My Buy Essay

Archive for April, 2009

One way links are the most powerful links at this time. Link popularity dramatically affects the search engine rankings of a site. And now almost all webmasters prefer one way links instead of reciprocal links. They are just seen better by the search engines algorithms.

Webmasters have developed many methods to achieve good one way links. You can write good articles related to your site and submit them to articles directories. You can also submit your site to site directories, write testimonials for products, services or tools that you used. When you write a testimonial you’ll just have to place a link to your site in the end of it.

The best method to get one way links that I’ve seen so far, is trough article distribution. I call this links optimized one way links. I will try to explain to you how to use this method.

First of all you should posses a site with great content or products. After that, you write an article related to your site’s topic. If you don’t have any writing skills than don’t worry, put someone else to do it. There are many sites on the net that offer similar services: they write the article, they submit it to article directories, they gather the links and send them to you at some reasonable prices.

The great thing about this website marketing strategy is that this links are really optimized for your desired keywords. When you write your article try to use your keyword in the tile, content, anchor text and around the link. So this links will come from only content pages related to yours having your desired keyword all over. This has a great weight for the search engines.

Another advantage of this website marketing strategy is that after you publish the article it will start to multiply. Webmasters looking for content will take the article and place it on their site including the resource box with your link in it. So if the article is good you have the chance to make many natural one way links with no effort.

Choosing this website marketing strategy will bring you great results. It’s a tested method that will bring you many targeted traffic and great search engine positions.

A web directory is cyber yellow pages. It has different categories under which one can locate relevant information. Online businesses increase profitability, web traffic, and search engine ranking by submitting websites to directories.

Submitting to web directories is to broaden your horizons.

There are many benefits:

• Most directories attract considerable traffic. Surfers access specific categories of interest to them and open websites within the category. By default, the website submitted by you will get “click through traffic.”

• Spiders released by search engines will add your site to search engine indexes. And, links from directory pages are automatically indexed.

• Higher rankings on the search engine page for key words optimizing the website. Ensure that the anchor text linking the directory to your website has a phrase that identifies or states clearly the functions offered by your website. This will provide: higher click through ratings; better rankings in search engines; a greater number of links enabled by variations in key phrases.

• Increased number of links to your web page. Surfers will find links to your website, as being in a directory means receiving many back links. The more the number of links the higher a search engine ranking and the greater the number of viewers or users or clients.

• Enhanced credibility. Being a part of a quality directory means that you website has been through stringent vetting standards and reviews. Internet surfers are aware that only websites of high standards are listed in a directory. Websites listed in directories with credibility means these are the sites of choice and, they are guaranteed excellent content as well as services.

• A niche directory that is specific to your business will direct potential customers quickly and efficiently. The cost of submission can be quickly recovered.

• Provide simple links with a high PR category pages and few or minimal outgoing links. This ensures maximized popularity links to your site, boosting rankings.

Be prudent in your choices:

• Limit the number of directory submissions.

• Submit to all established free niche directories and just a few selected paid submission directories.

• Make use of sponsored links to jump start traffic to your site.

• Find out whether the directory uses keywords or uses an editorial approach using editorial ratings.

• Discover what sponsored listings signify. These are always listed first.

• Figure out whether the directory has alphabetical ordering or a first come basis.

• After inclusion in directories of standing, get listings in search engines with site rankings.

Do your homework, make wise choices. Experts recommend selecting niche sites as well as giants like Yahoo and DMOZ. Study thoroughly the comprehensive guidelines provided by directories. Think out and plan your marketing strategy and targets. Random submissions must never be made. You must achieve a ROI, return of investment.

You’re a service business, such as a coach, accountant, consultant, speech coach, office organizer or virtual assistant.

A prospective client lands on your website. “Nice site,” she says, nodding approvingly. “Great logo.”

So she looks for a Call to Action: “Click here and get a Free Report.”

And you offer one. 101 things a coach [accountant, consultant, speech coach, office organizer or virtual assistant] can do for you.

Yawn.

At that point, your prospect decides to leave. Unless she’s been living on another planet, she has some idea of what you do (or thinks she does).

If you’re an accountant, she won’t be astounded to discover you’ll prepare her taxes. If you’re a virtual assistant, she’ll expect you to help with mailing lists and phone calls.

And she’s been to 43 other websites. She’s already seen the same list. Her eyes start to glaze over. She decides it’s time to take a break and watch the latest replay of The Sopranos.

At least that’s what I would do.

How can you prevent the bleary-eyed visitor blues?

(1) Create a problem-solving Call for Action &ndash before you design the rest of your web site. “How-to” titles work best because you demonstrate that you understand the problem and showcase your unique approach.

