My Buy Essay

Posts Tagged ‘internet marketing strategy’

“Can you concede me some feedback on my website?” a lifetime drill named “Kevin” asked his e-zine subscribers. “I ethical revised my position – -finally!”

Naturally, I couldn’t impede clicking for to interview what Kevin had done. I knew Kevin was a wary school with a repute representing strong integrity.

Kevin’s imaginative site cried out like a light quest of a re-makeover. He had paid a designer to win drop-down menus and a trace of flash. As a follow, Kevin admitted, “I maintain no budget to pay a copywriter.”

Ouch.

After skimming a insufficient pages of the site, I emailed Kevin. “Who is your target market? What do you offer? How are you unique?”

Kevin replied, “I asked instead of feedback. I don’t possess straightaway to suffice for a lot of questions. And each tells me the spot looks professional.”

Okay. I can effect a hint.

Undeviating, the area looks professional. But Kevin admits he’s in trouble. So far, he’s gotten nothing but compliments — no orders and no calls.

What can we learn from Kevin?

(1) Copywriters can recover you money.

Many times I (and other experienced copywriters) can put away clients long green on cobweb design. Kevin didn’t paucity all those bells and whistles. In fact, some Internet marketing gurus require they do more injury than good.

And Kevin didn’t understand HTML, fail only CSS. A copywriter puissance help as go-between, translating Kevin’s requirements into web draft language. Your trap conspirator saves time – which translates into redeeming money.

(2) Copywriters forbear you rate money.

Reading between the lines, I discovered Kevin could be a stand-out. He has developed an innovative 5-step operation to succour clients overcome obstacles and put up with injunction of their lives.

But Kevin doesn’t discern why he’s unique, so his website reads like five thousand other sustenance coaching sites: filmy promises of “misappropriate your life to the next rank,” “discover what’s portentous to you” and “delight in the chef-d’oeuvre you love.”

As a consequence I’m disguising the details of “Kevin’s” story, but I in reality don’t include to. Hundreds (perhaps thousands) of sites intact straight like Kevin’s.

(3) Copywriting is collaborative.

Like Kevin, my clients ordinarily cogitate on they can conduct me a scattering pages of a website and say, “Total it clerk!” Copywriting requires dynamism and planning, whether you’re a do-it-yourselfer or a inflexible believer in outsourcing to a specialist.

My clients often supply many hours answering my questionnaire tips for writing essays. As they send a letter, they over again realize there’s a burrow in their work strategy. Or they’re sitting on buried treasure.

Until I know what Kevin wants to do with his website and his function, I can’t make level-headed recommendations – smooth as a unforeseen ezine reader. I call for to evaluate Kevin’s imitation in the structure of Kevin’s own goals, target store and unique selling proposition.

Kevin could do this himself. But, like most busy matter owners, he didn’t deficiency to instal the time. And he wasn’t sure what questions to ask.

When clients enlist me, we pull someone’s leg the luxury (and enjoyment!) of creating a marketing message that hits the target market squarely in the center of the bull’s-eye.

Derriere Calling: Websites publish messages. Without a address, a website is a job anniversary card – winsome when you have more area than you can handle.

Most of the period, revising photocopy brings see trade and sales. Websites typically warrant back the copy investment with righteous a insufficient new clients, not to note qualifying force and funds close to avoiding a makeover to return the makeover.

And only date you realize you’re not getting compliments… but you *are* getting sales.

Do you have a website but having a hard time generating traffic? Don’t you wish you could just sit back and let someone else do the promoting for you? Well you can! And they’ll do it for you for FREE. That’s right, we’re not talking about paid advertising here. What we’re talking about works better than paid advertising and doesn’t cost you a thing! We’re talking about article submissions.

Submitting an article to an article directory is a great way of generating traffic for your website, whether you’re just starting out or just trying to increase the traffic to your site. All you have to do is write an article that would be useful to your prospects, and put a resource box at the end of the article with a link to your website. A resource box is just a small statement about yourself with a link to your site for them to find out more information. Then you submit it to a few article directories. That’s it. Other people take over from this point.

So what exactly happens when you post articles on an article directory? Well your article gets posted on their website. A lot of other website owners check these article directories for articles they can use as content for their website or newsletter. But when they use your article, they agree to not change the article and to leave YOUR resource box on it. They advertise your website for you! You don’t have to do anything.

I can hear you now, this all sounds great but I’m not that great at writing. Well you don’t have to be! You’re not trying to sell a novel here. All you are doing is writing something that you think would be useful for someone else to know. As long as it is helpful I’m sure there will be plenty of people who WANT to read it. And the more you write, the better your writing is going to get. So don’t sit around procrastinating because you don’t feel you can write good enough. Just do it. You’ll get better.

