My Buy Essay

People typically visit the internet in search of information. They are looking for content that is relevant to their purpose. They typically are not looking for marketing ploys. There are a number of ways to increase this content, including having a search engine optimization company provide you with keyword rich articles, but there are three major reasons why more website content increases your website traffic.

The first reason more website content increases traffic is that content articles tend to be focused on a topic. This focus will then lead to the repeated use of a keyword or phrase. That repeated use leads to higher search engine rankings. Search engine rankings are the way returns come back to an internet user through a search engine. If someone searches for the term “dogs” they will come back with thousands of pages of results. The order those results are displayed on the screen depends on a number of factors including how frequently the term is mentioned on the site and where it is mentioned on the site.

Research shows that people tend only to click on the first ten results a search engine offers them. Increasing your website content will help you become one of those first ten websites. This means more people than you ever thought possible will be clicking on your site in no time simply based on your website ranking. Not only will you be closer to the top of the search engine with more content, you may also be indexed by more search engines. This could mean something like ninety percent of all internet users seeing your website in any one given internet session.

The second reason more website content increases traffic is a bit more complicated. If you have strong, well written content on your site, you increase your credibility with customers. Suddenly you are no longer a company selling homemade dog food; you are somebody who can offer knowledgeable advice about anything a responsible dog owner needs to know including house training, leash laws, and sleeping problems. This increase in credibility not only makes people believe what you have posted to your site, it also makes them want to stay at your site to read the rest of your content articles. The more content articles you have at your site, the longer they will stay. Keeping them there as long as possible is the key to selling your product to them. You have a much longer time frame in which to pitch your product and close the sale.

Not only will they stay at your site longer with more content, but this also means they may come back to your site the next time they log onto their machine. For example, if you are selling refilled printer ink cartridges, but you have content on your site related to all things printers, you have a good chance that someone might stay to look at a few of the articles. However, the next time they need digital photo printing tips, chances are good that they will remember what great content you offered them during their last internet session, and they will return directly to your site just to read more of your content. This means you have their complete, undivided attention for an even longer period of time. Moreover, if they are returning to your site on some sort of regular basis, chances are good that they will recommend the site to other users like friends and relatives which will mean even more traffic for your site.

The final way more website content increases your web traffic is that it increases the likelihood that advertisers and reciprocal link exchangers will be attracted to your site. Reciprocal links are exchanged by websites that have similar interests. The more relevant topics you are able to list, the more chances you have of someone with similar interests attempting to link to your site. This could greatly increase your website traffic because not only will people be able to find your site through search engines, they may also be able to find your site through other sites. Further, though, advertisers are looking for sites that encourage customers they want to do business with. More keywords will mean more customers for you which can mean more advertisers for you which can mean more profits and visibility for you.

No matter which reason you choose, more content will increase your website traffic. That can only mean good things in store for you and your website. You can have your content articles written for you or write them yourself. Whichever way you go, though, be sure they are well-written, as poorly written articles will do nothing to increase your website traffic.

Other than creating your own products in order to join the herds of increasing business online crowd, there are also other easier ways to have an immediate Internet business established.

So what do you need in order to join the Resell Rights business? It is very easy(really mean it..), which is to have a domain name &ndash able to get one easily from Yahoo for $2.99 or namecheap for $8.88, it depends on which you prefer, a hosting, most preferably a paid one &ndash important, and a fully-functional website.

There are tons of hosting out there, and to name a few midPhase(free domain name), lunarpages(free domain name as well), bluehost, or GoDaddy are the better ones.

These are almost the basic requirements of a successful affiliate, but don’t be mistaken - Affiliates and resellers are different.

Affiliates don’t need to have any other startup costs other than the basic requirements above, but resellers &ndash yes. Resellers will need to purchase the rights to a product owned by the other people, but they can resell the products and keep 100% of the profits instead. For affiliates, they only receive a percentage of commissions from their sales. Usually, purchasing the rights to resell a certain product can cost 3, 5 or even 10 times more than its normal price.

The few stages of Resell Rights:

• Basic Resell Rights

You can sell the product, but not your customers.

• Master Resell Rights

When you have a master resell rights product for sale, you can resell it to your customers, and so can they with the same product. This means that when you purchase a Master Resell Right, your customers get to sell the same item as well.