A Virtual Assistant: “How to delegate the 10 most critical tasks that keep your business alive and profitable.”

A speech coach: “Five techniques that tell your audience you’re a professional speaker”

An office organizer: “It’s 9 AM &ndash do you know where your Top Priority is?”

(2) Make it easier for prospects to figure out why you’re different from the competition on the other 43 websites your prospect just visited.

A hairstylist: “Curly hair is my specialty (and we’re never late with appointments).”

A virtual assistant: “I can program the Internet’s top shopping cart system to save you 5 hours each month.”

A speech coach: “Five clients I coached last year are now listed with speaker bureaus.”

(3) Identify benefits your prospect may not have anticipated.

For instance, prospective clients may not realize that some office organizers can help them choose furniture to make their lives easier. Others employ feng shui principles.

Bottom Line: Visitors who see a big grab-bag list of offers will tune out if they recognize the first few. “Ho hum. I know that.”

Instead, find ways to showcase yourself and your expertise –professionally. Your visitors will thank you.

It has become increasingly critical to establish high-quality incoming links to your website for search engine optimization efforts. Search engines, like Google and Yahoo!, place a high level of importance on link popularity in determining ranking position for a website’s search engine’s organic ranking results. While content optimization is still very important, a volume of high-quality incoming links is now as important in determining your ranking results in Google.

There are a variety of ways to effectively build incoming links to increase your link popularity for your website. While writing valuable articles and press releases are effective, it is not always practical or popular with many small to medium sized businesses. If done within search engine guidelines, two other practical and popular methods of building high quality incoming links are:

Directory Submissions

Because of the increasing opportunities for quality directories, most require you to pick one of two options if you meet their criteria:

• No fee, but requires a reciprocal link from your website to their directory

• Pay a submission fee to the directory (typical range of $25 – $99 per year)

Reciprocal link arrangements

Links from other high-quality websites that are closely related to your market, products and services in exchange for you linking to them.

Examples of Directory Applications as a Website Resource

• Association Members

• Manufacturer Dealers and Distributors

• Bank Branch Locations

• Chamber of Commerce Members

• City or Community Business Listings

• Mortgage Broker’s Agents

• Club Members

• Store Branch Locations

• Franchise Locations or Owners

• Company Department Listings

• Real Estate Broker’s Agents

Internet Directory or Portal Opportunity

Niche Directories are Gaining Position and Visits

As more directories are focused on various niche markets, they are capturing an increasing number of website visitors. These market niches tend to be either industry, communities of interest or geographically focused. The directory itself is the primary focus of the website, although it may also include other applications such as news, web boards, calendar, classified Ads, banner ads, surveys, polls, articles, etc.

Examples of Industry Directories

• Restaurants

• Physicians

• Hotels

• Bed and Breakfast Inns

• Plumbers

• Religious Organizations

• Insurance

• Attorneys

• Accountants

• Real Estate Companies

• Mortgage Companies

• Apartments

• Boat Manufacturers

• Florist

Examples of Community of Interest Directories

• Health and Nutrition

• Women

• Camps

• Home and Garden

• Kids

• Antiques

• Golf

• Cancer Treatment and News

• Sports

• Online Games

• Shopping

• Music

• Asthma

• Art

Traffic analysis is a key ingredient in online marketing success. The numbers, charts and graphs provided by your favorite web statistics software are invaluable.

But it’s not until you begin to interpret those statistics as part of a larger picture that you’ll receive the full value of your web analytics software.

A software package can only return so many lines of data. And most of them do a good job at providing the most important ones. But your real insights will be found at the intersection of two, three, or even more of these statistics.

It’s up to you to interpret what you see and turn it into useful information, rather than staring blankly at the numbers and recognizing a trend. When you see a trend you like or don’t like, your natural tendency is to try to emphasize the conditions that caused the positive trends and eliminate the conditions that led to negative trends. But how?

By digging. Let’s say your visits are down. Now, you have to ask yourself why? Perhaps, upon further investigation, you see that the downturn in traffic is primarily coming from a loss of repeat visitors. Dig a little further, and you find out that visitors on dial-up stopped returning a few weeks ago. Now, think about what could have changed over the past few weeks. Did you switch servers? Add any large images or problematic remote

javascript code such as Google Analytics?

Now your digging into the statistics has brought you outside the numbers and into the reality of your site and the way you run it. Get into the mind of your typical visitor and see what they see. Dig around for other statistics that may provide a clue as to why you’re getting the results that you are. Chances are, when you stop and think, the answer will come from your own mind, not one of a hundred pretty charts or bar graphs on your web

analytics software.

