My Buy Essay

Posts Tagged ‘Internet marketing’

Web Directories Explained

By S. Housley

Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each groups association.

Large directories like Yahoo tend to have general themes and may charge for listings. While smaller niche directories like .finance-investing.com offer free listings and profit from advertising revenue or pay per click models like Google AdSense.

Being listed in a directory not only brings in targeted traffic, it provides a one-way link from a website with similar content. Directories are generally highly ranked in search engines, and are considered well respected resources, two traits that are desirable in link partners.

While smaller directories that focus on a specific niche might generate less traffic, the quality of the traffic from a niche site is usually highly targeted and will be superior to that generated from general search engines.

If you are selling fire alarms, traffic from yahoo will be less qualified than traffic from Alarm Tools, .alarm-tools.net . Most visitors to Alarm Tools will have a genuine interest in alarms and alerting systems. The nature of highly specialized directories result in visitors who have a serious interest in the directories theme, or a at the very least an interest in a theme related to the directory.

As a result, web publishers need to make a conscience effort not to ignore the value of directory listings. Regardless of their size, a related niche directory listing can be extremely valuable.

Many directories offer sponsorship opportunities. Vendors can optionally purchase sponsorship to increased their exposure with a bold listing or top category listings.

Determining a Directories Value

It is difficult to assess the value of directory listing, as there is an obvious advantage to a listing of a closely related theme directory that is difficult to measure and quantify. In general, webmasters can use common web guidelines to determine the popularity of a directory and assess the directory link’s value.

To assess the value of a web directory, consider the PageRank of the webpage where the link placement of your site will occur. The PageRank is indicative of how important Google may find a specific page. Another reliable third party measuring tool is Alexa. The Alexa ranking provides insight into how popular a website is. In general, a link from a web page containing a PageRank of 5 or higher is considered very good. A link from a site in Alexa’s top 100,000 is also generally very desirable.

Compare the following two directories’ Monitoring Tools .monitoring-tools.net and RSS Specifications .rss-specifications.com . Monitoring Tools’ main page has a PageRank of 5 but most internal pages that contain links have low page ranks and the overall Alexa ranking of the site is over 650,000. While RSS Specification’s claims a main Google PageRank of 6 and subpages all contain a minimum of a 5 for PageRank, the overall site is ranked 32,000. Clearly if you are in the syndication business, RSS Specification’s would be a very desirable link partner, while you would have to weigh the cost benefit and position of a link from Monitoring Tools.

To determine a sites PageRank without downloading the Google Toolbar, use the following online tool from RustyBrick .rustybrick.com/pagerank-prediction.php . A website’s Alexa ranking can be found by entering the URL into Alexa .alexa.com .

It is recommended that PageRank and Alexa ranking be only used as a guide when determining a directories reputation. It is important not to get too caught up in either Google PageRank or Alexa Ranking as webmasters can use “tricks” to artificially inflate their numbers.

The bottom line, links from directories that are small but niche, can provide quality web traffic.

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You’ve seen the ads and websites, right? Make $10,000 a day from home. Never work again! Guaranteed Income for Life! Of course you believed every word of it right?

If you did, you are not alone. Everyday countless internet marketing ‘newbies’ plop down good cash to purchase the Master Reseller Rights or Private Label Rights to some product. Unfortunately, most of that money was wasted, and very few people will actually recoup the money they spent.

Simply put, Master Reseller Rights or Private Label Rights Offers provide you a product, such as a series of eBooks or a software product. More importantly they also give you the right to re-label and or resell those products to others, including the resell rights. You buy Product A with Master Reseller Rights. Your then resell (get it?) the same product to someone else, also giving them reseller rights. They in turn resell the product and on and on….

So are Reseller Offers fake or even bad? The answer is a resounding ‘it depends.’ The ‘depends’ in this case is how the Resell product is used by the buyer. A buyer who purchases Resell products for the right reason can actually make money. A buyer who purchases the product to get rich overnight will almost certainly not get rich overnight, or at any time.

How do you make money with Master Reseller and Private Label products? It takes work and planning.

There are a number of approaches to using Mast Reseller and Private Label Rights products. Those approaches may be limited by the license for the products you bought. Make sure you know what is allowed for each product. For instance, can you give the product away? Can you break it into parts for reuse? Can you resell the product with your name as the author? Are you getting an editable version of the text? Look for products that allow you full flexibility to not only resell but also reuse the products.

