My Buy Essay

Posts Tagged ‘E book’

EBOOK DETAILS

File Size: 455kb Zipped, 513kb Unzipped.

Number of Pages: 36

Format: Adobe Acrobat (.pdf)

Subject: Interview Ebook with Sara Brown (see about the author for more details)

Other Information: Also comes with “Internet Marketing Success: Off the Record” – An interview with Tony Shepherd” who is author of ‘The One Month Magnate.’ This interview ebook is 18 pages long.

ABOUT SARA BROWN

Sara Brown is one of the UK’s top internet marketers she sells on eBay at stores.ebay.co.uk/The-Jobhaters-Marketplace and also runs a variety of websites which can all be accessed from .sara-brown.com/choices/. If you want to know more read her About Me page on eBay or subscribe to her newsletter through her websites.

ABOUT THE EBOOK

The title of the ebook pretty much explains what this ebook is; An Interview with Sara Brown. Inside Sara divulges a lot of key information which many an Internet Marketer would find useful.

In the ebook Sara discusses:

• Her best discovery about the Internet!

• The best discovery of her Life!

• Her previous Jobs!

• The formula she uses to launch a New Product!

• Where she gets her Ideas!

• How easy it is to set up an Income Stream!

• Her first major success in Internet Marketing!

• The most important money making skill a person can have as an Internet Marketer!

• Why some people aren’t successful Online!

• Some of the real life income streams she has used in the past and uses Today!

I found this ebook an interesting read. Although it is not the most in depth Internet Marketing ebook out there it gave me some useful ideas to consider. The ebook starts with general questions about Sara’s past achievements, jobs, and income streams. Towards the middle of the ebook and until the end Sara talks in detail about some of the income streams she has set up in the past.

The most interesting parts of the ebook I found were about Sara’s offline income streams. These are a classic example of an idea that involved ‘Thinking Outside the Box’ and ones that get your mind rolling for similar ideas. One of them was an ingenious idea involving a car boot sale and the other involving winches. She also talks about one of her online income streams involving getting babies to sleep, a subject that Sara again had very little knowledge of before she started up the income stream. Other interesting things covered in this ebook include the rumour that Sara Brown is in fact Tony Shepherd.

GOOD POINTS

• Provides real life examples of income streams Sara has used both on and offline to generate an income.

• An additional interview ebook with Tony Shepherd is provided absolutely FREE.

• Relatively low priced in comparison to similar ebooks.

BAD POINTS

• Since it is an interview ebook it does not provide you with actual systems you can implement.

• Relatively short when compared to other ebooks (only 36 pages).

HOW I HAVE GAINED FROM AN INTERVIEW WITH SARA BROWN

The main thing I gained from An Interview with Sara Brown is from her offline income streams. This got me thinking about ways that I could make money offline. This in turn led me to research ways I could make money offline in an area that I had expertise. A quick search of the forums helped me formulate a simple idea which was initially spawned from reading this interview.

EBOOK DETAILS

File Size: 1,071kb Zipped, 1,122b Unzipped.

Number of Pages: 45

Format: Adobe Acrobat (.pdf)

Subject: A guide to using eBay traffic to create a lifetime customer base for virtually any business.

Other Information: Can be bought with Jim Cockrum’s other ebook “The Silent Sales Machine Hiding on eBay” as a discounted, package deal.

ABOUT JIM COCKRUM (AUTHOR OF HOW TO TURN AUCTION TRAFFIC INTO CASH)

The author Jim Cockrum, is a self confessed eBay freak. He also runs “Creative Ebay Selling,” the Internets largest eBay success newsletter with over 90,000 subscribers and growing by the day. Jim has helped launch multiple internet businesses and has used the internet as his sole source of income since 2002.

ABOUT THE EBOOK

How to turn Auction Traffic into Cash is Jim Cockrum’s followup to the hugely successful “Silent Sales Machine Hiding on eBay.” Just like it’s predecessor, How to turn Auction Traffic into Cash is a guide to gaining massively from eBay’s huge amounts of traffic. This time instead of using this traffic to promote Silent Sales Machines, Jim shows you how to use this traffic to build up your mailing list. eBay gets 1.5 billion page views per month, there are over 100 million members, and 80,000 people sign up every day, so it is one of the best but also most underutilised sources of traffic available to any seller. The topics covered in How to turn Auction Traffic into Cash include:

• The real power of eBay!!

