My Buy Essay

Archive for December, 2009

As he walked into our little land office in Placerville, California (about sixty miles west of South Lake Tahoe), he said, “I’ve got the keys to the bank” and proceeded to tell me about this new concept called timesharing. I responded with “Forget it, Jack. It won’t work.” Jack was persistent, persuasive and before long we were the developers of one of the first timeshare projects in the country (RCI #0078). And so I began what would become a lifetime journey.

Fast forward to several years later after Jack’s retirement. Along came Larry who became another close friend and sales associate. During this time the two of us were selling it. I would tell Larry that this was no scam and really had substance. His response was, “Yeah, yeah, sure”, but he kept going until it was done.

Now it was time for the first general Owner’s Association meeting. I coerced Larry into attending. After the very upbeat meeting, one of the Owners’ wives approached us. Larry kind of slunk over behind me thinking I would absorb most of the blows. She took my hands and with tears in her eyes said, “Thank you, thank you so much! You have really improved our lives!” One of the funniest things I have ever seen was the look on Larry’s face. His jaw had dropped and he was absolutely stunned. It would be a few more years before he would completely accept that this concept was so sound, but he eventually became an active owner of several timeshares himself.

As we were selling that property in the early 1970s I would tell people, “You better buy one of these now, because if you don’t, you will be paying a hundred dollars a night for a hotel room.” They would say, “Nah, that will never happen.” Today it is hard to find a Holiday Inn room for under a hundred dollars a night.

Guess what the rack rate of the Mark Hopkins hotel in San Francisco (Top of the Mark) was in 1942. It was $5 single and $7 double. For servicemen it was $3 single and $5 double. By 1974 it was $45 single and $55 double. Now it is $210 to $270 single or double depending on the location. Projecting this ahead another fifty years and you will be paying $9,058 a night for a hotel room there! And I can just hear most people saying, “Nah, that will never happen.”

The reason for owning a timeshare is the same as the reason for owning your own home. It will cost you much less in the long run and you will end up with something of value. Just think of the value to your children who stand to benefit the most from your foresight. It is a shame that more of them don’t realize how important this is and only focus on the upkeep. The smart ones will be enjoying vacations that are way beyond their means for the rest of their lives.

After thirty years, my take is this: You will save about half of what you are currently spending on vacation lodging. But the real kicker is that you will be staying in facilities that are more luxurious than anything you would even consider. How many of you will spend $350 to $500 a night for a place to sleep? Not me! Ever! But I do enjoy that level of vacationing through my timeshare ownership.

So much for the financial side. Now how about the real value? What do you remember the most about your childhood? Isn’t it the family holidays? The times you spent together and felt so close to your family? An observant doctor once said, “I never saw anybody who, on his or her death bed said “I wish I had spent more time at the office.” In today’s crazy world no one has time for even the most basic activities. The family is under the greatest stress ever. The sad fact is that in the time of the greatest need most families don’t even get that so important vacation together.

One of my greatest satisfactions in life is selling a timeshare to a family that really needs it! They can be in a family business and prone to never taking a vacation. Or they can simply be stressed from having to pay for meals and lodging for themselves and three or four children and blowing the family budget for the next three years. That situation with the woman who thanked me so much at the first Homeowner’s meeting has repeated itself many times. Whatever the situation, I know that I have improved their lives in terms of real value. Whether I end up rich or poor, I will always be rich for the good I have done for people in terms of helping them to achieve the real values of life.

You’ve heard of the olden days when people would hunt for potential link partners. Well, those days are long gone and smart web masters are moving on to greater things, while decreasing their reciprocal link building effort.

If you are wondering what this new technique could be, it’s actually quite simple… in theory. It is known as linkbaiting. This is a strategy that brings links to a website simply because of the unique and popular content on a website.

With the rise of the blogosphere and social bookmarking sites, all it takes is one person to notice an interesting page and link to a site. Once a link is passed around once, it becomes easier for it to spread further.

Bloggers around the net constanly use linkbait to encourage other bloggers to mention them or to get their content passed around the blogosphere. However, many traditional web masters have not quite latched on to this powerful technique.

