My Buy Essay

Posts Tagged ‘copywriting’

One of the most effective methods of getting traffic to a sales page is very well-known within Adsense circles (used to send traffic to Adwords advertisers through the Adsense program), but not as well known for traffic generation directly to sales letters.

That method is the content site. There are literally thousands of people making a living online by simply creating content sites, placing Google Adsense code on those content sites and collecting a check from Google every month.

There are literally thousands of others who have sales pages selling products and services who have never created a content site and pay for their traffic through the Google Adwords program. Much of that traffic is coming from those who are creating the content sites and placing Google Adsense code on their pages.

Isn’t that interesting? If you have a sales page selling a product or service; how much could you save by cutting Google out of the loop? A lot! If you have been creating content sites and depending on Google for a paycheck, how much more could you earn if you sent that traffic to a site selling an information product of your own? A lot!

There is even more money to be gained with this strategy then you might first imagine. At first, you might be tempted to think that the only money being left on the table is the money going to Google for providing the Adwords and Adsense programs. Nothing could be further from the truth. If that was the only money involved, then the percentages that Google keeps are very small… their service is well worth that price.

But it’s not! That money is only the start. Let’s consider the following facts to see that we can actually earn a multiple of whatever you are currently earning from your Adsense check or from your product site if you cut Google out of the loop.

1. The Adsense algorithm isn’t perfect. It often shows ads that aren’t very relevant. If you cut Google out of the loop, you can make your content site to sales page site traffic 100% relevant 100% of the time.

2. Adsense publishers often only get 0.5%-15% click through rates on any Adsense ad due to a number of factors. The method I will show you in this article will deliver 25% of the hotest buyers from your content site to your traffic site continually.

3. Adsense is currently a negative ranking factor on all three major search engines (see RankingFactors.com for more information on that). That means that by running Adsense on your content sites, they are slowly losing search engine traffic month after month. By removing the Adsense and sending that traffic directly to a product site, you will retain your search engine traffic.

4. Many have reported getting banned by the Google Adsense program. You came to the Internet to make money because you wanted more control and freedom over your life. By getting a large percentage of your income from a single company (Google), you are sabotaging your efforts. You are at the mercy of Google just like you were/are at the mercy of any employer.

5. If you are selling a product using Adwords traffic, you also are at the mercy of Google and bidding wars. You must continually improve your conversion ratio or the ongoing bidding wars will eventually eat up your profit. Google (or Overture or any other bid PPC system) is slowly allowing your competitors to either receive more traffic while you receive less… or causing you to pay them more and more of your profit every month as you are forced to raise your bids to continue to receive traffic.

Wouldn’tyou rather generate your own traffic and not be held hostage to bidding wars?

So we are agreed that you want to cut Google out of the loop whether you are a content site creator or the seller of a product or service; right? How?

Well, first of all you will nead to learn the skills of the other side. They aren’t difficult whichever side of the fence you are on. If you are a content site creator, you can pick up InfoProdCreation.com and have your own product 35 hours from now with 5 hours of work. If you are a seller of a product or service, you already have the skills to create content sites. Just write articles instead of sales pages and give information instead of trying to sell. Make it a multi-page site instead of a single page sales letter.

And I’m about to give you the secret to traffic delivery from a content site to a traffic site. It’s very simple. Create a home page with only the following elements:

1. A very short 2 paragraph, 3-5 sentence description o your product or service (no selling here).

2. A large (size 6) link that says either “Enter Site” or “Enter Here”. This link leads to your product site.

3. Three smaller links (size 2) on a single line below the above link that lead to the rest of your content site. They can say “Widget Articles”, “Widget Reviews”, “Widget Forum” or whatever types of content you have on your content site… about widgets in this case.

You will find that about 50% of the traffic on a content site eventually ends up at the home page. You will find that about 50% of those that end up at the home page will choose to click the “Enter Site” or “Enter Here” link. You will find that those 25% of the content site visitors (50% of 50%) will be fairly pre-qualified to read your offer. In many, many split tests, this traffic has out-performed Google Adwords traffic.

Have fun and please leave a comment and let me know how much more money you are making with this strategy. I would love to hear from you.

Copywriting is an essential element in the marketing of any product. More so, in a shrunken global village. Whether it’s online advertising or Offline advertising. A good ad could mean the difference between success and failure of a product. The tips mentioned below will give an insight to a write a good Ad.

Writing a powerful Ads is the key to maximum sales. What is good copy writing? and How to write a good Ad?. Let’s see some basics of good copy writing.

Understand Customer:

It is important to understand the intent of the customer and his/her business background. A good understanding helps to find more about the customer’s target audience.

The Product:

Complete understanding of the product for writing a copy or ad is very essential from the marketing or advertising point of view. Questions like – What is the product, the benefits, the objectives, the target audience, the medium of advertising, what the surveys talk about, the price and the region of advertising. All these factors are directly linked with the product and it’s advertising.

The target audience:

To understand the target audience, it is imperative to understand the product and which age group the product is being targeted at. Once the age group is narrowed down, the next step would be to understand the psyche of that age group, the region they belong to, tastes, likes and dislikes are some of the factors that need to be considered before coming with a dashing ad.

As the saying goes… “A thousand words don’t make an impact as one deed. A poorly written Ad could destroy a good product and an effectively written copy could send the mediocre product sales skyrocketing.

The next time you write a Ad copy consider these factors and you’ll copy up with a Killer Ad.