My Buy Essay

Posts Tagged ‘online business tips’

The importance of writing articles is increasingly growing as many internet marketers are witnessing the multiple benefits of this marketing tool.

Many of the new internet marketers remember only one of the benefits which is getting back links to their websites. They completely forget that through the articles that they distribute they are building their reputation not only with the readers but also with the article distribution sites. This reputation is what is going to help them build a relationship with their audience that could eventually turn into visitors to their site who could turn into paying customers.

When writing articles you should remember the following:

1- Your prospects are getting to know you through your articles. If you are writing for the sake of getting back links the readers will realize your intention easily and they will never click on your link. It is just like a sales call, if your prospect feels that you are pushing for the sale, he/she will never buy. But if they feel that you are sincerely trying to help, then your chances are much better for closing the deal.

2- What you write and distribute today will always haunt you tomorrow. Learning the hard way on the internet might be extremely costly as anybody who is doing any search on you will get among the results your old work. The question would be; would they realize that this work was when you were new?

3- Encourage your readers to click on your resource box by making sure to give them useful information that would really help them. Meaning; if you still want to distribute a large quantity of articles within a short a period of time, do not make that an excuse to reduce the quality of your articles. Each article should be written in the same spirit as if you are writing one article a month.

Writing articles poses two major obstacles to the marketers who are interested in this online marketing tool:

1- The ability to actually write articles.

2- The ability to distribute articles in an effective and efficient manner.

Writing Articles

For those who find difficulties in writing articles themselves I would recommend training themselves to that because in the long run it will serve them immensely in controlling the frequency of writing articles and the subjects they want to write about. The recommended strategy is as follows:

1- For the first couple of months hire a copy writer or the services of copy writing companies that would write articles specifically for you on the subject that you wish. Remember this is not buying a copy of an article that is sent to many others. This has to be written exclusively for you.

2- During the second month and while you are still getting the services of the exclusively written articles, get one article per week and re-write it in your own words. Meaning, get the core subject and write about it in your own way.

3- Now you can drop the exclusive services and start getting ghost written articles. Be careful, you will need to re-write those as they are given to many others. When I say re-write, I mean really re-write. Don’t change few words here and there or change paragraphs and then submit, because your article will be rejected. You need to make a completely new article out of the same core subject. You can get those articles in one of the following ways:

a. You can buy such articles

b. You can search for articles related to a certain subject and choose a combination of ideas presented in those different articles. This is a free option.

c. You can visit article directories and search for articles that suit you. This is also a free option.

Remember you will need to re-write the whole article, do not use someone else’s article and put your name on it. This is:

1- Not Ethical

2- Will be rejected by article directories.

3- If repeated you might get black listed in some directories.

Article Distribution

As every single person in internet marketing would tell you, there are two ways to submit articles; manually and automatically. Automatically is done either through a software package or an article distribution service.

My first straight forward recommendation is never to attempt to use the manual option unless there are few extremely important sites that you need to be 100% sure that your article is submitted to them.

The automatic approach is a must to submit your article to as many directories as possible. Therefore, do not limit yourself either to an article distribution service or an article submitter software, rather use both options.

Do not purchase the first software that comes your way. There are several around and their prices and features vary a lot. Ask about the best options in forums, you will be getting very useful answers. This is how I bought my software package.

Purchasing a software could be a difficult issue to internet marketers from countries that are not among the listed countries in Paypal and Clickbank. Do not be discourages when you find that. What you should do is find the contact link on the site of the seller and ask them if they have other payment options.

Submitting articles is great fun and a wonderful motivation factor. The more you find your name around the internet the more you want to write articles.

With the free marketing tools that we are going to list and explain here, you can create a whole online marketing strategy that will generate the amount of traffic needed for your website to start generating sales.

This means that you will never have to choose any tactic that requires continuous advertising investments. This does not mean in any way that there isn’t any money to be spent.

The tools that we are going to explain can be implemented either in automatic mode or manual mode. The manual mode proved to be a very time consuming effort that is considered not only inefficient but can also be ineffective sometimes.

The automatic mode on the other hand can really save you a lot of time. A time that you can use to further your knowledge in online business and to keep yourself updated with what is new in the market, which a must in this industry.

Time is not the only advantage of automatic implementation, but listing all the advantages of such implementation will make us deviate from our main objective which is to discuss the tools and tactics that would compose a whole free online marketing strategy.

Choosing the automatic mode means that you will need to buy and use software programs that will enable you to automate the process. Buying those software packages is where the investment lies. I highly recommend you to buy software packages that require only a one time investment rather than a monthly subscription.

Now let us get started with the list of tactics that would give you a free online marketing strategy:

1) Directory and Search Engine Submission: It is recommended to start with this tactic as it is expected that this tactic bring solid and continuous traffic. Yet it needs time to build your position especially within the search engines. When we say search engines, it doesn’t mean that we are talking only about the big names. If you submit your website to the smaller search engines, that can contribute to your position within the big players.

2) Reciprocal Linking: This tactic has gained a little bit of controversy lately. Many prefer one way links rather than exchanging links. I would agree with them, but what could it hurt to follow both tactics? With reciprocal linking you exchange links with other websites. This can really be time consuming if you are not automating the process.

3) Posting in Forums: Posting in active forums has a double impact. Not only you are generating traffic from people clicking your link in you signature line, but also you get one way back links as these forums are open to search engines and therefore, your posts with your signature are listed in those engines.

4) Article Submission: There are numerous directories that accept article submissions which would gain you a huge amount of one way back links to your website. Your priority is to find directories with high traffic and ones that have the ability to distribute your articles to other websites, e-zines, e-mail groups and other kinds of publishers.

5) Pinging: Pinging your Blog and your dynamic pages of your site. If your Blog is hosted on your server as an extension of your website, you can Ping your Blog to update search engines with the new changes. This will encourage search engine spiders to crawl to you Blog and eventually to your website. Also you can create dynamic content on your website by adding articles and news feeds to keep you website fresh with new content. This is something that search engines like and accordingly you can Ping those pages of your website to accelerate the spider crawling procedure.

With the above five pillars of free online marketing strategy you can create full aggressive campaigns to generate traffic and sales without having to spend any money.