This looks good but is it really better than paid advertising? I would say yes and there are several reasons for this. First of all it is FREE. Second, it’s viral. Take a look at this scenario. If you post an article on a couple article directories and only 10 people decide to use it in their newsletter. Each of these people has 2,000 people on their list. This advertises your site to 20,000 people. Now imagine if 100 people used your article or if they had 20,000 people each on their list. This stuff is powerful. Third, it establishes you as an expert in that field. People will trust you more and will be more willing to by your product if you’ve already given them useful information. Forth, after you’ve written a lot of article you can compile them into your own ebook and give it away for free (with links to your site of course) or sell it. Paid advertising doesn’t even compare to this. Don’t waste any more time. Start writing articles now!

There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.

To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic.

As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings.

SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed site will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don’t have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your business than the other one.

PPC

PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO &ndash no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get.

SEO

The main benefit of SEO is that it does not cost per click. The disadvantages are that the traffic to your website is more unpredictable and requires a lot of work. With SEO, you have to adapt and constantly change strategies as search engines change their algorithms. SEO is also slower than PPC, as many search engines don’t list new sites. So what should you choose? Well, it depends on how much money you are willing to spend, what your time line is, and what your return on investment is. If you have cash then PPC should be your first choice, as it produces fast results. PPC can also be used for testing the effectiveness of web sites. If you have time and money to invest in long-term results, SEO is an excellent option as well.

All and all, the best marketing strategy is typically to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long term view in mind, so you can reap the benefits of free traffic later on.

I found an Internet marketing strategy that is simple and inexpensive. The strategy takes some time and effort, but the results speak for themselves.

I discovered this method mid December 2007 and put it into play on January 4th 2008. I started using the method in the billiards niche. I chose this niche because I have been building a content site around pool and billiards since January of 2007.

The method is a combination of blogging, social book marking and article submission. I know this can sound kind of confusing, but it is really quite simple. This Internet marketing strategy only takes a few minutes a day and the results can be unbelievable.

The blog that I started about billiards had over 11000 hits in January. This is pretty cool considering I set the blog up on my domain and wrote the first article on January 4th.

If this sounds like something that interests you and you need some help understanding the technical side of things, just shoot me an email and I will help you out. This is a fun way to build traffic to your website and pay it forward with some knowledge for other people interested in your niche.

When doing this type of marketing, it is important to pick a topic that you know and have a true passion for. This makes it much easier to write about.

Don’t worry if you have never written anything before. If you have a passion for the subject it will come easy. Your passion will come through in your writing and the audience who reads it will respect that.

Writing content like this is really nothing more that simply communicating. Just write as if you are talking to a friend.

To Your Success on finding a good Internet Marketing strategy.

Ted

Wow. Internet Marketing Consultant. What a thought.

If you have been working on making some money on the Internet for any amount of time now, you probably can see the value of a consultant. The big thing you see going around now is that everyone should have a mentor.

This is a cool idea and a mentor can definitely accelerate your success, but the price tag for a good mentor is most often several thousand dollars. This leaves many people out. Several thousand dollars can be tough when you are just starting out trying to build a business.

I will not sit here and tell you that you can build a business and get rich without spending any money. If i did it would be called a misleading lie. I can tell you that finding a good Internet Marketing Consultant can save you time and money.

The only way that money is made off line or on line is through business. I don’t care if you clean houses for a living. It is a business. Even if you work for someone else, say driving a trash truck, there is still a business involved.

People search for ways to make money on the Internet because they want to work for themselves or work from home. Working for yourself is cool. I know because I have worked for myself for over 20 years. This would not be possible if I had not set up my business.

To the best of my knowledge it is not free to start any type of business. Some are more expensive than others. I currently have a business in the food industry. We didn’t have much money when we started. We rented a kitchen in a local tavern and had the business off the ground for around $500.00.

This business is on track to do around a million dollars this year and we are paying out around $12,000.00 per week in operating costs (over head). Believe me when I tell you that we did not have this exact business in mind when we started. We took the leap, started the business and it has evolved into something totally cool.

My recommendation to you is that if you are just getting started in your search, take the short cut and find yourself an Internet Marketing Consultant that you can trust and afford.

You can drop me a line if you need some recommendations in this area.

To Your Success,

Ted

After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.

Short Term Marketing Strategy

The single best short term marketing strategy is pay-per-click marketing campaigns. A “PPC” campaign simply involves placing advertisements on the results pages of search engines. In essence, you open an account with the PPCs, develop a list of keywords and create ads for those keywords. The two best PPC platforms are Google Adwords and Overture.

