My Buy Essay

Posts Tagged ‘marketing’

For about the same money as it would cost to “rent” a few vacations in a nice hotel, accommodations can be owned forever in a deeded vacation timeshare condo that exchanges via computer to resorts virtually anywhere in the world!

Vacation timeshare is more popular than ever! The largest and most respected companies in the resort industry are now selling timeshare resort condos. Marriott and Disney have produced blistering sales statistics, among others. The fact that strong consumer legislation now governs the timeshare industry, combined with the fact that solid developers are now the rule, has given the timeshare industry the stability once only accorded to luxury hotels.

Why Does Vacation Timeshare Ownership make so much sense? (Four million owners 4800 resorts worldwide.

1. STAY WITHOUT PAYING: Timeshare owners are delighted when they check out at the end of their week’s stay, because their bill is ZERO! (And zero for the rest of their lives because they OWN their accommodation as deeded property!) The money saved here quickly pays back the low initial purchase price.

2. NOT JUST A HOTEL ROOM: As opposed to being a hotel room renter, enjoy status and fine treatment as a condo owner. It’s a much higher style of vacation. Condos are spacious, have kitchens and private bedrooms. Sleep up to 10 persons. Most resorts have great activities/tours all arranged and often free! Spend your time enjoying vacationing. Save the hours and hassle of planning, because it has already been done for you!

3. SAVE $100 PER DAY: Because the condos have kitchens, a family can easily save $100 a day by not dining in expensive restaurants for every meal. Stock-up the refrigerator and relax – it’s home!

4. NO EXTRA CHARGES: There is no charge for extra people like there would be in a hotel, and no extra costly occupancy taxes so common with hotels.

5. OWN, DON’T RENT: Owners can sell their interest whenever they want. Hotels obviously give NONE of your rent money back.

6. A GIFT OF LOVE TO HEIRS: Deeded timeshare owners can will their interest to their loved ones.

7. RECEIVE INCOME: Owners can rent-out their time rather than using it.

8. GIFTS FOR SPECIAL OCCASIONS: One of the most appreciated gifts you can give is that of a week at a luxurious resort. This is actually one of the biggest joys of timeshare ownership. It’s a great feeling to say to a loved one – “I’ve booked a week in a nice resort for you – go enjoy it!”

9. HOME RESORT BONUS USE: At their home resort, owners get first choice at unused time at true bargain owner rates for two and three day stays.

10. OWN ONE WEEK BUT USE MANY WEEKS PER YEAR: Timeshare owners have worldwide “Bonus Time” available. These are extra weeks (and weekend getaways) through the giant exchange companies. These weeks require no payment of maintenance fees, can be used often, and the rates are known to be unheard of bargains. Luxury and spaciousness at budget prices!

In summary, If you vacation, timeshare makes great financial sense while offering superb facilities. It also is the perfect means to help achieve the most important thing of all – sharing quality time with loved ones!

Super-Affiliate’s!

What are they?

Do you see this term often online and end up confused to what it means and the purpose they serve online?

It sounded really mysterious to me when I first came across the term which peeked my curiosity and led me to research the term further to find out exactly what the term meant and more importantly what there roll was in the Internet marketing world.

The information I discovered was Astonishing!

What I’m about to reveal to you in this article will blow your mind and hopefully take away the mystery and answer the questions you once had about what a ‘Super-Affiliate’ is and why they ARE your…

…”Ticket To Online Success!”

Let’s first take away the mystery behind what a ‘Super-Affiliate’ is so that you’ll have a clear picture inside your head of how they’ll benefit your online business for years to come.

A ‘Super-Affiliate’ is simply either or both a High Traffic website and/or a eZine/Newsletter owner with a HUGE targeted opt-in mailing list that are able to sell more in a given day then you could in a month.

As you will learn, the internet is nothing more then a numbers game and the super-affiliate’s are simply the one’s who have already put in the time and have the highest numbers when it comes to ‘Website Traffic’ and targeted ‘Opt-In’ mailing lists.

Are you starting to see the BIG picture yet?

Now, lets move on and break this down a little with some rough numbers so you’ll be able to have better idea of what to look for when it comes to locating an ‘Super-Affiliate’ via search engines and/or eZine/Newsletter directories.

