to build our websites from the ground up to be a form of online help. Think of your website as a cousin of the online help provided with Microsoft Office. (If you think of Microsoft’s help as the slow-witted cousin, you’re on the right track…)

I worked as a technical writer in the software industry for 9 years, writing and managing online help for software programs. And the key to successful online help is to always try to answer one simple question: What does the reader want to know? We knew they wanted help, but did they want reference information or how-to information? Did they want to know how to get started or how to get out of trouble?

Sure, when you’re writing for a website, the subject material is different, but the question is still the same. What does your reader want to know?

Obviously, the answer to this question will be different for everyone, but there are some common questions you can ask yourself which might help you decide…

- Who is your audience?

- What time of the day are they most likely to be searching?

- Are they searching from home or their workplace?

- Are they the business owner or do they have a boss looking over their shoulder?

- Are they relaxed or in a hurry?

- Are they spending their money or someone else’s?

- Are they looking for something which will make their job easier?

- Or are they looking for something which will make their job possible?

- Are they trying to solve a problem or avoid a problem?

- Are they looking for a budget solution or a ‘best of breed’ solution?

- Are they looking for something with all the bells and whistles or something which focuses on one thing only?

- Are they looking to buy immediately (just as soon as they know they’ve found what they want)?

- Are they comfortable with internet purchases?

- Are they the final decision maker or do they need to convince someone else as well?

- How much do they know already about your subject material?

- How much do they want to know?

Whether you do some real research or just make some educated guesses, it’s important that you know your visitor very well. Then, and only then, can you help them. And only when you help them will you start to realize the true sales potential of your website.

Happy writing!

A fire sale, essentially, is a sale in which during the first couple days the product can be found at an extremely low and appealing price. Sometimes, the seller will even take a loss in profits during this time. This period is intended simply to attract buyers and increase demand, not necessarily to raise any significant amounts of profits. Once the buyers have been hooked, over the next few days, the seller will gradually increase the price and eventually reach the original intended price and then begin to see true profits from the firesale. The key is to try and maintain a solid amount of sales throughout the process due to the initial increase in demand caused by the very low starting price, thus creating the high probability of future profits resulting from a successful fire sale.

Online fire sales are just similar to traditional fire sales, except that the sellers are selling their products on the web, and the products are mostly selling in digital form. The success secret to fire sales is simply knowing how to set up the proper timing and prices in order to obtain the maximum amounts of profits due to high quantities of sales. Success of an online firesale ultimately comes down to some uncontrollable factors for the seller: whether the buyers are even interested in the product and whether or not the buyers being reached through advertising or other forms would even buy the product in the first place.

Of course, there is another factor which should be monitored closely by the sellers: attempting to market the products in a successful fashion in order to obtain the maximum amount of visibility to buyers and, even more importantly, by targeting buyers who would be interested in the product being offered. Success of the firesales can often times depend solely on the sellers doing their part in this field.

So, for instance, if one wanted to sell some kind of digital products but the sales currently weren’t up to snuff, one would consider a firesale and would lower the price drastically. Once lowered, the seller would obviously attempt to market the product in various ways to the maximum of their abilities. Then, interest would obviously build due to the low price of the product. Sales skyrocket, and then the seller nabs this opportunity by raising the price and in turn raising earned profits. Finally the seller will not just make direct profits, but also grab lots of targeted customers – this is very valuable to the seller since he can sell back-end products to these customers and make more money in the near future.

The success of the fire sale itself can depend on many various factors, but in many cases, when done correctly, it will turn out to be a great success for the seller taking part. Sellers should see a great increase in profits over time thanks to a successful fire sale. Indeed, when under taken properly, a firesale is a very successful strategy for various types of sellers online.

In case if you want to know more success secrets behind online firesale, I highly recommend “Fire Sale Profits” by Michael Rasmussen to you for further reading:

.marktse.com/recommend/firesale-profits/

Selling is the number one skill you MUST learn if you are going to be in business whether online or offline. If you do not know how to sell, you and your business will struggle financially and success will take much longer to realise.

