My Buy Essay

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign.

Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the products or services you sell is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not worthwhile.

Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet. Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online.

Again, seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites which do not rank well with search engines. Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links.

Another way to enjoy a successful Internet marketing campaign is to orchestrate an affiliate marketing campaign. Affiliates are essentially website owners who place a banner ad on their website to direct traffic to your website. Typically, affiliates are only compensated when the advertisement on their website produces a desired effect such as enticing the users to click through the advertisement, resulting in a sale or resulting in another action such as filling out a survey or registering with your website. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.

A lot of people have read Robert Kiyosaki’s books (and he has a lot of them), but this is the one that started them all.

I think what endears people to Rich Dad Poor Dad is the story. It seems to me that whenever a non-fiction book teaches with stories, it does very well. So, if you’re going to write a non-fiction book, weave your info into a story.

Rich Dad Poor Dad is the story of Robert learning the habits of the rich from his best friend’s dad. Robert’s own dad was a highly paid, highly educated government official, but who ended up poor (this is his “poor dad”). His best friend’s dad was not highly educated, but he started lots of businesses, bought lots of real estate, and invested in stocks. He is “rich dad”.

Some lessons or themes that keep coming up:

*School prepares you for a job while financial education prepares you for better financial habits that lead to a more prosperous life

*The rich invest in ways that the poor and middle class do not

*The rich invest in assets that produce class flow, and then reinvest that cash flow into other assets

*The poor invest in liabilities, or things that take money out of their pockets

*The middle class tend to go to school, get a job, buy everything on credit, get raises, then buy bigger houses and nicer cars, under-save and under-invest, and then retire on less than what they should have.

*There are 3 kinds of income:

-Earned income (what you make when you’re there)

-Passive income (money that comes to you when you’re not there…that can come through businesses, real estate income, intellectual property, etc)

-Portfolio income (money that also comes when you’re not there…but specifically from stocks, mutual funds, and other such paper investments)

As it turns out, Robert didn’t go on to become a rich guy too soon into his adult years, like his best buddy did. Robert went into the Navy to learn how to sail ships, then to the Marines to fly helicopters in the Vietnam war. I might have the timeline wrong, but he he was a top-selling Xerox sales rep for several years. And then he went on to start a successful business importing/selling those Velcro nylon surfer wallets from the eighties. Remember those? After a few years, that business went bust.

Eventually he made the jump into buying assets…income producing real estate…and within 8 to 10 years, he and is wife retired. Then six months later he came out of retirement to start his financial education business…which includes his books, board games, tapes, seminars, etc. In reality, it sounds like he’s started a whole ton of other businesses too, but that’s what I’ve pieced together from other books of his that I’ve read. Notice that most of his activities center around passive income?

It’s a great and easy read and should shock you out of your usual way of looking at money. Another one of his books that I like a lot is one he didn’t even write by himself…aptly named “Success Stories”. It’s a collection stories by many of Robert’s students that have taken his advice and who started businesses or are collecting assets that produce cash flow.

There’s so much more that can be said, but it’s time for you to start the adventure of reading a new book. Try to think of “Rich Dad Poor Dad” as financial education; it will make the purchase that much easier to justify.

Are you completely overwhelmed by all of the money making websites and emails that you are bombarded with every day?

I know that I am.

Did you know that this is why most people will never succeed with an online business?

This is what I call information overload!

Internet Marketers count on this attribute to make their fortunes. They know that you are looking. They know that you are impressionable and they know that if their sales letter is strong enough then you are hooked. Then what happens to you?

You just found the perfect product or idea, one that is guaranteed to give you the financial freedom and the wealth you are so desperately seeking. You read through the sales page, find your excitement building, order the product or just give your email address and deep down you know that this is “the one”.

You receive the product or e-book, and then what? This is where it ends for most people.

Before you even finish reviewing the product, provided that you even start, you move on to your next great idea. This last “great idea” just sits on your desktop, completely forgotten, collecting virtual dust.

Your days of moving on Must Stop Now!

There are many legitimate ways to make money online and a whole lot of hype revolving around them. Now is the time to make a decision. You can not succeed without a plan.

Find a product–Evaluate it–Research it–Do it–Stick with it!

Do most people fail because of lack of knowledge? Lack of ideas? Lack of resources?

No! Most people fail because of lack of commitment.

Everybody wants to make money online. Everybody wants to fire their boss. Everybody wants to work from home. Everybody does not have what it takes. Commitment.

You are told that you can make a fortune by signing up with such and such program. Pay the small fee, do a few simple steps and watch the money pour in. Bam you’re rich.

There is no such thing!

Whatever you do, whatever you join is going to take hard work, time, and commitment.

The reward, however, can be great. You can work from home, you can make more money online than in any conventional job and you can become financial free.

It is time to join among the ranks of the successful Internet marketers. The fact that you are reading this article shows me that you have what it takes. Chances are that you already have an idea about what you would like to do. Research this idea, build upon and most importantly, do it!

When you are presented with other ideas, think about how they can fit in with your current project. If they don’t, discard them. If they do, then pick out the useful parts and utilize them, ignore the rest

This article is not to sell you on any program. I am not trying to pitch the next big thing. I am trying to have you reach deep inside of yourself and to have you make a decision on what to do. Stop making everyone else rich on your uncertainty. Make a commitment and create your own path to financial freedom.

Make a plan, stay focused, commit and most importantly–never ever give up!

It’s exciting when people burdened with debt find a solution.

Bill and Shona (real names changed for privacy) were up to their ears in financial problems when they decided on an unusual strategy. They would give each other $100 to find a solution to their situation.

