My Buy Essay

Archive for October, 2009

If you want to start a business, but don’t know where to start, then the place to start is with “Start Your Own Business: The Only Start-Up Book You’ll Ever Need” by Rieva Lesonsky. The book is put out by Entrepreneur Press and is essentially a compilation of Entrepreneur Magazine’s large knowledge database regarding starting a business.

The book literally takes you through the entire business process – from determining if you really have what it takes to run a business to how to deal with failure if your business doesn’t work out, and everything in between. The best part about the book is that it covers nearly EVERYTHING in some capacity. If you need more information, it does a great job of suggesting further reading and pertinent web sites.

The book is broken down into seven sections, each with several chapters. The first section, ‘You Gotta Start Somewhere’ covers determining if you can be an entrepreneur, how to come up with an idea for your business, and whether you should launch your business part time or full time. Most people who buy the book will already have answers to these questions, but going through the exercises in the book can still be helpful.

The second section of the book is entitled ‘Building Blocks’. It covers how to name your business, choosing a business structure, creating a business plan, and how to hire a lawyer and accountant. I think that this is the most valuable section of the book. These are the things that most entrepreneurs either struggle with or ignore. The “Naming Your Business” chapter in particular helped me a great deal. Naming your business is not nearly as easy as you think – you need to consider all registered trademark names, registered domain names, and names that are being used but not trademarked. One of the worst things that you can do is to pick a name that is already being used by someone and face a legal battle down the road.

The third section covers financing including where and how to get money to run your business. The fourth section, ‘Setting the Stage’ is absolutely massive and covers numerous important things such as choosing a location for your business, creating a professional image, offering customers credit, hiring your first employee, and business insurance. Needless to say, all of these things are extremely important to every business owner.

The fifth section covers buying company computers, cell phones, and cars. These things probably won’t be very difficult for most business owners. The sixth section, however, covers one of the hardest thing every business owner faces – marketing. The section is nearly 100 pages about advertising, marketing, and public relations. It also briefly touches on web-marketing but those looking to seriously profit online will need to look elsewhere because the book is a little thin when it comes to e-commerce.

The final section, entitled ‘By the Books’ goes over every entrepreneurs favorite things – accounting and taxes. It gives solid advice regarding basic bookkeeping, financial statements, budgeting, and taxes. For most business owners this section and the web resources listed should be more than enough to get them started on keeping their business legal.

I can’t overemphasize how important I think it is for every business owner to have this book. It is a mini-encyclopedia (ok, so 800 pages isn’t THAT mini) for everything business related. Having this book on your shelf will save you countless hours. I read it from cover to cover when I got it and I constantly refer back to it. I have recommended it to every person I know that has talked with me about starting a business. Each and every one of them bought it, and each and every one of them came back to me raving about it.

For the amount of depth that is covered in the book, Start Your Own Business: The Only Start-Up Book You’ll Ever Need by Rieva Lesonsky is an amazingly easy read. Anyone over the age of 16 will be able to comprehend the simple nature of the book. Reading this book won’t guarantee your success as an entrepreneur, but it will help reduce the risk of starting a business by providing you with a sound foundation to build upon.

I had already sampled Joels work when I read his original ebook “What Google Never Told You About Adsense”, so I had high expectations of this physical Adsense training book. I have to say Joel didn’t disappoint me this time either.

To start with The Adsense Code begins with the basics which anyone just starting out with Adsense will find useful as a quick reference to get them up and running. As someone who has been using Adsense for a while I found this section could be skimmed, although there are some tips you may still find useful even if you have used Adsense on your sites for a while. Some of the stuff in the first few chapters will jog your memory and remind you of somethings you already know but forget to use.

After the initial setup Joel gets right on with the stuff you bought the book for, the correct way to implement Adsense for maximum profits. His tips are all backed with his real life testing and tuning, but even so he is ready to admit that there is no one size fits all when it comes to ad placement and colour usage in the adblocks, think blending in the Adsense blocks to not look like ads and you are getting close. He also reveals what Adsense blocks work best and where, as well as caveats when this advice doesn’t quite work out to be true.

After the initial setting up, and placement, The Adsense Code goes further into testing and tracking to get the maximum CTR (Click Through Rate) for your Adsense blocks. Joel mentions some of the tools he uses for tracking and gives you a more in depth knowledge of how to use the tracking Google has already given to Adsense publishers with the “Channels” you can use to track your Adsense effectiveness with. This is a useful read for anyone who wants to make the most of every block of Adsense ads.

