My Buy Essay

Posts Tagged ‘marketing’

Many webmasters who have been following the discussions about Google’s dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies. In this article, I will seek to answer many of the questions people have on this topic.

There are two kinds of links that you can pay to have made for you: rented or paid links, and permanent links.

Introduction To Paid Links, Or More Accurately Rented Links

With Rented links, you can generally make your purchase decision based on the PageRank of a page.

The downside with rented links is that Google has stated that they do not like links that are sold on the basis of PageRank, and they are trying to create systems to identify links rented for PageRank, for the purpose of discounting those links. While they may eventually be able to target and negate links developed by systems like Text-Link-Ads or TextLinkBrokers, they will never be able to completely identify and discount all links that are sold for the purposes of PageRank .

In the end, I suppose Google is not going to penalize the Source or Target websites for those links, but they will nullify the value of the individual links in the Google algorithms. Cutts suggested and implemented the “rel=nofollow” a while back as a tool webmasters could use for the purpose of identifying links for which the webmaster did not want to pass PageRank. The only thing that Google’s algorithm will actually do to links identified as rented or paid links is that it will treat those links as “rel=nofollow’s”. If Google succeeds in their quest, the webmaster buying the links will be throwing away his or her money, if they are buying placement on a webpage solely for the purpose of influencing PageRank.

The Story Of Permanent Links

The second kind of link is the permanent link. Permanent links come in many formats, and in most cases should generally be viewed as non-rental links. With rental links, you pay a fee for placement once a month, quarter or year.

Of course, the Yahoo directory is not viewed as a paid link by the Google engineers, because although you “pay” to get the link, Yahoo does not guarantee placement of your link in their directory. Instead, Yahoo says that we are paying them to “review our link.” This is why Google is not discounting links from the Yahoo directory. Those Yahoo links are nice to have, but they still do require a yearly review for commercial websites, which must be paid for on a yearly basis.

Permanent in all cases is in the eye of the beholder. Permanent as a rule in the Internet world means that you will not have to pay another fee later to keep that link on the page, where it will reside. In the context of links on the Internet, permanent actually means that the link will live at that location, until the webmaster who owns the website changes his or her website’s direction OR goes out of business.

In my experience, perhaps 10% of the website’s where we get links placed will go under within one year. Towards the end of the second year, webmasters will look at their Profit/Loss and make a determination whether their income level will justify shooting for a third year of operation. Another 20% will close their website at the end of the second year run. So, 30% will drop out of business, within their first two years. Of the remaining 70%, many of those websites will survive to the fifth year and beyond. I don’t know how long one will be able to count on a permanent link just yet, but links that I built for myself in 1999 continue to produce traffic for my websites today, and those links have sent me continuous traffic for years.

Permanent, One-Way Links

Many permanent one-way links can be acquired on pages that currently have PageRank on them. In those cases, it may simply be a matter of your link being added to a list of links already on someone’s web page.

However, any link created through a content development method, such as pay-per-post or article marketing, will be posted on a new page on the Internet. All new pages on the Internet begin life at PageRank Zero. It is like the birth of a baby. The baby begins small, but grows into a child, then a teen, and finally an adult. All article pages begin their lives at PageRank Zero, and most of those new pages will increase in PageRank as they age. Some web pages will never mature beyond PR1, but others can grow into pages that are as high as PR6 (at least that is the highest I have seen an article page to date).

If you trust Matt Cutts of Google, he has indicated that all new pages begin life at PageRank Zero and in the Supplemental Results. He also said that Supplementals are not the end of the road. Cutts stated that the only thing required to bring a web page out of the Supplemental Results is to have that web page gain PageRank. (For those curious why a page went from the Primary Results to Supplemental Results, the answer is that either Google began counting links differently OR the links that gave a web page PageRank no longer exist.)

Three Reasons Why Article Marketing Helps Link Building

My conclusion from this information, and I might be biased, is that the use of article marketing for link building is a positive in the Google algorithms.

* I conclude this because links developed through article marketing begin on pages that have a PR Zero. So, we are obviously not getting links placed on websites for the sole purpose of acquiring PageRank, not directly anyway. We are placing links for the sake of having links, but with good luck, many of those links will gain PageRank over the long haul.

* By the very nature of article marketing, we can ensure that the links we develop for our websites reside on web pages that are tightly focused and targeted to the content of our websites.

* Most websites that post articles do so through a process of moderation, meaning that all article placements have been human reviewed. That human review process at the other end of the transaction puts most article websites on par with Yahoo’s human-reviewed directory.

When we can get our keywords embedded into the link pointing to our websites, then that is always a much better deal. But, that outcome will be affected by the webmaster at the other end of the process. Each webmaster has his or her own rules for article placement, and some of those folks simply do not permit embedded keywords in our links, either in the body of the article or in the about the author information. A plain text link is better than no link at all, although we always strive to get embedded keywords in our links.