Let’s first start with the Search Engines.

When your searching the web for super-affiliate’s with high traffic website’s this is the general guide line I use to gauge there importance.

But, in order for me to do a proper traffic analysis of there website I need to use a special webmaster toolbar offered through Alexa.com.

This toolbar is essential and a must have when it comes to locating super-affiliate’s and the reason why is because it reveals the ‘Traffic Ranking’ for that particular website you are viewing making it easier for you to tell the difference between the super-affiliate’s and the other website’s that are just getting by.

Here’s the link to where you can download your own free Alexa toolbar if you choose:

- download.alexa.com/

Now… for the numbers.

When I’m searching for an super-affiliate related to my Product, Service and/or any of the affiliate programs I am promoting via the search engines and I happen to come across a website that has a traffic ranking of 50,000 or lower using the Alexa toolbar to gauge the TR then these are the website’s where the super-affiliate’s reside and are the one’s I will want to contact with a business proposition.

As a general rule using website analysis, the lower the TR, the BETTER.

Why?

Because it means that particular website is receiving Lots… and Lots of traffic which is just what you’re looking for.

Now… that’s the general idea behind locating super-affiliate’s through website analysis and the search engines.

This next part I’m going to show you where to locate the super-affiliate’s with HUGE targeted mailing lists.

This is where you stand to benefit the most and could in turn make a substantial amount of money within the next 24 hours of your business proposition if accepted by the list owner.

The best places to locate an ‘Super-Affiliate’ with a HUGE mailing list are through eZine/Newsletter directories. I’ve listed a few of the Top directories below to save you the hassle of having to search for them yourself.

- Ezine Universe

.ezine-universe.com

- Ezine Hub

.ezinehub.com

- Go-Ezines

.go-ezines.com

- Netter Web

.netterweb.com

- Ezine Search

.ezinesearch.com

These directories databases are searchable and are full of thousands of ezine/newsletters with list sizes that range from 1000 subscribers to 250,000 subscribers and up.

It’s pretty easy to figure out who the super-affiliate’s are going to be here.

The Bigger the list size, the BETTER.

But… as a general rule I would have to say that any ezine/newsletter owner with a list size of 75,000 or more subscribers I would consider an ‘Super-Affiliate’.

Remember, this is just a general guide line.

Don’t discard the list owners with smaller lists. The more eZine/Newsletter owners you contact the greater your chances are of SUCCESS!

Now that you know what a super-affiliate is and how to find them Both on the Web and through ezine/newsletter directories your probably wondering how…

… “They’re Your TICKET To Online Success!”

Well, its actually quite simple.

If you own your own Product and/or offer a Service, and this will even work if your an affiliate to someone else’s program, all you have to do is simply locate and approach related website and/or ezine/newsletter owners with a JV(Joint Venture) and/or business proposition offering them a reasonable share(percentage) of the profits if they were to accept your business proposal.

That’s It!

And the best part about this approach is that you don’t even have to spend a penny on advertising and the traffic you’ll receive will be ‘Laser Targeted’ making your chances of SUCCESS that much Greater.

I really hope this article opened your eye’s up and cleared up any unanswered questions you once had about what a ‘Super-Affiliate’ was, what there roll is in the Internet marketing world and more importantly… How you can locate them via the Web.

The use of search engines in locating information has become so central to our daily lives that it is hard to imagine a world where one cannot simply “google” driving directions just before heading out to the car. This availability of information, unprecedented in human history, is still a new concept, yet it has revolutionized the way we live, even in our humdrum, day-to-day activities. Need a new recipe in time for dinner? Conduct a search (and forward it to meConductSearch.com!). Forgot your anniversary and need a gift by tomorrow morning? Piece of cake. It’s become second nature to not only snatch instantaneous solutions from the Internet, but to trust that they will be there.

Just because we’ve so readily accepted search doesn’t mean anyone thinks it’s fully developed. I offer only your typical financial headlines: Google does this, Yahoo does that, Exxon searches for oil &ndash everybody searches! Tech advances beget tech advances and search is still a work in progress, a particularly interesting work in progress.

