Posts Tagged ‘blogging’

The Art of Using Blogs to Their Full Marketing Potential

January 4, 2009 - 8:28 am

As an Internet entrepreneur, you’re more than likely aware of the ability of blogs to increase the bottom line of your e-business. Most everyone who sells online, either their product or someone else’s, or runs a blog that they have monetized with ads from Google Adsense or some other source does some kind of blog advertising because it is free and eventually gets indexed by the search engines, especially when using Blogger.com blogs. However, there are a few ways that you can really use blogs to enhance your business online, and these tips can be used whether you are selling products on your own site or simply running your own monetized blog.

The first thing you need to think about when generating new blog entries is “how do people know that I have any/new content available here?” Luckily, most blog servers and software automatically create RSS site feeds (in the form of a file called atom.xml) that can be sent to the many RSS feed servers available online. Think of it is an announcement to the world through Really Simple Syndication that an update has been made to your blog and everyone should come and check it out. These updates are then posted on thousands of other websites and seen by people who are watching the site feeds for up to date news. This benefits you in two ways: First, it gets automatic traffic flowing into your site (you posted your web address in your blog post, didn’t you?), and second many sites will carry your blog post creating one-way links to your web site. And just in case you don’t know, one way links are the most powerful types of links to have.

However, doing so manually can be slow and extremely time consuming. There are many major RSS feeds available online, and posting your blog to each one each time can take forever. Fortunately, there is an easy way to automate it; a little piece of software called RSS Announcer. (.easyrssannouncer.com) To use this software all you do is point it to the URL of your atom.xml file (which is created automatically with virtually all blog software and can be found in your setup), choose which RSS feeds you want to post to, and hit a button. The rest is taken care of for you automatically, and your blog posts are then syndicated across many thousands of web sites. Do you think that might make a difference in the number of visitors to your site?

The next important part of running a blog is always having new and fresh content for visitors to check out. When someone comes to your site or your blog, you want them to keep coming back, and one of the best ways to do that is to constantly update content. The problem is that even the most prolific of writers can’t write more than one or two articles a day, and if you start running several blogs the amount of writing can quickly become overwhelming. I have run as many as 18 blogs at a single time and there’s no way I would ever be able to create enough new content to keep users coming back. This is especially important if your blogs are monetized with Adsense advertising. Let’s say, for instance, that you run a blog about Home Mortgages because it is a subject you know a lot about and are passionate about. In order to produce income you include Adsense on your site, and visitors to your blog read not only your content, but also see ads relating to Mortgages. Some of these visitors are going to click on your ads and generate income for you. In fact, if you’re really good, 20% or more of your visitors will click on an advertisement and put money in your pocket. Soon some money starts coming in and you decide to put up another blog about Refinancing. After a while the blog starts to take off, and more Adsense revenue starts rolling in. At some point, you will find yourself trying to run so many blogs that there is no way you can write enough content for each of them.

Fortunately, there’s an answer for the problem as well. It comes in the form of a piece of software called RSStoBlog. (.dimasenterprises.com/rsstoblog.html) RSStoBlog will automatically, on a schedule that you decide, post relevant content to your blogs either from News sources, RSS Feeds, or search engines. If you’re running a blog about Mortgages, instead of constantly writing new content for your blog, you can automate the posting of Mortgage information to your blog every day, several times a day. How does this benefit you as a blog owner? First, it relieves the burden of having to come up with so much original content by yourself. Second, it will send a “ping” to all the blog directories on every new post alerting them of new content at your blog. Third, if you are running a website relating to your blog, you can post the URL’s of different pages of your website in your blog content, and those pages will quickly be indexed by the various search engines.

Have you seen those advertisements about “get your site indexed in 3 days for only $XX”? That’s how they do it: add your page to a blog and ping the directories. If you’re unfamiliar with this technique it is called Blogging and Pinging, and it is great for getting sites quickly indexed. RSStoBlog lets you do this quickly and easily. For all that it does, RSStoBlog is very under priced. It is definitely worth checking out if you are serious about marketing your websites or monetizing your blogs.

The last problem I’d like to address is that of link building. We all know that one of the keys to a long term search engine optimization strategy is high quality link building. This can include reciprocal links, purchased one-way links with related web sites, or even free links with unrelated websites. Many search engine experts agree that having some links, even if they’re from sites totally unrelated to your own, are better than no links at all. Links to your site are like “votes” that the search engines see as your site containing real content. I assume that the people who run search engines feel that someone who takes time to build links to their site actually wants the site to stick around a while. However, as usual, link building can take a long time if it is not automated in some way.

