My Buy Essay

Posts Tagged ‘customer’

You’ve been quite some time at the Internet, marketing your products, or other’s products and running multiple Google adwords campaigns. Although your market is a competitive market, your sales letter is amazing, your ads are targeted, your landing pages are specific and well designed, you offer free ebooks to tempt your potential customers, but still you cannot convert your visitors into customers. What is happening? If this is you then keep reading.

Ok, first stop crying please. I know it’s frustrating to work hard and get no results but there is light at the end of the tunnel. Here are some tips that will help you write killer ads that will convert prospects into customers.

There are many factors that affect the quality of your ads especially when using adwords campaigns. Here’s an example of a three line ad and how to write it:

Ad Line 1: The headline. It’s so important to write a good compelling headline. I will assume you already know this. Now, try to use as many targeted keywords and search terms as you can. That means you have to do some keyword research on your topic before you start writing your ad. If you don’t use specific and well targeted keywords when writing your headline your ad is bound to fail.

Ad Line 2: Main text. Here you have to tell your prospects/potential customers exactly what to expect when they click your ad. Don’t use all caps. You may capitalize the first letter of every word, that’s ok. You also have to create interest here. State a fact, a solution to the problem. Create desire and an emotional attachment. What will your product help the customer do? How quickly can your product help the customers accomplish their goal? Don’t be afraid to use cliches like “How To..”, “Amazing..”, “Top selling..” etc. They do work.

Ad Line 3: Call to action. Tell the readers why they should immediately click your ad. Maybe because they will miss some important offer or something like that. Maybe because you offer free shipping for the next 7 days. Maybe because you throw 3 exclusive bonuses. Can you find a clear and cool reason for your call of action? Use it here. Do not forget to proof-read your ads again and again before publishing.

Landing pages

Yes, landing pages are important. Especially if you are on Google adwords campaigns. You should know that your landing pages affect your overall quality score of your ads too, according to Google. Do you have any idea how frustrating can be to decide to click to a quality ad that points to a lousy landing page? Another bad example would be to “hide” your product under adsense ads, images or text. Try to help your visitors to see exactly what they want when they land on your page.

The title of this article may prompt you to think that you should have a website based off the rock band “KISS”. No, “KISS” in this case refers to the old marketing adage “Keep It Simple Stupid”. It is critical to keep this marketing strategy in mind when you are creating your website.

How can you use the KISS method when creating your website? Employ the following technical and marketing strategies and you will have a KISS certified website. These strategies can apply to any Internet business. In addition, it doesn’t matter what your educational background is because everyone can utilize these techniques.

Your KISS strategy should encompass the following three types of websites: Branding site, Sales Letter site, and Power Squeeze Site. We will discuss each site in further detail.

Site #1 – Branding Site: The purpose of your Branding site is to brand your company, products, and/or services. This page needs to be basic so keep the number of options to a minimum. Remember, a confused mind never buys. A potential customer will leave your site in the blink of an eye if they are overwhelmed by the number of options.

It is also important to note that only 1% of your customers will come from the subscription box on your branding site. Also, only 1% of your customers will come from the product page here. Therefore, the main purpose of the branding site is to create your brand.

Site #2 &ndash Sales Letter Site: The purpose of your Sales Letter site is to get the customer to purchase your product or service. Your Sales Letter site will contain your sales letter. You don’t want customers to leave this page because once they leave the page the chances of creating a sales conversion dramatically decrease. Therefore, don’t put in options that allow people to leave your Sales Letter site.

Site #3 &ndash Power Squeeze Site: The purpose of the Power Squeeze site is to capture personal information from your customer. The only information you need to capture on your Power Squeeze site includes: first name, last name, and primary email address. This will allow you to start a relationship with each customer. You can always capture more personal information later.

It is also helpful to tell customers exactly what you want them to do on this page. In other words, you want them to sign up for you customer list, so have text that says “Just sign up here…” This direction will increase sales conversions.

Your Power Squeeze site is your most valuable site. You may need to tweak it often.

Take great care when creating these three sites. These sites are the key to attracting and retaining valuable customers that purchase your products and services.