My Buy Essay

Posts Tagged ‘online marketing’

At a recent networking meeting Jana asked for a recommendation for a public speaking coach. She was starting to speak in front of audiences, and wanted to polish her presentation skills a bit. Before anyone else got a chance to reply, Elise jumped in to recommend her coach, Kelly. “I have been working with Kelly for two months, and I have already seen results from working with her. I am much more confident during my presentations, and I see that my audience is more engaged and more responsive. She is great; I will e-mail you her contact information later today.”

Later that day I spoke with Elise about Kelly. Elise has always been interested in public speaking, so when she heard about Kelly about a year ago, she put herself on Kelly’s mailing list. She enjoyed what Kelly had to say, learned more about her practice, but didn’t take action to actually buy anything from Kelly until an opportunity came up for Elise to conduct a few workshops with another colleague. Once she started working with Kelly, she confirmed that she was as knowledgeable and professional as she appeared in her newsletter. Kelly, with his professionalism, knowledge and proven marketing techniques turned Elise from being a random business owner into a raving customer. How did she do this?

- She knows and uses effective marketing techniques. Kelly has a web site that describes when she does. She publishes a newsletter, in which she shares useful information on public speaking, as well as keeps the readers informed about her expertise.

- She is consistent. Marketing is not a one time event; rather, it is a process. Kelly markets consistently – she publishes his newsletter on a regular basis, she uses her own web site, branding, articles, and many other techniques in order to get results.

- She is a professional who delivers results. When clients work with Kelly, she delivers the services and products she has promised.

So how can your business benefit from knowing about Kelly’s marketing techniques? Over to you – let’s take action:

- Run your marketing campaigns on a consistent basis. One time advertising or marketing campaign is likely to bring in more web site visitors, but not very likely to bring in many long term customers. Whether you are publishing newsletter, refining search engine traffic or giving workshops to promote your business, it takes time for the campaigns to start bringing in a consistent stream of qualified buyers. Continue your marketing campaigns for a long enough time to see the results.

- Learn how to promote your products and services online. Knowing how to market online will save you time on your marketing activities.

- Underpromise and overdeliver. Your marketing materials make promises to your customers. Whether it is fast results for people in your classes, a product at no charge with any coaching package purchased or a press release critique for new customers, make sure that you deliver MORE than your marketing materials promise. Doing this will result in customers who not only are happy with your services, but who will also promote your services to others.

Knowing who your customers are and delivering them what they want will help you fill up your practice with happy customers.

The aim of a sales page on a website is to give your customers only two options; buy your product or leave your website. Why let them leave without giving yourself another chance to sell to them? You don’t have to… You can set up a system which will give you many opportunities to sell your product or service to each single visitor to your sales page.

The secret is to use what is known as an autoresponder which is an email utility you can use to save the contact details of your visitors and then to send them emails at set intervals.

To make use of an autoresponder you can either use the services of a third party supplier or you can purchase and install a script onto your website. To begin with it’s a lot easier to use a third party autoresponder.

Irrespective of whether you use a third party service or your own script, you will have to use a form to capture your visitors contact details. This form can be built into any HTML web page be it your sales page, or a page designed specifically for use as a popup.

The underlying concept behind the use of autoresponders is that people rarely buy on their first visit to a website. Research has shown that most people need repeated contact with an advertising message before they respond to it and purchase the product or service.

Autoresponders were designed for just this. You can load a series of advertising messages into your autoresponder and adjust it to send the messages at set intervals. That said, people react badly to advertising; in fact most people just plain ignore advertisements.

To get round this, you have to design your email series so that it is not perceived to be advertising. A good way to do this is to design your email series to include plenty of useful information; give your subscribers some good quality free information in each email and weave your advertisement into it.

For example, let’s assume you are selling an e-book titled “101 Dieting Tips”. You could create a series of 7 emails, each containing a single dieting tip. At the end of each email you could inform the reader of your e-book containing 101 tips and include a link to your sales page.

