My Buy Essay

Posts Tagged ‘Joint Venture’

OK, You have entered into JV’s with many marketers for your new smashing product. And you are expectantly gazing at the emails for those welcome order notifications to roll in!

But to your disappointment, the JV sales are nowhere near your expectations. Sounds familiar?

Yes! It’s true that only 5% of your affiliates does some sales for you. But how can you make these 5% to give their best shot to your product?

Here is my experience as a JV partner where I went out of my way to zealously promote other’s product with a vigor and sizzle that left me surprised at the end of it!

Why did I promote someone else’s product when I myself don’t find the time to set up sales pages for the 100′s of resale rights products that I own?

I am a JV partner with many online marketers like John Delavera, Carlos Garcia, Anik Singal, Rob Benwell, Paul Kleinmenulman, James Jackson …and many others.

…And there are three things that made me work for all of them!

#1: The Willingness To Give A Review Copy

This is a deadly JV strategy! When you receive a great products for free, something, somewhere inside you prompts you to give back something to the JV proponent.

And you end up committing yourself to the product and what you are expected to do as a JV partner.

#2: Quality Products That’s A Pleasure To Promote

To be frank, the products that I got were real sizzlers! I had no hesitation in promoting any of the products from my JV proponents for the simple reason they were all excellent.

And incidentally, the refunds on all these products were virtually nil — speaks volumes about the quality.

#3: High Commissions Offered

The minimum commission offered was 50% — some as high as 60%!

Enough to motivate you to work upon a product and release the creative juices hiding inside you to go all out! Does something struck in your brain about these three points? Hope it does.

In a nut shell: Before you dart out your JV proposals, remember these simple things and you have built a sales team that will go all out to sell your product.

Good luck to your future JV’s!

So you’ve tried direct mail, advertising, you’ve got a web site, maybe you’ve even tried networking as a marketing strategy. These and many other marketing strategies are all good and if performed properly will most likely bring you favorable results. A word to the wise here though, some of them can run you a fortune in marketing costs. And in my experience, cost has a lot less bearing on effectiveness than one would like to believe. Now being a fan of Jay Conrad Levinson and his concept of “Guerrilla Marketing”, I am always on the lookout for innovative and inexpensive ways to market. And what I have for you here certainly fits that bill.

I believe Napoleon Hill in his 1930’s classic book “Think and Grow Rich” was the first person to coin the phrase “Master Mind” and he defined it as: “Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.”

Hmmm… So basically it’s building a team that leverages their collective brains and brawn to help one another get what they want.

So let’s not beat around the bush here. Are you ready for the secret marketing strategy? Well here goes… It’s quite simple really… there is strength in numbers. Two minds are exponentially more capable than one mind alone. In this equation, one plus one does not equal two, it more closely resembles eleven. We’re talking about leverage here. The secret is simply to gain leverage by creating your own mastermind. Not just any mastermind though; One that specifically focuses on marketing &ndash a “Marketing Mastermind” so to speak.

So my proposal to you is to take that exact concept of a mastermind as Napoleon Hill defined it, and niche it to focus primarily on marketing.

So real quick what should this mastermind look like? My suggestion would be 4 to 8 members from different, non-competing industries, meeting weekly to discuss how they can help each other market their respective businesses &ndash Plain and simple.

Now it’s not my intention here to educate you in any detail on how to set up and effectively participate in a mastermind group, as there are plenty of resources out there already that can do that for you, it is simply to share with you what’s possible by leveraging this concept to support your marketing efforts.

Personally, I see this strategy as a phenomenal way for organizations, especially smaller ones with little spending money for marketing, to use the power of leverage to broaden their capability and effectiveness.

While the benefits of doing this could be endless, let me just share with you five of my favorites:

1. Plain and simple, it keeps you in the conversation of marketing.
2. It can provide you with unbiased feedback, brainstorming, and marketing advice based on experiences of what has worked, or hasn’t worked for your mastermind teammates.
3. You will significantly expand your reach and go beyond who you know and tap into who your teammates know. Now depending on what the group agrees to, you may gain access to the client list and/or mailing list of the other members. Additionally, you can explore the possibilities of joint marketing initiatives and joint venture arrangements where multiple parties share in the results.
4. You’ll be held accountable to get done what you say you will get done. This alone inspires people into action and action ultimately leads to results.
   
5. The list can go on and on and on however, best of all, masterminding is free!

So need I say more? I sincerely hope you’ll take this strategy on and try it on for a while. What do you got to lose? &ndash It’s free. Remember, there’s power in numbers so build your “Marketing Mastermind” and reap the rewards today!