My Buy Essay

Posts Tagged ‘article marketing’

When it comes to article marketing, we’re all searching for that perfect headline. It has to be something catchy. You want it to be unique. You want it to leave people wanting to read your article. After all, what good does your article do if people don’t pass it on with that almighty link attached at the bottom?

I’m constantly trying to come up with new and exciting takes on my areas of expertise, as well as, new headlines to get my articles passed along. I’m always observing. I watch the headlines on the news, in the paper, and on the homepages of MSN and Yahoo. Then, I examine the ones that really catch my interest.

Personally, I also feel the need to watch the Daily Show with Jon Stewart and such informative programs as “Best Week Ever” on VH1. I watch these solely for creative business ideas, really!

Well, maybe not solely for business! I have to admit I do have a bit of pop culture addiction. But, in my defense, you can learn a lot from pop culture.

Enter…”Snakes on a Plane.”

Have you ever heard something that draws you in more? It’s absolutely brilliant. They’ve done next to no marketing for this film. All we really have is “Snakes on a Plane” and Sam Jackson. Yet, here we have this huge cult hit even before it’s been released. Seriously, if you haven’t heard of this movie, trust me, you will soon!

I first saw a brief bit about this movie on “Best Week Ever” a few weeks ago, and now, it’s everywhere I turn on the internet.

So, what does this really have anything to do with article marketing or am I simply trying to get something with “Snakes on a Plane” attached to my links? Simply, the answer is both!

You have to realize that finding pop culture analogies to business principles you write about can boost your links enormously! People want to re-print and link to stories that catch their attention because those are the same stories that will get more traffic to their sites in return.

Now, I’m not advocating writing articles that have absolutely no content value or that are not helpful in some way to readers. Again, trust me, I run an article directory, and I can’t tell you how sick of the same keyword-saturated articles on acne, affiliate programs and whatever other keywords or money-making schemes are hot today.

The key is that you’ve got to actually take the time to find the analogies. Find how you can relate TomKat’s baby to your site…well, maybe that’s not an easy example, but you get my drift! You can churn out articles by the hundred that will get published across the net, but you won’t get the respect of the article directories, the higher page-ranked sites and most importantly potential clients/link-clickers if you aren’t putting out quality material.

Whether it’s “Snakes on a Plane” or TomKitten, whatever you want to use, be creative and take the time to write quality articles. In the long run, if you have to choose between having 1,000 blah articles out there with your name and links attached or 100 awesome, catchy articles out there that people are passing on and referring to others, you’ll want to have the 100 best on the net.

So, here’s your assignment, turn off CNN for a moment and put away your Wall Street Journal. You might just find that a few moments of Comedy Central or People magazine might be increasing your bottom line! If you still don’t believe me, look what you’ve spent the last few moments doing. You’ve just read this entire article. Thanks “Snakes on a Plane!”

The Money is in the List?

I am sure that you have heard this before. If you are involved with Internet marketing, you have probably heard it over and over again. But, Is it True?

Absolutely!!

I am involved with affiliate marketing and the great thing is that you do not need a product to begin making money. There are thousands of viable products available that you can make a great income on.

Whatever your interest or your niche is, there are plenty of products waiting for you to make money with. There is also plenty of room for you to create and promote your own product. Provided of course that it is a good one.

As for affiliate programs, they are very simple to get started with. You just need to sign up for their affiliate program, promote it, and watch the money start rolling in (hopefully). This is all great, but then what? Most likely you would find another product and start all over again.

What if, when you find or create this new product, you already have hundreds or thousands of people to instantly tell about it? You can shoot them a quick email and have immediate money in your pocket. Then you can start advertising this product and create even more people for your next great idea. As you can imagine, this process can take on a snowball effect. Before you know it, your primary income will be from your online business. Now you can work from home!

How do you go about starting a list?

One of the best ways is to create a squeeze page. This is a simple one page website that is designed to capture your visitors name and email address. You can do this by offering a free report, a free subscription to your newsletter, or both.

Once you have their information they are added to your auto responder and they are a part or your list. At this time you would redirect them to your affiliate product website or to your own website with a link.

You have now created a potential customer for your current and your future products.

When you start to email them regularly make sure that you are offering them something of value. Some ideas include: useful information, free reports, free software, and creative ideas that you come across.

You can than suggest your product and offer a link to your product or affiliate page. Build up your product with a strong sales message and watch the sales start pouring in.

One piece of advice, do not oversell to your list. This is a very valuable resource and should not be jeopardized.

You need to give good solid information and only promote worthwhile products. Treat your list as a group of friends that you want to help with the information that you are providing. Not as another dollar in your pocket. Just follow the golden rule and treat your list as you would want to be treated and you will be on your way to success.

So you’re interested in getting to the top of Google! If you’re interested in search engine optimization then there’s about a 98% chance that it’s the reason you are reading this article. In SEO you have two choices you can hire a company to handle your search engine optimization, or you can read about a thousand articles like this one and learn how to do it your self in doing this I would also learn a little about html, and find a way to do some sort of keyword analysis because if you can not change your text on your website, and you choose worthless key words then your site will not be associated in the right category therefore you will not make any sales.

If you’re still reading this then you’re looking for the great hidden secret to getting to the top of Google. In order to rank high in Google you have to do two things have a better word score then anyone else for your keywords, and have more links coming to your site from sites with high page ranks. In getting a high word score you need to have some text on your home page and in this text you need to mention your keywords as many times as possible. When you optimize your web site for keywords you are basically getting your site ready for search engine optimization which in all reality is just getting incoming links to your site.