Final Thoughts

When you write a great article people will link to it, no matter where it may reside. So in time, the pages that house your article will gain PageRank.

As the article’s author, you will are in total control of the relevance of the web page linking to your website.

Just as you are in control of relevance, you are also in control of whether people will choose to reprint your article. Write a good article, and people will use it.

There are thousands and thousands of message boards on the internet. That’s a lot of potential people who may be interested in your products or services. It also serves as a quick and easy way to get a lot of links pointing back at your site and can help get your pages spidered faster by the search engines.

I use a free tool, Board Tracker (.boardtracker.com/), to help monitor posts on over 25,000 forums.

You can set up a free account there and then set up alerts. You can set it to alert you to any posts containing any keyword or phrases you like. Some examples would be, your board nicknames, your domain names, affiliate programs you work with, or whatever else you’re interested in..

When someone makes a post and one of your alert keywords is found, you are emailed a link to the thread which you can follow and make a post. So as not to be a blatant board spammer, it is recommended that you register and make an introduction post on that board before responding to the thread. When responding, you should make your post helpful to the person in regards to answering any question they had without spamming your site/program, you are relying on your signature file here to draw their attention.

To make this task easier, I suggest utilizing Roboform (.roboform.com/). Roboform makes it easy to handle all of your registering and logins.

Now, let’s find some forums in which we can participate. Everyone has some knowledge or interest in something. Perhaps it is cars, interior design or something else. Whatever it is, you can be certain there are forums for that particular niche.

You can use your favorite search engine and search for…

forums

“message board”

or specifically for…

car message boards

interior design message boards

or search by the different types of forum software like…

“powered by PHPBB”

“powered by vbulletin”

Before registering with any message boards I would suggest that you setup a yahoo or gmail account just for this purpose. It would also be a good idea to use this email for your boardtracker alerts as well.

Now you are ready to begin registering. I have created a new identity in Roboform to handle the registration for me. This includes my signature file as well. Before posting, make sure that you read the board rules so you are able to comply with those.

Once registered, make your introduction post. Basically you are just announcing your arrival and maybe saying a little something about yourself (roboform can do that too!), be sure to set your introduction thread to notify you of new posts so that you are able to respond as others welcome you.

Some things to keep in mind…

Who is your target audience and where will you find them? Are stay home moms likely to be found in Family & Parenting forums? Who is most likely to be participating at a car forum? A pet owners forum? etc..

Once you’ve located your target audience, target your signature to meet the needs of that audience. For example, if you were involved in a Family & Parenting forum, a signature aimed towards the mom who would like to earn money while being home for her children may be in order. If it were a Car or Electronics forum, maybe a signature promoting Free Satellite Dishes (these pay $50-$100 per install btw) would be more appropriate. The idea is to determine what the needs of any particular audience would be and finding a way to appeal to that.

Also, notice that the majority of forums offer a place for people to place advertising, usually under a category labeled something like, “opportunities”, “recommendations”, “spam allowed”, etc.. Look for these and make use of those as well. Each of those is a free targeted link to your site or product.

Make sure that you are paying attention to your anchor text. Anchor text, in case you don’t know, is the actual text that is linked. Choose good keywords for your anchor text that you would like to do well for in the search engines. Never link text such as “click here”.

The most important thing is to make this a part of your daily schedule. Do it each and every day and shortly you will have thousands of free advertising links all over the internet!

Disclaimer: I am in no way endorsing blatant spamming! The method I’ve outlined above is more of a suggestion for yet another avenue of free marketing that should be used in a responsible and productive manner which will benefit the board owners, other board members as well as yourself.

Internet marketing can be a tricky business if you do not know what you are doing. That is one reason that so many marketing beginners constantly execute some of the top internet marketing mistakes known to the cyber world. Building a clean, workable web site can be very simple if you educate yourself on the basics of site design and content. And if you fail to learn the most important aspects of web site creation? You will most likely commit some of the deadliest internet marketing blunders the World Wide Web has ever seen.

A significant internet marketing mistake frequently made, is letting your webmaster compose your site copy. Webmasters are generally not trained to write text, and most probably cringe at the thoughts of having to write the copy that will be viewed by thousands. When developing your internet marketing plan, you must allow money to hire a professional copywriter that is paid to create articles and text. For your site to make money, you need words that will entice your visitors, and encourage them to buy your products. Experienced copywriters are very knowledgeable in marketing and promotion, and can guarantee to attract large amounts traffic with their exceptional copy and unique ideas.

Another major internet marketing blunder is poor web site design and navigation. A site’s design should be clean and simple, with a search box on the top, and clickable categories running down the side. Small thumbnail pictures should accompany each product, with larger, crisp photos just a click away. A great internet marketing technique is to have a separate section of the web site specifically for sale and discount products, and another page for seasonal items.