This truth is very simple and hard to deny: if you do not know how to sell or HATE selling, you cannot make money. Period.

On the other hand, the Internet marketplace is jam-packed with plenty of fantastic opportunities and wonderful products. I you want to learn how to sell chances are that you have:

A great idea that you think you can make money from,

A product that solves a specific problem, and/or

An income opportunity to provide to people online.

But the fact is this: if you do not know how to sell, you cannot turn your idea or product into a money-producing asset, no matter how great or high in quality they actually are.

What You Need

You have probably already got a great idea or a product, now you will need to have the following in order to churn out a sales letter that kills:

1. Good writing skills.

Since you will probably write your own sales copy, you will need to have good writing skills and a good command of English, at least. There are plenty of online copywriting courses and membership sites where you can learn from more experienced writers.

2. Personality.

Yes, you must need personality. You will be writing somewhat a personal letter from you to your prospects so be friendly and approachable in your letter. Don’t write a stiff letter, because not only is it boring to read, you turn people away from your web page faster than Speedy Gonzalez!

Mix your writing skills with personality, and you will make most of a perfect sales letter that kills!

And last but not least, you need…

3. To take action!

There is wealth of information on how you can write your own successful sales copy staring at you online &ndash don’t waste them by not doing anything with the information! The next step after developing your sales copy skills will be to setup a web page to sell your products online. The WebmasterFX.com website provides a range of internet marketing tools to help you build a successful sales pulling, profit producing website.

Finally, go and read point number 3 again…

Take Action! Take that great idea that you think you can make money from and start learning to write successful sales copy today!

The use of search engines in locating information has become so central to our daily lives that it is hard to imagine a world where one cannot simply “google” driving directions just before heading out to the car. This availability of information, unprecedented in human history, is still a new concept, yet it has revolutionized the way we live, even in our humdrum, day-to-day activities. Need a new recipe in time for dinner? Conduct a search (and forward it to meConductSearch.com!). Forgot your anniversary and need a gift by tomorrow morning? Piece of cake. It’s become second nature to not only snatch instantaneous solutions from the Internet, but to trust that they will be there.

Just because we’ve so readily accepted search doesn’t mean anyone thinks it’s fully developed. I offer only your typical financial headlines: Google does this, Yahoo does that, Exxon searches for oil &ndash everybody searches! Tech advances beget tech advances and search is still a work in progress, a particularly interesting work in progress.

The concept of search need not even be limited to alphabetical means. Microsoft is firing imaginations with image search…for more imagery. Somewhere in Washington State (I think) teams of cyber savants have been taking steps toward incorporating this imagery hunt functionality into the search engine. The goal is to allow users to input an image file as the search parameter in order to return associated image results.

While the technical process admittedly remains mysterious to those of us not actually working on it, its aim of a searchable database free from the ambiguity of language is a beautiful notion, even if it’s not the end all of search itself.

Let’s say that you were interested in researching a fancy home furnishing company called “Hammer and Co.”. You’d open up your web browser and enter the name in the search bar on Google, right? Your Search Engine Result Pages (SERP) will show hundreds of results…M.C. Hammer, tools, and the like. There will be some, if not lots of, sifting to do. But, were you able to input an image of Hammer & Son’s distinctive purple tulip logo in the search field, you

may get a glimpse of Hammer’s lovely wormwood designs. Heavenly.

Engines utilizing “image search” will distinguish content, spatial qualities, pixel dimensions and placement, the size of images, and various other factors in its comparison. While the technology is not quite ready to be unveiled for general use, Microsoft’s purchase of Vexcel, a specialist in imagery, remote sensing and “photogrammetry” does bolster support for the theory that we are not far off from being able to take a photo of a stranger with a camera-phone and running an internet-wide search for that person instantly.

It seems the internet cannot be further leveraged to the end of radical technological advancement and social change, it is. Web 2.0 expands infinitely outward into a world of possibilities that need only be imagined to become true.

Damian Verutes

Marketing Analyst

MarketingConductSearch.com

ConductSearch.com