My Buy Essay

Posts Tagged ‘Internet marketer’

The importance of writing articles is increasingly growing as many internet marketers are witnessing the multiple benefits of this marketing tool.

Many of the new internet marketers remember only one of the benefits which is getting back links to their websites. They completely forget that through the articles that they distribute they are building their reputation not only with the readers but also with the article distribution sites. This reputation is what is going to help them build a relationship with their audience that could eventually turn into visitors to their site who could turn into paying customers.

When writing articles you should remember the following:

1- Your prospects are getting to know you through your articles. If you are writing for the sake of getting back links the readers will realize your intention easily and they will never click on your link. It is just like a sales call, if your prospect feels that you are pushing for the sale, he/she will never buy. But if they feel that you are sincerely trying to help, then your chances are much better for closing the deal.

2- What you write and distribute today will always haunt you tomorrow. Learning the hard way on the internet might be extremely costly as anybody who is doing any search on you will get among the results your old work. The question would be; would they realize that this work was when you were new?

3- Encourage your readers to click on your resource box by making sure to give them useful information that would really help them. Meaning; if you still want to distribute a large quantity of articles within a short a period of time, do not make that an excuse to reduce the quality of your articles. Each article should be written in the same spirit as if you are writing one article a month.

Writing articles poses two major obstacles to the marketers who are interested in this online marketing tool:

1- The ability to actually write articles.

2- The ability to distribute articles in an effective and efficient manner.

Writing Articles

For those who find difficulties in writing articles themselves I would recommend training themselves to that because in the long run it will serve them immensely in controlling the frequency of writing articles and the subjects they want to write about. The recommended strategy is as follows:

1- For the first couple of months hire a copy writer or the services of copy writing companies that would write articles specifically for you on the subject that you wish. Remember this is not buying a copy of an article that is sent to many others. This has to be written exclusively for you.

2- During the second month and while you are still getting the services of the exclusively written articles, get one article per week and re-write it in your own words. Meaning, get the core subject and write about it in your own way.

3- Now you can drop the exclusive services and start getting ghost written articles. Be careful, you will need to re-write those as they are given to many others. When I say re-write, I mean really re-write. Don’t change few words here and there or change paragraphs and then submit, because your article will be rejected. You need to make a completely new article out of the same core subject. You can get those articles in one of the following ways:

a. You can buy such articles

b. You can search for articles related to a certain subject and choose a combination of ideas presented in those different articles. This is a free option.

c. You can visit article directories and search for articles that suit you. This is also a free option.

Remember you will need to re-write the whole article, do not use someone else’s article and put your name on it. This is:

1- Not Ethical

2- Will be rejected by article directories.

3- If repeated you might get black listed in some directories.

Article Distribution

As every single person in internet marketing would tell you, there are two ways to submit articles; manually and automatically. Automatically is done either through a software package or an article distribution service.

My first straight forward recommendation is never to attempt to use the manual option unless there are few extremely important sites that you need to be 100% sure that your article is submitted to them.

The automatic approach is a must to submit your article to as many directories as possible. Therefore, do not limit yourself either to an article distribution service or an article submitter software, rather use both options.

Do not purchase the first software that comes your way. There are several around and their prices and features vary a lot. Ask about the best options in forums, you will be getting very useful answers. This is how I bought my software package.

Purchasing a software could be a difficult issue to internet marketers from countries that are not among the listed countries in Paypal and Clickbank. Do not be discourages when you find that. What you should do is find the contact link on the site of the seller and ask them if they have other payment options.

Submitting articles is great fun and a wonderful motivation factor. The more you find your name around the internet the more you want to write articles.

Jennifer, a young woman in her twenties, works over 15 hours a day to provide for her 2 children. As a single mother, she struggles everyday trying to make ends meet and provide for her children. But after working so many long hours, she never seems to get out of the rat race. One bill after another torments her night and day, and it’s really stressing her out. She never spends enough time with her children and it is tearing her up on the inside. So one day, she decides to start an online business selling custom made jewelry, which is one of her specialties. Her goal is to quit her job within 6 months, but she doesn‘t have any money to spend on marketing her website. So what should she do in order to get this done without spending any money at all in advertising?

