Posts Tagged ‘article distribution’

Writing Articles For Online Business Success

The importance of writing articles is increasingly growing as many internet marketers are witnessing the multiple benefits of this marketing tool.

Many of the new internet marketers remember only one of the benefits which is getting back links to their websites. They completely forget that through the articles that they distribute they are building their reputation not only with the readers but also with the article distribution sites. This reputation is what is going to help them build a relationship with their audience that could eventually turn into visitors to their site who could turn into paying customers.

When writing articles you should remember the following:

1- Your prospects are getting to know you through your articles. If you are writing for the sake of getting back links the readers will realize your intention easily and they will never click on your link. It is just like a sales call, if your prospect feels that you are pushing for the sale, he/she will never buy. But if they feel that you are sincerely trying to help, then your chances are much better for closing the deal.

2- What you write and distribute today will always haunt you tomorrow. Learning the hard way on the internet might be extremely costly as anybody who is doing any search on you will get among the results your old work. The question would be; would they realize that this work was when you were new?

3- Encourage your readers to click on your resource box by making sure to give them useful information that would really help them. Meaning; if you still want to distribute a large quantity of articles within a short a period of time, do not make that an excuse to reduce the quality of your articles. Each article should be written in the same spirit as if you are writing one article a month.

Writing articles poses two major obstacles to the marketers who are interested in this online marketing tool:

1- The ability to actually write articles.

2- The ability to distribute articles in an effective and efficient manner.

Writing Articles

For those who find difficulties in writing articles themselves I would recommend training themselves to that because in the long run it will serve them immensely in controlling the frequency of writing articles and the subjects they want to write about. The recommended strategy is as follows:

1- For the first couple of months hire a copy writer or the services of copy writing companies that would write articles specifically for you on the subject that you wish. Remember this is not buying a copy of an article that is sent to many others. This has to be written exclusively for you.

2- During the second month and while you are still getting the services of the exclusively written articles, get one article per week and re-write it in your own words. Meaning, get the core subject and write about it in your own way.

3- Now you can drop the exclusive services and start getting ghost written articles. Be careful, you will need to re-write those as they are given to many others. When I say re-write, I mean really re-write. Don’t change few words here and there or change paragraphs and then submit, because your article will be rejected. You need to make a completely new article out of the same core subject. You can get those articles in one of the following ways:

a. You can buy such articles

b. You can search for articles related to a certain subject and choose a combination of ideas presented in those different articles. This is a free option.

c. You can visit article directories and search for articles that suit you. This is also a free option.

Remember you will need to re-write the whole article, do not use someone else’s article and put your name on it. This is:

1- Not Ethical

2- Will be rejected by article directories.

3- If repeated you might get black listed in some directories.

Article Distribution

As every single person in internet marketing would tell you, there are two ways to submit articles; manually and automatically. Automatically is done either through a software package or an article distribution service.

My first straight forward recommendation is never to attempt to use the manual option unless there are few extremely important sites that you need to be 100% sure that your article is submitted to them.

The automatic approach is a must to submit your article to as many directories as possible. Therefore, do not limit yourself either to an article distribution service or an article submitter software, rather use both options.

Do not purchase the first software that comes your way. There are several around and their prices and features vary a lot. Ask about the best options in forums, you will be getting very useful answers. This is how I bought my software package.

Purchasing a software could be a difficult issue to internet marketers from countries that are not among the listed countries in Paypal and Clickbank. Do not be discourages when you find that. What you should do is find the contact link on the site of the seller and ask them if they have other payment options.

Submitting articles is great fun and a wonderful motivation factor. The more you find your name around the internet the more you want to write articles.

How To Derive Maximum Benefit Out Of Article Submission

Article Submission one of the more popular methods of “Organic Search Engine Optimization” which helps in generating quality targeted traffic and back links to a site. Apart from this, Article Submission is a great way to let readers know more about your business and what unique services you can offer them.

Article Submission can help all types of businesses, be it an Internet based Company or a florist that is looking to create additional exposure to its site through higher search engine rankings or by generating targeted traffic.

It’s only after you test article submission services for yourself that you will realize that article submission is a very strong, yet cost effective way to generate enormous amounts of targeted traffic and back links!

However, the key for your article submission campaign to be successful is not just creating quality, informative and creative articles, but you must also submit them to the right places in the right manner so that your desired audiences can find them. If you’re not sure how to write quality informative articles that bring out the best information about your business, you can hire a professional to do that for you. If you can pen down a good article yourself and don’t know how to start your article submission campaign, you can use these simple article-submission steps as a guideline, and create your own article submission plan that will work best for you.

Pay Attention To The Quality Of The Article

For article submission to be successful, the directories and syndicates will have to approve your article first. For this, you need to make sure that your article is a genuine quality article and not a sales letter!

You should avoid using any kind of promotional language. Rather your article ought to be informative and should be of some value to the reader and not just to your business! Many a times, I have come across an article where some company is telling me they will offer this and that. I wonder how can any one term those as articles but they rather look like ad campaigns to me! You can be rest assured that your article will be plainly rejected by most of the article directories and syndicates.

Tip: Avoiding using any kind of promotional language in your article. The stress should be on educating the readers. Thus your aim should be value addition and not selling your product or service.

