My Buy Essay

Archive for November, 2009

Know what words your customers will use when searching.

You might know what your customers search for. If not, find out. Is it a description of “pants” or “jeans?” One may be searched more often than the other, but why not target both? How about “executive gifts?” Maybe “desk accessories” will broaden your web site marketing strategy.

Ask all kinds of people. Get advice from people in all walks of life including management, employees, customers, vendors, friends and family on how they would search for effective search engine positioning keywords. Ask them how they would search for different products and services. It’s really not about what you think they would search for, its about what they think. Believe me, they can many times be two totally different things.

Once you have successfully harvested a meaningful keyword list, remove any keywords that are too targeted or not to specific. Also remember that keyword placement is important. Try to put as many keywords as possible in the beginning paragraphs, and of course the title line.

The higher the value of the keyword the more competition you will have. Every SEO utilizes tools similar to the Overture Keyword Suggestion Tool and also know the value of a keyword. The lower the value of the keyword the less competition we will have.

We don’t want to aim to low but we also don’t want to aim to high. We need to find a middle ground. For you that may be a keyword with a value of no less than 1000 and no more than 10,000. It will be up to you to determine what you deem reasonable.

Also, the keywords should appear regularly throughout the opening Web page. It is especially important that they appear frequently in the opening paragraphs.

However, resist the temptation to overuse keywords. The search engines can spot it and will reduce your page rankings. Tools are available to help with optimal keyword density. However, avoid software that writes the site’s pages. Search engines can sniff these out, too.

A good rule of thumb is: Never sacrifice quality of content for keyword placement. This will affect your page ranking. Most importantly, your site won’t appeal to visitors. For a FREE EBOOK detailing the fastest way to the top of the search engine, visit:

.ride-to-the-top.com and

.1stepsystem-premier.com

The simple answer is because you can make money from it!

Wouldn’t it be good to spend maybe a few days setting up enough pages to run enough adsense ads to be able to then sit back and do nothing while our adsense campaign is out there working for us 24/7, in all counties and earning enough from that, to not have to work anymore?

Or, if it were to take you a few weeks or even months to do this, wouldn’t it still be worthwhile?

Ok, so how do we do this? First we need to consider how we can make web pages.

We can make each one manually and or use some kind of webpage building software.

If we choose to manually construct our web pages we also need to include enough content to make people want to go there in the first place so they can click on the adsense ad. But if the content is good enough to attract them in the first place then maybe they won’t want to go somewhere else anyway, so that really defeats the purpose.

So this brings us to another point of consideration. For our adsense ads to work best we need to have people landing on them who are looking for information about a specific subject. So our adsense page has to have lots of information about one specific subject, but not so much that they stay there.

To do this we can consider using software to make a directory of information pages, on these pages we have links to other sites that are providing the detailed information that our visitors are looking for. On our directory page we have a description of the sites that are listed there. And many of these sites have provided a “Reciprocal link” to our sites, home page! (This will be covered below) so we will now have a page with lots of great content (all the site descriptions) and this is where people come looking for specific information, so we place our adsense ads here!

They are targeted pages, and visitors arrive looking for something to click on! So it makes adsense to do this.

Setting up an adsense account:

This can be a little bewildering due to the fact that you need to create your first ad as part of the signup process. https:.google.com/adsense

If you go here you’ll find that Google has taken care of everything by providing a step by step guide that tells you everything you need know.

Designing your adsense display:

Once you have your adsense account set up you’ll be able to choose the type of add you want and Taylor it to suit your site. Some things to consider when doing this are, do you want it to appear as a part of the page? Or do you want it to jump out as something different? It’s difficult to say which is best, because that depends on a range of variables, such as your target market, your overall objectives and promotional plan.

To track your adsense ads performance you can use the “channels” option while creating your ad boxes, this will help you to determine which ads in which pages are doing the best and that, in turn, will enable you to decide on the best possible style and position for displaying your ads.

Placing an Ad display on your page:

First, this all depends on your skill and knowledge of html, if you’re new to web page building and html, you may find this a challenging task.

