My Buy Essay

Posts Tagged ‘mailing list’

In the world of Internet Marketing, the subscriber / email list is considered the most important part of the business and even more important than the sales itself. As a result, marketers dedicate a large amount of time and money to collect a “list” of highly targeted subscribers.

Building a highly targeted subscriber list is probably the most profitable thing you can do on the internet. A highly targeted list of email subscriber allows the owner to market either his products and service or other people’s products with a fairly high guarantee of success. However, with the proliferation of spam, consumers are very careful about giving out their email addresses.

The best way to get people on to subscribe to your list in the first place is to build a squeeze page (also called a landing page). A squeeze page is a simple page that had a headline, some text and allows visitors to register their name and email address in the field provided. Squeeze page also could be used as a tool to ease consumer concerns, experienced online businesses create “Squeeze Pages” that detail what the subscriber will be receiving and the businesses privacy standards.

A Squeeze page is not purely a web page that provides a capture form. A squeeze page’s main purpose is to generate leads where the major purpose of the page or site captures a name and email address. Squeeze page is created to draw the focus and attention of the visitor to applying action to one thing, opt in to your list for more information. As a general rule, Internet Marketers try to keep the content on their Squeeze Pages to a minimum. Usually no links to other pages as additional information could distract the user or cause them to navigate away to a different website.

The headline in your squeeze page is the most important part for it is the first contact point with your website’s visitors. This is where you must captivate them with an attention grabbing headline which will compel them to continue reading your text. Your headline must be clear of what you are presenting and your copy must connect with your visitors on an emotional level.

A successful squeeze pages have been known to have conversion rates of 30-60% and some even higher. The conversion rates mentioned here are the percentages of visitors that choose to opt-in to a mailing list by filling in the form fields available.

Squeeze page is often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email address. The autoresponder may be utilized to send a series of follow up emails or to provide an immediate download link to get information.

Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using Squeeze Pages. So for example, if your mailing list targets basketball you can offer basketball ebook / manual for free. Once your subscribers joined your email list, you need to mail responsibly otherwise you will lose subscribers as they opt out of your mailing list when you send irrelevant contents.

Enjoy and Profits!

Effendy Lie

Having created a wonderful website in order to sell your product, you now need the means to entice your visitors to actually buy. For this, you need two vital things. Firstly, you need to capture the names and email addresses of visitors to your website and, secondly, you need to be able to communicate with them. Make sure you have a mechanism in place for this before you start promoting anything online.

Research has shown that it takes 7 visits to your sites, or communications with, a potential customer before they will be tempted to buy something from you. Without the means to do this, you will have missed a golden opportunity to make money. Building up a mailing list is vital to your new business.

The essential tool required is an autoresponder. The autoresponder will capture names and email addresses from your website (the start of your mailing list) and then allow you to send targeted emails out to those people. It manages your database of potential customers. A section on the autoresponder can generate the HTML code for a sign-up form to place on your website, which then directs those visitors’ names and email addresses to a particular campaign in your autoresponder. You can have several campaigns running at the same time if you wish.

But, you may ask, who would just give you their name and email address? By giving away something free and of value on your website, such as a report, eBook, or mini-course, people will be tempted to subscribe. Giving away free information really works.

Within your autoresponder, you can set up pre-programmed messages to send to your potential customer, such as an initial and instant message and a link to a page where they can download their free report or get more information. Then follow up with further email messages with extra and more persuasive information at different intervals, 2 days later perhaps, then 5 days after that, and so on, and all will be dispatched automatically by your autoresponder.

In this way, you can send out emails for a planned marketing campaign to entice them to buy your product. And because your customers have voluntarily signed up, your emails will not be considered as spam, but value their privacy and don’t pass their names and addresses to anyone else.

As you build up your mailing list of names and email addresses from your website visitors, and the number grows, why not send out a broadcast email from your autoresponder when you release a new product? Many of those who bought your first product may well buy from you again. You can sell to your list over and over again, but don’t overdo the frequency, and give enough of an interval between products, otherwise you will turn your customers off!