• Private Label Rights

These are really popular. Why is it so? &ndash If you purchase a private label right of a product, you get to change the contents of the product any ways you want, produce it under your name, anything! Basically, you can treat it as though it’s your production.

Prices for a private label right is much higher than any other rights. Of course, everyone knows it(it’s common sense!).

• Give Away Rights

As clear as it sounds, you may give away the product to anyone you want! Instead, you can’t sell or edit the product in any ways.

Usually give away rights works well with viral marketing &ndash people give their work out for publicity.

• Rebranding Rights

This product works almost the same as a product with give away rights, but you are able to edit part of the contents to benefit yourself on publicity as well. Most probably, you can only edit the sponsored names, website URL and affiliate links.

How can you profit from a resell rights business at its peak?

You definitely need your opt-in lists. In fact, the most important thing for an Internet Marketer is his or her lists of subscribers. Some Internet Marketers who own 100,000 to 200,000 subscribers(also called leads) doesn’t even need to actually work anymore. What they do everyday is just providing their subscribers or leads with some useful information, real life news, stories, and build a closer relationship with them.

When they found a good product or item, easily they can send an email out and endorse it, earning commissions through the affiliate links. Well as for a reseller, you do the same, but a little bit different. When there are products that you think is interesting and is worth to be “told” to your subscribers, you purchase the resell rights to it and usually, sell them to your subscribers at a better offer.

Most Internet Marketers will usually purchase much more resell rights to the other products then combine them together, selling all of them at a cheaper price in a bundle. Sometimes the price can even be more expensive for up to ten times if you purchase them separately, that is why tons of people would rather purchase the products from resellers in a bulk.

Nevertheless, it is not always a must to sell all of them together. Many resell rights have the same looks and same sales page and you can change that. By writing your own or hiring a copywriter to craft a much more compelling sales copy for the resell product, you can increase the response a lot more.

As for digital products like e-books or software, you can design a whole new e-book cover or software box instead of using the given one that comes with the resell rights. As the saying goes “in the valley of the blind the one with an eye is the king.” 727 words

Now being a reseller is really sometimes easier than anything. When new resell rights which seems attractive are being sold, people will just need to purchase the rights to them, compile them, and next ready to be sold in a single sales copy. Search for joint venture partners, offer them a higher percentage in commissions, request them to endorse your offer and that’s it.

Being any Internet Marketer, it is always better to take hold of every opportunity you can earn money with. When you successfully sell a product to a customer, try and sell him or her another product right on your Thank You page. Basically the idea is “since you’re my customer and you purchased a product from me, here’s a great offer specially for you at an incredible special price.” It’s a very good way of having a back-end sale.

That’s not all, to urge customers into pulling out their credit cards for the Thank You page item, most Internet Marketers will also make it a one-time offer &ndash this will be shown only one time, you won’t see it again. If the customers are interested they’ll get it, if not, there’s no harm at all.

There are many ideas of earning money as a reseller and you can always apply it for your own. The Internet business market is so huge that you can choose from these varieties of business styles that suits yourself. From starting your own Internet business selling your own product, earning commissions from affiliate programs and being a reseller &ndash make the best decision for yourself and get started!

The average web user conducts at least two searches online during each session they use the internet. It is a surprise however that most web users will complain that they never really get what they are looking for when searching. Many will tell you that it takes them forever to find what they need or that they have to visit twenty websites to get to the site they initially wanted to find. These occurrences do not happen because the internet is lacking proper information. They happen because users do not know how to conduct effective searches online. If you want to conduct an effective search online, you need to follow a few general rules. The more practice you put in, the faster you will see your results pour in. After using these rules for a while, you will be able to find anything you want on the web in less than half the time you once did.

One of the easiest tips to follow is one that deals with exact wording. If you are looking for a specific person or item on the web, then you will want to use exact wording. To do this, you will need to use quotation marks with your words. If you are looking for information on John Doe, you would type “John Doe” into the search box. By using quotations in this manner, your search engine will only return sites that list the complete name as you typed it. If you neglect to use the quotations however, you may get results with only the first name in them. This tip can really save you time and works for topics as well as names.