The other parts of the book briefly (sometimes it seems a little too briefly) cover the topics of content sites, search engine optimisation and using your website stats to help you increase your traffic. The section on SEO (Search Engine Optimisation) could have been a little more in depth, although this is a huge subject which deservedly has more than enough books and ebooks written about it, it could have had a little more than the 8 pages devoted to it, but then this book isn’t about getting traffic, it’s about making the most from what you already get.

In summing up, The Adsense Code by Joel Comm is an ideal book for the beginner to intermediate Adsense publisher, and will help improve their Adsense earnings. If you are already earning a living from Adsense this will offer only a little backup reference information for you. The Adsense Code covers the core subject for which it was written in great detail, in an easy to understand way without being patronising. My advice is if you are earning less than a few hundred dollars a month from Adsense but would like to do better then this is the book to buy, and keep referring back to as you improve your earnings.

THE BARON SON: VADE MECUM 7

By Vicky Therese Davis, William R. Patterson, D. Marques Patton

Long & Silverman Publishing, Inc.

ISBN – 159575375

Today it seems nearly impossible to open a newspaper without finding a story of corruption, cover-ups, or ethical lapses in judgment from prominent figures in positions of authority. With corporate and political scandal rampant and executives headed to jail in record numbers, the unbridled pursuit of wealth and abusive use of power are no longer options. Now, as an instrument of change, Bestselling Co-authors Vicky Therese Davis, William R. Patterson, and D. Marques Patton step forward to present their new book, The Baron Son, as a revolutionary road map to ethically guide leaders and remake America’s organizations.

After completing The Baron Son, I found it to be as promised, a challenging and insightful work with a life-changing power. For those with no interest in the subject of leadership, not to worry, the teachings of The Baron Son reach far beyond the genre, adeptly covering such areas as building wealth, entrepreneurship, marketing and salesmanship to name a few.

The Baron Son is an instructional tale that reveals the wealth-building secrets of an oil merchant who through a string of successes and failures becomes the richest man the world has ever known. Having started from nothing, this wealthy Baron uses his life as the blueprint for the ethical attainment of riches both in material and non-material form. With many unexpected twists and turns, the story alone makes for a fascinating read, but the valuable leadership, financial, and business lessons formed into 11 “Supreme Principles” propel the book into an entirely different realm. Its archaic style is reminiscent of such classic works as The Richest Man in Babylon by George Clayson or The Greatest Salesman in the World by Og Mandino. In my opinion however, the story and depth of content in The Baron Son easily surpass both earlier books.

The authors do an excellent job of weaving their insights on a number of pertinent and diverse topics into a colorful and inspiring story. There are countless ideas that entrepreneurs will benefit from whether they are starting a new business or growing an existing enterprise. Investors will also notice subtle points that can help them improve their returns and avoid bad investments. Lastly, and perhaps most importantly, there is a clear road map for ethical leaders to help them direct their actions with vision, integrity, and passion to create the greatest value for all those they serve. Recent history has proven this to be a lost ideal.

As with all things, there will be some people who will not appreciate the book or realize that they are the ones that need it most, but for those individuals with creative vision, there will be no limit to what he or she can achieve through its teachings. It is one of those few unique works that will reveal a new understanding each time it is opened. A book of wisdom for all seasons of life, The Baron Son truly is, as the authors would say, one of the “Seedlings of Empires.”

Rating: 5 Stars

For anyone who has any interest in energy, its cost, future and the political debate over this precious resource- The Bottomless Well is a must read. This book is an intriguing insight to the other side of what most of us have been led to believe on the environmentalist monopoly of the subject. The Bottomless Well makes the case that most of the things we think we know are mostly myths- because we really don’t understand what the essence of energy is in the first place. The book demonstrates how a better understanding of energy will radically change our views and policies on a number of very controversial issues. The Bottomless Well also explains why demand for energy will only continue to increase, why most of what we believe is “energy waste” actually proves out to be a benefit for all; why more efficient vehicles, engines, and light bulbs will never lower demand, and why the earth’s energy supply is actually infinite.