Submit Your Article To The Most Appropriate Category Accompanied By The Right Keywords

Choosing the right set of category plays a very important role in maximizing your exposure through article submission. Like humans, every directory is different. Thus, you need to understand the nature of each directory. Same category may represent different set of audiences for different directories. Thus you must have a comprehensive set of categories to classify your business. The same applies for keywords. It should always be exhaustive rather then appropriate. However, you should always try and limit the number of keywords to utmost ten.

Tip: For example, my site, Submit2Please.com might be appropriate for the category “Internet” in one general directory and might be appropriate for “Traffic Generation” in another.

The Article Must Be Accompanied By An “Author Bio”

Your Author Bio (Or About Author) can make or break the goal of your article submission campaign! Believe it or not, but your Author Bio is probably the most important part of your whole article writing and article submission campaign! You must let your readers know about yourself and that you’re the expert. Mostly all directories will allow you to put a link to your site. Take advantage of this, and always maximize your links that will give you the desired optimizing opportunities.

Other General Precautions

Apart from these few major precautions, you should also take note of the following trivialities for your article submission to be successful:

• Do not use ALL CAPS in the title, use the Title Case.

• You should always prepare an article summary of less then 200 characters before you start article submission.

• You shouldn’t fill your article with anchor texts. I am of the opinion that anchor tests shouldn’t be used in the article. Author Bio is the right place to put links.

These tips are pretty straightforward, and most of you would consider them to be common sense, but even the most experienced sometimes get off track, and may forget some of the fundamentals of article submission. Take my advice and use it as a tool to help you design your own article submission campaign.

10 great reasons why the discipline of article writing is necessary for any internet marketer

The hardest part about writing, is getting one’s self to actually start writing. Most writers usually hate to write but love it when they have finished writing. To be able to escape this process, what some writers do is procrastinate.

Having this attitude really does not get anything done. One of the basic reason why some think this way is because they are afraid to fail. They also put tremendous pressure upon themselves, thinking that whatever writing that they should do and produce must be brilliant.

The fact of the matter is that no writer, or person for that matter, is perfect. Everyone has flaws and having imperfections is the perfect reason why more writing should be done.

Discipline is important. Without this, nothing will get done or will get written. Having discipline causes any writer, especially those who write articles for the internet, to think clearly and go beyond his or her mundane concerns. When one has discipline, the focus is on the output and not on the ego.

Discipline serves as a guide

Having discipline enables anyone to think in a lucid manner. It also helps in coming up of ways to present the details and facts of an article. A disciplined mind gets things done easily.

Using a guide in numbering the characters that should be present on each line of a given article is an easy and controlled way to limit as well as define what it is to write about and how.

Observe how doing this and setting a limit to one’s self actually helps the writer compose the article thereby avoiding awkward breaks in each sentence. When this is done, readability of the article is achieved as well as the topic at hand becomes a whole lot clearer.

Discipline helps achieve focus

There are a million things to write about as well as there are a million things to say. Having discipline makes it a lot easier to select a particular idea or subject. A general issue could still be broken down in sub topics and start from there.

The words to be used for such an article must also be appropriate to the kind of reader targeted. Once this is decided upon, selecting the appropriate mood, be it serious, funny, etc. would be a lot easier.

Having discipline makes it easier to break a topic down

If it is simply too overwhelming to write an article in one get up and go fashion, the only solution is &ndash don’t write it.

Discipline yourself to think of the article in easy and convenient small chunks. Take each idea as one paragraph. Then think of another idea in terms of another paragraph. Then, make a simple outline of the article as well as the issues and topics that will cover it.

Discipline yourself to just let go

Writing is a process. It is best that writing be not forced. Such an attitude produces an article that is stiff, unreadable and &ndash most likely &ndash unlikable.

Discipline yourself to just write

A lot of things could crop up inside one’s head about the article one is intending to write.

It is easy to be distracted about other topics that could be included in the article, or other issues, as well as other subtopics.

It is best that one should just stick to the current topic at hand. Topics or issues that are off the main points must be avoided.

Remember that the objective is to write, complete and finish the article. Entertaining any and all forms of distractions will not be helpful.

Be disciplined to not edit — at least not yet

In any first drafts, the key to writing completely is to let the ideas just flow. Editing must and will have to come at a later part. Editing is not part of the writing process, at least in this stage where thoughts really just have to flow, so let it.

Be disciplined to re-read and review the article

After the writing is complete, this is the perfect and best time to start reading it as well as reviewing it. First time drafts must be proofread. This is also the best time to start editing.

Check and find out which parts seem to lag. Is there any weak idea that needs backing up? Are there no spelling errors in the article? Are there any errors in grammar? Such mistakes must be paid attention to as it could distract the readers from the idea and point of the article.

Discipline yourself to relax

After writing, let the article stand or sit on its own. Get up and eat, sleep, read, watch television or simply get out.

Make sure that you spend at least a day letting the article breath.

Discipline yourself to re-write

Getting back to the article after a considerable amount of time away from it enables anyone to look at it with fresh eyes.

Check the title. Review if the sentences are complete thoughts. Delete or re-write what needs to be edted or re-written.

Well-written articles should be satisfying and not leave readers wanting to have more.

Discipline yourself to make the article known

After all is said, written and done, it is now time to send the article out. Readers should be appropriately advised where the article came from, who wrote it or if there is any link related to the article and its source.

In summary, discipline helps anyone, especially in writing, start and finish a task with a process that is methodical and one that actually works. All one needs is discipline to carry it through.

Article may be freely published as long as the article, author’s name and Bio information with link remains in tack. If used for an e-course, please inform the author via email. The contact info can be found on her site.

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