Forgetting to include contact information on your web site is another huge internet marketing mistake. Who would want to buy from a company that cannot be reached? Your web site should always include a telephone number, e-mail address, and shipping address. It is advisable to include a separate page solely for contact information, and have a link to your e-mail address on the home page.

At TimeshareValues.com we recently communicated with a buyer based in the Midwest. We are in the San Francisco Bay area. We talked a lot at 9pm our time &ndash while he was still in his office. At his time, the clock was moving toward midnight.

He bought a timeshare because he feels he doesn’t have enough time to plan his vacation, but he knows he still has to take time off each year. He works long hours, but he hoped a timeshare purchase would achieve some balance between his work and personal lives.

This is an extreme case &ndash but it got us thinking about the reason for buying a timeshare. Most people want to achieve a balance between the Two E’s: Emotion and Economics.

We believe a successful timeshare purchase provides a balance between these two E’s.Here’s how:

The First E: Emotions

Certain people and places always stick with you. Great times, food, scenery, friends. Many of us have great memories of places we want to go back to every year. We hope to recapture feelings we first experienced at these places.

Such a place is Cozumel, Mexico. It provides not only a wonderful timeshare vacation for people, but it was also the honeymoon for a couple we know. The couple’s entire trip was amazing, from the great food (the newlyweds actually found a wonderful Italian seafood restaurant there), great diving (the groom remembers his bride’s eyes when she saw her first barracuda), and friendly people.

It probably will not come as a surprise that we keep our eyes open for Cozumel property.

Emotions help us focus on what really matters in life.

The Second E: Economics

When you say this ‘E Word’, people think of accountants with green eyeshades. But that’s far from the truth.

“Economics” in a timeshare purchase is a simple matter of looking at the yearly cost of a vacation. Economic factors to consider include:

• What is the best value for my vacation investment?

• What places offer me the best ”bang for my buck”?

• What can I afford each year &ndash and not have to worry about paying the credit card bill after the trip?

These may be boring questions, but the emotional value of this economic approach is anything but boring. Answers to these “money issues” can offer you great peace of mind.

Let’s look at a couple scenarios where the economics and emotions are out of balance.

More Emotion than Economics

Does that sound familiar? Have you ever noticed a great commercial in which the product is secondary to the emotions you feel? All you have to do is purchase the product and you will feel the emotions in the commercial.

Have you ever noticed travel web sites never show an unhappy flyer or a seasick cruise passenger? You don’t want negative emotions anywhere near the product being sold.

Remember this as you look at timeshare auctions. Like all companies marketing travel products, TimeshareValues want to show our timeshares in the best positive light. However, that’s very easy, since we believe so much in the product and how it improves the quality of a vacation.

Making a buying decision based more on emotion than economics has been the American “Way of Marketing” for decades. But the Internet is helping to change this, since you can find a wealth of invaluable information before you make a purchase. You can do extensive research before a making purchase, checking out the Timeshare Users Group (.tug2.net), viewing other timeshare auctions and classified sites, and even calling a the resort.

When a buyer makes a purchase based on emotion, he or she will usually pay more for a product than necessary. A few dollars isn’t’t a big deal, but injecting a little economics can be very helpful. We love people who ask enthusiastic questions. They get more information, which lends excitement and fun to the bidding process.

More Economics than Emotion

In his book ”Don’t Worry, Make Money,” Richard Carlson has taken a time-worn phrase and re-engineered it. He has a chapter titled:

“Consider the Possibility that if it Sounds too Good to Be True &ndash It Might NOT Be”

Read that again slowly. Carlson states that cynicism, doubt and suspicion cause people to miss out on excellent opportunities. We see this every day.

We get e-mails that say:

* “Why so cheap &ndash what is wrong with this property?”

* “What haven’t you told me in your auction?”

* “This is a rental &ndash right?”

These people are interested, but they’re also very wary. Some are wary to the point where they don’t participate. Their decision is based on economics and some negative emotions.

These wary people dismiss the prospect of a good deal, because they’ve heard about the prices others have paid. But if they were to ask us, we would tell them 500,000 timeshare owners want to sell their properties, and that creates a huge buyers market.

Our company buys properties at a low price and sells them for more than we paid for them. Of course, we make a profit, but we let the market tell us how much the profit will be. People who are more driven by dollars than emotion struggle with this. But this approach has worked for us more than 300 times, so there must be something it!

There is an added business benefit to our approach: Our timeshare products don’t sit around &ndash they always sell. This means we return our capital faster to purchase more timeshare properties. People who value economics like to hear that. It’s key to our business model.

Finding Your Balance

Rarely is a decision based on equal parts emotion and economics. These factors come in different strengths for different people.