The Bottomless Well goes on to point out that that the cost of energy has increasingly less and less to do with the actual cost of fuel. With roughly five percent of the world’s population, America consumes over 25 percent of the world’s natural gas, 43 percent of its motor gasoline, 25 percent of its crude petroleum, 23 percent of its coal, and 26 percent of its total electricity production. But the book points out that most our energy consumption isn’t for locomotion, lighting, or cooling. What we use energy for, mainly, is to extract, refine, process, and purify energy into ever higher states of efficiency. The more efficient our technology, the more energy we actually consume; not save, because the cost to reward ratio is so positive for the consumers of this highly refined energy. The book also point out that the competitive advantage in manufacturing will soon be shifting decisively back toward the U.S.: the human demand for energy will only continue to grow and is indeed insatiable; raw fuels sources are not running out; and America’s relentless pursuit of high-grade energy does not add chaos to the global environment but rather restores it to order. Indeed, expanding energy supplies mean higher productivity, more jobs, and a growing GDP. Across the board- energy isn’t the problem, energy is the solution.

While the conventional wisdom holds that energy consumption is the problem and certainly some would disagree from an environmental impact concerning (at lest fossil fuel) energy consumption, The Bottomless Well argues that from an environmental perspective it also makes sense to use energy in an ever more efficient state. For example America, unlike most of the poor developing countries, is a net carbon sink. That is, despite all the pollution produced in America, there is more CO2 PPM upwind of America on the Pacific side then there is downstream of it over the Atlantic. This fact is undisputed, but although the book does offer some anecdotal reasons why this might be the case there is no definitive evidence to explain this unexpected phenomenon.

I would strongly recommend The Bottomless Well to anyone, no matter where they might stand on the issues of energy, the environment or politics. The book breaks the mold on many of our conventional views of energy, how we use it and why. At very least The Bottomless Well opens the door to another school of thought, not to mention a healthy debate about energy policy and our future.

The Covenant with Black America is the brainchild of Tavis Smiley. For the past seven years, the talk show host has had his own "State of the Black Union" symposium. Seeing that simply exchanging opinions with the nation’s top black leaders was not sufficient, he decided to chart a course for the African American Community. To provide a structured blueprint, The Covenant with Black America have assembled a scholarly collection of 10 short essays by esteemed experts in various disciplines to address the devastating social, political and economic disparities facing many African Americans. Each chapter or "covenant" looks at one pivotal issue and supplies the reader with a list of resources and suggested plans of action that individuals and governments can do to make a difference in their communities. This high-octane approach, as the book indicates on its back cover, is "to shift the conversation from talking about our pain to talking about our plan" for the African American community.

As might be expected, any best-selling book that tackles such a profound and often neglected need in our society is likely to generate some controversy. The proposed formulas for addressing a host of ills, from the skewed criminal justice system to substandard education to toxic waste in poor neighborhoods, to name a few, is not without it’s critics. For others The Covenant with Black America did not meet some expectations and go far enough.

Despite the diversity of contributors of the various covenants, the book has a rather monotone character throughout. This is probably due to the consistent format that each essay follows as dictated by the book. Each chapter starts out with an introductory essay identifying the issues at hand. Then there is a treatise of the subject, complete with a table of statistics, followed by shared solutions under the headings of "What the Community Can Do", "What Every Individual Can Do", "What Works Now", and "What Every Leader and Elected Official Can Do." However, the general theme, despite the shared solution topics, seems to be almost always weighted towards heavy governmental intervention. In short, a "fix it with finance" solution to the problems. Critics of this book, both black and white, point out that the Government does not solve problems, it funds them. It could be pointed out, for example, that the past governmental housing projects have in fact created a type of apartheid for much of the African American community, thus isolating and amplifying the negative thought processes of those so confined. The symptomatic results are evidenced in school dropout rates, drugs and gang violence. So dysfunctional has this public policy been, that some cities have started to tear down their projects. Throwing more money at the problem, for them, is not the solution.

In this same vein, the tile "covenant," is perhaps a misnomer for this book. A covenant is a pact. And a pact, as such, requires that both parties perform a specific set of criteria. Although there is a "What every Individual Can Do" section of each chapter, there is not a clear sense of endorsement as to a national plan of action by individuals in addressing these problems. As there are 10 different introductory essays, each written by different individuals, it is difficult to get a comprehensive picture of what is promised by whom and when, with no real teeth of accountability as might be expected in an actual covenant. Equally disappointing, the book does not really explore core self-responsibility issues, such as the need to look at the spiritual, mental and emotional health of the individual as a way of making true progress.

