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Posts Tagged ‘link building’

You’ve heard of the olden days when people would hunt for potential link partners. Well, those days are long gone and smart web masters are moving on to greater things, while decreasing their reciprocal link building effort.

If you are wondering what this new technique could be, it’s actually quite simple… in theory. It is known as linkbaiting. This is a strategy that brings links to a website simply because of the unique and popular content on a website.

With the rise of the blogosphere and social bookmarking sites, all it takes is one person to notice an interesting page and link to a site. Once a link is passed around once, it becomes easier for it to spread further.

Bloggers around the net constanly use linkbait to encourage other bloggers to mention them or to get their content passed around the blogosphere. However, many traditional web masters have not quite latched on to this powerful technique.

The benefits of creating quality, unique, or even controversial content go way beyond what one might first imagine. When a web site offers true value to the visitor, they can create hundreds and even thousands of backlinks without even asking.

Unfortunately, simply having good, quality content on your site doesn’t always work. To gain the full potential of linkbaiting, you need a good hook. Some of the most popular ones include:

News

Controversy

Resources and…

Humor

News Hook: Everyone loves to read about industry news. However, the key to attracting some real traffic is to add a twist to the latest news. Find out exactly how it affects your web site visitors. If you just give a rehashing of what everyone else has already said, no one will care.

However, if you inject your own twist or personality into your news story, then you are prepared to catch someone’s eye.

Look at CNN.com as an example. What do they offer? They provide the latest news every day of the week. In the world of information that we live in, news is a commodity. Because CNN offers such appealing content, thousands of sites are linking to them. Do you think CNN sent these sites a little email asking if

they would be interested in a reciprocal link? Of course not.

Instead, they employ linkbaiting. Their fresh and interesting content automatically encourages other people to link to it. Luckily for us, we can use this same technique on our own web sites.

News is one of the best ways to attract incoming links, especially if the news is controversial.

Controversy Hook: Before we move on, I must warn you that this hook can be very powerful and also very dangerous. It involves contradicting what someone says, preferably someone very prominent in the industry.

When used correctly, controversy can be very effective in bringing traffic to your site, but always be careful.

To begin, look for articles and stories in your industry. Some of the best places to find this type of content is on blogs, news sites, and social bookmarking sites. Once you have found a good story, take an opposing viewpoint or give it some sort of twist. This will make your content stand out from the hum drum of what everyone else is publishing.

The next hook is actually one of my favorites. It is known as the resource hook.

Resource Hook: Information is powerful online. If you have information that is not available anywhere else, you become an authoritative resource. Many of these resources come in the form of a list.

You would be surprised at the power of a list. You can organize:

- a list of helpful tools that would be beneficial to your readers

- a list of the best blogs in your niche

- a list of popular news stories within your industry (When you are doing this kind of list, be sure to sprinkle in some of your own commentary)

One of my favorite lists is located at .seocompany.ca/tool/seo-tools.html, where they offer over 150 SEO tools. Simply by linking out to their favorite SEO tools they get tons of traffic each and every day.

Robin Good of MasterNewMedia is a webmaster who uses lists especially well. One of his most popular resource pages is a list of RSS and blog directories that webmasters can submit to. You can see it at: .masternewmedia.org/rss/top55/ .

However, not only does he show you over a hundred places where you can submit your blog and RSS feed, he also gives you an overview of each service, some commentary on which of these directories are the most influential, and exactly how to submit to each one.

This one page alone has thousands of incoming links to it because it is an invaluable resource.

Another popular resource hook is to create a useful online tool that your visitors can download for free. Once they have downloaded your free tool, let them rebrand it and give it away on their own sites.

Humor Hook: Have you ever received a joke or some other sort of humor in your inbox? If you are like most people, then you probably have. Jokes, funny stories, and wierd pictures are some of the most viral hooks on the Internet.

Within your own web site, you can add your own touch of humor. However, you must make sure that it fits with your personality. People on the internet want to see your true self.

Many companies have made their web sites an impersonal void. This is not the way the web works. The Web is an engaging and interactive community of people. When you start giving your web site some personality, people will start taking notice. The ordinary is simply too easy to pass over.

Another key to remember when employing linkbaiting is that your article or news story should almost always link out to leading industry web sites or influential bloggers. There are so many web sites who are afraid to link out to other sites. However, by mentioning other web sites and bloggers, you

would be surprised at the number of people who start linking to you.