The bottom line is the content you include in your email series must be of very high quality; after all you are going to ask for somebody’s contact details in exchange for it.

Bear in mind nobody is going to sign up for your email series just you write it, or you include good content. In truth visitors to your website aren’t interested in you, they are interested in themselves. They have a problem they are trying to solve, and that’s why they ended up on your website; they thought they could find a solution there.

Another point worth considering is you are a relative unknown to the person visiting your website; they don’t know you or trust you. It’s because of this distrust that many people won’t buy your product or service on their first visit. If you can get them to subscribe, your email series should build up their trust to the point where they will buy your product or service.

First you have to get them to subscribe, and you do this by advertising you are giving away “free” tips which will help solve their problem. Your opt-in form must be prominently displayed on your sales page, build it into the content. You should also design a popup form that displays your opt-in form either when people first get to your site, or when they leave.

Finally, a properly designed opt-in form which causes many of your website visitors to subscribe to your information series will incorporate these three design tips:

1) Use a heading, in a larger font and of a different color to the rest of the form, which includes a major benefit. In other words, in as few words as possible, explain the biggest benefit your visitor will receive from subscribing to your information series.

2) In as few words as possible explain two or three additional benefits your reader will receive from subscribing to your opt-in list. A list of bullet points is the best way to do this.

3) Your primary objective is to get your visitor to join your opt-in list, so ask them to subscribe. Get into the conversation going on inside their mind, use words like “Yes! Send Me the Tips Now!” on the submit button of your form.

The idea of using a banner ad for your website is a good one. The real money is in ads on the Internet. If you are unsure about the real benefits of using banner ads, take some time to read more about what banner ads actually are and how to use them so you can make some real profits with your site.

Banner ads are nothing more than simplified HTML code with a link embedded in the code. Banner ads come in all different sizes. Some are as large a 486×60 and some are as small as the tiny size of 88×31. The graphics combined with the text information is what makes banners ads shine. Clicking on it will bring a potential customer right to your site, and then you have a chance to make a sell. Having a well laid out website and clearly written instructions is the next key to selling. Even if your advertising efforts don’t pay off immediately &ndash don’t despair. If your ad is intense enough graphically and texturally, it will leave them with a memory of it, and they are likely will return and purchase your product.

How do you get a banner ad placed on the Internet? First, you need to understand that it does cost you money in most instances to place a banner ad. You can pay a company to post it or arrange to have it posted on an independent website. Other advertisers such as you will evaluate if your banner ad will be successful at their site. They look at page views and how many hits your website receives per month. They might also evaluate click through rates as well, depending on if you have a pay per click program. They will take into consideration how much it is going to cost them too. Remember they have to pay for bandwidth, and if does not benefit them economically, they might not add your banner. You’ll have to post at a 2 to 1 ratio. In other words, you will have to place two of their banners in exchange for them posting one of yours. You can also start your own affiliate program, which has minor click through cost.

Now that you know a little more about banner ads, you need to realize their importance for your website.

By posting banner ads, you will rise up in the search engine rankings. Your product, with enough ads and strategic placement, will silently push your page up in the engine ranking. You will get more visitors and more exposure, thus increasing your chances of selling a product.

After exchanging banners with a few quality sites, more sites will want to exchange or let you buy advertising space with them. It will definitely increase your website visitors and increase profits at the same time.

Using banner ads as advertising space helps you get more visitors to your website.

These three ideas are primary for increasing website site traffic. You will need to be aware of some general rules of thumb though. Make sure that you have the patience to let your banner ads work their magic. Whether you are saving up to pay a banner ad company to post your banners or if you are trying to sell advertising space at your own website for banner ads, it will take time. You will need extra patience if you are contacting independent site owners and asking for their approval to exchange banners. Always join quality sites that are well ranked and have a relevance to your site content.