Also, what would be refreshing would be to have each essay focus on setting definitive goals over a specific time period. Such as by 2015, 60 percent of black males will be in college; or that 80 percent of toxic waste in poor neighborhoods will be cleaned up. Without specific goals, many of the suggestions, while well intentioned, seem ineffectual.

Still, the real virtue of this book lies in putting these critical issues before all Americans. Whether you agree with the diagnosis and prescriptions of the essays in The Covenant with Black America is not the issue. The issue is to increase awareness, dialogue and debate in how best to address the needs of those most disenfranchised in our nation.

At 254 pages, this provocative book is well worth the modest retail price of only $12.00. Given the many social challenges we as a nation face, it is a small price to pay to be a party to the trends of a bestseller. All profits from this book are dedicated to Third World Press.

If we learned anything from childhood, it was not to build our houses out of straw. After all, that big bad wolf was just waiting to blow it down. But that was before the world knew the numerous advantages of using compressed straw bales, as a key building material as outlined in the book The Straw Bale House. This easy to understand book is comprehensive in its education on how to build with straw- so that no wolf (or tornado for that matter) can ever blow it down. The book covers why and how to build with straw bales, while also illustrating necessary details to create an aesthetically and sound home at an affordable price. To portray this point, The Straw Bale House provides a good number of enlightening black and white diagrams as well as impressive color photographs. I would have to say The Straw Bale House is the Bible of straw bale construction books and therefore an indispensable starting point for anyone looking into the straw bale home concept. After purchasing the book (well worth the price) I had no reservations about going ahead with my own project and building with straw bales. Both new and experienced builders will appreciate the clear, simple instructions and diagrams, as well as practical explanations for dealing with building codes and insurers.

The Straw Bale House also nurtures you on the many practical advantages of building with compressed straw bales. In addition to being inexpensive, straw bale serve as a clean, and lightweight building material that is easy to work with. The book discusses the many important advantages straw offers such as super high-energy efficiency (a need in today’s high heating costs), superior fire resistance, while at the same time seismically correct. In addition, this all-natural material, as a recycled agricultural byproduct of grain production, is a sustainable, renewable resource. While enthusiasts of straw bale construction praise this method of building for the aforementioned reasons, the actual reason so many people are turning to straw bale homes is because they are so often extraordinarily beautiful and inviting, as The Straw Bale House‘s many color photographs displays. Clearly, inexpensive doesn’t have to mean low quality nor unattractive. The natural materials used in creating a straw bale home exude a lot of chi. And so does this book. The Straw Bale House would be a good addition to any coffee table.

Coming on strong after the success of his Pulitzer Prize-winning Guns, Germs, and Steel, Jared Diamond’s new book, Collapse: How Societies Choose to Fail or Succeed is a tome of intriguing insight to the other side of the coin. While Guns, Germs and Steel examined how some societies thrived, due to their respective geographic and environmental endowments, this book examines why ancient societies have collapsed so often in the past, in part for the same reasons. To support this thesis, the book delves into a variety of past civilizations, including the Anasazi of the American Southwest, the Maya and the Viking colonies of Greenland to illustrate that collapse of a society is no respecter of geography. Nor is it a respecter of time. Collapse: How Societies Choose to Fail or Succeed also looks at modern-day societies such as Rwanda to explain the catastrophe that recently befell this afflicted nation, as well as it depicts present-day Montana and the fascinating factors rendering this once wealthy state into one of the poorest. Could Montana be a microcosm for the U.S. at large? The book asks how once astute societies that built magnificent monuments testifying of their social and economic prowess, could suddenly vanish or be rendered impotent. Not lost on the reader throughout these case studies is the nagging thought that perhaps this fate might also befall our own wealthy country. In fact, it is the seminal point of this provocative book. Collapse: How Societies Choose to Fail or Succeed hopes to stir our collective consciousness to an understanding what lies before us so that we may be saved, as evidenced, from the pitfalls of the past. In essence, we cannot separate the economy from the environment if we hope to avoid devastation.