Also, you may be limited by how others are using the product. Can the product easily be found at other sites? Is it being sold for a price you can bear to match? How long has the product been available?

Once you’ve made a purchase, you now likely have a sizeable amount of content or a software product. On the internet today, content really is a commodity. To get high search engine rankings and traffic you have to have content that people want to view. Using this content is how you can turn your investment into a profit. Consider these ways to use the content you now have:

•Use the content on your own existing or new site(s). There are Reseller products for almost every niche. Use the content to build out your website and offer visits a reason to come back. For best results, consider ‘editing’ the content to make it unique and relevant to your site.

•Use the content to drive traffic to your new or existing site. Assuming your license permits it, use parts of the content as articles, forum or blog postings. Again, make sure you edit the content enough to make it your own. Search engines, and web users, know when they’re looking at duplicated content.

•Actually resell the products. The key here is that you have to make an additional investment of time and or money to sell the product. This involves the same marketing strategies you’d use to sell anything on the internet (or anywhere). Create a site, likely using the sample site included with your purchase and then get traffic to it. Consider the standard SEO methods for getting traffic, but also consider paid advertising like pay-per-click. Remember, this is a ‘business’ you are trying to start. Few businesses start or run for free.

•Finally, consider giving the content away. This may sound illogical, but if you have other products or services you are selling, ‘free’ content may be just the thing to get visitors to your new or existing sites.

The bottom line is that Reseller and Private Label products are like anything else. If you expect them to work miracles you are going to be disappointed. But, if you consider them as part of a larger time and money investment, they can be valuable tools to your internet marketing experience.

Aubrey Jones is President and founder of Riverbank Consulting, Inc. Through Webs 4 Small Business he is able to bring SEO and other internet services to Small Business owners. He has been in the technology and internet industry for over 10 years building and managing large commercial internet services.

Internet marketing really is doable! Let me go on to explain that statement.

I have searched for years to find a business I could run from home where no one was looking over my shoulder and all of the decisions were made by me. Corporate America was just not for me. I needed to have a career in a field where I could be a relatively free spirit. Internet marketing has shown me that I can be in total control of my own life.

One of the most important things that you’ll need to succeed at Internet marketing is a mentor.

You’ll need to find a mentor who is able to show you:

• How to build an Internet business from scratch

• How to build a web site

• How to register a domain name

• How to get your web site hosted

• How to advertise

• How to generate traffic to your web site to make money

• The latest trends

• Action plans, blueprints and strategies

• How to develop a mindset for wealth

• Everything it takes to build your business right

Here are a few of the perks of Internet marketing:

• You can create products on your computer, virtually free and sell them for huge profits.

• You can have a business running and making money in one day.

• Once your business is up and running, you can work a couple of hours a day or less

and still make money 24 hours a day.

• No expensive wardrobe. Sweatpants or shorts and a T-shirt will do just fine.

• Save a lot of money on gas.

• You can live anywhere you want as long as you can connect to the Internet.

• Internet marketing is easy to learn.

• Start up costs are extremely low.

• Free or low-cost training on the Internet 24 hours a day, as opposed to going to a

college or technical school.

• Internet marketing can be done on your schedule

• You can make A LOT of money

I am assuming you already have a computer, because you are reading this article. That’s the biggest cost and is also tax deductible. A couple of hundred dollars for advertising, and you will be well on your way to being financially free.

I finally found the right business and the right mentor after years of searching through all the scams and incomplete, hyped up courses. I have learned more in one week with my mentor, than I have in all the years of trying to start a business online by myself. The scary part of this is that it was FREE!

Stop wasting your valuable time, and connect with someone who can teach you what you really need to know about Internet marketing. Do the research! This is working for me, I know it can work for you!

Wishing you all the greatest success,

Sue Edwards

When most people begin any kind of business they seem to have a lot of expectations. They think the money will come rolling the moment they place their adds, get a webpage, or spend on advertising and a promotion campaign, etc. If you have a business you pretty much can tell that that is not necessarily the case. However, this particular article I am going to dedicate it to Internet business. I figure, you are online reading this article right now, maybe you may want to learn a little bit more about how to sell your products or services online.

By the way, don’t think because you are a construction worker for example, that the internet could not be of use to you. You get a little creative and you’ll be surprise with the ideas that can come about that could help you generate income online. But let’s continue with the article shall we?