If you are experienced you can skip to the notes in this section, these notes may save you a lot of time and worry

Many html composers will allow us to edit the page in the “view” that we would see in if it was a live page. So all we have to do is place XXX in the page were we want the ad to appear, and then switch to “html view” (or whatever your composer calls the page that you edit html code on). In the html view we find the XXX, then simply delete the XXX and paste the adsense ad code in its place. EASY!

NOTES:

Some composers won’t run the script in any view after you paste it, ARGH! This may make you think it didn’t work. In addition when you load it to your server and run it live, you may still not see your ad display! It sometimes takes a little while for everything to propagate on the page. So, as long as the code is there in html view, don’t waste your time trying to figure out why it isn’t showing, just come back every hour or so to check it.

Also you will notice at first, the ads may not be targeted or may only display partially, just be patient, I have had to wait up to 3 days for some of my ad displays to appear!

Whether your business exists solely on the internet or in a traditional bricks-and-mortar storefront, you will benefit from an online presence. Customers, potential employees or business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer from your website.

Most affiliate marketers do not realize the importance of creating quality website content to the success of an affiliate business. Providing a constant stream of fresh, compelling content is vital to branding your name and your business. You can’t do this with a cookiecutter affiliate website; you need one of your own.

Customers research and compare product specifications, quality, and prices. If you are an online affiliate marketer, a cookiecutter affiliate website will build the mailing list of the product owner; you need your own website to brand your name, your business, and your unique selling proposition. If you plan on selling offline, many of your customers will still appreciate being able to research from home.

Many consumers these days research products online before they buy from a bricks-and-mortar store, so if you provide them with the info they seek as well as the ability to purchase immediately, you may capture customers that would otherwise have ended up buying from your off-line competition.

A well-designed website can project the image and professionalism of a much larger company onto your little home business, so spend some time designing your site carefully.

Internet marketing research firms predict that the number of online consumers will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that your business should have a website presence.

A poorly designed website can ruin your business image by sending entirely the wrong message, so take the time to build a phenomenal site. There are many websites offering professionally-designed templates with prices from free on up. Then you need a domain name and hosting provider and grab a mentor while you’re at it. You’ll be up and running before you know it.

The key to successful marketing on the internet is to drive traffic to your website. Having a website that just sits un-promoted in cyberspace is not only a waste of time, but also highly frustrating.

I have been intrigued by the idea of internet marketing for years, but it has taken me a long time to overcome all the gumption traps involved in actually getting started (the biggest one being that I am a cyber-dinosaur — my only real experience using computers for anything other than glorified type-writing involved Fortran IV and IBM punch cards almost thirty years ago).

What I have learned is that the internet marketing process can be relatively simple. You have to find a market, develop a product, and build a website to promote your product and process transactions. But, all of your efforts will be useless if nobody visits your website.

I have been studying a course that discusses the problem of driving traffic to your site in great detail. There are at least six ways to increase the number of visitors to your site, including word of mouth from one web user to the next (you are reading this letter, aren’t you?), buying targeted hits to your site using paid keyword advertising on search engines such as Google, sending advertising e-mails to your proprietary list of prospects which you generate by signing up previous visitors to your site, exchanging links for your website with other websites that have similar products to your own, paying someone else with a proprietary e-mail list to send sales letters for you (you can pay for this with a flat fee up front or in the form of commissions that result from the e-mails they send), and paying fees or commissions to other websites for putting your banners, ads, or links on their pages. By using these techniques you will increase the number of visitors to your site, which is almost guaranteed to increase your sales.

In addition to pointers on increasing website traffic, the course I am studying includes incredible amounts of information about many other topics. It is a free course (amazing, but true!) which covers every aspect of marketing on the internet. It covers material from the very basic to the very complex, including the nuts and bolts of building a website, the basic ideas behind the concept of selling on the web, and strategies for finding the right niche for marketing specific products. It is a tremendous resource for the beginning marketer, and is full of not well known tips for even the most experienced internet marketing experts.

Internet marketing draws people from many different backgrounds. It is as diverse an industry as you will ever find. People from all walks of life and from countries all over the world have carved out a piece of the internet for themselves with varying degrees of success and more people climb aboard every day!

