My Buy Essay

Posts Tagged ‘internet advertising’

If you are in a sales position where you are soliciting a product or service, there is some advice that might be helpful when speaking to other businesses. There are times during a year that are good times and other times that might not be so good. As I always state in any advice I give, every market is different, so this is more of a generalized theory than anything else.

Rather than get wordy and lengthy in my explanation and reasoning, I’ll give best and worst times:

Best Times for B2B selling:

* The months of January and February. (First of year numbers start over)

* Between the dates of the 10th through 25th of any month except December. (Meat of month less bills)

* Between the 5th and 20th of December. (moves up a bit due to holidays)

* The last week in December. (Some companies like to dump excess funds to escape taxes)

* First of January, April, July & October (Typically first of each quarter for quarterly companies)

Worst Times for B2B selling:

* Any holiday period. (companies may be closed)

* The week leading up to the tax deadlines. (business owners stressed and sometimes facing big bills)

* The last week in December. (This is either hit or miss. While it can be the best, it can also be the worst)

* The end of March, June, September & December. (End of quarter for quarterly companies)

* Weekends. (This one is obvious, but Saturday and Sunday are probably the worst)

Again, these are generalized timeframes for business to business selling. If it’s business to customer, it’s a completely different ballgame because weekends are great for customers, along with holidays. You should always try to sell 365 days a year in some fashion, but put more emphasis towards the prime, or best selling times.

The Pay for Performance or P4P was originally invented by Overture. Overture observed that the internet was growing into a unique kind of shopping mall, where people could shop conveniently and easily and that advertising was gaining grounds on the internet. But now, Overture has been taken over by Yahoo and hence popularly known as Yahoo.

A visible and popular website attracts more and more people. It provides ads in other sites that link to a particular site can direct potential consumers and customers to that site thus increasing traffic and sales in that website. Yahoo provides a service using which it is possible to show ads kept in their websites when people input certain keywords.

Using Yahoo services, any willing website can have their traffic increased by utilizing the same. When more and more people become aware of your site, the traffic to your website would automatically increase. This in turn would increase the chance of people viewing your pages and products. Even if a small fraction of those people actually buy your products; that would still mean a substantial figure for you and your company.

It is the goal of every internet based company to get a high volume of potential consumers to their website. To accomplish this, the companies try a handful of methods to make their website more and more popular and make the people all over know about the existence of their services.

Yahoo/Overture is very similar to Google’s Adwords. Both of them use the same principle in showing ads according to keyword or keyword phrase searches. Whenever someone types in a phrase or a keyword in their search engine, the result page shows the usual results and along with it, shows the ads matching the search criteria on the right side of the same page. These ads in turn link to the websites of the respective companies.

As an example, let us consider that you run a car parts retail/wholesale site and you have chosen for Yahoo/Overture services, choosing some keywords that can trigger your ad to be displayed. Then, if somebody searches for Honda Accord, your ad might show up if you have designated that as one of your keywords. Using this system, you don’t even need to optimize your website with Search Engine Optimization methods and techniques.

With some labor and work, you can make your site one of the high ranking sites per keyword search and you would have the chance of your site being displayed on the top of the list or at least, on the first page of a search result, thus increasing your chance of people clicking on your links. This is a fast way to have traffic and visitors to your website.

However, remember that this service is not free. There are different ways in which Yahoo/Overture might charge you. They could charge in the number of keywords or keyword phrases your as uses or in the number of times your ad gets clicked on. Similar services might offer other features like having your ad show up on some third party sites, besides showing it on the search result page. You should look out for those.

Some third party supports placing ads that have similar content to that of the site. The more sites your ads are shown, the more is the chance of getting visitors to your site, especially, if the site where your ad is shown is a popular website.

With the internet being the largest network and still growing and which has shrunken the whole world into a global village, with online businesses mushrooming, it is high time to start advertising and surge ahead in this rat race of getting visitors to your site. Yahoo/Overture is a great place to make a start. There are many who have used Yahoo/Overture and have had great success. It is a market strategy which will direct swarming traffic to your site and that in turn will boost your sales and result in profit.

Often it is seen that to make money, you require money. But by using services like Yahoo/Overture and other such types of low cost or free market strategies, it is often possible to get overwhelming results faster and on a big scale. Many of the online companies have learned this fact the hard way. Your company should, however, not be one of them.

So you’re interested in getting to the top of Google! If you’re interested in search engine optimization then there’s about a 98% chance that it’s the reason you are reading this article. In SEO you have two choices you can hire a company to handle your search engine optimization, or you can read about a thousand articles like this one and learn how to do it your self in doing this I would also learn a little about html, and find a way to do some sort of keyword analysis because if you can not change your text on your website, and you choose worthless key words then your site will not be associated in the right category therefore you will not make any sales.