Some of the information on the web may be full of spelling errors. That is why it is sometimes necessary to try alternate spellings of words when conducting a search. This is especially true if you are searching for a name that may be spelled in different ways (ex. Shawn, Sean, Shaun). Try one of the spellings and if it does not yield what you need, try another. Many people give up after the first failed attempt, but trying other spellings is worth the extra time if you really need the information. Misspellings occur with words that are not names as well. Therefore, you may need to try alternate spellings of simple words to get what you need as well.

Using synonyms of the words you are searching for is also a great idea. For example, if you are looking for articles on dogs, you may also want to search for canines or pets. This will help you get a broader array of information on the subject you need. Some articles may refer to the animals as dogs, but others might always call them canines, so it is helpful to include both in your search. You may also want to do separate searches for each synonym to get more results. This is great for slang words as well. If there are more than one acceptable word for something you are searching for, by all means, use everything you can to get the most information possible. Similar to synonym use, to get good results you might also have to use related words in your search. For instance, if you are searching for vases, you might need to include the word “flower” in your search. This will likely target a few sites that don’t have vases, but most of the results will be appropriate for what you need.

The more specific you can be with your search, the faster you will get where you want to go. Try to be as specific as you possibly can. If you want to know what temperature it is in London, England, don’t do a search for “weather” or “weather in Europe”. Instead type in “what is the temperature in London, England?” to get the best and fastest answer to your question. If you can be specific, you will weed out all of the results that don’t offer what you need. This will make your search time much more pleasant because you won’t have to trek through pages of unneeded information to get to the real results. Use these tips by themselves or together to make an effective search online.

Just the other day I was very pleasantly surprised when an old friend of mine from whom I haven’t heard since over a year called me. After the usual “how’s the weather over there?” talking I quickly found myself engaged in an excited discussion about web design. After half an hour of conversation where we were talking about a lot of technical stuff I remembered how we started this conversation and BANG, it hit me. Why?

My friend actually started this conversation by asking me about my work as an ecommerce and web marketing consultant! So how did we end up talking about web design and programming? Well, when I answered him he only picked out what he found important and what he could understand. And unfortunately the only thing he finds important is web design and programming!

Like myself my friend is a trained web designer and network administrator and we both worked already for a bunch of people and companies creating websites and like me he recently started his own web design company. The only difference between us is that he still belongs to the 90 percent of people who have no success on the web while I belong to the 10 percent who are earning big money. So how does it come that some people are so incredible successful, while others are not even earning enough to pay their web host?

It’s all about the mindset.

Ask 90 percent of all so called web professionals what you have to do to build a successful web business and they will tell you all the same: It’s all about Web programming, web design and web programming again. Their eyes start sparkling when all this funny words start flushing out of their mouths and they tell you for hours all about the things you can do with java and javascript, php, flash animations, perl, cgi and whatsoever.

To be true. I can understand their enthusiasm about all this fancy technical stuff because I really love it myself, but hey, I did not ask about technical possibilities. No one answered my question yet. They just got excited by all that technical stuff. What I asked was:

How can I build a successful web business?

And the shocking truth is: The answer is so simple that 90 percent of all the people don’t get it. It’s just one simple sentence:

Do not tell your customers what they need. Ask them.

That’s a simple formula. It’s easy and logical and everyone can try it. You will be amazed about the results.

Of course, in order to practically apply this formula it would need much deeper exploration, but that’s not necessary at the moment. Before we go into details we have to understand the basics and the basic point here is that this mindset and ONLY this mindset is the key to a successful net marketing business.

If you don’t develop this mindset of putting your customers first you can be a complete laymen or the most sophisticated search engine optimisation expert, but you will NEVER succeed. If you want a successful marketing business you need happy customers and the only way to make them happy is by first understanding and then fulfilling their needs.

Like my friend, most of nowadays “web experts” focus on technical issues, programming and web design because THEY like it. But they don’t understand what their customers are looking for. Their customers aren’t looking for java, flash animations, changing images etc. They are looking for high quality information! I repeat: For…

…first class high quality information.

Therefore: Like in every other part of economy find out what people need. Do a great market research discover a suitable niche for yourself and focus on delivering high quality information to your interested visitors. And once they see that you understand their needs, they will build confidence in you and will be happy to buy your products, cause they know that your products are as great as the information you provide.

We all have the same possibilities. You have the same possibilities as I have and I have the same possibilities as my friend, but although the internet contains the same success potential for everyone not everyone uses it.