If you have a computer and an internet connection, you can be in business today. The relatively low barriers to entry make this business a fascinating destination for many. With this experience comes the knowledge that someone somewhere is willing to pay for.

But the most common question is “how do I”. How do I take the information I have and put it on paper or word processor? How do I package it? How do I price it? Advertise , distribute, or sell it? All logical questions for the uninitiated.

So what happens? You go out you buy the knowledge you need to complete these tasks but something happens along the way. You wind up spending a small fortune with on titles like “How to get everything you ever wanted out of internet marketing for just $37”.

Unfortunately, it doesn’t really work that way! How do I know? Because October 6th, 2006 I started my internet marketing career and I can tell you there were times when I had to take my credit card out of my wallet with asbestos gloves. After learning a very expensive lesson, I decided I was going to help those that have come after me avoid such pitfalls. That’s how I came up with 100dayblueprint.com.

Right now I am passing this information on to anyone willing to listen and I suggest you AT LEAST listen. Why?

Because the most valuable lesson you can learn is the one some else paid for! In our newsletters you will:

1. Learn the top 10 steps to take in your 1st 100 days

2. Learn who the top 10 people are that you need to be listening to

3. Find out who the top 10 people are to avoid, BEFORE you take out your wallet!

4. And my favorite, learn what separates an internet marketer from an opportunity seeker!

You will Also Find out:

1. Who is the best hosting company and why

2. Who is the best Registrar? It’s not who you might think!

3. What software to use even if you can’t write one line of html code

The tips, tricks, and recommendations will hopefully help you avoid the pitfalls that most internet marketers make while showing you step by step how to raise the bar just a little bit higher than yesterday.

Remember, a journey of a thousand miles begins with the 1st step, or the 1st 100 days!

With the New Year right around the corner, we often resolve to improve our behavior, health, or personal relationships. Let me tell you, you’re wasting your time. I’m OK, you’re OK. It’s our Web marketing that’s a mess.

We’ve got out-of-shape Web sites, directionless Web marketing, and we’re lost at the search engines. It’s time to stop worrying about self-improvement and start worrying about Web marketing-improvement!

While every business has different goals and needs, please consider these twelve items in creating your own Web marketing plan for next year. Rearrange the order to fit your own schedule in 2006.

January: Set up a Web marketing budget. I know, this is your favorite part: the budget. However, once you’ve decided how much money you plan on spending quarterly or monthly, deciding what to spend your marketing dollar on becomes much easier. You’ll also want to carve out some time for your Web marketing endeavors. After all, a lot of the following to-do’s are more about time than money.

February: Audit your Web site (beginner.) Often we’re surprised or dismayed at the material that’s on our Web site: bios of ex-employees, links to sites that no longer exist, a 2001 pricelist. Spend some time reviewing the content on your Web site and get rid of anything that’s out-of-date or no longer expresses who you are. Nothing turns off prospects faster than a neglected Web site.

March: Audit your Web site (advanced.) Review your traffic reports and decide if your navigation needs to be updated. Maybe certain parts of your site are getting a lot of traffic and should be further promoted on the home page. If other sections or pages are being ignored they may need to be removed…or promoted. Fill out all the Web forms (contact, search, etc.,) and read the “hidden text” that appears on landing pages. Rewrite the copy that seems dated or incorrect.

April: Start reading blogs in your industry. Download a newsreader (I recommend NetNewsWire for Mac users) or set up a free account at Bloglines. To find blogs in your industry you can do searches at Technorati or check out BlogCatalog among others. Make sure you’re reading the blogs of your competition and your clients.

May: Start your own blog. You knew that was coming, right? Blogs are becoming an important, perhaps essential, part of business communications. No matter the size of your organization, a blog can be a great way to connect with your clients…and your clients-to-be.

June: Subscribe to your competitors’ email newsletters. This is a fantastic (usually) free resource of advice that is targeted towards your clients. Shouldn’t you know what your competition is recommending? Maybe they know something you don’t!