If you’re still reading this then you’re looking for the great hidden secret to getting to the top of Google. In order to rank high in Google you have to do two things have a better word score then anyone else for your keywords, and have more links coming to your site from sites with high page ranks. In getting a high word score you need to have some text on your home page and in this text you need to mention your keywords as many times as possible. When you optimize your web site for keywords you are basically getting your site ready for search engine optimization which in all reality is just getting incoming links to your site.

Before you submit your site to the search engines you should have a good amount of keyword rich text, Meta tags (Which are not obsolete by the way), a robots Meta tag, and a Google sitemap. Once you have done all these things you are ready to get some links to your site (this is how you get to the top). When you have incoming links to your site it matters a lot that those sites have high page ranks for example if you have a site with a page rank of 7 linking to you then Google’s algorithm will crawl your site every 24 hours which is very good.

There are some things that could have a negative effect on your ranking with the search engines these things are called black hat SEO tactics. You do not want to do anything to get your site black listed in the search engines. Before Google and all the other search engines changed there algorithms SEO Company’s and webmasters would use some techniques to get to there links to the top like hiding text, hiding links, link malls, and link farms. You should avoid anything that might have a negative effect on your page rank.

There is a lot more to Internet Marketing then just search engine optimization however search engine optimization is where it all starts. Search engine optimization improves the volume and quality of traffic to your web site. Before optimizing your site you should have knowledge of how search algorithms work, and research on what people looking for your site search for to get to it. This is one of the key factors in having a productive website, and achieving a good page rank.

More and more online businesses and internet marketers are recognizing the tremendous benefits and responsiveness that multimedia generates when used as an advertising medium and marketing strategy.

For those that utilize multimedia effectively, significant increases in buy rates, conversion rates and subscription rates have been experienced and all within a very short period of time. However, many believe that just adding any old media content, such as video and audio onto their website will generate significant increases in visitor responsiveness regardless of content presentation, quality, and other attributes that contribute to a positive experience for the website visitor. Just so that we are clear, this assertion is very wrong and can have potentially negative consequences from a marketing and/or advertising standpoint.

My philosophy is quite simple. Using multimedia to advertise your product or service needs to follow the same basic rules and principles as would apply to any other strategy or medium that can be used to convert prospects into subscribers and buyers. Yes, multimedia does improve conversion rates but it has to be done right and convey professionalism. This is absolutely essential.

When it comes to video and audio content online, what’s often been the case is that those who have tried to add this type of media content to their websites have unfortunately had disastrous results. For example, with video content, many have added videos to their webpages that are of extremely poor quality, small and ugly. The overall experience for the viewer – Poor. One of the biggest problems has been the fact that the videos load very slowly. Visitors are turned off completely by the fact that they have to wait for minutes, even longer sometimes in order for the video or audio file to start playing. This, unfortunately, is a result of these webmasters using cookie-cutter solutions to add video or audio content to their site without really knowing the implications and limitations. As I said, with multimedia…either do it right or don’t do it at all. For those who do their research and take a little time to produce video and audio content that is of good quality, the results have been tremendous.

Bottom Line: If you want to capture the attention of your visitors,you need to use top notch technology to bring your message to that person and provides the viewer with a positive experience.

If you do plan on adding video and audio content to your website, here are a few simple guidelines to follow when determining what the best multimedia solution is for you:

1. Cost Effective: You need a solution that doesn’t cost an arm and a leg and leaves you with great video and/or audio content on your website but flat broke.

2. Fast loading Media Content (Video/Audio) that can play almost immediately. Website visitors are fickle and inpatient so its not wise to keep them waiting when trying to view your video advertisement or listen to your audio message.

3. Superior Website Integration: Video and Audio Content that can appear to be seamlessly Integrated into your websites and emails. Viewers don’t have to view video and audio ads with media player’s that annoyingly pop-up on top of their internet browsers and distract them from the rest of your website.

4. Superior Customization: Video and Audio Advertisements that can be customized for your websites and emails based on your specific requirements.

5. The ability to handle a large volume of simultaneous visitors.

6. Large-Scale Playability: Viewing/Listening DOES NOT require the download of additional plug-ins. Don’t make your visitors have to download any special software to view or listen to the video and audio content on your website.

7. The media content needs to be of reasonably good quality and resolution. Don’t worry, you don’t need Lord of the Rings quality to provide your website visitors with a positive experience. They won’t expect perfect quality but you need to make sure that the content is of good quality.

Of course, we can get into specific details about each one of these things but we won’t get into that in this article. These are just high-level, general guidelines that you can follow when shopping around for a good multimedia solution for your business.

Multimedia does have impressive results from a marketing perspective. That’s why the big companies and brand names are utilizing multimedia content to sell their products and services. However, not everyone has the exact same budget and requirements and if you are looking for a multimedia solution you need to spend some time shopping around to find a solution that offers the best bang for the buck.