Now, you’re probably scratching your head and wondering “what does that last paragraph have to do with blogs?” Well, once again a piece of software comes to our rescue to automate our link building. It is called Blog Link Generator (.cheapbloglinkgenerator.com), and can be used to quickly create hundreds or thousands of one-way links from blogs relating to your website (or even your own blog). It does this by searching for blogs relating to keywords that you input, and automatically posting to those blogs with a message from you and a link to your website. Let’s say, for example, that you have a website or blog about Car Insurance. You enter the keywords “car insurance” into the software, and it will search through many thousands of blogs relating to car insurance and on each of those blogs post a message from you saying something like “I really enjoy car insurance blog. I have a website relating to car insurance you may find interesting at .whateversite.com. Please come and visit when you have a chance.” This is a piece of software you can use as little or as much as you want. There is no shortage of blogs on just about any topic imaginable, so creating one-way links to your site or blog on nearly any subject becomes extremely easy. Believe me when I say that you will quit before the software does.

So as you can see, there are several ways you can add to the power of blogs to bring more revenue to your e-business. Whether it is getting more people to know about your site or simply automating tasks that would normally consume too much time, software products are available to free up that time so you can get to the business of doing more business.

Suggested Resources:

.cheapbloglinkgenerator.com

.dimasenterprises.com/rsstoblog.html

.easyrssannouncer.com

Yours in Success,

Peter Dimas

Online Internet Marketing Made Easy Through Blogging

September 12, 2008 - 8:20 pm

Is Internet Marketing presenting a challenge for you?

Have you been trying to make some money on line?

Does everything you try seem to lead into a road block?

I know how you feel. I felt the exact same way. When I found my secret I found out how simple making things happen could be. I watched some videos and used the pause function while jumping back and forth between browser screens. Within a few minutes I had a blog on line ready to receive Internet traffic.

This method is an awesome vehicle for Internet Marketing. You do not need FTP, HTML, PHP or any of those other technical abbreviations. If you can type and communicate with other people, you can use this secret to build an Internet Business around your love or passion in life.

If you are like me, the technical things have probably detoured your progress or maybe even caused progress to come to a halt. With my secret method this doesn’t happen. This method is simple and there are some killer step by step videos to guide you down the path to success. If the videos have you lost, you can simply call the office or send in an email support ticket.

I started using these methods around the 4th of January. I posted to my blog, submitted the post to the social network sites and then submitted articles to directories like this one. I checked my domains traffic on my blog on Feb. 4th and had over 11,000 visitors.

This is some pretty good action for the first month out.

I just returned from a trip to Florida where we did these methods for 3 days with a group of 50 people. It will be interesting to hear about the results next month. I will post another article when this info is available.

To Your Success.

Internet Marketing Strategy as simple as 123.

May 24, 2008 - 8:29 pm

I found an Internet marketing strategy that is simple and inexpensive. The strategy takes some time and effort, but the results speak for themselves.

I discovered this method mid December 2007 and put it into play on January 4th 2008. I started using the method in the billiards niche. I chose this niche because I have been building a content site around pool and billiards since January of 2007.

The method is a combination of blogging, social book marking and article submission. I know this can sound kind of confusing, but it is really quite simple. This Internet marketing strategy only takes a few minutes a day and the results can be unbelievable.

The blog that I started about billiards had over 11000 hits in January. This is pretty cool considering I set the blog up on my domain and wrote the first article on January 4th.

If this sounds like something that interests you and you need some help understanding the technical side of things, just shoot me an email and I will help you out. This is a fun way to build traffic to your website and pay it forward with some knowledge for other people interested in your niche.

When doing this type of marketing, it is important to pick a topic that you know and have a true passion for. This makes it much easier to write about.

Don’t worry if you have never written anything before. If you have a passion for the subject it will come easy. Your passion will come through in your writing and the audience who reads it will respect that.

Writing content like this is really nothing more that simply communicating. Just write as if you are talking to a friend.

To Your Success on finding a good Internet Marketing strategy.

Ted

How is your page going to stand out?