Bill immediately went online and set to work. He found a gambling casino and started to invest.

Shona retreated to the kitchen, took out the pad and pencil she used for making her shopping lists and started in on some serious thinking.

First she asked herself: “How much do I need to make?”

She calculated repayments on their mortgage, loans and credit cards and then added living expenses, a bit for treats and some for savings and wrote the figure down.

Then her questions went something like this:

“How am I going to get that money?”

She answered: “By selling something?”

“What?”

She thought for some time and couldn’t find a quick answser, so she wrote down a question mark and moved on.

“Who would buy anything from me?”

Again she had to think hard, but then she had a moment of inspiration: “How about, people like me? If I can find a solution to one of the problems we all share, they’ll buy it from me.”

Then she went back to her: “What am I going to sell?” question and wrote: “a way to get out of debt.”

Bill wouldn’t give up time on the computer until he’d lost all of his $100. Then he went out one night for a drink with the boys and Shone got her chance on the computer.

Using Google she found a lady who sold a book on ‘how to get out of debt’. She could earn twenty dollars commission for every book she sold.

She bought the book and read it from cover to cover. Then she set out to do everything that the book recommended. In no time at all she’d lost the feeling of helplessness which had been her constant companion and replaced it with the feeling that she was in charge of her situation. She began to feel really happy.

Now she had to start selling the book and earning her $20 commissions.

Once again she did a search on the Internet and found a free course which would teach her how to build a simple web site and attract visitors.

She enrolled for the course and immediately set to work. The way each step was explained was so clear that it made it easy to do the things she’d always feared would be difficult. In less than a week she’d built her first web site and got it ‘on air’.

Eleven days after that she received an e-mail saying: “SALE NOTIFICATION on (date) you made $19.90.” She stared at the screen in disbelief for several moments before letting out a whoop of excitement and joy.

The next day another “SALE NOTIFICATION” e-mail arrived. She shouted for Bill to come and see.

“Look, I’ve made another sale,” she exclaimed excitedly. “And, do you know what, I’ve only spent a third of my budget and I’ve got all that money back already.

Commitment, Yours and Theirs

To achieve success in any on-line business, it is necessary to have a high level of commitment.

The road to success is not an easy one. Despite what you may have read, it is certainly no easier on the internet than it is anywhere else. A high level of commitment is necessary not just of you but by all the parties to your on-line venture.

Start by looking at yourself. How serious are you? Are you a “bumblebee;” one of those people who flits from one on-line business opportunity to another looking for that one perfect flower? Newsflash…there isn’t one. If you are a bumblebee then its time you assessed your ability to commit. There are many very worthwhile businesses on the internet, but unless you know how to “finish the job” then you are simply wasting your time and your money.

If you really want to succeed, you have to be prepared to do the things that will help you to succeed. No matter which business you choose, the process is the same. You have to work at it. If you don’t want to work at it, then perhaps you aren’t really cut out for the kind of work environment where you need a lot of personal drive and initiative. No matter how wonderful you think it might be to “work from home” and do your own thing, if you don’t have the discipline to make yourself do what needs to be done, you won’t succeed. Just wishing you had a beautiful garden isn’t going to get you one. You have to sow the seeds, and pull the weeds before you can reap the rewards.

Now, take a look at the team that you are interested in joining. Many teambuilds promote their business opportunity on business forums, such as Moneymakergroup. You can very quickly review all the teambuilds that each team is offering. Before you make your decision as to which is the right team, go through all the teambuild threads, and read the posts. Look for the following information:

1. Check the names of the members who started the team-build. How many team-builds does this person have? Are they all still active? If not, how long did the team-build last before it fizzled? What caused the previous team-build to die out? If the business is still in operation but the teambuild has stalled post in these threads. Ask the leaders why the team-build seems to have stalled.

2. Then check to see if the leader is running other team-builds? How many do they have? Is there evidence that the team-build fizzled out after the leaders were paid their commission?

If a leader is moving from business to business, reaping commissions as they go, leaving stalled teams in their wake, don’t you owe it to yourself to forego this teambuild, even if initially it does look exciting and promising? Remember, anyone can start a teambuild, but can they stick with it when the newness wears off, the problems start to surface and the routine becomes monotonous?

Bumblebees can be found everywhere. You owe it to yourself to find out how committed these leaders are to the team-builds that they begin. It is your money that you are investing and if a leader convinces you to invest with their team, they have a responsibility to do everything within their power to fulfill their promise to work on your behalf.

If a teambuild has stalled, try to determine if the failure of the venture was due to the team leadership or to the business itself. You can’t blame the gardener for a drought.

Multiple Streams of Income

This is another phrase that you see all over the internet. But do you really need to be involved in 50 different businesses to achieve on-line success?

Does the team offer you a variety of business opportunities that make sense and support each other? If their multiple streams of income do not flow smoothly from one opportunity to another then it will detract from your ability to focus on your goals. Furthermore, ask yourself if the businesses are in competition with each other? Why would you want to join a team that offers you 2 separate travel programs, unless they were integrated in a way that will result in synergy? This means both programs should work fabulously well together for the maximum benefit of each member and the team as a whole. Think about it.

Look for a team that is going to provide you with no more than one or two key business opportunities. Everything else that they are offering should support these key businesses. If you have more than 3 it will surely dilute the efforts and the capital of the members that you recruit. Furthermore, it will most likely steal your focus, drain you of good energy and it will definitely slow your momentum.

END OF CHAPTER FOUR