I am not going to deny the fact that a lot of profit can be generated in short periods of time. It has happened in the past and will keep happening in the future. There is an old saying, “There’s nothing more powerful than an idea who’s time has come!”

In other words, you can have a very lucrative idea, but the market is not ready for it, therefore you may end up loosing your investment just to find out months later that that very same idea becomes a huge success for someone else. Basically, being at the right place at the right time certainly helps. And you will ALWAYS be at the right place and the right time if you listen to your heart. To the guiding Spirit within.

Then off course, there is the other side of the coin. Having a great idea, being at the right place at the right time, but not being able to capitalize on it. Well, this is what this article is going to address. We are going to explore the reasons why people buy! And I am going to dissect each topic briefly so you can have a much deeper understanding as to how all of the following pieces of the puzzle fit together.

First, I am going to address the importance of the word VALUE. When you have something to offer where there is an open market for it, and more than likely there is a demand for your product, your efforts revolve around advertising. If what you are advertising is being offered by other businesses, then you have what is called competition. That being the case, you have to be able to create an urgency for people to buy from you, otherwise you could loose your potential customers to your competition, not because their’s are necessarily better. But because of the fact that not everyone buys on the first visit. Sometimes customers need a little bit of time before they make a decision. So if you already exposed them to what you have to offer and later on they see the same product on someone else’s site, they may be ready at that moment to purchase. They may end up ordering from someone else that product or service which you took the time to educate them on the first place.

Since internet surfers are what it’s called impulse buyers, you got to be prepared so that when a potential customer visits your site, she/he is ready to make the decision at that moment!

If you are advertising a video tape that teaches people how to market products online, you need to figure out ways to increase the “VALUE” of what you have to offer. You need to answer questions such as;

* Why is your video better than the rest?

* What is in your video that you feel would make someone say, “I want this!”

* What are they gaining from ordering?

Since the beginning of time, marketing is all about figuring out ways to sell people on the idea that if they acquire whatever is you have to offer, they will “gain” something from it. If you have been subscribed to few newsletters and have read marketing articles, they summarize what I have just said in one word. BENEFITS. If from the very beginning you can point out what is it that your visitors will gain from your product or services, you increase dramatically the value of your product.

This is not the only way to add value to your product. But this is the best way to establish rapport and generate interest. So you must always begin by letting them know how your product or service is going to make them feel, or improve their life, or help them win, etc.

Once you have been able to add value to your product or service, honesty, integrity and credibility play a very important role. Maybe right at the moment of purchase, depending on how much your asking price is, they may wonder, “how do I know this person knows what she’s talking about?”

So how do you add integrity? If you are an expert on something, can you tell me about your experience? Do you walk your talk? Does your site reflects what you talk about? For example, don’t go telling me how using frames and JAVA language can work against search engine placements and how bad they are for me, meanwhile, your site uses both, JAVA and frames. To me it means one of two things, you don’t know what you are talking about and therefore just passing along what others have told you, or there is something you know that you are not telling me.

Does that mean that if you do not have a great resume people wont buy from you? Absolutely NOT! Your resume could be your website. Here is what I mean, if someone visits your site and you don’t have a degree as a nutritionist, but your site is filled with very convincing articles and valuable information that shows that you know what you are talking about, that is enough to add credibility.

Let me take it one step further, if you create a very powerful sales letter, you can have your visitor so engaged in the information that she/he wont even bother to figure who you are, or what you do. However, to pull that off, you must offer a product that has great value, and if possible, a money back guaranteed!

All you need to do is to come from a place of honesty and service, and as long as you can show credible ways in which your product will benefit your market, you should be able to sell your product(s) and/or service(s) online.

So you have something of value and you have been able to gain credibility. What can you do to add more substance to your product or service?

Let’s say you are giving a speech and want to quote an article regarding your subject matter which you have written on a piece of paper, if you hold the paper and read the words from it, it holds more credibility than if you were merely saying the words. Why that is? I don’t know. But that is just one of those interesting mysteries we come across every once in awhile.

So by having someone saying something positive about your product or service, it helps add credibility which in turn helps also increase the value of what you are offering.

What we have done so far is, we have strategically created leverage. We have given a solid foundation as to why people not only should, but must obtain whatever it is you are offering. Assuming that you are placing all these strategies in the RIGHT ORDER, positive results should be way within your reach.

So what makes people buy is:

* Value-Benefits (What am I gaining from this.)