The concept of search need not even be limited to alphabetical means. Microsoft is firing imaginations with image search…for more imagery. Somewhere in Washington State (I think) teams of cyber savants have been taking steps toward incorporating this imagery hunt functionality into the search engine. The goal is to allow users to input an image file as the search parameter in order to return associated image results.

While the technical process admittedly remains mysterious to those of us not actually working on it, its aim of a searchable database free from the ambiguity of language is a beautiful notion, even if it’s not the end all of search itself.

Let’s say that you were interested in researching a fancy home furnishing company called “Hammer and Co.”. You’d open up your web browser and enter the name in the search bar on Google, right? Your Search Engine Result Pages (SERP) will show hundreds of results…M.C. Hammer, tools, and the like. There will be some, if not lots of, sifting to do. But, were you able to input an image of Hammer & Son’s distinctive purple tulip logo in the search field, you

may get a glimpse of Hammer’s lovely wormwood designs. Heavenly.

Engines utilizing “image search” will distinguish content, spatial qualities, pixel dimensions and placement, the size of images, and various other factors in its comparison. While the technology is not quite ready to be unveiled for general use, Microsoft’s purchase of Vexcel, a specialist in imagery, remote sensing and “photogrammetry” does bolster support for the theory that we are not far off from being able to take a photo of a stranger with a camera-phone and running an internet-wide search for that person instantly.

It seems the internet cannot be further leveraged to the end of radical technological advancement and social change, it is. Web 2.0 expands infinitely outward into a world of possibilities that need only be imagined to become true.

Damian Verutes

Marketing Analyst

MarketingConductSearch.com

ConductSearch.com

In order to stimulate word of mouth marketing, there are many things that can be

done, but they must be instituted in a proper manner. In recent years, the concept

of Pay-Per-Lead has proliferated the internet and marketers have leveraged that to

generate leads. However, the approach can be as worthless as a 0.01% response rate

per 50,000.

This is why word of mouth marketing approaches must be far more targeted than CPA

programs, and far more dynamic than conventional and often simplistic permission

marketing approaches.

In my opinion, there are at least 2 ways you can immediately stimulate word-of-mouth

marketing right now.

Method 1: The Ethical Bribe.

This is a common method which you will want to use sparingly unless you know the

nature of your target market. Will they want what you are offering? Will you be able

to hit that raw nerve that will get them telling more people about your website or

service or product?

The ethical bribe when used can be very powerful. It’s simple to set up. Purchase an

email marketing software like the one at .IMSupportHub.com/ar and create

an additional campaign and an additional page every time you run an advertisement.

Always redirect your main opt-in to the tell-a-friend page and set up your new

opt-in codes on that page, always remembering to give them your ethical bribe.

The biggest drawback is that an ethical bribe does not guarantee that people will

definitely tell a friend. They will tell anyone! Thus, the set up of the ideal

tell-a-friend sequence is important. To tell an individual to bring another

individual to a website has constraints which need to be addressed, and probably

will not be as effective as it ought to be. Technology can catch up and software to

generate tell-a-friend campaigns could be a little more efficient, and possibly

offer a buffet spread of items that a friend could select to gift their friend.

Method 2: Social Proof

Social proof is a psychological mechanism that gets people to act. If one person has

been told that something is good, they won’t be able to say it’s good. They need to

see that there has been a fairly large quantity of people who say it’s good before

they jump without thinking.

Social proof does have its flaws and I do understand that there are people who feel

that it is ‘unethical’ to create a buzz. Still, the method will work if you have a

good product or service that adds value anyway. People are still communal in nature,

and they will always tell their friends or associates in the appropriate discussion

environment about things that will benefit them.

To find out more about word of mouth marketing methods, just go to

internetmarketingsingapore.com/blog/category/word-of-mouth/

The first step in getting your site noticed is to have a site that is designed in a way that is search engine friendly. That is called SEO (search engine optimized). This is mostly a web designing issue. We will assume that you are starting with an SEO optimized site. But that alone won’t give your site high rankings.

To get the search engines to notice you, you need to understand them. The search engines’ whole purpose is to find quality content– that is what the internet is all about. Information. And the more content (related to your site’s most important keywords) that you have, the more that search engines will like you. They like to see sites that grow with quality content at a steady rate. They also like to see a lot of quality links from other sites on the Internet going to your site.