• The rules of the eBay game!!

• Tapping into the power step by step!!

• A step by step guide to setting up your newsletter and subscription forms on eBay whilst complying with eBay policy!!

Like with “The Silent Sales Machine Hiding on eBay” the main selling point of this ebook is that you can utilise the huge amounts of traffic on eBay to build up a mailing list. This amount of traffic would take a huge amount of time, effort, and money to gain using other means. If you are not currently building up a subscriber list then you are missing out on lots of benefits including repeat sales, increased trust in you as a seller, and a highly targeted source of traffic. However, like with Jim’s last ebook, to implement the ideas in How to turn Auction Traffic into Cash means you will have to invest quite a lot of time and effort initially. It will also create additional expense for your business (in paying the autoresponder fees). Like I said in my review of “The Silent Sales Machine Hiding on eBay” if you are willing to put the time and effort in, then you will find this ebook useful. If you are not willing or ready to expand your eBay business in a creative and new dimension then this ebook is not for you.

GOOD POINTS

• If you are currently only selling on eBay and not following up on auction visitors, How to turn Auction Traffic into Cash lays wide open the huge opportunities you are missing out on.

• How to turn Auction Traffic into Cash tells you utilise eBay’s huge levels of traffic, and build up a mailing list, (which in turn provides you with many benefits), whilst sticking to eBay policy.

• The ebook provides a step-by-step guide to setting up a newsletter system in your eBay auctions complete with screen shots. Even if you are completely unfamiliar with webforms you will find this guide easy to follow.

• Building up a mailing list of subscribers provides you with many benefits including customer loyalty, customer trust, a highly targeted source of traffic, and the ability to sell products outside of eBay (meaning no eBay fees).

• Once the webforms and followup messages are in place, building your mailing list is virtually automated. All you have to do is write the broadcast messages when you want to do a mass-mailing to your list.

BAD POINTS

• To build a mailing list requires additional monthly expenditure on an autoresponder service.

• If you are running lots of auctions they will all need to be edited to implement these ideas, which can be very time consuming.

• The growth rate of your mailing list when using these methods is slightly exaggerated in this ebook.

HOW I HAVE GAINED FROM HOW TO TURN AUCTION TRAFFIC INTO CASH

How to turn Auction Traffic into Cash is the ebook that ked to me setting up my own mailing list. Prior to this I had been using eBay’s basic Shop Newsletter tool which really cannot compete with a proper autoresponder service. Since I now run multiple websites as well as an eBay store, a newsletter is really the best way to communicate to all my visitors. Using the ideas in How to turn Auction Traffic into Cash I have been able to place web sign up forms on all my eBay pages as well as all my website pages, which has allowed me to maximise my subscription rate.

Using Email to market your web site

This is a very touchy subject. One that needs to be addressed and that you need to understand. Email marketing falls into three categories. First is simple, you place a signature line in your email program that automatically adds your signature block to each out going email. This signature line identifies your web site and a brief tag line or catch phase. Every time you respond or send an email, your signature advertises your business. No problems with that. However, the next two types of email marketing are very touchy.

By now, everyone has heard of SPAM. Your definition may be different from mine and from the governments. However, you look at it, SPAM is unwanted email. Now email marketing requires that we send emails to our potential customers. This can be done either with or without their permission. Sending email without the permission of the recipient put us in a bad light. Often resulting is negative feelings and responses from the recipient. This is bad for business. If you piss off the potential customer, well…. they are no longer a potential customer as they have deleted you email and won’t be visiting your site. You have wasted valuable time and money. So, the only people you will be sending any marketing emails to will be those that have requested information from you or have agreed to receive information from you. This is called permission based email.

Where can you find people who are willing to receive your emails? First provide a place on your web site to gather the names and addresses of your visitors. Offer them something in exchange, such as a free publication, or your newsletter, or something else of potential value to them. Let them know when they sign up that you will from time to time be sending them information. Include in the email a means to unsubscribe at any time. As people sign up you are building your email list which you can market to as often as you like. I wouldn’t recommend more than twice a month.