The benefits of creating quality, unique, or even controversial content go way beyond what one might first imagine. When a web site offers true value to the visitor, they can create hundreds and even thousands of backlinks without even asking.

Unfortunately, simply having good, quality content on your site doesn’t always work. To gain the full potential of linkbaiting, you need a good hook. Some of the most popular ones include:

News

Controversy

Resources and…

Humor

News Hook: Everyone loves to read about industry news. However, the key to attracting some real traffic is to add a twist to the latest news. Find out exactly how it affects your web site visitors. If you just give a rehashing of what everyone else has already said, no one will care.

However, if you inject your own twist or personality into your news story, then you are prepared to catch someone’s eye.

Look at CNN.com as an example. What do they offer? They provide the latest news every day of the week. In the world of information that we live in, news is a commodity. Because CNN offers such appealing content, thousands of sites are linking to them. Do you think CNN sent these sites a little email asking if

they would be interested in a reciprocal link? Of course not.

Instead, they employ linkbaiting. Their fresh and interesting content automatically encourages other people to link to it. Luckily for us, we can use this same technique on our own web sites.

News is one of the best ways to attract incoming links, especially if the news is controversial.

Controversy Hook: Before we move on, I must warn you that this hook can be very powerful and also very dangerous. It involves contradicting what someone says, preferably someone very prominent in the industry.

When used correctly, controversy can be very effective in bringing traffic to your site, but always be careful.

To begin, look for articles and stories in your industry. Some of the best places to find this type of content is on blogs, news sites, and social bookmarking sites. Once you have found a good story, take an opposing viewpoint or give it some sort of twist. This will make your content stand out from the hum drum of what everyone else is publishing.

The next hook is actually one of my favorites. It is known as the resource hook.

Resource Hook: Information is powerful online. If you have information that is not available anywhere else, you become an authoritative resource. Many of these resources come in the form of a list.

You would be surprised at the power of a list. You can organize:

- a list of helpful tools that would be beneficial to your readers

- a list of the best blogs in your niche

- a list of popular news stories within your industry (When you are doing this kind of list, be sure to sprinkle in some of your own commentary)

One of my favorite lists is located at .seocompany.ca/tool/seo-tools.html, where they offer over 150 SEO tools. Simply by linking out to their favorite SEO tools they get tons of traffic each and every day.

Robin Good of MasterNewMedia is a webmaster who uses lists especially well. One of his most popular resource pages is a list of RSS and blog directories that webmasters can submit to. You can see it at: .masternewmedia.org/rss/top55/ .

However, not only does he show you over a hundred places where you can submit your blog and RSS feed, he also gives you an overview of each service, some commentary on which of these directories are the most influential, and exactly how to submit to each one.

This one page alone has thousands of incoming links to it because it is an invaluable resource.

Another popular resource hook is to create a useful online tool that your visitors can download for free. Once they have downloaded your free tool, let them rebrand it and give it away on their own sites.

Humor Hook: Have you ever received a joke or some other sort of humor in your inbox? If you are like most people, then you probably have. Jokes, funny stories, and wierd pictures are some of the most viral hooks on the Internet.

Within your own web site, you can add your own touch of humor. However, you must make sure that it fits with your personality. People on the internet want to see your true self.

Many companies have made their web sites an impersonal void. This is not the way the web works. The Web is an engaging and interactive community of people. When you start giving your web site some personality, people will start taking notice. The ordinary is simply too easy to pass over.

Another key to remember when employing linkbaiting is that your article or news story should almost always link out to leading industry web sites or influential bloggers. There are so many web sites who are afraid to link out to other sites. However, by mentioning other web sites and bloggers, you

would be surprised at the number of people who start linking to you.

Bloggers are a group of web masters who realize the power of linking to others. Within the blogoshpere, links are spread willingly to those who provide great content. As a result, they all receive more traffic than they would alone.

Final Verdict

The term linkbaiting itself may sound a little fishy, but it’s not. If you are a good web master, you should always strive for your content to be linkbait. This simply means that your content is of such quality that others simply can’t help but link to it.

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The security of other Timeshare owners at your resort.

Many resorts to choose from with the exchange program world wide .

