My Buy Essay

Posts Tagged ‘Entrepreneur’

If you want to start a business, but don’t know where to start, then the place to start is with “Start Your Own Business: The Only Start-Up Book You’ll Ever Need” by Rieva Lesonsky. The book is put out by Entrepreneur Press and is essentially a compilation of Entrepreneur Magazine’s large knowledge database regarding starting a business.

The book literally takes you through the entire business process – from determining if you really have what it takes to run a business to how to deal with failure if your business doesn’t work out, and everything in between. The best part about the book is that it covers nearly EVERYTHING in some capacity. If you need more information, it does a great job of suggesting further reading and pertinent web sites.

The book is broken down into seven sections, each with several chapters. The first section, ‘You Gotta Start Somewhere’ covers determining if you can be an entrepreneur, how to come up with an idea for your business, and whether you should launch your business part time or full time. Most people who buy the book will already have answers to these questions, but going through the exercises in the book can still be helpful.

The second section of the book is entitled ‘Building Blocks’. It covers how to name your business, choosing a business structure, creating a business plan, and how to hire a lawyer and accountant. I think that this is the most valuable section of the book. These are the things that most entrepreneurs either struggle with or ignore. The “Naming Your Business” chapter in particular helped me a great deal. Naming your business is not nearly as easy as you think – you need to consider all registered trademark names, registered domain names, and names that are being used but not trademarked. One of the worst things that you can do is to pick a name that is already being used by someone and face a legal battle down the road.

The third section covers financing including where and how to get money to run your business. The fourth section, ‘Setting the Stage’ is absolutely massive and covers numerous important things such as choosing a location for your business, creating a professional image, offering customers credit, hiring your first employee, and business insurance. Needless to say, all of these things are extremely important to every business owner.

The fifth section covers buying company computers, cell phones, and cars. These things probably won’t be very difficult for most business owners. The sixth section, however, covers one of the hardest thing every business owner faces – marketing. The section is nearly 100 pages about advertising, marketing, and public relations. It also briefly touches on web-marketing but those looking to seriously profit online will need to look elsewhere because the book is a little thin when it comes to e-commerce.

The final section, entitled ‘By the Books’ goes over every entrepreneurs favorite things – accounting and taxes. It gives solid advice regarding basic bookkeeping, financial statements, budgeting, and taxes. For most business owners this section and the web resources listed should be more than enough to get them started on keeping their business legal.

I can’t overemphasize how important I think it is for every business owner to have this book. It is a mini-encyclopedia (ok, so 800 pages isn’t THAT mini) for everything business related. Having this book on your shelf will save you countless hours. I read it from cover to cover when I got it and I constantly refer back to it. I have recommended it to every person I know that has talked with me about starting a business. Each and every one of them bought it, and each and every one of them came back to me raving about it.

For the amount of depth that is covered in the book, Start Your Own Business: The Only Start-Up Book You’ll Ever Need by Rieva Lesonsky is an amazingly easy read. Anyone over the age of 16 will be able to comprehend the simple nature of the book. Reading this book won’t guarantee your success as an entrepreneur, but it will help reduce the risk of starting a business by providing you with a sound foundation to build upon.

It works without fail, every time. It can work with everything you are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash. Your prospect must perceive an increase for themselves in order to want to interact with you. Magnetic marketing is the technique that does this. Then this same technique is used to convert a prospect to a sale or business partner.

What is magnetic marketing? It is a process of attracting leads to you by offering them something of value first. Using ezine classified advertising and solo ads for an example, don’t try to close the deal all at once by attempting to drive your prospect to your website. Instead, start by giving the targeted prospect an offer they can’t refuse.

Using my own business ad copy as an example, here is an ad I ran before I had put the magnetic marketing technique together for this business that is an example of NON magnetic marketing:

Catch the Buzz – Discover Revolutionary Health and Wealth!

As seen on TV Superfood is now yours to use and make $$ with

Low cost! No personal sponsoring to make money! No minimum!

Weekly Pay, 100% Matching Bonus, 2×7 matrix, Incredible Team

Visit and learn more right now: acai-4life.com

Admittedly, the ad copy is not my best, written off the cuff right when I had started with this new company. However this kind of advertising can and does work, don’t get me wrong! The thing is, it is only a trickle of results compared to the massive results you can get by incorporating magnetic marketing into your business model.

The main problem with this and so many other ads is: they all really want the prospect to get excited and ‘click here’ without offering anything in return to really motivate them.

For about $50 my ad ran and is right now still running to about 6 million ezine subscribers &ndash with an audience that is mostly small business and internet related. I got and am still getting that trickle of results.

Now how about transforming it into a magnetic marketing campaign?

Take that same $50 and micro-target your audience. Since my company pays quite well with retail sales I could find health-related ezines. Then you can either purchase classified ads or solos. Even with a small subscriber base of two or three thousand, you will get a lot of leads and sales. Your new magnetic marketing will now have ad copy reading something more like this:

Did you know Free Radicals Accelerate Aging and Cause Cancer?

Discover everything you NEED to know about the massive damage

they cause, & the most essential antioxidants needed to fight them.

Learn little known secrets of health, anti-aging and disease

prevention in this free e-course: vitalhealthrobotreply.com

(If you like, you can subscribe, the email address and series are real).

What makes this ad now magnetic is that instead of trying to ‘make the sale’ of even driving your prospect to your website right away, your prospect now has the drive to contact you. In doing this, they become your lead.

They want to receive valuable information on a topic that interests them. They are plugged into your autoresponder and at the bottom of each valuable article in the series you send them, you drive them to your website. They now see you as a valuable provider of information and are more inclined to visit your website and do business with you.

Magnetic marketing works in any type of business or niche category. Give it a try. Put together some relevant content and make a valuable series for your prospects to subscribe to. Your business provides the solution to someone’s problem. Create a series of informative articles, reports, or ebooks that provides in depth information on the problem and solution.

Create an ad that addresses that problem, and propels the prospect to obtain the vital information you will give them for free that is the solution to their problem. Apply this to your marketing campaigns – by offering something of value to your prospects your magnetic marketing will massively multiply your advertising responses, leads and sales.