There are some drawbacks to using a banner ad to get more website activity. You could end up with so many ads that your site will be a maze that a lot of visitors will just click away from. And, there may be some objectionable ads of an adult nature that you will have to live with. Consider that you will need to have some capitol to create your banners, and that cost varies according to size and complexity of the design. You will need to update and continually post new banner ads as other ads change or they are no longer relevant to your content material. Overall, make sure your site design and budget can withstand banner ad usage.

In the end, you will find that banner ads are worth the work and effort. They have in the past raised website visitations through people looking for products or information online. By working at it, you will find that your profits will increase. In the end that’s the name of the game.

Ok, You have heard of 1000’s of people making money on the Internet, the so called “Gurus” are telling you, do this, do that, programmers are saying use this script and that script and webmasters are luring you into their E-zines, teasing you with a bit of information, bit of the truth, only to sell you more products.

MLM companies got hold of your email address and they are sending you emails to join their downlines, others are telling you forget all that and use Adwords or Adsense.

Hey what about the Blog Brothers who wanted you to cash in on the blog industry? RSSfeeders? Ipodcasters? Membership sites ? And the list goes on……..

Hey this stuff costs money, only if you have a money tree in your back garden, giving you more money every morning you visit it, you would have bought them all. But that’s not real, nobody has a money tree in their back garden, if you disagree please let me know where I can find one ?

The reality is different, newbies come in with brand spanking new credit card, fuelled with the hype, by the time they are done with internet marketing they are drained of energy, lost faith in themselves because their credit card is maxed up and so used that it probably would pass as antic. They are now thinking that they have been lied to, all they see in their paypal or stormPay account is zeros without any of the following numbers in front of those 0’s 1-9. It’s not just their card that is maxed up but their hard drives as well, It is full of ebooks and software. But this doesn’t mean that they have read or used all the software they have. The reason they kept buying this stuff is simply they are looking for a magic bullet product. The ideal product that would read itself or install itself, market and collect money for them while they are watching. But the truth is, there is no such product.

If you don’t believe me, check your email account, how many emails do you receive from the same epublisher that you bought from or gave you free products trying to sell you something? How many ebooks do you have stored and still zipped in your hard drive? How many of those have you read in percentage? 2%, 10%, 50%, 90% or 100%? Even if you do read 2% you would notice that some are very informative where the author went through a lot of details to make his point across. Some just tell you what you already know. Others don’t say anything at all, their ebooks are full of affiliates links to make more money of you, squeeze that credit carda.

Yet everyone claims to make a lot of money on the internet and here you are sitting duck, frustrated, don’t know what to do, so many projects to do and you don’t have time, your day job, your family, your spouse is begging to you give up, you can’t focus and all this adds up to your stress of not making a dime. The budget is very limited and no where to go, confused you jump from business opportunity to biz Op, from a new program to another but yet no money is coming in, you have just invest $197 on a product in the hope that you would resell it and make more money, now you just want to break even, but you can’t even do that because someone else is selling it for nickel on Ebay.

How do I know all this, well guess what? This is how I was, and this is what my subscribers are telling me when they are describing themselves, I have been on the internet since 1999 and I have been in so many programs that I lost count, I have upgraded my hard drive 5 times.(thank God for DVD writer now days I don’t have to do that any more). My head was spinning, I had a gamblers syndrome, when I wanted to throw in the towel I sold something which gave me hope to stay on. In short I was grasshopper, and if you are feeling this way right now, you are a grasshopper too? I should have formulated the Grasshoppers foundation, because I know now that there are more people like and me. but that’s your fault why none of those opportunities work for you, first you are not focused, second you don’t have goal, third you want to make quick money and you want to run before you walk. You want to compete with the big guys without knowing how?

