My Buy Essay

Posts Tagged ‘analysis’

Traffic analysis is a key ingredient in online marketing success. The numbers, charts and graphs provided by your favorite web statistics software are invaluable.

But it’s not until you begin to interpret those statistics as part of a larger picture that you’ll receive the full value of your web analytics software.

A software package can only return so many lines of data. And most of them do a good job at providing the most important ones. But your real insights will be found at the intersection of two, three, or even more of these statistics.

It’s up to you to interpret what you see and turn it into useful information, rather than staring blankly at the numbers and recognizing a trend. When you see a trend you like or don’t like, your natural tendency is to try to emphasize the conditions that caused the positive trends and eliminate the conditions that led to negative trends. But how?

By digging. Let’s say your visits are down. Now, you have to ask yourself why? Perhaps, upon further investigation, you see that the downturn in traffic is primarily coming from a loss of repeat visitors. Dig a little further, and you find out that visitors on dial-up stopped returning a few weeks ago. Now, think about what could have changed over the past few weeks. Did you switch servers? Add any large images or problematic remote

javascript code such as Google Analytics?

Now your digging into the statistics has brought you outside the numbers and into the reality of your site and the way you run it. Get into the mind of your typical visitor and see what they see. Dig around for other statistics that may provide a clue as to why you’re getting the results that you are. Chances are, when you stop and think, the answer will come from your own mind, not one of a hundred pretty charts or bar graphs on your web

analytics software.

So you’re interested in getting to the top of Google! If you’re interested in search engine optimization then there’s about a 98% chance that it’s the reason you are reading this article. In SEO you have two choices you can hire a company to handle your search engine optimization, or you can read about a thousand articles like this one and learn how to do it your self in doing this I would also learn a little about html, and find a way to do some sort of keyword analysis because if you can not change your text on your website, and you choose worthless key words then your site will not be associated in the right category therefore you will not make any sales.

If you’re still reading this then you’re looking for the great hidden secret to getting to the top of Google. In order to rank high in Google you have to do two things have a better word score then anyone else for your keywords, and have more links coming to your site from sites with high page ranks. In getting a high word score you need to have some text on your home page and in this text you need to mention your keywords as many times as possible. When you optimize your web site for keywords you are basically getting your site ready for search engine optimization which in all reality is just getting incoming links to your site.

Before you submit your site to the search engines you should have a good amount of keyword rich text, Meta tags (Which are not obsolete by the way), a robots Meta tag, and a Google sitemap. Once you have done all these things you are ready to get some links to your site (this is how you get to the top). When you have incoming links to your site it matters a lot that those sites have high page ranks for example if you have a site with a page rank of 7 linking to you then Google’s algorithm will crawl your site every 24 hours which is very good.

There are some things that could have a negative effect on your ranking with the search engines these things are called black hat SEO tactics. You do not want to do anything to get your site black listed in the search engines. Before Google and all the other search engines changed there algorithms SEO Company’s and webmasters would use some techniques to get to there links to the top like hiding text, hiding links, link malls, and link farms. You should avoid anything that might have a negative effect on your page rank.

There is a lot more to Internet Marketing then just search engine optimization however search engine optimization is where it all starts. Search engine optimization improves the volume and quality of traffic to your web site. Before optimizing your site you should have knowledge of how search algorithms work, and research on what people looking for your site search for to get to it. This is one of the key factors in having a productive website, and achieving a good page rank.