It’s your choice. You can choose, if you want to use it and be part of the 10 percent successful people or if you want to ignore it and stay in the gulch of failure.

You decide.

Selling is the number one skill you MUST learn if you are going to be in business whether online or offline. If you do not know how to sell, you and your business will struggle financially and success will take much longer to realise.

This truth is very simple and hard to deny: if you do not know how to sell or HATE selling, you cannot make money. Period.

On the other hand, the Internet marketplace is jam-packed with plenty of fantastic opportunities and wonderful products. I you want to learn how to sell chances are that you have:

A great idea that you think you can make money from,

A product that solves a specific problem, and/or

An income opportunity to provide to people online.

But the fact is this: if you do not know how to sell, you cannot turn your idea or product into a money-producing asset, no matter how great or high in quality they actually are.

What You Need

You have probably already got a great idea or a product, now you will need to have the following in order to churn out a sales letter that kills:

1. Good writing skills.

Since you will probably write your own sales copy, you will need to have good writing skills and a good command of English, at least. There are plenty of online copywriting courses and membership sites where you can learn from more experienced writers.

2. Personality.

Yes, you must need personality. You will be writing somewhat a personal letter from you to your prospects so be friendly and approachable in your letter. Don’t write a stiff letter, because not only is it boring to read, you turn people away from your web page faster than Speedy Gonzalez!

Mix your writing skills with personality, and you will make most of a perfect sales letter that kills!

And last but not least, you need…

3. To take action!

There is wealth of information on how you can write your own successful sales copy staring at you online &ndash don’t waste them by not doing anything with the information! The next step after developing your sales copy skills will be to setup a web page to sell your products online. The WebmasterFX.com website provides a range of internet marketing tools to help you build a successful sales pulling, profit producing website.

Finally, go and read point number 3 again…

Take Action! Take that great idea that you think you can make money from and start learning to write successful sales copy today!

You can create a win-win proposition in which a buyer wants, and readily requests information from your web site, and happily pays you for it, all electronically, even while you sleep!

The information is digital, usually in the form of an electronic book (eBook). Once purchased, transfer of the information to the customer is digital (via the internet) and immediate. And the transfer of the customer’s money to your bank account is also digital (via Paypal, Clickbank, and others) and immediate. The customer wins because he/she got needed information, immediately. You win because your bank account grew, immediately.

You create the information and then you own it (it’s your asset). Or you can become an affiliate of someone else that owns the information and who has given you permission to promote and sell it. The production cost is mostly related to the amount of time spent at the keyboard creating the original digital product. Unlike hard, physical products like the ones you can hold in your hand (for example, a hard-bound book or a toaster), the cost to reproduce digital information is essentially zero. This is a great advantage in that identical copies of the product can be sold over and over again (your inventory is virtually unlimited) with very little expense in both production and transportation of the information. Even marketing and promotion can be done over the internet, requiring very little continued overhead and expense.

Inexpensive tools are readily available for capturing customer email addresses, creating, packaging and distributing the information product, and collecting the customer’s payment. Or, you can hire out someone else to set it up for you. You decide the information product you wish to sell, you decide the approach to make it a reality, you make the rules. All you have to do is take action. And you can learn from others that have successfully done it. Here is a roadmap to get you started:

1) Decide on a valuable idea that can be represented as information content. Research your idea and see if it is tangible. Use the internet to see what others have done, and to get an idea of market potential. You must have your own UNIQUE Info Product; offer your own flavor of content that the competition does not have (create your own Unique Selling Proposition).

2) Create the information content using a word processor.

3) Convert the content into an eBook (low-cost software tools are available on the internet for doing this conversion).

4) Purchase a website URL domain name from a reputable web hosting service.

5) Create the website content yourself, or contract to have it done.

6) Get setup with a payment processor to accept credit cards and other online payment formats via your website.

7) Get traffic to your site and capture emails of interested parties. Use an “auto responder”.

Stay focused; put passion into your work; take action!

9) As you make money, continually improve and add value to your information product.

This “virtual estate” concept provides a “paradigm shift”, a new perspective, for those smart enough to learn about it and apply it.

Jim McCabe

A few years ago it seemed that every time one opened a web page one would be bombarded with offers for this or that. Pop Windows had arrived with a vengeance.