Lock in your timeshare vacation accommodations.

For example: If you purchase a timeshare today at $5,500.00, use it 10 years and sell it at the same price you paid for it originally…you end up with equity.

In contrast: if you rented a hotel room you would have useless receipts. As with most deeded resorts you can rent it , sell it , lend it , exchange it or present it as a gift of precious memories for that special event in your life… honeymoons, anniversaries, family reunions.

Time share makes sense.

Time share vacations are diverse…. from a log cabin next toski.jpg (15090 bytes) a trout stream to an exotic tropical paradise in the South Pacific to the exciting ski slopes of The Rockies, you can be assured that your accommodations are first class .

You don’t have to be a millionaire to enjoy luxury vacations. You also get many benefits when you are a timeshare owner, travel agents ,discount air fares ,bonus weeks you can even gift these to your business associates and loved ones for that vacation of a lifetime .

Are you interested in Vacation Resort Ownership?

Here is some basic information you will need to know before you buy a timeshare :

When you buy from an owner there is a TITLE company that will guarantee clear title for you. When you buy from an owner you pay far less than you would if you bought from a DEVELOPER or a BROKER .WHY? you are eliminating the middleman when you buy directly from a timeshare owner.

Types of Time-share Ownership:

Deeded: You will have a recorded “Deed” with this type of ownership. Your period of ownership is forever.

Right-to-Use: This type of ownership is for a set amount of time. After the agreed time of ownership expires, ownership converts back to the Grantor. During your ownership, you can convey your ownership to another party.

Membership: This is not an ownership, it is a “Membership”. You pay a large sum of money to buy into the membership plus there are annual membership fees. Be very cautious of this type of Time share. Usually the language in the membership agreement states: if you miss one of the annual payments, your membership will terminate. Some of these memberships can be transferred, some can not.

NOTE: Some Resorts also offer bi-annual ownership. (check your paperwork)

Periods of Time-share Ownership:

Usually your time share period (check-in date) is numbered from 1-52. Week “1″ starting in the first week of the year. Week “52″ being the last week of the year.

“Floating/ Flex” periods. Which can be divided into Seasons (Blue Floating/Flex) (White Floating/Flex) (Red Floating/Flex). If your ownership is for a Floating/Flex period, you can check-in on different dates according to your ownership.

Blue Season (Good): Also known as “off season”. This would be the time of year which the Resort and location is of the least demand. If you own a “Blue Floating/Flex” period, you will only be allowed to check in during these “off season” dates. If you are planning to buy a “off season” week, plan on getting it for a cheap price.

White Season (Better): Also known as “mid season”. This would be the time of year which is between “Off Season” and “Peak Season”. The time of year right before the “Peak Season” starts and right after the “Peak Season” is over. If you own a “White Floating/Flex” period, you are allowed to check-in during the “mid season” and the “off season” dates. If you are planning to buy a “mid season” week, plan on getting it for a reasonable price.

Red Season (Best): Also known as “high/peak season”. This is the time of the year everyone wants to be at the resort (highest demand). If you own a “Red Floating/Flex” period, you can check-in any time of the year. If you are planning to buy a “peak season” week, plan on paying a pretty penny for it.

NOTE: Interval International (an exchange company for timeshare) rates Blue as Green, White as Yellow and Red as Red.

Size of Time-share Ownership:

Studio: A small unit, usually similar to a hotel room. Sleeps two, sometimes four.

One Bedroom: Similar to a small apartment: a living room area, kitchen area, with a private bedroom. Usually sleeps four (two in the bedroom and two on a pull-out sleeper sofa in the living room area).

Two Bedroom: Usually sleeps six (two in one bedroom, two in the other bedroom and two on a pull-out sleeper sofa in the living room area). Some two bedroom units can sleep eight, if it has a loft.

Lock-Out: These units vary in size, usually divided into two separate apartments. Each with its own living room and kitchen areas. If you own a Lock-Out unit, you can use one and exchange or rent the other. These units can be big enough to sleep eight to twelve people.