We propose an exercise that is effective for everyone. If you are inclined towards one E Factor or the other, work on the weak side before you place a bid. When you find the right balance, your Emotional Side will be happy, and your Economical Side will let you sleep at night.

Our auction web site provides detailed articles help your Economical Side plan better, and pictures and personal stories will give your Emotional side a lift by showing you those places you just HAVE to visit!

Get your life in balance today!

Have you ever bought an inexpensive car only to find that upkeep and dissatisfaction made it more expensive than if you had just bought a better one in the first place? The same is true in timeshares. The “satisfaction quotient” of a timeshare will actually be determined by your buying the right one in the first place. This is true whether buying a developer’s timeshare or a resale. The only difference is that you will buy the resale for one third to one half the price. Consider the following attributes when purchasing:

The Location. Is it in a demand area? Can you walk to shops, restaurants and other off-site amenities? Does it have major attractions close by? The property on the beach is better than the property a block back. Some resorts feature solitude and a “get away” location with great views of the wilderness. What will suit your lifestyle and desires?

The Design. Was the project a motel conversion or purpose built? Some motel conversions are excellent. Others result in turning a substandard motel into a substandard timeshare. Is the property a mix of Studio, One and Two Bedroom units? Is it attractive and well laid out or just a box? The more attractive the physical layout of the property and the unit floorplans, the better.

The Management. First and foremost: Are the units clean? Look for dust, non-working windows, squeaking doors, seedy landscaping, etc. The better maintained the property, the higher the value. Does the appearance please you?

The Fiscal Stability. This is harder to find because it is not visible. Ask for a copy of the Owner’s Association budget or financial statements. If this is out of your area of expertise, ask the Owners around the pool. Have there been a lot of special assessments? If there is a professional Property Manager (a CPM or RRP), ask them. Is the project “living beyond its means”? Look for the reserve study. When will the property need a new roof and will the money be in the bank to pay for it? Another non-technical way is to review the last few minutes of the Board of Directors meetings.

The Unit Size. As a general rule, the people who buy the larger units are the happiest. The ability to bring friends and family along on a vacation is not to be overlooked. Two bedroom units offer this possibility. In other cases you may not want this possibility to exist so a smaller unit will be the best selection. Think it over not only for the present, but also for the future. Young singles have bought studio units. They don’t work so well after the marriage and the third child.

The Season. Buy the high season if that is what you wish to consistently use. If the summertime is high season and you are a schoolteacher who can only vacation then, you should go ahead, bite the bullet and buy that season, even though it may be at a premium price. If you have school age children the same applies. Sometimes, the reverse is true. For example, we have many Owners of Southern California beachfront resorts who live in the east and Midwest and have specifically purchased the “off season” because it gets them out of the cold. It works perfectly for them.

The Price. This is last on purpose. You are looking at buying a lifetime possession. If you get the wrong one, the dissatisfaction will be present long after you have forgotten what you paid for it. At current resale prices, I don’t think there is any way to lose. Resale timeshares are like antique furniture. They will either hold their value or increase with time. Look at resales as though they will not really cost you money, they will save it. The worst that will happen is that you will have a lifetime of incredible vacations and at the end you will sell it and get all or most of your money back. The longer you own, the better it will be because alternate accommodations (hotels) will only cost more in time due to inflation. The best units in the best season in the best projects have held their value best. Currently, resale prices are generally half of the original developer sale price. In some cases it may be less and in some more. To assure yourself of not paying more than you have to, shop around. Call a title company in the area to find out what the resales in a specific resort are going for. Ask a resale Broker to show you some comparatives. In other words go about it as you would buying a house. Obviously it is not as major a purchase, but time spent getting the right product is absolutely worth it. Remember that you will own it for years. Another trap to avoid is that of buying a cheap timeshare for exchange. Make no mistake. Low quality exchanges for low quality with only rare exceptions.

Key Point – Since we are offering 80% financing for the purchase of timeshare resales, you can now afford to buy the best property; the one you really want. You will be much happier in the long run if you do. All this may be summed up by one phrase:

Buy Quality!!

The “hard” sales techniques, unexplainable price drops, and low-quality resorts are generally disappearing. That means many vacationers now view timesharing as a viable and economical option for future vacations. But they need to know much more to make an intelligent purchase.

With the entrance of companies like Disney, Marriott, and Hilton into the field, the timeshare market is exploding. In the past two years, almost 500,000 households have purchased a total of more than 700,000 week-long units at timeshare resorts. That means there are more than 2 million owners at more than 2,000 resorts worldwide. Contrary to popular belief, a recent study by leisure survey experts Ragatz Associates showed that more than 80% of these owners are happy with their purchase.

“It is clear that timesharing is gaining in popularity, not only here in the U.S., but also across Europe, Mexico, and in South America,” says Tom Franks, president of the American Resort Development Association, the timeshare industry body, based in Washington, D.C.