As time elapsed the point was reached where surfing the Internet was almost like playing a video game; when the ad appeared one would try to close it before another one arose. This annoyance factor is precisely why we have seen the decline in the use of pop-up windows on today’s Internet; surfers simply do not even look at pop-ups anymore. They close the window out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. It is simply not worth the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfer’s time.

Studies have shown however, that even with these setbacks, pop-up windows are still an effective method of Internet marketing. Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop-up ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information needed from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers, all the while making the surfer happy. You have left the surfer with a positive attitude and he or she are therefore more likely to respond to the pop advertisement.

This is being accomplished more and more by using what is being called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind your web page. Then, upon leaving your site, after obtaining all the information needed, the ad will be seen and is therefore more likely to initiate a response. Since the surfer has the information initially required, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement.

Not all pop-windows are created equal however. There are some things that you can do to make your pop-windows, whether pop-up or pop-under more effective. The pop-window should be easy to “escape” from. If the surfer does not want to see the ad, but has a hard time closing it out, they will likely become frustrated and could leave your site all together. You should either use a button that will allow the surfers to close the window. Make sure that the “x” is easily visible. Another good idea is to use a script that utilizes cookies. Cookies will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page.

When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives, and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.

Everyone who uses the web knows that advertising is a huge part of the entire experience. The internet is full of advertising for every possible company and product you can imagine. Although many complain about the forms of advertising, there is not much difference in internet advertising and telemarketing phone calls to your home. The interesting thing is however that web users prefer to be annoyed by internet ads over unexpected phone calls. This acceptance of ads has created a breeding ground for millions of pop-ups and banner ads on the internet. Sites use them individually or together, but some still wonder which is better for increased website traffic. Consumers have offered a response, perhaps not verbally, but with statistics of effectiveness.

Pop-ups are typically seen as annoying advertisements. Those that include blinking lights can even be hazardous to some users with certain medical conditions. They have been considered the most hated form of web advertising available. With pop-ups being so annoying however, consumers may wonder why they are still being used so frequently. The truth is that pop-ups are terribly aggravating, but they are indeed effective overall. For some crazy reason, there are millions of people who actually utilize them when they appear on their screen. This is partially due to many sites using pop-up ads as an excuse and reason for offering free services to site users. They will state that they must use these forms of ads in order to offer the site for free. Users, who don’t want to pay, but still want to use the site, will likely accept the excuse without question.

The trouble with pop-up ads these days are that there are many programs to install on a computer that will not allow pop-ups through. This means that when a pop-up is meant to appear on your screen, your installed “pop-up blocker” program does not allow it to happen and instead blocks the advertisement from reaching you, the user. These programs are very effective most of the time and can cost advertisers a great deal of money if the ad is not reaching the intended target. Advertisers are now coming up with newly programmed pop-ups however that can bypass these “blocker” programs and still deliver the ads to your screen, whether you like it or not.

Banner ads began to appear on websites in response to the annoyance consumers felt from pop-ups. Advertisers thought that if banner ads were not as bothersome, they may offer even better results than the pop-up ads. Sites began sticking banner ads in every free area of their site. Upon doing so, they soon realized that although banner ads are not typically as bothersome as pop-ups, they are also not as effective. Users were less likely to utilize banner ads for their purpose. Many of the banner ads were perhaps not as noticeable as an aggressive pop-up ad right in the user’s line of vision. Some are off to the side of the screen and out of the direct eye contact.

Many users prefer banner ads when asked, because they claim they are easier on the eye and they are often unnoticeable. This may mean more comfortable use for the user, but it means something completely different to the advertiser. An advertiser wants their ad to be noticed, even at the user’s expense. They would rather annoy the user and get the ads noticed than the ads simply sit being unnoticed. In whole, advertisers were not seeing a large turnout with banner ads, and therefore many sites no longer use them for advertising purposes.

The answer to whether or not pop-ups or banner ads are best really lies with who you speak with. Consumers will likely tell you banner ads are much better than troublesome pop-ups. Advertisers however would tell you the exact opposite. They both have a place on the internet and their own group of “fans”. The conclusion is however that unless users completely boycott pop-ups in an extremely dramatic way, they will likely continue to replace banner ads. The power of the choice lies in the hands of the advertisers at this time and until users want to force them to change their ways, the advertisers will continue to support pop-ups over banner ads.

