My Buy Essay

Posts Tagged ‘Health’

Mike Marcoe writes from first hand experience in his book 115 Ways to Reduce Anxiety, providing advice from the view of one who has traveled the road of anxiety for a long time, undergoing therapies and combing through mountains of research. His experience has resulted in this self-help guide to people looking for ways to manage their condition in a proactive and healthy manor.

Mike has a passion for non-fiction educational and self-help genres. He has attained a BA in English and has been in the writing industry for a number of years performing as an author, copy editor, proof-reader, a database guardian and has also worked for a newspaper.

115 Ways to Prevent Anxiety will provide readers with wise nutritional advice, herbal remedies that may ease anxiety symptoms and plenty of positive, proactive attitude enhancement skills. The author provides excellent tools for getting peace from anxiety disorders.

News to me was how dehydration plays a part in nervous disorders &ndash something I will be much more aware of in the future. I am completely curious about how philosophy can play a part and I intend to investigate this possibility when I have more time. Also, I am encouraged by having it confirmed that taking up a variety of activities – drumming, living an active life, regularly doing meditative and breath enhancing yoga, walking the dog and gardening &ndash has been a good step in the right direction for me. I truly feel like I am on the right track to taking the power into my own hands to live a life free of anxiety.

There are no wasted words here. At only 88 pages, the text can be considered short and sweet. The author’s intent for his book is to entice readers to delve deep inside and discover what triggers their anxiety, why this happens and learn how to prevent reoccurrence.

Individuals can reap rewards from this self-help, non-fiction guide &ndash however, educators would certainly benefit in using this as a workbook in anxiety support groups. This book is also available in print and electronic formats to fit a variety of needs.

ISBN#: 1-59113-872-8

Author: Mike Marcoe

Publisher:

"No wonder it’s so hard to lose weight- our bodies are designed to keep weight on at all costs; it’s a matter of survival. It’s embedded in our DNA." In essence, we are designed to gain weight, expounds Mark Hyman, M.D. in his new bestselling book Ultrametabolism: The Simple Plan for Automatic Weight Loss. This books follows on the heels of his previous bestseller, UltraPrevention: The 6-Week Plan that Will Make You Healthy for Life that he coauthored and proves to be every bit as informative. Dr. Hyman, who has a passion for the cutting-edge science of Western medicine and alternative health for over 20 years, maintains that Ultrametabolism: The Simple Plan for Automatic Weight Loss is not just another of many weight loss books on the market. Rather, the book is your body’s owner’s manual for overall health. He distills his knowledge into a healthy lifestyle, which reduces the factors of a number of epidemic health problems and degenerative diseases currently plaguing us, while at the same time we also gain the positive side-effect of weight loss.

Ultrametabolism: The Simple Plan for Automatic Weight Loss dives in by turning much of what we believe as conventional wisdom concerning weight loss on its head. Much of what we think we know about weight loss actually has been making us gain weight. As evidence, the book points to the fact that despite the $50 billion we spend on weight loss every year in America, whether it’s diet pills, programs or exercise routines, they all have a dismal success record. In fact, for every diet we go on, we end up gaining five pounds on average in the long run. Obesity is now overtaking smoking as the number one cause of preventable deaths with almost 70 percent of the adult population and one third of our children now overweight. Compounding the problem are the profitable foods the food industry pushes, entrenched pharmaceutical companies and our own government’s recommendations, especially when it comes to the "food pyramid" or low fat in our diets.

In part I, Ultrametabolism: The Simple Plan for Automatic Weight Loss exposes seven hoary myths that make us unhealthy, gain weight and keep it on. First there is the Starvation Myth: Eating less and exercising more does not equal weight loss. Next is the Calorie Myth: All calories are created equal. Third is the Fat Myth. Eating fat makes you fat. Fourth is the Carb Myth. Eating a low carb or no carb diet will make you thin. Fifth is the Sumo Wrestler Myth: Skipping meals helps you lose weight. Sixth is the French Paradox Myth: The French are thin because they drink wine and eat butter, and last but not least is the Protector Myth: Government food policies and food industry regulations protect our health. Moreover, the book points out that the introduced man-made substances such as "trans-fats", which are found in nearly every processed and packaged food because they never spoil, are adding to our overall exploding health and weight problems over the past 30 years. This consumable plastic disrupts our metabolism by actually turning on a gene in your DNA, which slows metabolism causing you to gain weight. The book also discusses another danger to our health: the man-made supersugars, such as high-fructose corn syrup, which is used to sweeten almost everything these days including soft drinks. These supersugars quickly enter your bloodstream and trigger hormonal and chemical changes which induces insulin surges that tell your brain to eat more and your fat cells to store more fat.

If there are substances and foods that we eat that can trigger negative results, then surly there are ways to make us healthy and loose weight. Part II of Ultrametabolism: The Simple Plan for Automatic Weight Loss gives us the keys to turn on our metabolism and fat burning genes, turn off your weight gain genes, and program your body to lose weight automatically. The book takes this even further in part III by providing menus and recipes, along with exercise and lifestyle treatments designed to create healthy metabolism and overall health. This section of the book is designed so it can be customized to meet your unique genetic needs to optimally awaken your fat-burning DNA.

Ultrametabolism: The Simple Plan for Automatic Weight Loss provides a vivid road map to navigate our way back to health and fitness. And in so doing we will be successful in our quest for long-term weight loss without counting calories, fat grams or carbs. We don’t have to starve ourselves; we simply need to eat in harmony with our genes.