THE BASICS

In timesharing, consumers typically buy one or more weeks at a specific resort and can return to that resort every year or “trade” it for a week at another resort with an exchange company. Prices currently average about $9,000, with annual maintenance fees of around $300.

Vacation timesharing generally takes one of two forms: “Fee” timesharing gives the purchaser permanent rights–in the form of a deed–to the property. About 85% of timeshare resorts sell under fee-ownership agreements. “Right-to-use” timesharing grants the purchaser the rights to the use of the property for an established period of time, such as 30 years. Under this type of timesharing, the purchaser does not receive a deed.

Rather than return to their home resort every year, many owners opt to exchange their week for a week at one of thousands of other timeshare properties worldwide. For a fee (usually less than $100), companies like Resorts Condominiums International (317/876-1692) or Interval International (305/666-1861) perform these exchange services for member resorts and owners.

Many owners say this exchange privilege was a key reason for buying and have had much success with the exchanges. The keys to successful exchangers are: buying at a popular resort (this increases exchange power); “depositing” the week with an exchange company as early as possible (this gives the exchange company more time to find a user for the week being exchanged); and being flexible on the desired destination, resort, and dates of travel.

SOME SPECIFICS

The Orlando, Florida area serves as an ideal example of what’s available. It’s a huge market for vacationers from throughout the world in search of a piece of that Orlando “magic.” There are dozens of options available and the area is a great place to own one or more weeks, if you know where to go.

Well-established possibilities include: Island One (407/859-8900); Marriott (813/688-7700); Orange Lake (407/239-1082); and Vistana (407/239-3008). At these and other resorts, you’ll find a full host of amenities, often including kitchens, decks, pools, restaurants, golf courses, tennis courts, and much more. These timeshare resorts are more like fully-equipped apartments or suites, rather than standard hotel rooms.

Walt Disney World recently opened their first timeshare resort, the Disney Vacation Club (407/939-3100). As would be expected, they have developed some unique features for their timeshare concept.

Disney tackled two of the major issues in the timeshare industry today: flexibility and aggressive sales techniques. Along with many other timeshare properties, Disney has moved to improve these two areas and the early reviews give them high marks.

By purchasing a real estate interest in Disney Vacation Club Resort, guests automatically become members of Disney Vacation Club and are entitled to a variety of exclusive benefits and privileges. Members also receive an annual allotment of vacation points, which may be used on vacations at the resort or at more than 100 worldwide resorts currently offered through a “Member Getaways” program with RCI.

“The flexibility of choosing among several different vacation experiences is what sets the Disney Vacation Club apart from many similar plans,” says General Manager Mark Pacala. “The vacation point system allows members to select the type of vacation best suited to their needs, particularly as those needs change from year to year.”

Disney has also attacked the overly-aggressive sales techniques that used to plague the industry. They don’t provide any incentives or awards for prospects attending the sales presentation and their sales force mostly receives a fixed salary, rather than high commissions for high volume.

For a one-time purchase price, guests may purchase a real estate interest in the resort, which expires after 50 years. Prices currently run from $11,730 to around $16,000.

The points system, which is becoming much more popular in the timeshare industry, is much easier to understand than it first appears. Let’s say that with your Disney Vacation Club ownership interest you have 270 points to use each year. You could reserve a two-bedroom home for a week’s stay in June or enjoy a five-day family reunion in July in a three-bedroom Grand Villa. Other options would be to reserve a two-bedroom home for a nine-day stay in September or an incredible stay of several weeks in a studio unit.

Disney’s timeshare operation is typical of the exciting future for the industry and astute timeshare buyers. There are timesharing options throughout the U.S., with huge multi-site options like Hilton Grand Vacations (813/482-7766); Fairfield Communities (800/251-8736); and the Lawrence Welk Resort Group (619/485-5556); as well as small and intimate single-resort operations. You’ll find apartment-like accommodations in a resort-like atmosphere.

WORLDWIDE OPTIONS

Timesharing is not limited to the U.S. at all. This worldwide industry is very popular in Mexico, South America, Europe, and several other parts of the world.

More than 100,000 weeks were sold in Mexico last year at more than 100 different resorts. Prices tend to be lower than the average $9,000 purchase price in the U.S.

Potential buyers should consider Cancun and Cozumel; Puerto Vallarta; Acapulco; Ixtapa; and Manzanillo, a regional resort area for Mexico City, which is favored by Mexicans and generally features even lower prices (less than $5,000). To get started in Mexico, contact reputable multi-resort operator COSTAMEX at 305/267-7855.