Perhaps this is best depicted in the book’s treatise of the Anasazi. Their vast ruins in what is now northern New Mexico echo a well-ordered, sophisticated society in a fragile desert environment that lasted over 600 years. To put this into perspective, they lasted longer than any European society in the Americas to date. However, over time the Anasazi of the Chaco Canyon complex became ever more specialized in the tasks of the society. This in turn allowed them to make gains in economies of efficiency while making them equally interdependent as a culture. More and more the main complex at Chaco Canyon depended on outlying communities and outposts for their support, not unlike London or Rome today. These cities served as governmental and religious centers to facilitate the management their respective societies. Collapse: How Societies Choose to Fail or Succeed describes how, like many of our cities of today, "Chaco Canyon became a black hole into which goods were imported but from which nothing tangible was exported." As the population grew so did the demands on the surrounding environment. Fuel and other essential resources became ever more distant; coupled with soil depletion and erosion in the surrounding farmlands. In essence, they became increasingly close to living on the margin of what the environment could reasonably support. The final straw was a prolonged drought. No longer able to support or feed themselves, the society suddenly collapsed into open revolt and total civil warfare, culminating in cannibalism and ultimately total abandonment of the site. The moral lesson is that while they "adopted solutions that were brilliantly successful and understandable in the ‘short term’ (they) created fatal problems in the long run." The analogy to our present day situation of overextending ourselves is obvious.

While Collapse: How Societies Choose to Fail or Succeed seems to make a strong connection between collapse of a society and it’s environment, this book is not all about eco-meltdowns. He also measures four other critical factors involving the demise of societies as well; including hostile neighbors; loss of trading partners; climate change and perhaps most importantly, a society’s responses to its challenges. In this vein, this book also looks at several past success stories where societies in Japan and the highlands of New Guinea had the insight to change fundamental, traditional values and restore a positive balance with nature, trading partners etc. and thrive.

In its conclusion, Collapse: How Societies Choose to Fail or Succeed presents a cautious optimism for our own future. The book concludes that because we are the creators our own problems, we also have the power to amend the quandaries we have made. This, the book maintains, will not be easy and will require profound courage; but necessary if we are to have hope for the future.

If you haven’t read “7 Habits” yet, it MAY NOT be time to read it now.

I have noticed that you can’t or shouldn’t read it until you’re ready. Let me explain that:

I read it in 1993 when I was 20. If I had read it when I was 19, I would have gotten nothing out of it. To be honest, when I did read it, it really was an answer to my prayers.

There are concepts in this book that are so powerful, that even just reading them (without consciously putting them into action) changed how I live.

For example, I continuously found myself comparing what was happening in my life to what I had just read. If someone said an insulting thing to me, my initial feeling would be anger, but on the heels of that thought would come something I’d read in 7 Habits. I’d be thinking, “Hey! That reminds me of when Covey wrote about ___________.” And by the time that thought was gone, so was the negative situation.

Thinking became a whole lot of fun!

Even the first 3 Habits were enough to get me incredibly excited about interaction with others. You could live 1000 years and not come up with these concepts on your own.

The 4th habit was my favorite. It’s called “Seek First to Understand, Then to be Understood”. I wish I did this more…now that I’m married! But back then, this helped me to become a very good “Speaker”. I could talk to people and help them not “drown for psychological air” around me. People want to be understood. If you argue your point all the time, no one feels understood and ideas are harder to be put into action. ANY IDIOT CAN ARGUE! The whole world seems to place a huge importance on debate…and being able to destroy other people’s points of view with your logic and wit.

But that’s not strength. Like I said: any idiot can argue. Not 1 in 1000 people can REALLY consider another person’s opinion as being the right one. Even fewer can actually stop and say to themselves: “I’m positive that I’m 110% right and that other person is wrong, but who knows? Maybe I am wrong. Let me consider their point and listen to what they need to express.”

Now that is real strength.

I once shared this concept with an opinionated individual. They started yelling at me and saying I was wrong and that if you know you’re right, you need to stand up for yourself and prove the other person is wrong. With a grin on my face, I replied, “Maybe you’re right”. LOL! They didn’t even pick up on the fact I had just done to them what I was advocating.

It’s amazing what happens to people when you state back to them what you think is the point they’re trying to make. You’ll end up starting a lot of your sentences with: “…so, what you’re saying is….”. Once you begin to show the person you’re not there to argue, their backs go down; the urgency in their voice drops; they calm down; and then they listen to your point without fighting.

As Covey explains, the best way to influence others is…to be INFLUENCED.

It’s such a good book and it’s filled with principles that will help you in all your dealings, but I find you have to be in a position in your life to put it into action. It will work great if you can practice it every day in a setting as:

-a family member dealing with difficult situations

-a manager

-a salesperson

…or anyone who needs to deal with people day-to-day. If you feel a strong need to know how to deal with others more effectively, maybe you’re ready for this book now.