My Buy Essay

Posts Tagged ‘autoresponders’

You may have heard the phrase “the money is in the list”, or another similar saying. The reason behind this is that with your list you can target customers that are interested in your product or service. The likelihood of a successful relationship with your customers and to build your list is enhanced with the power of autoresponders.

Internet marketing is made easier with the use of autoresponders. They can fulfil tasks that would otherwise be difficult to complete and also be moulded to fit in with your marketing plan. For example, you may decide that as part of your online marketing efforts you would like to offer a 5-part e-course on your niche area. Without an autoresponder this would be very difficult, effectively and professionally anyway. However, with an autoresponder in your marketing arsenal, you are able to achieve this by automatically sending out your e-course spread over a number of days, keeping your customers interested and eager for the next part of the course. You are then able to target these customers with your future products and services, and will have hopefully built up the trust with your customer and conveyed to them that you are an expert in your field.

Once your autoresponder has been setup, you can rest assured that your emails and follow-up emails are running on autopilot. This saves you a lot of time, which can be spent on your other marketing work.

The number of uses for an autoresponder is vast. You could also set up an autoresponder to deal with invoicing if need be. There are many creative ways that you can use your autoresponder to build customer relations and make more sales.

It is wide belief that a potential customer must hear your message several times before they will commit and make a purchase. This is made possible with an autoresponder and most probably unachievable without one. You’ve probably experienced the scenario when you have received an email from a marketer with a hard sales pitch, to try and force you into buying their product with one message, but you have more likely than not declined the offer. Use an autoresponder and you can take a much more subtle approach to gain the trust of the prospect first off.

A good idea is to build interest among prospects gradually, starting by providing information on the topic that your product is related to. You can then progress from there with each message to include how your product is going to be of benefit to the customer and how it can solve their problem. Do not merely send a few emails saying the respondent should buy your product, else they will be left with questions such as “what will the product do?” and “how will it help me?”. You need to provide informative messages on the topic and how your product is going to solve a problem to keep the potential customer interested and for an end result of convincing the person to make a purchase.

Good practice is to concentrate on how succesfull marketers may contact you. Keep note of the methods they use and whether they work on you, and you can then mould a plan on the most effective methods that you have encountered and put them into practice with your own efforts.

The power of autoresponders to internet marketing is immense. You can see how they can be used to automate marketing efficiently, however they must be used correctly in order to reap the benefits and succeed online. For a wealth of information regarding autoresponders, take a look at .autoresponderinfo.info

Having created a wonderful website in order to sell your product, you now need the means to entice your visitors to actually buy. For this, you need two vital things. Firstly, you need to capture the names and email addresses of visitors to your website and, secondly, you need to be able to communicate with them. Make sure you have a mechanism in place for this before you start promoting anything online.

Research has shown that it takes 7 visits to your sites, or communications with, a potential customer before they will be tempted to buy something from you. Without the means to do this, you will have missed a golden opportunity to make money. Building up a mailing list is vital to your new business.

The essential tool required is an autoresponder. The autoresponder will capture names and email addresses from your website (the start of your mailing list) and then allow you to send targeted emails out to those people. It manages your database of potential customers. A section on the autoresponder can generate the HTML code for a sign-up form to place on your website, which then directs those visitors’ names and email addresses to a particular campaign in your autoresponder. You can have several campaigns running at the same time if you wish.

But, you may ask, who would just give you their name and email address? By giving away something free and of value on your website, such as a report, eBook, or mini-course, people will be tempted to subscribe. Giving away free information really works.

Within your autoresponder, you can set up pre-programmed messages to send to your potential customer, such as an initial and instant message and a link to a page where they can download their free report or get more information. Then follow up with further email messages with extra and more persuasive information at different intervals, 2 days later perhaps, then 5 days after that, and so on, and all will be dispatched automatically by your autoresponder.

In this way, you can send out emails for a planned marketing campaign to entice them to buy your product. And because your customers have voluntarily signed up, your emails will not be considered as spam, but value their privacy and don’t pass their names and addresses to anyone else.

As you build up your mailing list of names and email addresses from your website visitors, and the number grows, why not send out a broadcast email from your autoresponder when you release a new product? Many of those who bought your first product may well buy from you again. You can sell to your list over and over again, but don’t overdo the frequency, and give enough of an interval between products, otherwise you will turn your customers off!

Alternatively, you may like to send your mailing list a regular newsletter of interesting snippets of information &ndash this is also possible with your autoresponder.

One tip: if you can pay for an autoresponder service, all the better. The free ones tends to place adverts on the messages you send out, which may not look professional to your customer.

So for real and profitable success in your Internet Marketing business, get yourself an autoresponder and subsequently a mailing list. It’s your vital ingredient! Good luck!

Penelope Housden.

What I’m about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part.

This simple But effective technique involves the use of a ‘Pop-Up’ on your website, but, the difference between this technique and just a standard ‘Pop-Up’ or ‘Exit Pop-Up’ as we all see them is that when your potential prospects see them they are more then willing to give you there Name and Email address.

Why you ask?

Because your offering them something of Value for FREE.

As you well know the word ‘Free’ is one of the most Powerful words on the internet when used correctly and when combined with an ‘Pop-Up’… it could make you alot of extra money with little effort.

As a marketer myself, a simple Name and Email Address is worth hundreds, if not thousands of extra dollars a year if I collect and follow-up my leads properly, but, the questions that always seem to arise are…

…How do I do it? …What steps do I need to take?