Google Adwords lets you place ads on Google search results. In addition to its own search engine, Google also supplies search results to AOL and other sites. When you create your ads, you can choose to place your ads on “content” or “search” results. Select only “search” results until you are sure the advertisement and your site coverts traffic into revenues.

Yahoo purchased Overture a few years ago for 1.8 billion dollars. Overture places advertisements on search results for MSN and, ta da, Yahoo among others. To build your ads, you search for keywords from a list provided by the PPC and create individuals ads. It can take a long time, but it is worth it.

Which PPC is Best?

Both Google and Overture have serious benefits. Google will send more traffic to your site than Overture. Getting your ad in front of AOL users is particularly advantageous because AOL users are buyers. For whatever reason, they simply seem to be more amenable to buying what you’re selling.

If Google is so great, why use Overture? In many ways, Overture has serious advantages over Google Adwords. One of the biggest advantages involves the size of ads.

To effectively run a profitable PPC campaign, you must get the maximum bang for your buck. One strategy for doing this is to qualify your traffic by explaining details in your description. If you only carry one model of a product, say that so money isn’t wasted with people who are looking for a different model clicking on your ad. With Google, you only get two to three words in your title and 8 to 10 in your description.

PPC advertising is a tremendous short term marketing strategy for a number or reasons. First, the advertising gets traffic to your site immediately. Second, it allows you to test the ability of your site to convert traffic into dollars. If conversions are low, you can modify the site and get immediate feedback.

If its time to get working on your marketing, research the PPC possibilities. Google Adwords and Overture have a lot to offer.

Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy.

Search Engine Optimization &ndash “SEO”

Search engine optimization, or “seo” as it is better known, is the definitive long term Internet marketing strategy. So, what is it? Seo simply refers to taking steps to make sure your site appears high in non-paid search results on Google, Yahoo and MSN.

The reason seo is considered a long term strategy is…well, it takes a long time. If your marketing is focusing on highly competitive keywords, such as “Europe travel”, there is so much competition that you could be looking at two or three years before getting top rankings. The time period is really a factor of how fast you can build links. Sometimes you can move up within 6 months, but sometimes it takes a few years.

Is it worth it to wait for 2 years to get into the top five for “Europe travel”? There are over 2,000,000 searches a month for the keyword phrase. What do you think? If you offer a service or product related to traveling in Europe, how much money would you make if even 1 million people visited your site each month? Think about that.

The Big Three

There are three, and only three, search engines that matter when it comes to seo &ndash Google, Yahoo and MSN. What about Alta Vista, etc.? They simply don’t have enough traffic to make them worth pursuing.

There are four keys to seo. First, you must research the amount of traffic various keywords are receiving. Second, you must modify your site to include the exact keywords phrases in the meta tagging and text. Third, you must add and add and add content to your site. The more content, the more the big three will like your site. Finally, you must trade links with other sites that have content related to your site.

The keys to pursuing a seo marketing strategy are discipline and patience. Let’s take a quick look at each.

You must have the discipline to stick with your seo effort when you are seeing no results. The desire to throw one’s arms in the air in frustration is going to be strong. Just remember that every step you take today will pay off down the road.

Patience balances feelings of frustration and you are going to have a lot of those. Look, it is going to take a long time, so resist the urge to whine. Stick a sign up over your desk counting off the months or have a regular exercise routine. If nothing else, you can day dream about all of the free traffic you are going to get one day.

Search engine optimization is not for the weak of mind or impatient. If you can stick with it, this long term marketing strategy always pays off.

Search engine marketing can be a complex and scary topic. Endless opportunities to advertise and market, constantly changing trends and technologies, and overly complex solutions all come with the territory. So, what you don’t need when you’re evaluating or creating your search engine marketing strategy is lengthy explanations about how different techniques work. Instead, seek out advisors who can guide you with simple explanations and techniques based on real results. That’s exactly what following article is about. It’s a simple list of four things business owners can use in creating or evaluating their search engine marketing strategy.

1. Establish Your Internet Marketing Strategy Goal

Many consultants will tell you to set goals about what you want to achieve with your website. Forget it. Those are distractions from the real question you need to ask yourself, which is

“What is THE purpose of my website?”

Once you answer that question, all other aspects of search engine marketing strategy can be leveraged to help you achieve that purpose. Typically, people use their website for many different purposes. Regardless, you still need to answer this question. The focus you will get from it will help you create a more effective strategy.

Here are the top three most common answers to the question “What is THE purpose of my website?”