When most people begin any kind of business they seem to have a lot of expectations. They think the money will come rolling the moment they place their adds, get a webpage, or spend on advertising and a promotion campaign, etc. If you have a business you pretty much can tell that that is not necessarily the case. However, this particular article I am going to dedicate it to Internet business. I figure, you are online reading this article right now, maybe you may want to learn a little bit more about how to sell your products or services online.

By the way, don’t think because you are a construction worker for example, that the internet could not be of use to you. You get a little creative and you’ll be surprise with the ideas that can come about that could help you generate income online. But let’s continue with the article shall we?

I am not going to deny the fact that a lot of profit can be generated in short periods of time. It has happened in the past and will keep happening in the future. There is an old saying, “There’s nothing more powerful than an idea who’s time has come!”

In other words, you can have a very lucrative idea, but the market is not ready for it, therefore you may end up loosing your investment just to find out months later that that very same idea becomes a huge success for someone else. Basically, being at the right place at the right time certainly helps. And you will ALWAYS be at the right place and the right time if you listen to your heart. To the guiding Spirit within.

Then off course, there is the other side of the coin. Having a great idea, being at the right place at the right time, but not being able to capitalize on it. Well, this is what this article is going to address. We are going to explore the reasons why people buy! And I am going to dissect each topic briefly so you can have a much deeper understanding as to how all of the following pieces of the puzzle fit together.

First, I am going to address the importance of the word VALUE. When you have something to offer where there is an open market for it, and more than likely there is a demand for your product, your efforts revolve around advertising. If what you are advertising is being offered by other businesses, then you have what is called competition. That being the case, you have to be able to create an urgency for people to buy from you, otherwise you could loose your potential customers to your competition, not because their’s are necessarily better. But because of the fact that not everyone buys on the first visit. Sometimes customers need a little bit of time before they make a decision. So if you already exposed them to what you have to offer and later on they see the same product on someone else’s site, they may be ready at that moment to purchase. They may end up ordering from someone else that product or service which you took the time to educate them on the first place.

Since internet surfers are what it’s called impulse buyers, you got to be prepared so that when a potential customer visits your site, she/he is ready to make the decision at that moment!

If you are advertising a video tape that teaches people how to market products online, you need to figure out ways to increase the “VALUE” of what you have to offer. You need to answer questions such as;

* Why is your video better than the rest?

* What is in your video that you feel would make someone say, “I want this!”

* What are they gaining from ordering?

Since the beginning of time, marketing is all about figuring out ways to sell people on the idea that if they acquire whatever is you have to offer, they will “gain” something from it. If you have been subscribed to few newsletters and have read marketing articles, they summarize what I have just said in one word. BENEFITS. If from the very beginning you can point out what is it that your visitors will gain from your product or services, you increase dramatically the value of your product.

This is not the only way to add value to your product. But this is the best way to establish rapport and generate interest. So you must always begin by letting them know how your product or service is going to make them feel, or improve their life, or help them win, etc.

Once you have been able to add value to your product or service, honesty, integrity and credibility play a very important role. Maybe right at the moment of purchase, depending on how much your asking price is, they may wonder, “how do I know this person knows what she’s talking about?”

So how do you add integrity? If you are an expert on something, can you tell me about your experience? Do you walk your talk? Does your site reflects what you talk about? For example, don’t go telling me how using frames and JAVA language can work against search engine placements and how bad they are for me, meanwhile, your site uses both, JAVA and frames. To me it means one of two things, you don’t know what you are talking about and therefore just passing along what others have told you, or there is something you know that you are not telling me.

Does that mean that if you do not have a great resume people wont buy from you? Absolutely NOT! Your resume could be your website. Here is what I mean, if someone visits your site and you don’t have a degree as a nutritionist, but your site is filled with very convincing articles and valuable information that shows that you know what you are talking about, that is enough to add credibility.

Let me take it one step further, if you create a very powerful sales letter, you can have your visitor so engaged in the information that she/he wont even bother to figure who you are, or what you do. However, to pull that off, you must offer a product that has great value, and if possible, a money back guaranteed!

All you need to do is to come from a place of honesty and service, and as long as you can show credible ways in which your product will benefit your market, you should be able to sell your product(s) and/or service(s) online.

So you have something of value and you have been able to gain credibility. What can you do to add more substance to your product or service?

Let’s say you are giving a speech and want to quote an article regarding your subject matter which you have written on a piece of paper, if you hold the paper and read the words from it, it holds more credibility than if you were merely saying the words. Why that is? I don’t know. But that is just one of those interesting mysteries we come across every once in awhile.

So by having someone saying something positive about your product or service, it helps add credibility which in turn helps also increase the value of what you are offering.

What we have done so far is, we have strategically created leverage. We have given a solid foundation as to why people not only should, but must obtain whatever it is you are offering. Assuming that you are placing all these strategies in the RIGHT ORDER, positive results should be way within your reach.

So what makes people buy is:

* Value-Benefits (What am I gaining from this.)

* Value-Honesty (How do I know this is true.)

* Value-Endorsements (What others have to say about this.)

Notice that I used the word “value” along with every example because value is what people consider before obtaining anything. Benefits, honesty and integrity as well as endorsements, even when each play a role in itself, they all have once thing in common. They “add value” to your product.