January 30, 2008 - 3:39 pm

Web content includes, among other things: text, images, sounds, videos and animations. More broadly, it’s all the ‘stuff’ in your site, weblog, discussion board, e-commerce site, etc. Documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more.

Adding valuable content to your site should encompass more than an hour or so culling information from several different sources and slapping it on your site. There is an abundance of free content on the Internet for your use, but that’s the problem. It’s free; and abundant. Everyone is using it.

You should have a strategy. First figure out what your site’s content will be and your site’s content sources. If your content is not original, it is your responsibility to ensure that you follow all applicable laws when developing your site content. If you didn’t create your content and are unsure of its source, find out. If it’s not clear that you have explicit permission to use it, don’t use it until you know that you legally can. Check the terms of use and policies of your resources to ensure you use content properly. Last, but certainly not least, you must determine who is going to maintain your site. You can do it yourself, which may involve considerable time and effort. You may choose to pay someone else to do it, which cut down on your time and effort but increase your costs. Whatever your strategy is, write it down and revise it as necessary.

A significant portion of your web content should be original, and contain value-added content. For example, a blogger spends a couple of hours writing a blog post on some current topic, and thousands of others do so as well on the same topic. This blogger, however, did her homework. She went beyond the incremental knowledge on this subject that many of her peers had, and took the time to create specific, in-depth content. This in-depth content takes much longer to create, but it will truly set her site apart from a lot of the lesser experts on her topic. Occasionally, a single unique phrase within a paragraph can increase conversion rates. Thorough content’s added value can hold your audience’s attention, raise feedback, increase subscriptions and revenue, and increase your sites popularity.

Good website content will not only be interesting to the initial reader, but frequently recommended to other by that reader. Since you couldn’t possibly know everything about your online audience, try to vary your content. While your content should certainly be timely, a portion of it should be ‘static’- meaning good content that need not be immediately be updated or changed significantly. This will save you time and money, yet still provide your audience with substance. If your content is somewhat controversial, use this to your advantage. Give your online audience a place on your site to sound off by leaving comments, suggestions, or even hold their own discussions.

If you’re not a great writer or researcher, there are options for you as well. Free reprint articles, private label articles, and ghostwriters can all help you with your content for a fee. Ultimately, deciding what content to offer and how to incorporate it should be your decision.

Your great, innovative place on the web is like building a home. It takes some planning, preparation, and time. There is no quick, easy way. Once the content foundation is laid, it is value-added, and reaches its audience it’s not likely to fail.

Get Greater Profits With The Use Of Blogs, RSS And Article Marketing

December 23, 2007 - 9:53 pm

One of the fastest ways to generate traffic to your site is with the use of blogs, RSS and article marketing. In addition, Bogs, RSS and article marketing are almost free to low cost, thus assuring you of greater profits.

Blogs are easy to set up quickly and can be on any topic imaginable. It is a good idea to set up a blog to cater to a particular niche market or to have one for your existing site. Combined with the use of RSS (Really Simple Syndication or Rich Site Summary), your blog’s online content can be turned into a RSS feed and syndicated (distributed) pretty easily. RSS creates a simple headline that if clicked on leads the reader to the full story. All the reader needs to do is to subscribe to your RSS feeds through a little orange button from your site with the aid of a RSS feed reader. Blog posts are usually short and if you post often enough, spiders from the search engines will come crawling more often.

Article marketing is simply writing articles about your niche area and submitting them to online article directories and ezine newsletters for publicity. At the bottom of the article, you are allowed to insert your author’s resource box. This is where you write a few promotional lines about yourself and your site and include your site link.

You can use your blog posts to link to the articles that you have written. A good size article is usually longer at about 300-600 words compared to a blog post. By referencing your articles in your blog, you are giving them more publicity mileage. In fact, I highly recommend the use of article marketing to generate publicity for your site. It is almost free, save for article distribution costs that you may decide to purchase instead of submitting to the sites manually.

Many online article directories also offer RSS syndication from their sites. This provides an avenue for online visitors to subscribe to the RSS feed for a particular category that you have submitted your article to. Chances are some of them may also be looking for RSS feeds to be incorporated into their sites for their own website visitors. Others may simply be very interested in this category for their own personal consumption. A good example is if your article is on constipation and you submit your article under the category of “health”. A webmaster may be on the lookout for RSS feeds for his health site. Or someone who is highly constipated may be particularly interested in what you post in your blog. Through the author’s resource box in your article, they can find your site and the RSS subscription button to your blog posts and articles pretty easily.