South America is a relatively new hot-spot for timesharing, but the industry there is growing quickly. The Argentinian coast and mountains (skiing during the U.S. summer) are currently the most popular spots for development. Visitors to Argentina should explore the options in Buenas Aires, Mar del Plata, Miramar, and the Cerro Catedral ski area. The Uruguay coast resort area of Punta del Este is also becoming a timeshare hub.

Timesharing actually started in Europe, before blossoming in the U.S. There are hundreds of options throughout Western Europe, the Mediterranean, and Scandinavia. As can be expected, resorts are most prevalent along the coasts and in the Alps.

Southern Spain is probably the leader in sunny European timesharing. Dozens of timeshare resorts dot the Costa del Sol area. It’s easy to comparison shop along the coast, but definitely check out several of Club Riviera’s options (011-34-52-831252). Other timeshare hotspots include the Canary Islands, Portugal, the French Riviera, Greece, and Turkey.

The Alps appeal to many timeshare buyers and for good reason. A timeshare unit can save lots of money on ski trips or a summer vacations in the mountains. There are several options in the French Alps, Switzerland, and Germany’s Bavaria, but Austria seems to have the best overall bets. Timesharing Ferienclub Jausern in Sallbach-Hinterglemm (011-43-65-41-503) is typical of Austria’s club-like mountain resorts.

BUYERS BEWARE

Timesharing isn’t for everyone. It’s not a true real estate “investment” and the resale market is tight. Simply put, plan to buy it, keep it, and enjoy it.

The industry body ARDA (see below) has many excellent publications about timeshare purchase. Their office is a great starting point for interested buyers.

It actually makes great sense for the kids. In previous articles we have told the story of the Mark Hopkins hotel in San Francisco. For those who missed it, the 1942 nightly rack rate was $5.00 single and $7.00 double. By 1974 it was $45.00 and $55.00. Last year it was $210 to $270 single or double depending on location. Carrying that price increase forward another 50 years will set the price at $9,058.00 per night!! Can’t happen, you say? It did happen and there is absolutely no reason it won’t happen again. Now what will the kids think of you when they are saving this kind of money down the road? They will think their parents were just about the brightest people in the whole world and they will think that every time they vacation. What a great legacy!!

Why, then don’t they want it now? Even for free? Well, you think back. Several years ago did you wake up one morning, look at each other and say, “This is sure a great day to go out and buy a timeshare?” We all know that didn’t happen. No, you went out not to buy, but just to pick up your free car, Hawaiian vacation or other “free” gift. After you had left the sales presentation, you said, “What happened?” Not only had you paid for your own “free” gift, but you had also paid for those of the other nine people who didn’t buy. You probably didn’t give a lot of logical thought to this purchase as you were intentionally swept away by the slick emotional sales method employed.

So now you offer it to the kids and they decline. Why is that? It is almost always the cost of upkeep that the kids focus upon. The dues of from $350 to $500 and taxes of from $30 to $90 knock them out. They can’t envision spending that much on a vacation. The fact is that they will probably spend a lot more than that even now for a product that isn’t one tenth as good. But the reality is that they have not been sold the product. How many parents will become salespeople to their kids to show and sell them on the advantages of the product before it is offered?

Part of it is timing. If the kids are too young or really financially struggling, it is not a good time to offer the gift. Wait until they don’t have those kind of pressures. Also, have you used the timeshare as a family? If not, how could they know how good it is? On the other hand, if they have used it with you as kids and really enjoyed it, and if they now have kids of their own and are struggling with the ever-increasing cost of vacations, their reception will be much different. Timing is everything.

Don’t neglect the selling of the benefits. Before offering it to them, open the RCI or Interval International catalog and show them all the neat places they can go. If you have already taken them to some of these, it will just be that much easier. Don’t overlook the fact that you should really be able to offer one to each of your offspring. Fortunately, resales offer the opportunity to pick up these additional timeshares at a fraction of what you originally spent. And what a gift it is!! They talk about the gift that keeps on giving. This is one that will provide your children with a lifetime of pleasure. And their children after that.

You might also clip out this article for your kids for the time when they will pass it along to their children.

One final caution. Don’t just add their names to the Deed! In disposing of resale timeshares one of our worst problems has been straightening out improperly deeded property. In some cases it has resulted in the property being unsaleable. In one case a mother just added her four kids names to the deed without any thought to their spouses some of whom were ex-spouses by the time we got into the picture. A nationwide manhunt insued to find the ex-spouses and talk them into signing a quit claim deed. Don’t forget that most timeshares are in fact real property and follow those rules. You are almost always better off obtaining the services of a professional.

The lifetime value of timeshares is just starting to be realized now. It will still take a few more years before it is completely obvious to everyone. When it does, the value of resales will increase dramatically.

My comments are made on the basis that one is buying a timeshare for mainly trading purposes. All of the statements I will make are actual experiences not something someone said, or I heard somewhere. My family has been involved in timesharing since 1980. First my parents then my sisters and myself, now many of my extended family members own timeshare weeks. I am average income (work everyday), average intelligence. So since I did it anyone with patience, a minimum amount of time, and dedication can achieve the same results.