Before you submit your site to the search engines you should have a good amount of keyword rich text, Meta tags (Which are not obsolete by the way), a robots Meta tag, and a Google sitemap. Once you have done all these things you are ready to get some links to your site (this is how you get to the top). When you have incoming links to your site it matters a lot that those sites have high page ranks for example if you have a site with a page rank of 7 linking to you then Google’s algorithm will crawl your site every 24 hours which is very good.

There are some things that could have a negative effect on your ranking with the search engines these things are called black hat SEO tactics. You do not want to do anything to get your site black listed in the search engines. Before Google and all the other search engines changed there algorithms SEO Company’s and webmasters would use some techniques to get to there links to the top like hiding text, hiding links, link malls, and link farms. You should avoid anything that might have a negative effect on your page rank.

There is a lot more to Internet Marketing then just search engine optimization however search engine optimization is where it all starts. Search engine optimization improves the volume and quality of traffic to your web site. Before optimizing your site you should have knowledge of how search algorithms work, and research on what people looking for your site search for to get to it. This is one of the key factors in having a productive website, and achieving a good page rank.

Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.

The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can’t seem to get their creative juices flowing.

Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.

So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.

1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone’s ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it’s the development of the idea that makes it unique.

2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.

Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.

3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn’t make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won’t be conducive in firing up your creative flow.

Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in peace and never notice the time pass by.

4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.

There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.

5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.

More and more people are beginning to realize the benefits of writing articles. It is most definitely one of the easiest ways to promote your online business fast and for “free”. Although I say free, writing articles and then submitting to directories and webmasters can take a bit of time. However, with a bit of practice, you will soon be churning out articles in no time.

Article Marketing works like this:

You write an article or more on your niche, which should be related to the website that you are aiming to promote. You then submit your article to free article submission sites in return for a link back to your site. A massive benefit of doing this, and one that can accumulate over time, is the fact that there are many webmasters and ezine publishers that will be looking for fresh content to publish to their visitors and customers. This increases the exposure of your article and as a consequence the link to your site, and the number of links pointing to your website in the eyes of search engines.

As you will probably know, one of the major factors in search engines algorithms is the number of relevant links pointing to your website. The number of links that are possible to gain from article submissions should not be underestimated. In a short amount of time, it is not uncommon to achieve tens, hundreds, or even thousands of one-way links from just a few submitted articles. This will obviously vastly improve how important the major search engines will view your website, and in turn place it higher in their search results.

The consequence of this is obvious; more visitors, more sales, greater profit.

In my opinion, the old style of reciprocal linking is not as powerful as article marketing. Finding relevant sites to approach to exchange links with can be very difficult, depending on your niche. And even then, it can be argued that search engines are not placing as much relevance on these reciprocal links as they once did. Without good software, link exchanges could literally take hours for just a handful of links. In that time you could have written several articles, submitted them to your favorite article directories, and sat back to watch your incoming links and number of visitors stack up!

What is best about this sudden surge of website traffic, link popularity and interest in your products or services is the fact that you have obtained it all for free .

If you aren’t already using articles as part of your marketing strategy you really are missing out. What better way to entice visitors to your site than to educate them on a subject, and show them how much you know about your niche, whilst providing a link for them to find out more at your site.

When most people think of Internet marketing, they think solely of websites. Are they right or wrong? Well both. While websites are a key component of Internet marketing and in many cases are the only Internet marketing tool businesses use, they are not the “be all, end all”. They are not required for Internet marketing. However, I do highly recommend them as they are best suited to sit at the core of your Internet marketing plan, the hub so to speak, but that’s a topic for another conversation.

So here are 7 killer Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own:

1. Email Marketing &ndash When properly implemented, there probably isn’t a quicker, better, and less expensive way to stay in front of your prospects and clients than to leverage the power of email. You can literally touch an unlimited amount of prospects and clients with a single click &ndash how’s that for power?!

2. Blogs &ndash Blogging is a great tool when you would like to step it up a notch and stay in constant contact with your prospects and clients. Some ideas on how to use it might be to post what’s new with you or your business, post informative content as a value-add to your clients, or hold and interactive forum with your clients geared towards understanding how to better serve them.

There are a handful of free or low cost blog hosts out there that really make this process simple (e.g. Blogger and TypePad).

3. Article Marketing &ndash This is a phenomenal approach to bringing notoriety, interest and ultimately leads for many types of businesses. It can be used as a major differentiator or value-add on why someone should buy from you instead of your competitors. Whether your clients are local, regional, national or global — articles are portable and usable in all situations — that’s part of their charm.

4. eZines &ndash Much like blogs and article marketing, eZines are great way to stay in touch with your prospects on a more scheduled basis. Additionally, they are probably the forerunner in helping you develop a list of prospects to market and sell your wares.

5. Affiliate Programs — Get others promoting and selling for you. This tool can become the equivalent of having both a full blown marketing and sales staff that gets paid on performance. They don’t promote and directly lead to a sale for you, they don’t get paid. For the do-it-yourselfers, there are plenty of tools out there to help you set up this type of program. For everyone else, there are excellent service providers out there who can coordinate and manage this process for you (e.g. Clickbank and Commission Junction).

6. Viral Marketing &ndash Again, a great approach for getting others to promote and help create a buzz about you, your business, your products and/or your services. The best, most genuine way to get this started is by creating raving fans out of your existing clients and then helping them help you spread the word.

7. Public Relations &ndash If I tell you I’m the best at what I do, you’ll take it with a grain of salt. Maybe you’ll believe me, maybe you won’t. However, people tend to believe what they read. So if a respected publication tells you that I’m the best at what I do, that usually holds more weight and adds instant credibility to me.

Spend some effort here. Become a resource for the press. You help them and they can significantly help you.

I highly recommend you spend some time with these. Explore how you can implement one, some, or all of these Internet marketing tools to help explode your business.