Thus, RSS has the potential to give your blog great exposure to a wide audience of subscribers building a bigger readership in less time. If you also optimize your blog content and the articles that you write for your site at the same time with a good keyword strategy, then you will be assured of free search engine traffic. Lots of traffic plus huge readership can only mean greater profits!

Business Blogs an Evolution in Cyberspace

October 6, 2007 - 9:40 am

The invention of the printing press didn’t start the advertising game. It just made it quicker and easier to find

and inform business clients. And technology rolled on. Moving steadily from telegraph, telephone, fax machine, direct mail

marketing, right up to today’s internet. And all along the way entrepreneurs’ took advantage of the changes to engage in

their business endeavors. And nothing has changed. Taking the ever popular blogging phenomenon and changing it from

a home spun communications medium to a business promotion wonderland. Enter the blog the poor man’s website.

Blogs started out being a place where the common person had somewhere to express themselves. A place to open up their

diary’s and let the whole world know their hereto before private thoughts or an opportunity to express their political views.

Truly this was a quagmire of unprofitable information though interesting as heck. The blog wasn’t made popular because of financial gain

initially. Regardless of why blogs became so popular they did achieve a phenomenal growth. And with that explosion of

popularity the greedy blew in with it. A Blog as a retail marketing medium was a certain destiny.

One of the advantages of blogs for business is that it’s easy to get access and use of one for free. Free in a

sense. Usually the free ones require one to advertise the company providing the free blog. Because blogs

are user friendly, and designed to be easy to customize, it’s a real cost effective tool for the internet marketer. Even if you

choose to pay for your own the cost is usually a under $10 a month. Most important is the fact that hundreds of thousands

of blogs are in use. Statistics show there are currently close to 14 million blogs posted on the internet with an estimated

80,000 additional blogs signing up daily. Couple those facts with the reality that there are over 50 million internet users and

that 30% of them are reading a blog. It becomes a no brainer why for the online marketer it’s a mind boggling, ready made,

opportunity to be exploited for profit.

One of the common formats that are used on blogs is the mini forum. This has great advantages for the serious

online marketer. It provides real input as to how the public thinks and feels about the product or services being

promoted. It always helps to know exactly what you need to change to keep things moving upward. A popular technique

used with blogs is to treat them as a stepping stone to another website. For example let’s say you might have a website selling

sports tennis shoes. So now you create a blog called, ” Freddie the Sneaker Tweaker”. A site where folks come to get Freddie’s

latest complaint or praise about different sneaker brands being sold on the internet. However most conveniently there happens to be a URL for the sports tennis shoe website clearly

seen on the blogs review page which , “bingo”, directs more traffic it. Doing this of course feeds more traffic to the real money maker.

If you’re new to the internet don’t expect like so many unfortunately do that your simply having a website will guarantee that here comes

the money. Even blogs being used for business reasons require good SEO practices. It would be advantageous for the newbie

to join a SEO blogging community along with having their blog indexed by the larger search engines. They also should take a serious peek at their

competition. The best business blogs are those owned by people who only started out sharing something they had passion over

and that passion caught on to all those others with a common interest. This is a win-win situation. Good blogs are those

which truly provide the public with meaningful information.

For those folks that were the charter members of blogging what’s happened to the blog is discouraging. Yet change is

a natural part of life. And sense behind all those two dimensional blogs is a human director it was only a matter of time

before the business blog appeared and with its success it grew and grew. Yet, there is a bright side. Because of the

blogging explosion thousands of good people overnight found themselves suddenly wanted and financially bettered. May the blog live long

and prosper.

‘Social Bookmarking’ As An Aggressive and Acceptable Blog Marketing Tactic

July 27, 2007 - 4:45 pm

Social bookmarking websites are becoming more and more popular. They allow you to save bookmarks online and Tag/Categorize them with keywords instead of saving them as bookmarks in the favorite’s list of yourbrowser. This is particularly useful when your browser based bookmarks have become unwieldy. It’s also help since you can access your bookmarks from any computer where you have an internet connection.

I have compiled a list of Social Bookmarking websites from a number of sources. You can find it here: .blogmarketingtactics.com/social-bookmarking/social-bookmarking-top-links.html

Once you have bookmarked them, you can view them, sort them by category/keyword as well as see links from others that have been categorized like yours.