You probably know many of your competitors already and can visit their Web site to see if they offer an email newsletter. However, you can Google “your industry + email newsletter” to find some ezines that are new to you. (You should also be reading your clients’ newsletters as well; you can’t know too much about their business.)

July: Start your own email newsletter or jumpstart your subscriber rate. If you’re not publishing an email newsletter you’re missing out on one of the most cost-effective Web marketing tools at your disposal. Use an Email Service Provider (ESP) to manage your subscriber list and publish an ezine regularly.

If you’re already publishing an email newsletter try some new ideas to increase your subscriber base . Offer a free article for new subscribers, raffle off a prize to one subscriber each month, or advertise on a complementary newsletter.

August: Troll discussion boards in your industry. There are discussion boards on every topic under the sun, and certainly a few in your industry (or your target audience’s industry.) By reading posts at these discussion boards you can get an understanding of what prospects are looking for and create products or services that meet their needs.

By posting responses you can quickly establish yourself as an expert and create links that drive traffic to your Web site while improving your site’s ranking at the search engines!

September: Start listening to podcasts. The New Oxford American Dictionary named “podcast” its 2005 word of the year, so maybe you shouldn’t wait until September before you tune in.

Whether podcasting ever becomes a part of your Web marketing, it’s important to understand how podcasting works and how other companies (including your competition) use it. Visit the iTunes Music Store or a podcast directory like Podcast Alley and start sampling some podcasts. Not sure where to start? Adam Curry’s PodFinder show (available at the iTunes Music Store) highlights new podcasts each episode.

October: Consider starting your own podcast. I can’t recommend podcasting for every business, or even most businesses. I still believe there are more effective ways to communicate with prospects and clients. However, some businesses will benefit from offering a podcast. Keep in mind your target audience, and whether they will be downloading audio to their computer or mp3 player.

November: Submit some of your articles to article directories. A great way to increase your “findability” at the search engines is to have a lot of quality incoming links. One proven method to do this is to have articles you’ve written appear on other Web sites that link to yours. To get your articles posted at other Web sites check out article directories such as The Phantom Writers and iSnare.

December: Add share this page functionality to some or all of your Web site. As people suffer from information overload, they rely more heavily on the recommendations of friends and family. Make this word-of-mouth advertising easier by allowing site visitors to quickly “share this page” with a friend or colleague. You can even include your own marketing message embedded in the email that arrives at the friends’ mailbox.

Marketing online has become the preferred method of promotion and advertising for both web and home businesses. Internet marketing gives business owners the opportunity to target their chosen audience, while often receiving instant results. To accomplish your goals in the internet marketing field, you must first familiarize yourself with general promotional and marketing facts. Just a few simple tips can help you build your business into all that you desire.

To produce a significant income from your business, you must first find a way to gain visitors to your web site. Generating traffic is very important in internet marketing. It is a good idea to visit other web sites with a similar audience as yours to aid in the development of your internet marketing plan. Affiliate programs are an ideal source of traffic generation, as well as, web site advertising. As the internet expands, so do the many ways to bring customers to your site.

The word “free” is one of the most powerful internet marketing tools ever. Offering a free trial or sample on your web site is the perfect way to get potential customers excited about your business. As in any marketing plan, creativity is a must. If you are not able to dish out any free goodies, why not create a special offer or discount? It is essential that this offer is only offered at your site; this shows that you are willing to try something different from other business owners. Innovation can be the key to success in the internet marketing game.

Developing an honest and solid reputation in the business community is a necessity. Customers need to feel secure purchasing from you, and not worry about disclosing their personal information through your servers. Most consumers look for a seal of approval such as the Better Business Bureau Online icon. Once customers trust you, your business and internet marketing aspirations can continue to prosper.

The door is open for anyone interested in acquiring a real estate fortune, thanks to a new book that shows how.

To counter the suggestion that great deals are the exception and not the rule, best-selling author Dolf de Roos and Gene Burns challenged themselves to buy one home every week for an entire year. They acquired these properties using a variety of financing and acquisition techniques, which they document in “The Insider’s Guide to 52 Homes in 52 Weeks” (Wiley, $16.95, paper).