So… now that I have your attention, let me explain to you how this can be achieved in a simple ‘Step-By-Step’ fashion.

Step #1:

What do you have that you can give away to your visitors as they leave your website that is of value to your visitor and more importantly, will benefit from?(Here’s a hint… Free Reports, eBooks, eCourses, etc.)

(Note: Give away brandable ebooks, reports, etc. with your affiliate links embedded within them. Make sure they’re related to the subject of the content.)

Step #2:

Once you’ve figured out what your going to give away, put together some ad copy for your ‘Pop-Up’ that your going to build that will grab your visitors attention and get them to sign-up for your ‘Free Offer’ or ‘Give Away’ as they leave your website.

(Note: You don’t have write alot, just a few attention grabbing sentences pointing out the ‘Benefits’ of your offer.)

Step #3:

Write a short Solo. You need this because after they sign-up through your web-form from your pop-up, this is what they will receive in there Inbox with either download info or other instructions that you specify in order for them to receive there Report, eBook, eCourse, etc.

(Note: Also, make sure you attach a ‘Signature File’ at the end of your Solo. Many marketer’s forget this part and are losing out on alot of extra profits. Don’t Forget!)

Step #4:

You need to go to your ‘Auto-responder’ management console and set-up an seperate auto-responder with the solo you wrote for your ‘Free Offer’ and/or ‘Give Away’.

Once you’ve set your auto-responder its now time for you to copy the HTML code for your auto-responder’s Web-Form and paste it into the ‘Pop-Up’ you just put together.

(Note: Auto-responder services may very. Simply follow there directions.)

Step #5:

This is the easy part, once you have completed all of the other steps, simply paste your ‘Pop-Up’ code into your desired webpage(s).

If you use pop-up software that creates and automatically inserts the code for you simply select the webpage you want the code to be placed on and the software will do the rest.

Now simply upload your newly formatted webpage and pop-up to your host and start sending it Traffic!

As a general rule, test out your pop-up for your first week a see how it pulling. You may need to tweek it if its not performing to your stardards. All it takes is just a few words to be changed to make your pop-up a success.

That’s it… your Done!

These are the 5 basic steps needed to turn your website into an fully ‘Automated Sales Machine’ that will automatically follow-up your leads 24/7/365 without you lifting a finger.

It may take a little time to set-up initially, but it’ll be worth it in the long run.

Now, I just have one last tip for you.

If you really want to get the most out of your Pop-Up and the leads it brings in simply load-up your already set-up ‘Auto-Responder’ with 6 or 7(or however many you want) follow-up emails and set them to go out every 3 to 4 weeks.

For maximum results make sure that you target the particular Product or Service you are offering or promoting because it makes no sense to offer a Product or Service that doesn’t relate to what your initial offer was that they signed up for.

Brian Campbell, best selling author and successful internet marketer taught me the first commandment of internet marketing, “You cannot promote anything online without first capturing the email address of your website visitors.” Otherwise, your most valuable asset (visitors, traffic) passes right on by, without you even knowing who they were and giving you no way to follow up with them to get them back to your website.

Most people visiting a new site have no intention of buying anything. They are usually casually surfing for information and happen to find your site. Unless they are totally impulsive, they will leave your site without buying anything. You see your site visitor counter increase everyday, but wonder why your sales are not increasing at the same rate. Here’s the answer. On average, it takes seven exposures to one product or new idea before a person will buy in. So you need to have a way to systematically follow up with your website visitors and at the same time build your most valuable asset, an email list that you can market to over and over again.

How would you like an automated salesperson working for your site 24 hours a day seven days a week? This salesperson never gets sick, is always available to greet your customers and does not take a “no” personally. They continue to follow up with your prospects just as you instructed them until the prospect opts out, but continually adds new prospects to your database without any trouble. The magic tool to accomplish this is called an autoresponder.

An autoresponder is an account that you subscribe to that captures and manages an email database collected from the traffic of your website. When you log into your autoresponder account, you can generate a sign-up form that will capture the name and email address and any other pertinent information you want to collect from your website visitors. You can then set up a campaign, a predetermined set of emails that you create and design with the purpose of getting the visitors back to your website and to buy your products or services.

Autoresponders can be used for other valuable and important purposes too. You can offer a free newsletter or a mini course promoting different aspects to your site. By offering something of value and at no cost, more people are willing to give you their email address. Once you have developed an email list, you can send a broadcast message to the entire list at the same time with a special promotion from your website or a joint venture with another internet marketer. Thousands have been made over one weekend with this kind of special promotion. The possibilities are endless, but have to have the system in place for it to work.

Where can you get an autoresponder program? There are scripts available that you can upload to your site but I would stay away from these. It is best to use an online service with a third party service. Where can you find one? A quick autoresponder Google search will provide you with many options. Most autoresponder sites will charge you a monthly fee and will allow you to run multiple campaigns and websites. The fees can range from free to as much as you are willing to pay for, depending on the services you need. However, I have found a very reliable autoresponder that you can test drive for free. You can try it out and learn how to work it with the basics you need to run a successful campaign. As your needs grow, they do have upgrade options you can subscribe to for a reasonable monthly fee to expand your service options. You can find this service at Getresponse.com.

If you are currently not using an autoresponder on your website, you are potentially missing out on thousands of dollars in potential sales. Don’t miss out on any more sales! I strongly urge you to get an autoresponder set up today.

To Your Success!

Steve Scoresby