You also establish RSS feeds for each category (tag) that you ’subscribe’ to. This alerts you to new links in your areas of interest. Your bookmark collection/RSS Feed becomes viewable to others who can also copy your bookmarks to their own collection. So now you can aggressively promote your RSS feed to the RSS Directories and Search engines, syndicate them and make them available to a much wider audience.

Social bookmarking sites also help you to meet other people who are interested in the same topics you are and who may also have knowledge of web resources that you don’t.

On Social Bookmarking sites, you first create an account. Then you bookmark interesting and useful things in the area of your interest or expertise. By doing so you create a useful Feed. Once you’ve done that you intermittently, (or aggressively), add useful and interesting items, (that could use additional exposure), from your own content. Make an honest effort to contribute USEFUL information and links. This is all about sharing and exposure. Done properly, you can be as aggressive as you want to be about sharing information. You can share your blog(s), links to your informational/resource sites etc. Think about the fact that when you share links to other’s resources, you’re also effectively promoting their content as well.

This is a way you can aggressively and ethically promote your content and the content of others. I personally have hundreds of gigabytes of my own information and information of others, connected to my notebook. In the final analysis, it’s doing me no good what-so-ever just sitting there. But by organizing it, online, I can help myself, (getting organized, getting my content exposed, etc.) and help others at the same time.

If you spice up your feed with too much sales and marketing related or self promotional stuff, people can and will easily drop their subscription to your feed. And instead of gaining good will and doing a service to the internet community you could get labeled as a spammer and suffer the consequences.

So while being aggressive is possible and acceptable, being careful to consider the best interest of the community is certainly warranted.

Balancing being ethical and providing a useful service to others with promoting your own content enables you to be as aggressive as you like. But remember, in the final analysis, others will make the decision on whether it’s ethical and useful or spam.

$1 Million in Google AdSense Earnings

July 23, 2007 - 3:12 pm

They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead.

And if that number doesn’t wake you up and have you sitting on the edge of your seat, consider for a moment that he reached this level in less than a year. His company only started using AdSense in September 2004.

Calacanis runs Weblogs Inc., a network dedicated to creating trade weblogs across niche industries. And he’s quickly proven that AdSense is a credible advertising partner.

As their network has grown, so has their AdSense revenue. In January 2005 they earned an average of $580 per day. In March it was $737. In May it was $1,585. One day in July, just before he made the blog entry referred to above, they earned $2,335. Remember that is just for one day. If they can take that daily average to $2,740 they’ll be earning a rate of $1 million for a year. And Calacanis predicts that reaching daily earnings of $3,000 or even $5,000 is quite achievable.

That’s quite an achievement. Keep in mind that Calacanis has 103 bloggers on the payroll and nine staffers. Even so, many webmasters would give an arm or a leg to have even a third of that.

Google’s AdSense has been revolutionary. It has become firmly established as the darling of the online advertising industry. Although rumors are heard of major competitors launching a similar service, AdSense’s premier position seems secure for now.

In essence, AdSense has made it possible for almost anyone with a web site or blog to earn some revenue from advertising, without having to employ sales people or spend precious time searching for advertisers.

AdSense works like this. Webmasters sign up for an account in just a few minutes. They receive a small snippet of code to include on their web pages. Google will then automatically serve advertisements that are relevant to the content on the webmaster’s pages. When someone visits the webmaster’s site and clicks on one of Google’s AdSense advertisements, the webmaster earns a fee. Advertisers can pay anywhere from five cents to a hundred dollars per click, and the webmaster receives a percentage of that fee.

Many webmasters are content with earning five to ten dollars from AdSense to cover the cost of web hosting. But many, unsurprising, have higher ambitions. At a popular WebmasterWorld forum, participants share tips and encouragement on reaching a goal of $300 per day from AdSense. So it is no wonder that Calacanis created quite a buzz when he made his million dollar blog entry.

Google have proven once again that they excel at designing innovative Internet services. If you are in the web industry and have not yet used AdSense, then perhaps you should try it out. Or if you are already using it, perhaps Calacanis’ impressive results will encourage you to track the performance of your AdSense units more closely, fine tune their positions and formats, and take your earnings to a new level.

Calacanis’ million dollar blog entry can be viewed at: calacanis.weblogsinc.com/entry/1234000403051129/