The book doesn’t just chronicle what they did and how they did it. It also shows readers how they can take these techniques and apply them to their own acquisition program, whether they want to buy one house a week or just one a year.

In the beginning, the authors looked for pre-foreclosure homes and then feverishly tried to find tenants for them. Towards the end, they signed up tenants and then found houses for them to move into.

Topics in the book include how to determine your strategy and getting started; learning to ask for help; finding the right location; lease options; owner financing; pre-foreclosure and many more.

Dr. de Roos, PhD is a New York Times and Wall Street Journal best-selling author.

Mike Marcoe writes from first hand experience in his book 115 Ways to Reduce Anxiety, providing advice from the view of one who has traveled the road of anxiety for a long time, undergoing therapies and combing through mountains of research. His experience has resulted in this self-help guide to people looking for ways to manage their condition in a proactive and healthy manor.

Mike has a passion for non-fiction educational and self-help genres. He has attained a BA in English and has been in the writing industry for a number of years performing as an author, copy editor, proof-reader, a database guardian and has also worked for a newspaper.

115 Ways to Prevent Anxiety will provide readers with wise nutritional advice, herbal remedies that may ease anxiety symptoms and plenty of positive, proactive attitude enhancement skills. The author provides excellent tools for getting peace from anxiety disorders.

News to me was how dehydration plays a part in nervous disorders &ndash something I will be much more aware of in the future. I am completely curious about how philosophy can play a part and I intend to investigate this possibility when I have more time. Also, I am encouraged by having it confirmed that taking up a variety of activities – drumming, living an active life, regularly doing meditative and breath enhancing yoga, walking the dog and gardening &ndash has been a good step in the right direction for me. I truly feel like I am on the right track to taking the power into my own hands to live a life free of anxiety.

There are no wasted words here. At only 88 pages, the text can be considered short and sweet. The author’s intent for his book is to entice readers to delve deep inside and discover what triggers their anxiety, why this happens and learn how to prevent reoccurrence.

Individuals can reap rewards from this self-help, non-fiction guide &ndash however, educators would certainly benefit in using this as a workbook in anxiety support groups. This book is also available in print and electronic formats to fit a variety of needs.

ISBN#: 1-59113-872-8

Author: Mike Marcoe

Publisher:

“Shape-shifting” is something most women know about all too well. As the years pile on, so do unwanted pounds that-even among those who remain relatively slim-can literally change the body’s contours.

“One may go from an hourglass to more of a shot glass,” says Dr. Pamela Peeke, a clinical assistant professor of medicine at the University of Maryland School of Medicine, best-selling author and creator of the “Body For Life For Women Workout” DVD (rodale store.com). “Aging gracefully is all a matter of girth control.”

Not to mention understanding women’s hormones.

It’s Peeke’s assertion that recognizing what she calls “women’s unique hormonal hard-wiring” is key to achieving and maintaining a peak body for life. There are four hormonal milestones involved:

• Teens and Twenties. This is when estrogen production rises. Women who were skinny teens may suddenly find weight going to their breasts, hips and thighs. This is the time to build a strong fitness foundation that can last the rest of your life. It’s also a good time to build muscle tone and minimize body fat changes.

• The Reproductive Years. Science shows that if you enter pregnancy healthy and fit, you’ll have a healthier nine months and a healthier baby. Whether you have children or not, this is the time when your metabolism begins to slow down. During this period, you should add resistance training-weights-to keep your metabolism as hot as you can.

• The Forties. This is a time of shape-shifting. Fluctuating estrogen and progesterone levels lead to a three- to five-pound potbelly, or menopot, for many women-on top of which toxic stress levels boost your food cravings. You need to regroup, ramp up your physical activity, examine your lifestyle and put things into balance.

• Menopause. Once you’ve reached this milestone, it’s important to exercise the mind and body so that you stay sharp and keep fit. Keep learning. Make the effort to add resistance training and cardio-revving walks every day. Your goal is to live a long and indepen-dent life by taking good care of yourself.

Whether you’re 20 or 50, Dr. Peeke’s new DVD, “Body For Life For Women Workout,” can help you.