Before even considering purchasing a timeshare, please talk to people who have had bad experiences first. This way you will be leery of everything going on. Better yet just follow my advice and have no problems at all (just kidding).

After deciding to purchase, remember no matter what resale is better. My reasoning for this is, there are a lot of dissatisfied owners out there willing to take a loss just to get out. So make their mistake your marvel. I have been and continue to take tours while on vacation just to stay intuned with the pricing of weeks. I have yet to find a resort that comes close to fitting into my price range of $2500.00 – $4000.00. If you are frugal then you will feel that $8000.00- $2000.00 is way too much to pay. However if a buyer goes resale through broker or individual very low prices can be attained. I purchased my two bedroom, red week/40 at SouthShore Lake Resort, rated Gold Crown in the RCI exchange system, in HotSprings Arkansas for $2800.00 in 1990. With this week my wife and I have exchanged within the RCI exchange system without many problems. Always getting a nice Resort at the desired time. Put a little time in shopping for a honest broker.

Next be sure to buy at a nice resort. This is simple to do just give RCI a call and ask about the demand for the resort and week you’re interested in purchasing. When I’ve done this for family members the counselors have always been happy to give the information I requested. You probably already know why, but just in case, better resorts and weeks give you better trading power.

Also get a least a 2brm unit, since only a handful of resorts offer more than two bedroom anything more is a waste of money. Getting anything less limits one trading power depending on the resort, so two bedrooms are safe.

Two more reasons many timeshare owners get disgusted with their week is banking and searching. First banking, with RCI which is the only exchange system I’m familiar with one must bank at least one year in advance to maximize his trading power. A simple matter, just pay your maintenance fees and call RCI to space bank your week. Simple, yes but a great deal of owners wait too late and that creates disappointment. Next is searching, this can and has been a small problem sometimes for working people trying to schedule a vacation. Again within the RCI system the earlier one starts a search the better the chance of getting the resort you want. Usually I can schedule my New Years vacation one year in advance and get a match, other vacations I’m persistent with RCI on giving me the Resort I want. RCI says that it dosen’t do any good to call back after a search has been put in however, I’ve found this to be untrue on many occasions. There are many counselors answering the phone at RCI and some will work harder to get you what and when you want better than others so I call quite often when I know I have a difficult search in.

A couple of examples are News Years week 1995 I called until I got the best Resort in Palm Springs, Ca. The Desert Springs Villas 2/brm. Then New Years 1996 we went to Hilton Grande Vacation Villas in Las Vegas, Nv another tough one to match but persistence paid off. Some people may say this is too much trouble but free phone calls and a bit of time beats paying hundreds of dollars per for these accomidations.

Just a couple of other things I would like to cover. Owning in one place and living in another, dosen’t matter. That’s how I got my two bedroom week.. The people I purchased it from moved to Florida and didn’t feel comfortable being away from their home resort, their loss my gain. Just make sure you get a desirable Resort, remember a call to RCI will take care of that.

Next I am living proof that you don’t have to own in Las Vegas, Hawaii, or Orlando to get outstanding trades. I’ve heard for many many years that “you won’t always be able to get trades like that”. This may well come to truth some day but as for now it hasen’t. We just recently got confirmed into the Quarter House in New Orleans for New Years 1997 week on that cheap ole Arkansas week.

Remember to consider these items when deciding to purchase maintenance fees, deeded property, and fixed or floating time. So ends my sermon on “KEYS TO SUCCESSFUL TIMESHARING”. Once again all my suggestions are based on the premise that one is buying mainly for trading purposes however, they are basic and should work in most situations.

Web Directories Explained

By S. Housley

Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each groups association.

Large directories like Yahoo tend to have general themes and may charge for listings. While smaller niche directories like .finance-investing.com offer free listings and profit from advertising revenue or pay per click models like Google AdSense.

Being listed in a directory not only brings in targeted traffic, it provides a one-way link from a website with similar content. Directories are generally highly ranked in search engines, and are considered well respected resources, two traits that are desirable in link partners.

While smaller directories that focus on a specific niche might generate less traffic, the quality of the traffic from a niche site is usually highly targeted and will be superior to that generated from general search engines.

If you are selling fire alarms, traffic from yahoo will be less qualified than traffic from Alarm Tools, .alarm-tools.net . Most visitors to Alarm Tools will have a genuine interest in alarms and alerting systems. The nature of highly specialized directories result in visitors who have a serious interest in the directories theme, or a at the very least an interest in a theme related to the directory.

As a result, web publishers need to make a conscience effort not to ignore the value of directory listings. Regardless of their size, a related niche directory listing can be extremely valuable.