* Value-Honesty (How do I know this is true.)

* Value-Endorsements (What others have to say about this.)

Notice that I used the word “value” along with every example because value is what people consider before obtaining anything. Benefits, honesty and integrity as well as endorsements, even when each play a role in itself, they all have once thing in common. They “add value” to your product.

Other than creating your own products in order to join the herds of increasing business online crowd, there are also other easier ways to have an immediate Internet business established.

So what do you need in order to join the Resell Rights business? It is very easy(really mean it..), which is to have a domain name &ndash able to get one easily from Yahoo for $2.99 or namecheap for $8.88, it depends on which you prefer, a hosting, most preferably a paid one &ndash important, and a fully-functional website.

There are tons of hosting out there, and to name a few midPhase(free domain name), lunarpages(free domain name as well), bluehost, or GoDaddy are the better ones.

These are almost the basic requirements of a successful affiliate, but don’t be mistaken – Affiliates and resellers are different.

Affiliates don’t need to have any other startup costs other than the basic requirements above, but resellers &ndash yes. Resellers will need to purchase the rights to a product owned by the other people, but they can resell the products and keep 100% of the profits instead. For affiliates, they only receive a percentage of commissions from their sales. Usually, purchasing the rights to resell a certain product can cost 3, 5 or even 10 times more than its normal price.

The few stages of Resell Rights:

• Basic Resell Rights

You can sell the product, but not your customers.

• Master Resell Rights

When you have a master resell rights product for sale, you can resell it to your customers, and so can they with the same product. This means that when you purchase a Master Resell Right, your customers get to sell the same item as well.

• Private Label Rights

These are really popular. Why is it so? &ndash If you purchase a private label right of a product, you get to change the contents of the product any ways you want, produce it under your name, anything! Basically, you can treat it as though it’s your production.

Prices for a private label right is much higher than any other rights. Of course, everyone knows it(it’s common sense!).

• Give Away Rights

As clear as it sounds, you may give away the product to anyone you want! Instead, you can’t sell or edit the product in any ways.

Usually give away rights works well with viral marketing &ndash people give their work out for publicity.

• Rebranding Rights

This product works almost the same as a product with give away rights, but you are able to edit part of the contents to benefit yourself on publicity as well. Most probably, you can only edit the sponsored names, website URL and affiliate links.

How can you profit from a resell rights business at its peak?

You definitely need your opt-in lists. In fact, the most important thing for an Internet Marketer is his or her lists of subscribers. Some Internet Marketers who own 100,000 to 200,000 subscribers(also called leads) doesn’t even need to actually work anymore. What they do everyday is just providing their subscribers or leads with some useful information, real life news, stories, and build a closer relationship with them.

When they found a good product or item, easily they can send an email out and endorse it, earning commissions through the affiliate links. Well as for a reseller, you do the same, but a little bit different. When there are products that you think is interesting and is worth to be “told” to your subscribers, you purchase the resell rights to it and usually, sell them to your subscribers at a better offer.

Most Internet Marketers will usually purchase much more resell rights to the other products then combine them together, selling all of them at a cheaper price in a bundle. Sometimes the price can even be more expensive for up to ten times if you purchase them separately, that is why tons of people would rather purchase the products from resellers in a bulk.

Nevertheless, it is not always a must to sell all of them together. Many resell rights have the same looks and same sales page and you can change that. By writing your own or hiring a copywriter to craft a much more compelling sales copy for the resell product, you can increase the response a lot more.

As for digital products like e-books or software, you can design a whole new e-book cover or software box instead of using the given one that comes with the resell rights. As the saying goes “in the valley of the blind the one with an eye is the king.” 727 words

Now being a reseller is really sometimes easier than anything. When new resell rights which seems attractive are being sold, people will just need to purchase the rights to them, compile them, and next ready to be sold in a single sales copy. Search for joint venture partners, offer them a higher percentage in commissions, request them to endorse your offer and that’s it.

Being any Internet Marketer, it is always better to take hold of every opportunity you can earn money with. When you successfully sell a product to a customer, try and sell him or her another product right on your Thank You page. Basically the idea is “since you’re my customer and you purchased a product from me, here’s a great offer specially for you at an incredible special price.” It’s a very good way of having a back-end sale.

That’s not all, to urge customers into pulling out their credit cards for the Thank You page item, most Internet Marketers will also make it a one-time offer &ndash this will be shown only one time, you won’t see it again. If the customers are interested they’ll get it, if not, there’s no harm at all.