Bloggers are a group of web masters who realize the power of linking to others. Within the blogoshpere, links are spread willingly to those who provide great content. As a result, they all receive more traffic than they would alone.

Final Verdict

The term linkbaiting itself may sound a little fishy, but it’s not. If you are a good web master, you should always strive for your content to be linkbait. This simply means that your content is of such quality that others simply can’t help but link to it.

Googles newest algo changes with some reports stating reciprocal linking holds less weight than one way linking.

Reciprocal linking for your Internet Marketing should you or shouldn’t you exchange?

The answer to that question is both yes and no. Let me explain.

When it comes down to deciding whether to exchange links or begin a reciprocal link campaign you have you have to be careful of the black hat label.

First – stay away from sites with low or zero page rank ( 0-2 ) if possible. These sites need to show value to google before you should consider exchanging links.

Make sure not to link exchange with direct competitors or similar products. You want to separate yourself from the clutter of same products or service. Try to look for sites that have complimentary items – example: you sell film for cameras so it may be a great idea to do reciprocal linking with a site that sells cameras. Do

Deep research about your potential linking exchange partner by using Alexa (free tool). See if your potential link partners website is generating real traffic at all. A stale site with no real attraction to visitors will not do much for your Internet Marketing Strategy.

Note: Make sure you only exchange links with websites that are related to your business. Do not exchange links with a gambling site if you have a camera film

website, Google can smell a rat from a mile away so do not put your website in a bad position for black hat techniques.

But don’t just exchange links for Googles Search Engine. Do reciprocal linking because you and your link partner can benefit from the exchange like cross marketing, helping both websites generate more traffic and supply more options for your visitors which may help you both grow your business online.

How do I exchange links with other webmasters?

When you go to a website you would like to exchange links with see if they have a links page, if so contact the webmaster. Make sure that you look over the website carefully looking for red flags that may hurt your ranking in search or hurt your reputation online. When you contact the webmaster let him know you looked at his site and explain why you think both of you can benefit from this partnership of exchanging links. It is usually helpful to place his link on your site before contacting him and when you send your request inform the webmaster that you already placed link on your site and it will only remain for 10 days. If there is no response remove this link from your links page.

So even thou one way linking seems to hold more weight in search, reciprocal linking still has a place and value in you Internee Marketing.

Proof that Article Submissions Work

There are endless amounts of articles on the Internet about

SEO and how to get your rankings higher.

Links to your site have always been of value but are at times very hard

to come by. Link Farms were created and dismissed by search engines of

being any value.

Great decision by the search engines. These sites are endless links that do not mean anything to us humans. I have actively been submitting and refining my Internet presence since 2000. Since SEO sometimes can take months to take hold and see any results it can be hard to see if it is working.

That is by far the hardest part of “selling” SEO to customers. We are essentially asking them to pay us month after month and in around 6 months or so you will start to see results. Sorry but that is the way it works.

You see building traffic to your site is not any one BIG thing. It is a LOT of little things done consistently over time.I have been tracking a number of these little things and they are actually adding up to BIG RESULTS.

Most people do not like to write articles and they don’t believe that they can. I was one of those people. The questions run rampant:

I don’t know what to write

I cannot write well

I am not an expert

The biggest obstacle to overcome is to just sit down and do it!

You are in a business so who better to write about the business than you.

Here are some Real world results. I wrote an article called:

What is an auto responder? If you do a goolge search on this:

What is an auto responder + buyleadsforless.com

You will see 162 results. Most of these results are directly from this one article.

These links are one way links NOT reciprocal links. I did not have to provide a back links to get these links to our site. They all generated themselves with One Article.

If you are struggling to write your own article then you can always pay a ghost writer to write your article. At BuyLeadsforless we can also write and submit your article.

Your links are actually included in the Bio area of the article. So you can have the links point to your replicated web site BUT we highly recommend having your own site. There is no control on a corporate web site. With your own site the keywords in your article can match the keywords on your web site. On the Internet most things score higher if they are interwoven and relevant to each other. So, keywords in the article linked to keywords on your web site mean higher rankings.

Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.

The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can’t seem to get their creative juices flowing.

Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.

So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.

1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone’s ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it’s the development of the idea that makes it unique.

2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.

Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.

3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn’t make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won’t be conducive in firing up your creative flow.

Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in peace and never notice the time pass by.

4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.

There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.

5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.

With the emergence of Search Engine Intelligence factor, building links has become a more complex process. The Search Engines detect any kind of inorganic growth of links pointing to a particular website and penalize it. The most important factor for link building is that the links need to grow organically, need to come from diverse C-class IP addresses, should come from a website which is thematically related. Considering the intelligence factor of SEs (search engines), hiring a professional for link building is of utmost importance. Most of the people who look at various avenues to find a cheap link building company or individual are unaware of the harm that can be caused by intermediates in the field.

There is also a debate among experts regarding 1-way, 3-way and reciprocal links. While most believe that only reciprocal links should be exercised, 1-way link building can be extremely helpful to support a website’s SEO process. The best sources for such links are syndicated press releases, PR articles, Blog entries, Forum discussion threads and also Web Directories. Organic link building should be looked upon as a continuous process and not an event as said by an expert. Link building services are provided by millions of individuals and companies and choosing one is a real task. The expertise level of your link building service provider is the most important factor to be considered more than any other. A good link building service will take your website beyond your expectations in terms of traffic generation, SERPs, PR value and above all revenue!!

One needs to consider simply &ndash Is it worth saving a few dollars to put the business at stake ? While most fall into the intermediate services trap, all cheap services are not valueless. The charges will also depend on the country of your link building service provider. Link building companies from low-cost countries can give you high-quality work at much lower rates compared to companies in USA, UK, Australia etc. Surprisingly many of the so-called SEO companies outsource most of their work to low-cost country based service providers.

For more information on improvement of your site, kindly contact the author.

There are a lot of rumors about one-way links, reciprocal links and three-way links on the Internet. Which of these links work best for your business and which links do you need to get higher search engine rankings?

What are one-way links?

A one way link is a simple link from one website to the other. For example, if you link to finance.yahoo.com/ and that page doesn’t link back to your website then it’s a one-way link from your site to their site.

What are reciprocal links?

A link is a reciprocal link if you link to a website and that website links back to your website. You send visitors to the other site and the other website sends visitors back to you.

That makes sense because all visitors leave a website sooner or later. You can send your visitors back to search engines or you can send them to affiliates websites that send you traffic in return.

What are three-way links?

Some webmasters believe that reciprocal links don’t help web pages to get higher search engine rankings. That’s why they invented three way links: Website A links to website B, website B links to website C, website C links to website A.

Which links will help you to get higher search engine rankings?

Good inbound links will help you to get higher search engine rankings. None of the link types above is worth more than the other.

It’s important that the links to your website are from related sites and on-topic. If a reciprocal link is on a low quality page with links to every Tom, Dick and Harry then it won’t count much. However, that’s also true if the same page carries a one-way link or a three-way link.

It doesn’t matter if a link is one-way, reciprocal or three-way. It does matter if a link is on a related website. Links from high quality websites will help your rankings, links from garbage sites won’t.

If you want to improve your search engine rankings, try to get links from web pages that have something to do with your site. Link buildings tools can help you to find these sites.

Link building is very pain staking process because it consumes lot of time and also see the results only gradually. During the past few years webmaster exchanged mails to other webmaster to gain inbound links to their website which is

commonly called “Link Exchange” during the year 2005 many link farms, link directories and building and selling link website and companies popped up just to carter this sector. Since search engines still value these links like MSN

which gives importance to anchor text links pointing to any website in their algorithm. But after some of the major update of Google in 2005 and especially the Jagger update which was done in 3 phrases over a period of 40 days made

webmasters and SEO experts to give a second through about reciprocal linking.

Reciprocal linking was a method to artificially increase the link popularity of the website and gain search engine ranking. However after Google Jagger 3 update webmaster and website promotion experts learned that their website was

dropped to a few hundreds of pages in the search engine results. What happened was Google discounted or gave no value to those kinds of links build artificially by webmaster to gain link popularity. Besides website which has high quality

inbound links replaced those ranking which was previously enjoyed by other websites. Inbound links doesn’t mean just links pointing to the website; it should be from authority website and should be seen as natural by search engine

spiders. Any kind of artificial method to gain inbound links will be identified by these spider bots and there will be a drop in those particular website ranking.