1. To sell things

2. To generate leads for my sales team

3. To educate my target audience

It can be this simple! Just decide which of the three answers above suits you best (or create your own) and then move on to step 2.

2. Establish a Search Engine Marketing Plan

There’s a reason why search engine marketing is so hot. It works. It consistent generates leads, sales, etc. at a lower cost-per-lead or cost-per-sale than traditional mediums like TV or direct mail advertising. It makes sense when you think about it: when people want to find something online, they go to Google, Yahoo!, MSN, etc. and search for it.

Search engine marketing is all about SHOWING UP when people search for what you sell, offer, or have on your website. There is a growing body of knowledge (books, articles, etc.) on how to do this. And like anything else, it has become over analyzed and too complex. To further complicate things, some search engine marketing techniques are ethical and legitimate, while some are not. The best approach is to create a search engine marketing plan that focuses on two aspects:

1. Search engine optimization – showing up in the “free” area of the search engine’s results

2. Pay-per click advertising – showing up in the “paid” area of the search engine’s results

For search engine optimization, first realize there is no “silver bullet.” There just isn’t a way to easily get ranked consistently high in the search engines. It is a combination of factors that always come down to one underlying truth: build your website according to web standards, with a focus on accessibility for all.

Just like search engine optimization, there is no “silver bullet” for pay-per click advertising, either. Instead, the formula for PPC success is in well-placed bids (what you will pay to have your ad show up) combined with meaningful landing pages (where people go when they click on your ad).

3. Conduct Search Engine Optimization (SEO)

The goal of search engine optimization is to make changes to your website to get higher rankings in search engines. Yet, search engine optimization is a confusing sector. On one hand, there are “snake oil salesmen” ready to get you a #1 ranking with their latest trick. On the other hand, the things that actually do work are very simple, and frankly, just not very “sexy.”

The best strategy to take is a common-sense approach to SEO: develop standards for your website that ALL pages must adhere to. If you do this, and enforce it, you can then branch out to some of the other “niche” aspects of SEO.

Here’s a sample list of SEO standards to enforce on your website:

1. Write descriptive HTML page titles that really describe the page it is on (in 255 characters or less)

2. Write a summary sentence that really describes the page it is on (in 255 characters or less)

3. Write page content that is focused on

4. Write descriptive ALT text for all images that describes the concept the image illustrates and never use images for text

5. Build all pages to comply with current web standards observed by the World Wide Web Consortium (W3C)

Only once your web pages comply with the above standards should you start more advanced SEO techniques, including keyword targeting, 301 redirects, link building (getting more links to your site), RSS news feeds, blogs, and SEO-specific metrics and tracking.

4. Leverage Pay-Per Click Advertising

Pay-per click advertising helps you get more traffic from search engines through advertising in search engine results. You pick terms that people search on. You bid a price per click on your ad that you are willing to pay. You ad shows up when someone searches on that term, and, if you’re lucky, they click on your ad and come to your website.

So, pay-per click advertising really boils down to 3 components:

1. Picking keywords to advertise on (i.e. target keywords)

2. Determining what to bid for those target keywords

3. Writing copy for the ads that show up when people search

Picking keywords is all about knowing what terms your customers, clients, etc. would use when searching for your product or service. There are several tools to help you generate ideas. The best tools also check to see how many searches-per-month your target keywords receive. You typically want to find keywords that generate a lot of searches every month, but are focused enough for your business. For example, a company that sells Keen high-performance outdoor sandals probably would be best served bidding on “keen sandals” versus “sandals” which could include searches for the all-inclusive resort, Sandals.

Determining what to bid for your keywords can be a highly-scientific process, sometimes managed by complex software and several key metrics. To keep it simple, let a tool like Google Adwords Traffic Estimator recommend to you what to bid at first. Start there, and start small. Your best bet is to lock-in a low daily budget limit until you are comfortable with the impressions your ads are getting, the flow of traffic from the ads to your website, and what those people do once they get to your website.

Writing ad copy comes down to writing a headline that people will click on, and creating compelling copy below that headline/link that will get people to click.

Headlines are best created by following what magazine covers do: focus on getting attention through eye-catching, short phrases. Using words like best (i.e. “Best Tips for a Summer Barbeque”), ultimate (i.e. “Ultimate National Park Vacations”) and number-based lists (i.e. “Top 5 Hybrid Cars for 2006″) have all been proven to work.

Writing effective ad copy below the title/link is really about reinforcing the term(s) search for. This means using the keywords in the ad copy, and starting the copy with an action verb.

By following the approach above, you can create or evaluate your search engine marketing strategy, focus on what matters most when executing your plans, and more effectively achieve your goals.