Obviously a Deeded two bedroom unit during “Peak Season” would cost a lot more than a Studio unit during “Off Season”. Of course, there are other factors to the value of a timeshare unit, but this is the basic frame work of timeshare value.

Costs of Time-share Ownership:

Purchase Price: The amount of money paid for ownership plus any “transfer fees” (can range from $50 to $500).

Maintenance Fees: The amount of money paid annually for maintenance of your unit. This amount can range anywhere from $100 to $700.

Property Tax: The amount of tax to be paid by you for your time share unit. This amount is usually reasonable, ranging from $10 to $100.

Special Assessment: This the amount of money the Resort can require you to pay on a un-regular basis. Usually for a re-modeling project, check your timeshare documents for the max amount they can charge you and how often they can charge you. This amount can range from $20 to $400, you may want to check the Resort history record for past amounts and times.

Time-share Resale:

Why not buy a time share directly from the owner? Buying a time share directly from an owner can save you thousands of dollars….No Commissions, No hidden charges ever!

When that subject was introduced, the entire auditorium started yelling, “Yeah, why can’t we ever get bonus time?” At that point one gentleman stood up and said, “I don’t know what you’re talking about. I’ve been there on bonus time fourteen times in the last six months.” I became concerned that we might have a riot and all the other unhappy Owners would injure him. Now, how come the experiences were so different?

First, you must remember what Bonus Time really is (that is besides a sales feature). Originally, not all the time was sold in specific resorts. Anywhere from 48 weeks to 51 weeks of the 52 available were sold. The rest were designated “Maintenance Weeks”. They were the time when the resort would be refurbished. It was later found that most of this kind of maintenance could be accomplished “on the fly” and 52 weeks were actually sold. Theoretically, if everyone showed up for their reservations and the maintenance weeks were actually fully used, there would be no bonus time…none! Unfortunately, some original salespeople said, “You can have bonus time whenever you want in addition to your reserved week.” Again, theoretically possible, but not really practical.

So Bonus Time is actually the unused maintenance time plus the time that certain Owners either don’t make a reservation, don’t show up at all, are unable to use their time because of failure to pay their maintenance dues or leave early. That’s it and it is spotty. It does, however exist. Most resorts will end up with a vacancy factor of between 5% and 15% of their usable time. So where does it go? Those who know how to use it do. Here’s how you go about it.

When are people most likely to not show up? In the off season and even more so midweek in the off season. Thus the most likely time you will be able to get Bonus Time in Southern California will be November through February at the beach and July through September in Palm Springs. This doesn’t necessarily mean that these are not good times. Some November days at the beach are among the best you will find, warm days and beautiful sunsets. Early mornings and late evenings in Palm Springs are uncrowded and delightful. If you aim for midweek off-season you will probably be pleasantly surprised at how many times you actually get Bonus Time.

Next is when should you ask for Bonus Time? About 3:00 PM on the check in day is when the husband will turn around, look in the back seat of the car and ask, “What are those funny looking spots on the kid’s faces?” The call canceling the reservation will be made by about 4:00 PM. If your call comes in at 4:15 PM, you have a good chance at snaring that spot which was suddenly left vacant. And that is the secret that the gentleman used at the beginning of this article. He would simply call at the last minute and if there were space he would come. If not, he wouldn’t. Another good time is after noon of the day after check in day. That is when the front desk will tally up the no-shows, call them and verify that they in fact are not coming. Suddenly, their reservation becomes a bonus time potential.

Every resort will have it’s own idiosyncrasies. To be successful with Bonus Time, it is up to you to figure them out. Another tip is that it always is a good idea to be on good terms with the front desk personnel. If they like you they may sometimes be able to help you. You will most certainly get the nod over the grouch who is always demeaning and criticizing them.

So the tricks to achieve Bonus Time are: 1) Use your head to figure out when your odds are best; 2) Be on good terms with the people who can help you; and 3) Call at the right time. I tell people that it is hardly worth the price of the phone call to try to get Bonus Time at the height of the high season on a weekend but those who exhibit flexibility and will roll with the system end up with more than their share. Every project is different but you can figure them out. With this knowledge you should have good luck with your Bonus Time. But, as I have always said, “I would rather be lucky than smart.”