The important tips and techniques to be used in future link building for 2006 are as follows.

1) Reciprocal link – Before I go further I would like to tell you that reciprocal linking is not dead. For example if you run a website on pets supplies and linking to a dog grooming website it is definitely take in to consideration by search

engine, since it adds value and information for the visitor to these websites.

2) Directories links – A link from Dmoz and yahoo directory is still considered as gold by Google and eventually your website will be included in Google directory is you are listed in Dmoz. Directory submission is not bad idea but if you run

a website related to real estate and submitting to non related directory it is not given value and will be discounted. The quality of the link matters rather than number of links. So try to get links from your Niche areas and directories.

3) Be a Content provider:- This is pretty tough but worth the effort that means give people a reason to link to your website. The reasons could be if you provide information to relate to our niche area on your site. I mean unique content and

where webmaster can’t find these kinds of information and it will be useful to reader in your niche area. Create an article section in your own website, so definitely you will get requests from other webmasters to link to your site.

4) Think out of the box to get links: – Send testimonials for products and services which you have used and ask a link pointing to your website. Conduct interviews with professionals in your niche area.

5) Press release:- Submitting a press release related to new services, features or products which you are launching will have drastic effect to gain links and popularity to your website. Submitting press release is fast catching up with

webmasters. There are many publishers and subscribers looking for latest news and content. So by submitting a press release you gain a wide publicity.

6) Submitting articles.- This is a form of viral marketing or like a virus because you articles submitted to article banks and ezine publishers will be picked by hungry webmaster and publisher looking for free reprint content. Imagine this

article which i have written might be picked up in newsletters and online publishers which in turn gain me a free inbound link.

So the bottom line is try to gain maximum inbound links from authority sites and your niche related website. This will definitely make your link building for the year 2006 a better experience and see your website visibility and popularity gain

new heights.

Art Of Website Marketing

Link Popularity is an ongoing “Off-Page” Optimization of your website. The basic idea behind link popularity is that high quality web sites tend to have more links pointing to them then low quality sites do. The recent algorithms of the search engine crawl or spider deeper into the links present on your website to further judge their relevance and determine their rank.

Building link popularity has become a science in itself that requires great deal of analysis and tactics. The phenomena also naturally grows the user base of the website by rendering the site extremely worthwhile to visit for a wholesome information on a subject with user-friendly navigation, which in turn, further advances the ranking of the website across the search engines equally naturally.

The process may involve extending the content of the website, submitting/ purchasing/ renting links, enlisting in online directories and many more techniques. The many types of Link Building includes One Way Link Building or Theme Based Link Building, Reciprocal Link Building, 3 Way Link Exchange, FFA links through forums/ blogs and Press Releases.

FFA Links

FFA is abbreviation for “Free For All”. What we are dealing with here are not the FFA pages which were popular several years ago. We are discussing about FFA links through forums here. It is a very interesting and innovative means of spreading the link of your web pages across web to qualified visitors, indulging in casual or serious discussions in those forums.

With increasing use and exposure of Internet amongst users, the concept of discussion forums and blog entries is fast catch up the attention of both the users and the companies. FFA Forums attract attention of a lot of internet users as they give them a platform as well as an opportunity to discuss their problems, seek advice as well as offer solutions/ logics to given problems, on a topic of interest. The number of forums is swelling day by day.

These forums present us an interesting tool to build external inbound links and kick SERP rank. We realize that a couple of links in a forum may be fruitless, but hundreds of such links posted in different FFA forums may do the trick! Accordingly, our dedicated team consistently engages in discussions in topics strictly related to you, comes up with shrewd comments for submission to hundreds of such forums, intelligently carrying URLs to your relevant web pages and hence contributing to Inbound Link Building.

Reciprocal Links

Reciprocal Link Building is one of the most exercised and traditional tactics of search engine optimization. It entails two way link building wherein two websites agree to link each other. Reciprocal links are also known as Link Swaps, Link Exchanges and Link Partners.

Reciprocal link building is an appealing way to invite better attention from search engines as well as funnel in traffic from each other’s websites. This also ensures the nature of traffic more specific and filtered when arriving from another website of relevance. However, narrowing down to and acquiring only quality reciprocal links is the challenging part of the job that can make or break the success story of this link building strategy.