Alternatively, you may like to send your mailing list a regular newsletter of interesting snippets of information &ndash this is also possible with your autoresponder.

One tip: if you can pay for an autoresponder service, all the better. The free ones tends to place adverts on the messages you send out, which may not look professional to your customer.

So for real and profitable success in your Internet Marketing business, get yourself an autoresponder and subsequently a mailing list. It’s your vital ingredient! Good luck!

Penelope Housden.

What I’m about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part.

This simple But effective technique involves the use of a ‘Pop-Up’ on your website, but, the difference between this technique and just a standard ‘Pop-Up’ or ‘Exit Pop-Up’ as we all see them is that when your potential prospects see them they are more then willing to give you there Name and Email address.

Why you ask?

Because your offering them something of Value for FREE.

As you well know the word ‘Free’ is one of the most Powerful words on the internet when used correctly and when combined with an ‘Pop-Up’… it could make you alot of extra money with little effort.

As a marketer myself, a simple Name and Email Address is worth hundreds, if not thousands of extra dollars a year if I collect and follow-up my leads properly, but, the questions that always seem to arise are…

…How do I do it? …What steps do I need to take?

So… now that I have your attention, let me explain to you how this can be achieved in a simple ‘Step-By-Step’ fashion.

Step #1:

What do you have that you can give away to your visitors as they leave your website that is of value to your visitor and more importantly, will benefit from?(Here’s a hint… Free Reports, eBooks, eCourses, etc.)

(Note: Give away brandable ebooks, reports, etc. with your affiliate links embedded within them. Make sure they’re related to the subject of the content.)

Step #2:

Once you’ve figured out what your going to give away, put together some ad copy for your ‘Pop-Up’ that your going to build that will grab your visitors attention and get them to sign-up for your ‘Free Offer’ or ‘Give Away’ as they leave your website.

(Note: You don’t have write alot, just a few attention grabbing sentences pointing out the ‘Benefits’ of your offer.)

Step #3:

Write a short Solo. You need this because after they sign-up through your web-form from your pop-up, this is what they will receive in there Inbox with either download info or other instructions that you specify in order for them to receive there Report, eBook, eCourse, etc.

(Note: Also, make sure you attach a ‘Signature File’ at the end of your Solo. Many marketer’s forget this part and are losing out on alot of extra profits. Don’t Forget!)

Step #4:

You need to go to your ‘Auto-responder’ management console and set-up an seperate auto-responder with the solo you wrote for your ‘Free Offer’ and/or ‘Give Away’.

Once you’ve set your auto-responder its now time for you to copy the HTML code for your auto-responder’s Web-Form and paste it into the ‘Pop-Up’ you just put together.

(Note: Auto-responder services may very. Simply follow there directions.)

Step #5:

This is the easy part, once you have completed all of the other steps, simply paste your ‘Pop-Up’ code into your desired webpage(s).

If you use pop-up software that creates and automatically inserts the code for you simply select the webpage you want the code to be placed on and the software will do the rest.

Now simply upload your newly formatted webpage and pop-up to your host and start sending it Traffic!

As a general rule, test out your pop-up for your first week a see how it pulling. You may need to tweek it if its not performing to your stardards. All it takes is just a few words to be changed to make your pop-up a success.

That’s it… your Done!

These are the 5 basic steps needed to turn your website into an fully ‘Automated Sales Machine’ that will automatically follow-up your leads 24/7/365 without you lifting a finger.

It may take a little time to set-up initially, but it’ll be worth it in the long run.

Now, I just have one last tip for you.

If you really want to get the most out of your Pop-Up and the leads it brings in simply load-up your already set-up ‘Auto-Responder’ with 6 or 7(or however many you want) follow-up emails and set them to go out every 3 to 4 weeks.

For maximum results make sure that you target the particular Product or Service you are offering or promoting because it makes no sense to offer a Product or Service that doesn’t relate to what your initial offer was that they signed up for.