There are ways to increase your profits by using pop-ups as a website tool. More than likely, you have heard of pop-ups, but there is new software on the market that will amaze you. It has never been as easy to use pop-ups to market your website as it is today. You might be glad that you took a few free minutes to learn about pop-up marketing.

The new pop-up marketing software is not just your standard pop-up anymore. Today, you can market in a much less intrusive and irritating way to your customers. The prevalence of pop-up blockers in web browsers is huge and very affective. In the older days, it was a necessary tool because computers would literally freeze up because of p pop-up. Your job as a marketer is to draw in customers and keep them. However, you do not want to drive traffic away by having huge amounts of pop-up that take over their screen. When using the software, you will need to decide which type of pop-ups you want to use. Be sure to check out several of them before making a decision.

Pressure Pop-up - These types of pop-up have a countdown button that appears after your customer is on the web site for a while. The great thing about these is that they are set to give your customer time to look over the site, and will leave the screen once the count down runs out. You can put anything on your pop-up to entice customers to buy.

Instant Opt &ndash In Pop-up - A new software feature of pop-ups is opting in by clicking either yes or no. Using this feature is good for capturing potential customer’s email address. All business depend on lists to make future contacts about products, discount and special offers or drawings &ndash and not just the typical tasks of order taking and receipts.

Conditional Timed Pop-ups - Timing is everything in business. With this feature, you can decide when you want a pop-up to appear. A pop-up that appears too early may not give your customer time to thoroughly taken in the site, or a pop-up appearing when they were about to order without a discount will damage your profits a lot.

Changing Pop-ups - If you want to keep your customers from being bored every time they come to your site &ndash then use different pop-ups. The new type of software for pop-ups allows you to stage different pop-ups to appear with new information. It can be offering them a new product, information, or even close outs on certain products. You can make it to fit your customer’s needs and that spells more profit for you.

Generalized Pop-ups &ndash This software configures pop-ups to look exactly the way you want, and timed the way you see fit.

There are numerous places online where you can order the new pop-up software. Many times, you can order them with different features separately, like the changing pop-up software. In the end, it will cost more though so you might want to consider buying a package deal with the other software included. As you can see, there are great benefits with the new pop-up software. In addition, most of the software has other features that you will like. They are fully integrated with to work with other types of web design software. You don not have to be a computer scientist to run them either. Most of it is WYSIWYG, or what you see is what you get type programming.

Other features are just as valuable with the new software of pop-ups. You can edit to your hearts content any aspect of your pop-ups. If you want the color or shape to be unique, you can change it. You can change the wording to suit any style of customer you have too. In most programs, you do not have to dispose of any past work that you have created. There are numerous save features for wording and designs. This alone saves you lots of time for the other important business aspects that you have to do. And that is the part that is important &ndash getting down to business on the Internet.

While it’s great to get a multiple visitors one time on your site, it’s even better to get returning visitors mulitple times. This means that your site really has an interest to them enough that they’ve bookmarked it. Bookmarkers over time will lead to sales, and once you’ve sold to someone it’s always easier to get them to buy from you a second time than getting them to buy the first!

So is your site “sticky” enough to keep them coming back?

Here are a few good ways to make your website “sticky” so that you get repeat visitors that are interested in your site:

1. Have frequently updated, fresh content. People aren’t going to come back if your site stays the same all the time. If they’ve already got all the information they need from your site, why should they return? Make sure that the information is always new, fresh, and changing so that they have an incentive to return. Perhaps even give away prizes or rewards to make them return. Free gifts are a great motivator!

2. Your content must be valuable. Don’t talk “small talk” and fill your site up with gimmicks, bells and whistles, and other page fillers. Make the content on your site actually useful to someone. Use relevant articles to your topic, maybe have free tools or calculators or something that are relevant to your product, or even just keep the people up to date about what’s happening with your product. Refrain from using flashy animated objects, java applets, and midi files. These are only annoying to the surfer and it will discourage them from coming back.

3. Make your site easy to navigate. Especially if your site has got lots of competition on your product or service, maybe they’ll choose your site over your competitor’s site just by the sheer fact alone that they can get around your site easier! People want to get the information they need quickly and easily. Don’t make it a challenge for them or they’ll only become frustrated and click off of your site.

Using these easy and common sensical tips you can make your website “sticky” and watch the traffic increase!