There are many ideas of earning money as a reseller and you can always apply it for your own. The Internet business market is so huge that you can choose from these varieties of business styles that suits yourself. From starting your own Internet business selling your own product, earning commissions from affiliate programs and being a reseller &ndash make the best decision for yourself and get started!

The average web user conducts at least two searches online during each session they use the internet. It is a surprise however that most web users will complain that they never really get what they are looking for when searching. Many will tell you that it takes them forever to find what they need or that they have to visit twenty websites to get to the site they initially wanted to find. These occurrences do not happen because the internet is lacking proper information. They happen because users do not know how to conduct effective searches online. If you want to conduct an effective search online, you need to follow a few general rules. The more practice you put in, the faster you will see your results pour in. After using these rules for a while, you will be able to find anything you want on the web in less than half the time you once did.

One of the easiest tips to follow is one that deals with exact wording. If you are looking for a specific person or item on the web, then you will want to use exact wording. To do this, you will need to use quotation marks with your words. If you are looking for information on John Doe, you would type “John Doe” into the search box. By using quotations in this manner, your search engine will only return sites that list the complete name as you typed it. If you neglect to use the quotations however, you may get results with only the first name in them. This tip can really save you time and works for topics as well as names.

Some of the information on the web may be full of spelling errors. That is why it is sometimes necessary to try alternate spellings of words when conducting a search. This is especially true if you are searching for a name that may be spelled in different ways (ex. Shawn, Sean, Shaun). Try one of the spellings and if it does not yield what you need, try another. Many people give up after the first failed attempt, but trying other spellings is worth the extra time if you really need the information. Misspellings occur with words that are not names as well. Therefore, you may need to try alternate spellings of simple words to get what you need as well.

Using synonyms of the words you are searching for is also a great idea. For example, if you are looking for articles on dogs, you may also want to search for canines or pets. This will help you get a broader array of information on the subject you need. Some articles may refer to the animals as dogs, but others might always call them canines, so it is helpful to include both in your search. You may also want to do separate searches for each synonym to get more results. This is great for slang words as well. If there are more than one acceptable word for something you are searching for, by all means, use everything you can to get the most information possible. Similar to synonym use, to get good results you might also have to use related words in your search. For instance, if you are searching for vases, you might need to include the word “flower” in your search. This will likely target a few sites that don’t have vases, but most of the results will be appropriate for what you need.

The more specific you can be with your search, the faster you will get where you want to go. Try to be as specific as you possibly can. If you want to know what temperature it is in London, England, don’t do a search for “weather” or “weather in Europe”. Instead type in “what is the temperature in London, England?” to get the best and fastest answer to your question. If you can be specific, you will weed out all of the results that don’t offer what you need. This will make your search time much more pleasant because you won’t have to trek through pages of unneeded information to get to the real results. Use these tips by themselves or together to make an effective search online.

Finding an internet market is easy. Finding a niche internet market that is PROFITABLE can be a bit more difficult, but actually quite simple when you understand what you are doing. The world of internet marketing and niche marketing is so vast that over 90% of internet marketers spend weeks and even months on the wrong market, only to find out after great investments of time and money, that there is nothing profitable to be made. So pay close attention as I reveal the secrets to finding a niche internet market to profit from.

There are thousands of ways to find your own niche internet market. Search some popular keywords using popular search engines such as google, yahoo, and msn, get a feel for what other people are doing on the web. You could also always get to a Barnes & Noble or library looking for some common applicable book genres. Personally, I’ve done both of these methods when I first began developing my own internet marketing campaign, and these were the most time consuming and inefficient appropriation of funds i’ve ever experienced. People have said to “go for a market you have passion about”. Well that will get you just about no where, because if something is popular or personal to you, it still may not sell well at all. And that is the whole point of getting into the internet market, to sell.

I use 2 powerful tools to find wealth building niche internet markets that you may have never seen before.

1) Clickbank.com – The endless supplier of niche internet markets. This e-powered affiliate marketing empire contains over 10,000 information programs you can promote for strong commissions. With so many niches at your fingertips its remarkable. This is the number one place to find hot niches to promote and prosper from.

Its completely free to sign up for an account, and they pay out checks bi-weekly, the 1st and 16th of every month. Go here to sign up for free:

clickbank.com/signup

then browse the infamous clickbank marketplace. You have free reign on these programs, from topics such as home based business opportunities, make money online, sports & recreation, home & family, Society & culture, and many more. With over 10,000 legitimate business opportunities, the only trouble you’ll have is deciding how many profitable niche markets to use.