Ask anyone involved in an online business about the reason behind the success of their business and the unanimous reply would be great web marketing. Here are some tips which shall help you get more out of your online business.

The first and foremost thing before you start online marketing UK is to make sure that your site is as user friendly as possible. unless the site is not user friendly, it is not going to be successful. People might visit it for some time but soon they may get confused and so put off that they may never come back In the extreme case, they may even start some negative publicity against your website. Similarly you must optimise your site for fast speed. The Internet connection speeds vary from user to user. You must make sure that the end user with a slow dial up connection is able to surf your site without having to wait too much.

The second thing is to decide the focus of your website and stick. Web marketing UK experts inform us that unless a site is clearly focused on someone or something, it is nothing more than a waste of storage space and bandwidth. A properly focused site is much easier to optimise as the site already has a number of keywords as well as the content about that topic. There is not much work to be done. On the other hand a poorly focused site shall become the search engine optimiser’s nightmare. He just does not understand what he is supposed to optimise the site for. The net result is that he ends up doing something of everything but it does not do any thing because nothing is done properly enough to be effective.

Similarly another thing that experts from website marketing company UK tell us is that have a properly organized site structure. Unless and until the site is properly organized it is just not possible for any online marketing UK based experts can not prepare it for people to use. The search engine spiders use various techniques based on artificial intelligence to rate the sites. There are a number of algorithms that these spiders use and most of these algorithms depend on the way a website is organized. Moreover a properly organised website means that user shall easily find what he is looking for and if he totally satisfied with the website, he shall also recommend it his friends and family. There can be nothing great than this word of mouth publicity for any website.

If you want to make sure that your site meets all these criteria, you should contact PageUPmedia though their website .pageupmedia.com PageUPmedia shall make sure that your site is rated among the best in the class.

Web directories have numerous benefits. Informative decisions must be made when choosing between submitting a site to a paid or free web directory. Whatever your choice, ensure that your website conforms to all required norms: complete, detailed, user friendly, and distinctive.

The options are many and stem from two main categories: free directories and paid directories.

A free directory is a great way of getting back links. Your site will probably get listed on a PR3 or PR4 page. Sometimes, your site will get listed within a few days otherwise it may even take a month. But it can also happen that the free site never gets around to listing your site. The options in the free category are numerous and one can opt for an open directory project such as DMOZ or a free directory like JoeAnt. Apart from main directories there are niche directors that are specific to one segment only like health, alternative medicine, and so on. Remember, every listing will add to the website’s Google PageRank and free directories of standing do provide a steady rate of referral traffic. Many free directories have editors who do the vetting for no remuneration; this allows the directory to include hundreds of sites at little or no cost. Directories like DMOZ are used by Google and other search engines as databases; this means that your web site will automatically be listed in several major search engines and directories.

A paid directory is one that offers premium service which includes faster approvals. Most paid directories deliver high quality traffic or a good PageRank. Less crowded than free directories, your site stands a good chance of being listed on a higher PR page. Some directories like Yahoo charge a fee for considering a site for inclusion. This is towards costs of reviewing your site and the fee is a recurring expense to be paid yearly. However, there are exceptions where non-profit sites are reviewed free but there is a special path for submission of such sites. Other sites charge a one-time inclusion fee. The costs of paid directories can vary from US $ 25.00 (one time fee) to US$ 299 (annual recurring fee).

Whether you should opt for a paid or free inclusion depends on your needs.

• Consider what is your goal?

• Determine how much immediate exposure your website needs?

• Is there time to wait for a free inclusion or would you benefit from a quick paid inclusion?

• Is there budget provision for paid inclusion: pay per click or recurring yearly expenses?

• Do you have time to assume the role of a reviewer and vet your directory before a free inclusion?

• Or, would it be more feasible to pay for a professional editor to review the web site?

• Learn how each directory is organized and what its guidelines are.

• Surf the net and find out where your competitors are listed.

Make a working plan and choose wisely what will benefit your business plan the most.

Your “Marketer’s Mindset”, for your successful home-based business, is marked by the “value” you perceive in the products/services and business you are promoting.

Survey results revealed the number one response to the question “What do you think of when you hear the word “Salesperson”?, was, “used car salesman”.

This overwhelming response has led us, as successful home-based business owners, to take a good look at our business plans and make sure the products we are promoting are of the highest quality and greatest value to the overall marketplace.

As successful home-based business owners we have adopted the mantras: value, trust, integrity, and honesty.