There are other web sites that maintain a list of people who want to hear from your. This permission based method is usually based on a particular subject matter. Such as hobbies, business ideas, child care etc. You can find them on the web by searching for mailing list.

Emails are an inexpensive way to keep in touch with your customers. If you have a brick and motor store, try to get the email addresses of your current customers and add them to the list as well. You will be surprised at how much extra business can come from a personalize email about a special you are offering for their support over the last year etc.

Using E-books to market your web site

What can your own E-zine or E-book do for your business or web site? How about:

Sell more products or services. An e-zine/e-book can increase your credibility, making it easier to sell your product or service as well as those of others in which you have a stake.

Attract more affiliates to help sell your products or services. This form of advertising is viral in it approach. E-zines and e-books get passed from person to person. Creating more interest which makes people want to jump on board and become part of that success.

Establish yourself as an expert in your field, creating more ‘believability’ and trust.

People don’t buy from strangers. With you e-zine or e-book you become better known to them. When the time comes they need or want your products or services, there’s no question who they’ll buy them from — YOU!

Show your visitors and clients everything you can really do for them, maximizing your sales efforts.

Build a base of customers who are ready to hire you, buy from you, evangelize for you and create more fans for you.

Effortlessly spread the word about your business via “viral marketing.”

Create new revenue streams from selling ad space and recommending other products that you’re an affiliate of. See our affiliate page for more information.

Become a recognized publisher. Have others writing your articles, advertisers paying for exposure in your publication.

Here is an IMPORTANT point, capture the email addresses of your Web site visitors, gaining permission to market to them over and over again and multiple chances closing the sale. Not to mention the sales of other products or services.

Keep in touch with all of your customers, prospects, and associates &ndash on a regular basis.

Simple tips for creating e-zines and e-books

Package your knowledge on a regular basis into tips and articles that can be reprinted in other publications for tons of additional exposure and traffic. There are thousands of ebooks and e-zines in publication today. Most are specialized in a particular segment of the web or interest. When you find an ebook/ezine that reaches the people that may be interested in your product or service. Contact them to see if they take outside articles. If they do, send them an article or two that you may have written. Include information on your business and its web site If they publish your article, your name and web site will be listed. This is a great way of getting free advertising and traffic to your site.

Another way to get articles for your e-books is to find someone to write them for you. Much like the process above but in this case you are the one publishing the material. Use your web site, chat rooms, forums etc to advertise for articles.

Save thousands of dollars printing and postage by producing your newsletter online instead of printing it. Adobe Writer is a good program for your e-books and any email program can be used for e-zines.

We have several resources in our download area on ebook. One of the better programs for creating ebooks is Deadeasy although not free it makes a great tool for creating ebooks. If you would like more information on Deadeasy, click here.

Using Letterhead to market your web site

Every business uses paper to correspond with its customers, vendors and other businesses. Many small businesses and home based businesses today use the computer a and a word processor to generate this correspondence whether it be printed or electronic we all do. So how can we use this correspondence to market our business? Simple, create a letterhead template and make it your default document when ever you create a business related correspondence.

In your letterhead template make sure you have your website address and you company slogan (if you have one) prominently displayed. I have even seem some letterhead lately that simply has the website address listed and no physical address as many companies are Internet based or figure that you will have access to the Internet and can visit their site to look up the street address if needed. This is actually a clever move, in that it get you to visit the site, which is what our marketing is trying to do to begin with.

Using Magazines to market your web site

Those articles that you wrote or had written for your business can also be sent to magazine and newspapers for publication. Each one that is printed is free advertisement for your business that last for years. Just think how many issues are passed around from person to person before they end up in the trash. I saw several magazines at the Laundromat that were from 1996-1998 that people were still reading. You can do a search on the web for publications in your area of expertise. Visit their web sites and find the editors email address. Be sure to find out the policy for submitting an article for publication and follow it. Some editors don’t like it when the mail box is full of unsolicited articles that do not conform to their policies and will just trash the email instead of replying to you.