But the greatest reason to go here is this: you are not selling anything as an affiliate, and all goods are information products. What does this mean, well for one you never have to process shipments of actual packages. No hassle of the post office, shipping supplies, and annoying returns, just simple instant access information based products that created a whopping $1 trillion dollar industry last year alone.

2) Ebay.com – The cash auction machine. Ebay is one of the greatest ways to start getting into internet marketing and finding strong niche markets. This is where I personally began my online endeavors, selling all sorts of retail products, to health foods, to agricultural supplies and the money can really start to come in.

Personally, I find the selling of products so much more time consuming and un-cost effective that it would take 10 times longer to develop wealth selling tangible products as apposed to information products. But don’t get me wrong, ebay is a great place to get started and learn how to find some hot niche internet markets.

Go to ebay.com and when you get there click “all categories” or “see all categories”. From here you can begin to delve into the ebay internet marketing world, with info on what is selling and how many products are being sold in each specific category. The trick is to find something specific, so you will need to browse some major categories. Instead of sporting goods, as a broad genre, get more specific with something like “men’s tennis racquets” or “female sports attire”. Within sports, for example, you can find hundreds of niches, so imagine when browsing all categories.

Now you have some valuable information that you will find useful in your hunt for niche internet markets. Keep your options open and do research before getting involved in any program. For reviews of the webs best clickbank and ebay opportunities go to this source : .TopJobsReview.com

New to the Internet and Internet Marketing?

Looking to stack your claim of Internet “RICHES” by starting up a online business of your own?

Aren’t we all.

I remember when I first got started online… I didn’t have a clue where to start, how to start, let alone, how to market my business online.

It was so overwhelming because everytime I typed in the keywords “Internet Marketing” into a search engine I would literally receive hundreds of thousands of results about “How to market your business on the Internet”.

Where do you start when your getting that many results?

And… more importantly, who do you believe when you start going through them?

I’m sure some of you experienced the same feelings and thoughts I did when you first got started and/or are feeling right now if you are thinking of setting up shop online.

It’s Very easy to get caught up in all the HYPE on the Internet about how easy it is to Make Money online, but, the truth of the matter is, it’s not as easy as you think simply because you First have to earn the trust of your potential customer through the words you speak, and more importantly, you have to know how to reach them via the Internet.

This is where alot of newbie Start-Ups fail because they get so caught up in all the HYPE on how to promote there business online that they end up suffering from what is called… “Information Overload” and end up pulling the plug and never looking back.

Well, I’m here to tell you that it doesn’t have to be that way.

Don’t give up so easily on your dream of being independent.

There are many ways to promote your business online. Some are FREE and some are not.

There’s Pay-Per-Click search engines, Permission Email Marketing, RSS, Banners, Viral Marketing, MLM, Traffic Exchanges, Search Engine’s, Blogs and much more.

This can at first seem Very overwhelming for someone new to the Internet and Internet marketing.

I know from experience.

Now, with that said, for the remainder of this article I want to focus on HOW you should approach marketing your business via the Internet so this doesn’t happen to you.

It’s really not that difficult if you take your time and not jump into every marketing tactic available that’s being thrown your way or cluttering up your Inbox.

Your first step should be to get your website up and ready to take orders.(The most important step)

Your next step is to pick ONE marketing strategy that you think will drive the Most targeted traffic to your website and MASTER IT!

I’m going to say that again…

“first, get your website up and ready to take orders, then pick ONE marketing strategy that you think will drive the MOST targeted traffic to your website and… MASTER IT!”

Did you get that?

I hope so.

By doing this ONE step, by mastering ONE technique before moving on to the next, it will save you from suffering from what I and many others did when they first got started…

Which was… “Information Overload”.

(Note: To clarify what I mean by “Information Overload”, I mean… having to know everything and anything about Internet marketing and online business.)

By just mastering ONE technique first and testing its results, you will grow your Internet business much Faster and with less confusion and time wasted.

I’ve been marketing my online business by this one principal for quite some time now with great results.

It works for me, so… maybe it’ll work for you.

In the world of Internet Marketing, the subscriber / email list is considered the most important part of the business and even more important than the sales itself. As a result, marketers dedicate a large amount of time and money to collect a “list” of highly targeted subscribers.