Theme Based Links Development – One Way Link Building

Inbound One-Way Theme Based Link Building is considered the best means to build popularity as it simulates the natural link building, i.e., links people create in their favourite folders because they found a link they liked in connection with their theme of search. These links are as difficult to obtain as they are important for the healthy top search engine ranking of a website. The latest algorithms of search engines have included these links as a solid criterion for ranking websites on Search Engine Result Pages (SERPs).

These links also ensure natural growth of user base as these links enrich the content of your website rendering it more wholesome for a visitor searching on a particular theme. As a result, your website receives visits via bookmarks, links and direct type-ins at the address bar, which renders you the content and status necessary to not only be ranked exceptionally well, but also have visitors that want to visit your website irrespective of what the search engines say.

3 Way Links Development

To have a three -way – link development, we use our own domains for the benefit of our clients. 3-way link building is a means to invite more visitors to several websites through a single website. Webmasters describe this arrangement as “the real silver bullet.” The arrangement is simple. For instance, an article of site A, which is your site, is linked to a similar article at site B which links back to site A’s index page from site C’s index, where in site C is owned/ influenced by site B only. In each link every site involved get a one-way link. And, this can be set up in any field of interest, photography, fishing, shopping, Internet or anywhere where articles would appear.

To know more in details, visit this site: .tsoftindia.com

Webmasters often ask if paid directory submissions worth the money? Of course the answer depends on the directory and the money.

There are two things you can get from a directory: link popularity and traffic. I don’t know of any directories that really deliver much traffic. Listings in Dmoz, and the Yahoo directory don’t even get me much traffic. Still if you’re buying a permanent listing, getting a few visits a year for 20 years isn’t so bad. There’s little doubt that this is targeted traffic.

Then you want backlinks or link popularity. This depends on the directory and the category where your listing will be placed. The structure of the directory categories will determine if your site will get a top-level listing (one or two clicks away from the homepage) or a deep listing (3 or more clicks removed from the homepage). Then it depends on the number of links on that page. Many paid inclusion directories are selling everypage links, but these are a serious link popularity drain.

So the two main problems with web directories are where your listing will be placed and how much link popularity gets passed on to your site. My solution is to submit to 300 free non-reciprocal directories (with new sites I do 100 submissions a week for three weeks) and choose several paid directories that will place my new site in a top-level category or on a page that has only a few links.

A recent case study revealed that these 300 free directory submissions, combined with one listing in a top-level category of jtrotta.com web directory and one homepage link from a related site produced, in just over a month, over 130 backlinks (according to Yahoo) and led to my site being fully indexed by Google. Search engine traffic has been good, due to high rankings in Google and MSN search results. All this would cost the average webmaster 30.00 for the 300 directory submissions, 69.90 for the top-level jtrotta.com listing, and 45.00/month for the homepage link. The best part is that it required so little of my time.

Forum marketing or Social Marketing can truly be another great hidden source to add to you’re over all Internet marketing. It is a place were people with similar interest gather to discuss all types of topics for that subject.

How affective is it for your Internet Marketing and generating website traffic?

Forum Marketing can help in many different ways when it comes to marketing your website, here is how:

First you want to find a discussion board or forum that is targeted to your website theme. Think of it like this would you market your website about jewelry to a forum about cooking? The answer is no.

Participating in forums can help you and your website build an expert status online by posting answers to questions others have in a specific topic.

Never posted in forums before?

First thing you should do before just jumping in and posting wildly, take a look around and see what other are posting about, view the set up and feel the mood of the forum.

Once you have a good understanding of the forum then you can start participating in this targeted marketing platform.

Note: There is a sign up process for most good forums. Process is simple and only takes a few minutes. Forums normally use sign in to help better monitor the forum and protect it from spamming.

Keep in mind that most forums do not allow advertising in their post and the regular participants of these forums can smell an ad from a mile away. This way of using the forums will not make you any friends so keep your content exactly that content. Add value to the forum by providing your own unique quality copy.

Forums allow a signature line were you can place a small description about your business along with a link to your website. Here is where your link popularity can climb and climb steadily as new post creates new fresh content that the search engines love.

Search engines pick up and index forum posts high so be sure to include important keyword rich topics and content in every forum posts so they will attract targeted traffic for your website through your popular keywords.

Consider Forum Marketing as part of you Internet marketing strategies, it can have many benefits for your website and business that you may not have thought about.