We, as home-based business owners, are creating niches for ourselves in the world of selling ourselves and our personal attributes long before we sell our first product to our customers. Our personal trust, honesty and integrity must be perceived by our clients first and foremost.

The world of online marketing is very different than the face to face contact of traditional brick and mortar businesses. As successful, home-based business owners and online marketers, our relationships with our clients are created through our ongoing online dialogues.

The proper mindset about the word “Salesperson” is crucial to our success as home-based business owners. As successful marketers we KNOW we have a value to offer our clients and our clients also know, sense, feel and relate to the value we are offering.

There is no mistaking a salesperson with the proper mindset and intention of “Serving” their clients and truly solving a problem for them. We, as successful home-based business owners, are really “Solution Providers” rather than “Salespeople”.

We, at the Wealth Funnel System and Developmental Performance Consultants, are educating our clients in how to implement the proper “Marketer’s Mindset” for success in the home-based business arena.

Prior to studying Online Marketing Web 2.0 strategies and technologies, I didn’t know what Personal Branding or Attraction Marketing was all about, but I did know about, and have used, Traditional Marketing for years.

We, at Developmental Performance Consultants, want to share some insights regarding Personal Branding Marketing vs. Traditional marketing.

Your Online Marketing efforts can bring, literally, millions of people to your door simply by adding your personal touch with a Personal Branding

campaign.

YouTube has given us, as internet marketers, a level playing field by providing us their FREE platform to host our videos.

You can create a website or hire a web designer to create one for you. On your website you will acquaint visitors about what it is you have to offer them. They will either like your energy and return for more information or they will keep searching for someone whom they relate to. The whole purpose of your website however, is to create a relationship with your visitors.

People like to buy from people so it is important when someone goes to your website, and opts-in for more information, you send them a “personalized” thank you email and then follow up with a personal phone call. You separate yourself from all the other marketers when you practice this.

Traditional Marketing efforts, on the other hand, are more arduous and almost always very costly to say the least! Advertising space in magazines, newspapers, brochures,T.V., etc could cost you well into the hundreds of thousands of dollars and the ROI is still just a hope and a prayer away.

Traditional Marketing is very generic in its approach as the reach is extremely broad. The personal touch is not present when you are sending your message out to millions of people in the hopes they see a value in your offerings.

Take a close look at how your business can profit by implementing Personal Branding campaigns.

Let us help you!!

So you have a nice looking website, which has good content and is well optimised, however you are looking to earn some additional income from the site. What are the next steps you can take to make this happen? This article gives useful tips and advice, which I hope will answer this question for you.

I have a large number of websites and am eager to learn about the latest website promotion methods, and about ways to increase your websites page rank in google.

One way of earning money from your site is by joining one or more affiliate schemes. Commissions vary, however if you have a high traffic site then you can do very well from these schemes.

Joining a program like google adsense is something which I prefer. This is where google place targeted adverts on your website and basically you earn money when people click on one of the ads. Depending on the website subject matter, these clicks can earn quite a high rate of commission. I had one click, on one of my hair loss websites which earned over ten dollars. This is quite rare and on average you will probably earn about forty cents per click. If you have a large number of content based, useful and interesting websites this can soon add up.

How much you earn will depend on how much time and work you put into each website. In my opinion hard work pays off and even though you may hear about certain ways to cheat the search engines, such as by using hidden pages or by joining a link building scheme, this will in the long term do you more harm than good. The search engines employ some of the top people and they are likely to find you out, ban your website from their engine and you also risk being kicked off the google adsense program altogether.

The hard work I wrote about earlier, is by promoting your website the natural way. I believe the key is to build up the number of backward links your website has, that is basically the number of other websites that link to you. These links should be built gradually and I would certainly not ever purchase a hundred backward links, from for example ebay. Where possible you should try and obtain these links from sites from your own sector or industry.

The best way to increase this number of backward links is by writing articles. You are able to include a link to your website in the article and when other webmasters include your article on their website or blog, this then gives you a one-way link. One-way links are the most powerful form of backward link in the eyes of the search engine.

I have been writing articles for quite a while now and it has proven to easily be, the most useful form of website promotion I have found so far.

Yahoo have now introduced a similar scheme to adsense, which I believe is only currently available in America. I have not yet added these adverts to my websites as I am based in the UK, therefore am unable to comment anymore about them.

In conclusion you are able to earn easy cash from your website/s. The more work you put in, the more you are likely to earn. I always see things in the long term, if I work very hard for a number of years, I will eventually have a few websites with good page rank and that is when I will be able to enjoy the fruits of my labour. In the mean time I will treat any income as a form of pocket money.

I wish you all the success in earning money from your websites and hope this article has helped you on your way.