Building a highly targeted subscriber list is probably the most profitable thing you can do on the internet. A highly targeted list of email subscriber allows the owner to market either his products and service or other people’s products with a fairly high guarantee of success. However, with the proliferation of spam, consumers are very careful about giving out their email addresses.

The best way to get people on to subscribe to your list in the first place is to build a squeeze page (also called a landing page). A squeeze page is a simple page that had a headline, some text and allows visitors to register their name and email address in the field provided. Squeeze page also could be used as a tool to ease consumer concerns, experienced online businesses create “Squeeze Pages” that detail what the subscriber will be receiving and the businesses privacy standards.

A Squeeze page is not purely a web page that provides a capture form. A squeeze page’s main purpose is to generate leads where the major purpose of the page or site captures a name and email address. Squeeze page is created to draw the focus and attention of the visitor to applying action to one thing, opt in to your list for more information. As a general rule, Internet Marketers try to keep the content on their Squeeze Pages to a minimum. Usually no links to other pages as additional information could distract the user or cause them to navigate away to a different website.

The headline in your squeeze page is the most important part for it is the first contact point with your website’s visitors. This is where you must captivate them with an attention grabbing headline which will compel them to continue reading your text. Your headline must be clear of what you are presenting and your copy must connect with your visitors on an emotional level.

A successful squeeze pages have been known to have conversion rates of 30-60% and some even higher. The conversion rates mentioned here are the percentages of visitors that choose to opt-in to a mailing list by filling in the form fields available.

Squeeze page is often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email address. The autoresponder may be utilized to send a series of follow up emails or to provide an immediate download link to get information.

Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using Squeeze Pages. So for example, if your mailing list targets basketball you can offer basketball ebook / manual for free. Once your subscribers joined your email list, you need to mail responsibly otherwise you will lose subscribers as they opt out of your mailing list when you send irrelevant contents.

Enjoy and Profits!

Effendy Lie

Keywords and Ad Words aren’t the only way that search engines score relevancy; links to other similar sites are another important factor. Keywords have been so abused by some webmasters that links are winning much more relevancy points. Google is said to love them. It might sound strange to suggest that your users should check out your competitors, but they probably know about them anyway.

If your competitors have a higher ranking than you, linking to them can often give you a higher relevancy score with the search engines and the subsequent increase in traffic will make it worth your while.

Alternatively, you can link to your own site by creating a subdirectory. This is like building another web page, but the URL will include your keyword. So if you were selling stuffed toys, the new URL would be YourDomain.com/stuffed-toys/stuffed-toys.html.

You could then write a short paragraph on the home page, describing the new page and including a link. You’ll get big relevancy points for this!

Reciprocal Links

Reciprocal linking means forming partnerships with other sites who place a link from their web pages to yours. You give them a similar link in return.

When you look for people to swap links with, make sure that you don’t reduce the quality or content of your own site. You don’t want users to click straight through without reading your content; you want them to buy first. One way to stop them from running away too quickly is to create a “Resources Page” and link to that page from your homepage. This doesn’t take away from the content on your homepage and the links are just one click away rather than being buried deep within the site, giving value to your partners.

In any case, you want to be sure that your site is more than just a page full of links. If your site contains more links than content, it will not be attractive to webmasters, search engines or users.

Picking Your Partner

Your link partners should be sites your target market will visit. Think about your product and its subject area and brainstorm to determine where people interested in your product might be looking online. For example, if you’re trying to sell a book about blackjack strategy, it makes sense that the people visiting online casinos would make great customers. Online casinos then could be good partners.

Identify top-ranked, high quality casino sites and find the email address of their webmasters. You can also identify your competitors, see where they trade links and then follow suit.

Tips for Talking to Webmasters

Before you contact webmasters, place a link to their site on your home page or resource page to assure them that you will actually provide a high quality link. Create a subject line that will encourage them to read your message rather than deleting it. You don’t want them to think you’re message is Spam. (Something about their site or product is sure to capture their attention; they will probably open and read it, thinking that you’re a potential customer.)

Begin your message by talking about your visit to their site and what you found interesting about it. Detail your product or service in one line and ask them to exchange links with you.

Tell them in detail where you have placed their link and emphasize that it is only one click away from your homepage. Tell them that if you don’t hear back from them within 2 weeks, you will consider that to be a negative response and that you will remove their link from your site.