All web sites are different. MTTs unique software is modified on the fly to suit each web sites products and services to guarantee that thousands of sales are generated. A huge surge of ready to buy targeted search engine traffic is Guaranteed.

It’s FREE to join MTT as an affiliate, clients are queuing to savor the unique pay on results payment model. MTT’s pay on results plane is revolutionizing the way people and businesses make money on the Web. You do nothing, just give them the URLs to your web site, you never have to touch MTT’s software.

Your web site will be deluged by ultra-targeted ready to buy search engine traffic. You site will jump to the top of all the best search engines’ results for the keywords and content the software will feed them including Google. You will sell more and earn far greater profits but only pay service fees subject to the MTT income and performance guarantee ONLY when they generate you $100,000.

If you do not earn $100,000 net profit within 4 months, MTT will give you the remainder of their service for FREE- no charges plus you get to keep what you earn. You can set up as many of your web sites or affiliate programs as you want. This is true Set-It-And-Forget-It technology. Join our FREE affiliate program and try the service before the introductory offer expires.

See You At The Top!

C L Eldridge

The internet is a place where people often throw darts into the darkness hoping that someday, somehow they’ll hit a bulls eye. Most people nurture a mistaken notion that huge amount of traffic can eventuate good business without paying any attention to what sort of people are coming to the website. This is the worst sort of Internet Marketing.

No matter how revolutionary your product or service is, unless it is backed by a well-thought-out Internet Marketing strategy, it is as good as being non-existent. You have got to be as sure as any of the conventional brick and mortar businesses.

Breaking the great wall of non-presence is the biggest challenge one faces while trying to set up an online business. When you set up your online shop, you don’t know them and they don’t know you. You need to make your presence felt; you need to set up an identity for yourself that tells your visitors that you are not an unemployed weirdo trying to dupe visitors from your dark and unheated basement. Your website should seem to represent a genuine business that can really deliver. How can you do that?

HAVE A WELL-MADE WEBSITE

A good website is quintessential to your online presence. It is your online office; people come there and draw an impression. Even the first glance can make or break a great business transaction. Your website should be neat and clean. It should be accessible to people of all abilities and it should have a well-structured navigation system. There should be no broken links and all the essential pages should be there.

CONTENT IS, OF COURSE, KING

If having a decent website is important, then so is having the right kind of content on your pages. As mentioned above, your website represents you amidst the din of the World Wide Web. Since you are not there to directly talk to your visitors, your website accomplishes that task. Make your content — whether graphic or textual — as convincing as you can. Utmost care should be given to the language and the tone to make sure your visitors get all the right information they need to take their visit to the next level.

KEEP PERSISTENT CONTACT

Establishing an identity takes time, and this is not just unique to the internet. Companies invest millions of dollars on establishing their brands. On the Internet, you need to establish your identity, you need your name to sound familiar, and you need to be there almost all the time. You should be accessible to your present and future customers and clients; you should always be in a constant conversation. A good way to carry out a regular conversation is publishing a regular newsletter (ezine) or blog where you post regular updates about your business.

Finally, although there are numerous “killer” methods being sold as the ubiquitous reports that claim to make you millions, there is no substitute for a thing called good old hard work. As in any form of business, hard work is need to build trust, to initiate a two-way communication, to render a countenance to your online presence your customers can relate to, and to deliver goods and services that set you on a path of long-term profitability.

Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use.

A Good Internet Joint Venture is your shortcut to success. It can send you more qualified internet traffic rushing to your site in the shortest amount of time than anything I’ve ever seen! And it can mean bringing your product to market without spending one single penny of your own money!

In it’s simplest form, Joint Ventures have to do with 2 businesses (or more) joining forces to leverage off of each others success, assets and/or expertise. There are hundreds of different variations but let me just give you one simple example:

One variation of a simple type of joint venture partnership used most frequently would be where one business provides a product for sale, the sales message and the product delivery while the other business provides the recommendation for that product to their own list of subscribers/prospects and receiving a commission based on the sales generated through that recommendation.

The benefits are great. You can build your subscriber list, leverage off of your partners infrastructure like using their existing servers, software etc where you don’t have to pay a dime. If you pick the right JV partner, you can acquire instant credibility and reputation with their customers and lists. Credibility sells. Let me give you an example, if you created a book on “how to acquire real estate”, you could certainly make MANY more sales if you JV’d with Donald Trump and put his name on the book as the co-author, building your reputation and increasing your credibility at the same time. Are you starting to see the incredible power of this strategy?

Now I know that some people may think that Joint Ventures are difficult to do,but if they are telling you this, then I wouldn’t take anything they tell you at face value because they’re either lying to you or don’t understand it themselves.