Well, since Jennifer already invested over $700 for a web designer to design her website, all she needs to do right now is focus on advertising. She has no money to spend, so all the advertising must be free.

And when venturing into free online advertising methods, you must first realize that even though no money is spent, a lot of time must be invested instead.

Now there is a saying that, “Time is money.”

This is very true, especially when you are trying to start an online business with no advertising costs. The time you should invest, must be proportional to the money you would invest if you had any.

Also, the more time you invest in building your business, the more money you will make.

MORE TIME = MORE MONEY

Therefore, Jennifer must first come into the realization that she will have to devote at least 3 hours a day to her online business. This will give her only 6 hours of sleep. But she is determined to do this for the next 6 months in order to change the direction of her life.

Now what should she do?

Well, when starting an online business, she needs to make sure that she is constantly building up her internet marketing assets. Now an internet marketing asset, in my opinion, is anything that will potentially place money in your pocket, and sustain continual business growth. When most people start their internet business, they make the error of spending most of their time building only one major internet marketing asset. In the long run, the marketer who does this will experience success. But since Jennifer is trying to leave her job in 6 months, she must build multiple internet marketing assets at the same time.

Now there are currently 4 critical internet marketing assets that she must continually build upon in the next 6 months.

These assets are:

1. Content

2. Links to her website

3. Email List of Subscribers

4. Partners

So based off of what we discussed, Jennifer should spend the majority of her time building each of these 4 critical internet marketing assets in the next 6 months since she doesn’t have any money to spend on advertising.

She must also learn how to synergize all of these assets for the sol purpose of accelerating the growth of her online business. I call this the “Law Of Synergized Marketing” and I will explain this in my next article.

But before I end, I want to leave you with this one final closing point:

If you want to build a successful business on a zero budget, you must spend a lot of time building up each of these internet marketing assets. It is imperative that you do this. The more time you spend on building each of these assets, the more money you will make. The good part of all of this is that you will not have to spend any money at all and still be able to earn a very substantial income.

The title of this article may prompt you to think that you should have a website based off the rock band “KISS”. No, “KISS” in this case refers to the old marketing adage “Keep It Simple Stupid”. It is critical to keep this marketing strategy in mind when you are creating your website.

How can you use the KISS method when creating your website? Employ the following technical and marketing strategies and you will have a KISS certified website. These strategies can apply to any Internet business. In addition, it doesn’t matter what your educational background is because everyone can utilize these techniques.

Your KISS strategy should encompass the following three types of websites: Branding site, Sales Letter site, and Power Squeeze Site. We will discuss each site in further detail.

Site #1 – Branding Site: The purpose of your Branding site is to brand your company, products, and/or services. This page needs to be basic so keep the number of options to a minimum. Remember, a confused mind never buys. A potential customer will leave your site in the blink of an eye if they are overwhelmed by the number of options.

It is also important to note that only 1% of your customers will come from the subscription box on your branding site. Also, only 1% of your customers will come from the product page here. Therefore, the main purpose of the branding site is to create your brand.

Site #2 &ndash Sales Letter Site: The purpose of your Sales Letter site is to get the customer to purchase your product or service. Your Sales Letter site will contain your sales letter. You don’t want customers to leave this page because once they leave the page the chances of creating a sales conversion dramatically decrease. Therefore, don’t put in options that allow people to leave your Sales Letter site.

Site #3 &ndash Power Squeeze Site: The purpose of the Power Squeeze site is to capture personal information from your customer. The only information you need to capture on your Power Squeeze site includes: first name, last name, and primary email address. This will allow you to start a relationship with each customer. You can always capture more personal information later.

It is also helpful to tell customers exactly what you want them to do on this page. In other words, you want them to sign up for you customer list, so have text that says “Just sign up here…” This direction will increase sales conversions.

Your Power Squeeze site is your most valuable site. You may need to tweak it often.

Take great care when creating these three sites. These sites are the key to attracting and retaining valuable customers that purchase your products and services.