Look at the big boys, don’t you think that they know all this, yet you see them specialising in one thing or most two. Either e-zines or blogs, or both. Ebay or adsense, or adwords. They master one thing before they go on to another, if they ever do. Specialising is the key? Why? The answer is focus. Did you know that a laser beam can cut metal, but your house light couldn’t cut through a feather. Why? The answer again is focus. The laser beam is focused light, concentrated light. When you focus your thoughts on one thing and you put your heart and soul into it, there is no way that it shouldn’t work unless you sabotage your own success.

But for now here are the guidelines you need to follow:

Set a goal “What do you really want out of this?”

if it is money, set exactly how much and when.

Use the method “As if?” How would you feel if you have already achieved your goal?

And use that feeling, anchor it and carry it with you.

Focus on one subject and learn as much as possible about it.

Don’t jump to other programs stick to one field until you master it. Put your credit card away, lock it.

Apply what you have learned, write about what you have learned. Have this in mind:

Internet is an ever changing place, and what makes sense yesterday may not today. So try to experiment with new ideas, you have nothing to loose.

If you do have customers, be honest with them and treat them with respect, don’t lie to them and don’t insult their intelligence.

Set your mind for success, believe you will success. In the subject of belief, here is a tip:

wishing alone doesn’t work, you need to attach emotions to that. Feel success, think of what you really want, and ignore the little voices that distract you to think of what you don’t want. One booster of this technique is being grateful, be grateful for being alive, grateful for your health, (no matter how you feel, there is someone, somewhere who feels worse), grateful for your family, for the knowledge you have, for the opportunities, etc..

Affirmations of gratefulness are the key to success, because when you are grateful you are sending a message to the universe, God, whatever you believe in that you don’t lack anything, and for some weird reason, you will get what you are grateful for. Love yourself for who you are, remember you are unique in this universe, even if you have an identical twin you are still unique, you should celebrate that uniqueness and finally, associate yourself with successful people.

The best thing about Niche Browser (despite it’s being free) is that it provides such a rich array of features for you to use in your online marketing research.

Anybody that is starting out or continuing to build their home business will benefit from owning and using Niche Browser. One disadvantage you will find about Niche Browser, however, is that there are so many features that it can be a bit overwhelming.

That is why I am writing this article. I want to help you get started using and mastering Niche Browser in order to take advantage of all the great resources that it provides for you. So let’s take a tour of the overall interface.

Niche Browser can be divided into three basic elements:

1. Browser Window

2. Search Tools Side Panel

3. URL Toolbar

1) Browser Window

The Browser Window is quite simple to understand: It is an instance of Microsoft Internet Explorer. If you right-click a blank area of the window, you will see the familiar context menu, in which you will find, for example, the “View Source” item which will allow you to view the html code for the current page.

Just above the Browser Window, you will see the browser toolbar. On the left are the familiar back, forward, stop, and refresh buttons. The right side has the go, history, favorites, add to favorites, and print the current page buttons. In the center is the URL address bar. To the left of the address bar is a special button that opens the browser in a separate window on your desktop.

Just above the URL address bar, you will notice a small button. This is the URL Address Lock, or Pin URL button. It enables you to browser other websites while keeping the current URL from changing. This is especially handy when you want to use the URL tools toolbar which I will explain a little bit later.

Also, to the left, just above the “Back” button, there is the Expand Browser Window button. This allows you to enlarge the browser viewing area.

2) Search Tools Side Panel

The Search Tools Side Panel provides special features for each Search Tool that you select. The content and functionality of each Side Panel will change depending on the requirements of the associated Search Tool you happen to be using at the time.

In order to understand the side panels, you have to first understand how to activate a search tool. The search tools are listed as subsets of the Search Categories. The Search Categories are the first row of buttons that you see just under the “Related Searches” tool bar. We will be discussing these later on as well.

So, for each item you select in the Search Categories row, you will see a different set of buttons appear in the row below it which provides the Search Tools for that category.

The simplest way to begin exploring the side panel is to look at three different versions of Google search tools: Google Basic search, also known as the Generalized Keyword Search, Google Suggest search, and Google Advanced search. You’ll notice that the contents of the side panel are different for each.