Let me show you how easy it is. Here’s typically what I do when rolling out a new product. In this example, let’s pretend that I just completed a new ebook on Penny Stock Trading and have setup a web site with an affiliate program. I would go to google, do a search on keywords like “penny stock”, “penny stock trading”, “stock market strategies” etc..you get the picture. The top sites on the first page are typically your target partners because since they appear on the first page you can bet they have lots of business, traffic, subscribers and customers. I would visit each site to make sure that they are right for my product and then I would first send them a very brief email asking them if they would be interested in marketing my product in exchange for a high commission as an incentive.

Typically in this email you should briefly introduce yourself and your product. Describe your product and the benefits it would offer to their Newsletter subscribers, customers and/or web site visitors. Ask them politely if they wouldn’t mind responding to you asap and provide your contact information if they are interested in marketing your product. Also very important, you need to give them access to this product FOR FREE!..so that they can review the product and feel comfortable about endorsing it. These site owners have spent years building their business, lists and cultivating their lists to be very responsive. Any endorsement they do to their huge lists could mean thousands of dollars in your pocket for very little effort.

then, go thru the same process for all the other appropriate sites under that keyword and send JV proposal letters over and over again. Then repeat that process for other relevant keywords until you’re finished.

Understandably, this can be a very time consuming task which is why I developed a piece of software that will automate this whole process for me at .jvmining.com. I can now get all of this done in a matter of minutes!

Remember if just a few of these super affiliates decides to market your product you’re golden. Once they contact you all you need to do is setup their affiliate account and commission. This will ensure that their commission will be calculated properly when they endorse your product to their list. If you send these offers to just 10 sites per day, Within a week you’ll be on your way to making thousands of dollars per month, all for 5 hours worth of work and at NO COST to you. Isn’t that easy?

That’s all there is to it.

A new form of Internet advertising has exploded and it is receiving a lot of response lately – pixel advertising. Essentially, it is where people purchase a set of pixels on the homepage of a Web site, inserting their company logo that links back to their own site. Potentially, the end result can be increased Web site traffic to both the pixel site and the advertisers placing their images there.

As a potential advertiser seeking unique online exposure and increased traffic for your Web site, use precautions before spending your money on just any pixel advertising Web site.

Don’t be impulsive with your advertising dollars. Do some comparison shopping online first. Take a few moments to browse different pixel sites, read the content on their sites about their company and what makes them unique among other pixel ad sites. Compare their pricing, the sizes of pixel ads available, the placement of your ad on their homepage, and the length of time your ad will be placed on their Web site.

Choose pixel advertising sites devoted to a charitable or worth while cause…Alex Tew, a UK college student, started MillionDollarHomepage.com (the first known pixel advertising site) so he could save enough money to go to college. There are others like him out there whose primary goal is to use pixel advertising as a way to donate to a charity or help others who are less fortunate. Sites like BannerCanvas.com by owner Chad King were started to raise money to help tear down his mother’s old dilapidated trailer and build her a brand new house on the same property. These sites are definitely worth checking out first.

Seek out pixel ad sites whose owners already believe in natural search engine optimization, and are paying an SEO company for natural and ethical search engine optimization. How can you tell without directly asking? While it may not be the best indicator, one method is to look for keywords in the META titles, META descriptions and META keyword tags on many pages of the Web site. Look for those same keywords throughout the content on the site.

Find pixel advertising sites who will genuinely keep its word on leaving your ad on their Web site for the 5 or 10 years as promised. Many of these new pixel sites popping up everywhere will no longer be around one year from now, because they will have taken everybody’s money and stopped paying for their domain and hosting fees. You do not want to advertise on a fly-by-night-take-your-money-and-run type of pixel site.

Before paying for a pixel advertising site, actually contact the owner of the pixel ad site by phone or email and get to know him or her. Ask that person questions like what he intends to do with the money generated from pixel advertising, or what percentage (if any) will be donated to charity. What charity will the money be donated to, or what individual or family will be the recipient of the donations?

Pixel advertising is fast becoming the latest online trend. As a potential advertiser, first take the time to shop around before choosing which pixel advertising site to pay for, and find out who will profit from your advertising dollars.

The following are 10 simple yet very powerful ways to increase your sales significantly:

1. When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up with them regularly. The goal is to begin building a relationship with your customers so you need to keep in constant contact with them.

2. You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.

5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.

6. You could cross promote your product with other businesses’ products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.

7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You’ll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.

There you go. The great thing about these powerful strategies is that you can implement them immediately. As I said, they are easy to start using but the outcome could be a substantial increase in your conversion and/or buy rate which is the ultimate goal. It is extremely important to make your customer and/or prospect feel special and to provide them with additional value-added items that will keep them coming back.