This is where article marketing comes in. Let’s say you have a website that sells cameras. First you would want to expand your site beyond several pages. You could do that by adding lots of related products. Or you could review products. If you don’t want to do that yourself, look for free articles that review products for you. You could add other related free articles, such as how to use the product, where to display your photos, etc. Maybe start a blog on the topic. Blogs are great for promotion because they are constantly updated with fresh material.

Where do you get all this fresh material? From article directories and article list servers. Because of the rapidly growing need for people to find and submit articles, the number of article directories sites are increasing.

You can take advantage of this fact. You could write an article about you website’s subject (or take the material from what you have already written for your website). For example, how to find a quality camera or how to take great photos. Then you submit this article to article directories. I like to personally add my articles to a new directory every day. By doing this, you now have links all over the Internet leading to your site– links from the article directory, as well as links from everyone who publishes your article for free on their website, ezine or blog.

Article marketing is now considered the method of choice for web marketing. It is the best way to get top placement with the search engines and to drive traffic to your site.

It takes some time and effort to find and/or write and submit articles, but it is free. You can also pay a submission service to send your articles out to more directories than you would have time to do yourself. So, start thinking “content” if you want the search engines to notice you.

This article may be freely copied as long as it is not modified and the resource box accompanies the article, together with working hyperlinks.

So you’ve tried direct mail, advertising, you’ve got a web site, maybe you’ve even tried networking as a marketing strategy. These and many other marketing strategies are all good and if performed properly will most likely bring you favorable results. A word to the wise here though, some of them can run you a fortune in marketing costs. And in my experience, cost has a lot less bearing on effectiveness than one would like to believe. Now being a fan of Jay Conrad Levinson and his concept of “Guerrilla Marketing”, I am always on the lookout for innovative and inexpensive ways to market. And what I have for you here certainly fits that bill.

I believe Napoleon Hill in his 1930’s classic book “Think and Grow Rich” was the first person to coin the phrase “Master Mind” and he defined it as: “Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.”

Hmmm… So basically it’s building a team that leverages their collective brains and brawn to help one another get what they want.

So let’s not beat around the bush here. Are you ready for the secret marketing strategy? Well here goes… It’s quite simple really… there is strength in numbers. Two minds are exponentially more capable than one mind alone. In this equation, one plus one does not equal two, it more closely resembles eleven. We’re talking about leverage here. The secret is simply to gain leverage by creating your own mastermind. Not just any mastermind though; One that specifically focuses on marketing &ndash a “Marketing Mastermind” so to speak.

So my proposal to you is to take that exact concept of a mastermind as Napoleon Hill defined it, and niche it to focus primarily on marketing.

So real quick what should this mastermind look like? My suggestion would be 4 to 8 members from different, non-competing industries, meeting weekly to discuss how they can help each other market their respective businesses &ndash Plain and simple.

Now it’s not my intention here to educate you in any detail on how to set up and effectively participate in a mastermind group, as there are plenty of resources out there already that can do that for you, it is simply to share with you what’s possible by leveraging this concept to support your marketing efforts.

Personally, I see this strategy as a phenomenal way for organizations, especially smaller ones with little spending money for marketing, to use the power of leverage to broaden their capability and effectiveness.

While the benefits of doing this could be endless, let me just share with you five of my favorites:

1. Plain and simple, it keeps you in the conversation of marketing.
2. It can provide you with unbiased feedback, brainstorming, and marketing advice based on experiences of what has worked, or hasn’t worked for your mastermind teammates.
3. You will significantly expand your reach and go beyond who you know and tap into who your teammates know. Now depending on what the group agrees to, you may gain access to the client list and/or mailing list of the other members. Additionally, you can explore the possibilities of joint marketing initiatives and joint venture arrangements where multiple parties share in the results.
4. You’ll be held accountable to get done what you say you will get done. This alone inspires people into action and action ultimately leads to results.
   
5. The list can go on and on and on however, best of all, masterminding is free!

So need I say more? I sincerely hope you’ll take this strategy on and try it on for a while. What do you got to lose? &ndash It’s free. Remember, there’s power in numbers so build your “Marketing Mastermind” and reap the rewards today!