Many directories offer sponsorship opportunities. Vendors can optionally purchase sponsorship to increased their exposure with a bold listing or top category listings.

Determining a Directories Value

It is difficult to assess the value of directory listing, as there is an obvious advantage to a listing of a closely related theme directory that is difficult to measure and quantify. In general, webmasters can use common web guidelines to determine the popularity of a directory and assess the directory link’s value.

To assess the value of a web directory, consider the PageRank of the webpage where the link placement of your site will occur. The PageRank is indicative of how important Google may find a specific page. Another reliable third party measuring tool is Alexa. The Alexa ranking provides insight into how popular a website is. In general, a link from a web page containing a PageRank of 5 or higher is considered very good. A link from a site in Alexa’s top 100,000 is also generally very desirable.

Compare the following two directories’ Monitoring Tools .monitoring-tools.net and RSS Specifications .rss-specifications.com . Monitoring Tools’ main page has a PageRank of 5 but most internal pages that contain links have low page ranks and the overall Alexa ranking of the site is over 650,000. While RSS Specification’s claims a main Google PageRank of 6 and subpages all contain a minimum of a 5 for PageRank, the overall site is ranked 32,000. Clearly if you are in the syndication business, RSS Specification’s would be a very desirable link partner, while you would have to weigh the cost benefit and position of a link from Monitoring Tools.

To determine a sites PageRank without downloading the Google Toolbar, use the following online tool from RustyBrick .rustybrick.com/pagerank-prediction.php . A website’s Alexa ranking can be found by entering the URL into Alexa .alexa.com .

It is recommended that PageRank and Alexa ranking be only used as a guide when determining a directories reputation. It is important not to get too caught up in either Google PageRank or Alexa Ranking as webmasters can use “tricks” to artificially inflate their numbers.

The bottom line, links from directories that are small but niche, can provide quality web traffic.

Permissions:

Permissions and notification of use not required.

Article directories (also known as article archives) are searchable on-line databases of articles contributed by multiple authors. The goal of an article directory is to collect articles on certain topics and offer them to publishers to place on their website, in their e-zine or in print. Each article directory has unique guidelines for both authors and publishers. The benefits of submitting your articles to directories are numerous and include:

1. Most directories give you a separate page for each article and some publish your photograph along with your articles. This allows an author to promote their articles without needing a website of their own.

2. Directories are a magnet for publishers. Most publishers are looking for specific articles on a specific topic and they are more likely to find such articles in a directory rather than in an individual e-zine that offers reprintable articles.

3. Many directories allow you to edit your articles and change your by-line as many times as you want.

4. Some directories offer a news feed that automatically adds your new articles to dozens of websites.

5. Article directories may have a good search engine page rank that that makes them ideal for providing a one-way link to your website.

There are hundreds of article directories on the internet. I am constantly searching the internet for new directories to add to my list but I have found that I receive the most benefits from older directories. Over time I have discovered a few directories that I absolutely love that I visit for submission and for research. A few of these are:

Alumbo! Magazine – This on-line magazine doubles as an articles directory and offers a free membership that allows you to submit articles in some very interesting categories such as ecology & environment, love relationships, paranormal & divination in addition to the normal business and career topics. Alumbo permits you to choose more than one topic for your article and often suggests additional topic pages where your article would be a good fit.

.Alumbo.com

Article Alley – Allows you to register as an author for free and submits your articles across a network of sites. Allows for update of author profile, editorial access to your articles and a unique web page listing all your articles.

.ArticleAlley.com

BPubs.com – Although this is a business site only it does accept articles in a wide variety of business subcategories. Google(tm) visits often because it knows that BPubs.com adds fresh content from many authors every day.

.BPubs.com

Constant Content – This is a unique article directory that allows you to sell or give away your content. You must register prior to submitting your articles in many different formats – all of which are editable at any time.

.Constant-Content.com

EzineArticles – Owned and operated by one of my favorite article submission experts, Christopher Knight. This directory offers more submission topics than other directories and much of the enhancements done to the site are based on author and publisher feedback. When I submit an article to this directory I receive more attention and traffic than I do from any other submission site on my list.

.EzineArticles.com

IdeaMarketers – You absolutely must register for a free author’s account at Idea Marketers. Topics covered include business, holiday, lifestyles/self-help, technology, Christian, home/family/parenting and marketing. You are provided with a professional looking author’s profile that includes your by-line and your picture after completion of a lengthy form.

.IdeaMarketers.com

Establish yourself as an expert in your topic area and take advantage of the many benefits of adding your content to every established and credible article directory. You are guaranteed to be delighted with the response you will receive from publishers who find your articles in the directories they frequent.

(c) 2006, Davis Virtual Assistance. Reprints welcome providing the article and byline are published intact with all links made live. This article may not be sold individually or as a part of a database.