3) URL Toolbar

The Toolbars of the Niche Browser Interface provide a wide variety of features that will assist you in your niche marketing research. When you use the URL Toolbar, be sure to enable the URL Address Lock, or Pin URL button. This will allow you to select each of the tools without having to restore the Site Address each time.

The URL Tool Bar provides the following resources:

a) Alexa Ranking

b) Related Sites

c) Indexed Pages

d) URL Trends

e) Text Analyzer

f) Site Images

g) Site Audio

h) Site Video

i) Site PDF’s

j) Site Flash Movies

k) Wayback Machine

l) Inbound Links

m) Whois Information

n) URL Slide Show

o) Site Search

As you can see, there is an incredible amount of information you can gather about any particular site using Niche Browser’s URL Tool Bar.

a) Alexa Ranking

For those of you who are not familiar with Alex Ranking, you will be amazed at all the information it can provide you about your competition’s website.

Let me give a brief overview. To start with, Alexa only ranks pages for sites that contain the Alexa Toolbar, so this is not a complete sampling of all sites on the Web. However, if your site of interest is listed, you will find it useful.

The first piece of data is the ranking. This tells you how popular the site is compared to all other sites being ranked by Alexa. The next notable feature is the Explore This Site categories. These are, Overview, Traffic Details, Related Links, and Inbound Links, or Sites Linking In.

In the Overview Section, you will find the following:

- People who visit this page also visit…

- Site Stats

Traffic Rank

Speed

Other sites that link to this site

Online Since

Look for similar sites by category

d) URL Trends

URL Trends provides a great deal of information in one location. It will provide the following information about a website’s pages:

Current Rankings

Google Page Rank

Alexa Rank

Incoming Google Links

Incoming Yahoo Links

Incoming MSN Links

Incoming Alexa Links

Overall Incoming Links

Outgoing Links

Page Information

Page Title

Description

Online Since

DMOZ Listed

Archive.org Listed (Wayback machine)

UrlTrends Cache

m) Whois Information

If you ever need to find out about a website domain, this is the place to do it. Using the Whois information tool, you can find out when a site was first registered, when the domain name will expire, what type of server it is running on, whom to contact for information, whether the site has been blacklisted, and related site domains that may be available for sale or at auction.

o) Site Search

If you come across a website in which you would like to search but they don’t provide a search box on the site, you can use this tool that Niche Browser provides. Just navigate to the page, enter the text you want to search, and press the search button.

The tools and features in Niche Browser are seemingly endless, and the value to you certainly is. So be sure and download it now if you haven’t already. In other articles, I will be discussing some of the tools in more details, so be sure and watch for those as well.

With the free marketing tools that we are going to list and explain here, you can create a whole online marketing strategy that will generate the amount of traffic needed for your website to start generating sales.

This means that you will never have to choose any tactic that requires continuous advertising investments. This does not mean in any way that there isn’t any money to be spent.

The tools that we are going to explain can be implemented either in automatic mode or manual mode. The manual mode proved to be a very time consuming effort that is considered not only inefficient but can also be ineffective sometimes.

The automatic mode on the other hand can really save you a lot of time. A time that you can use to further your knowledge in online business and to keep yourself updated with what is new in the market, which a must in this industry.

Time is not the only advantage of automatic implementation, but listing all the advantages of such implementation will make us deviate from our main objective which is to discuss the tools and tactics that would compose a whole free online marketing strategy.

Choosing the automatic mode means that you will need to buy and use software programs that will enable you to automate the process. Buying those software packages is where the investment lies. I highly recommend you to buy software packages that require only a one time investment rather than a monthly subscription.

Now let us get started with the list of tactics that would give you a free online marketing strategy:

1) Directory and Search Engine Submission: It is recommended to start with this tactic as it is expected that this tactic bring solid and continuous traffic. Yet it needs time to build your position especially within the search engines. When we say search engines, it doesn’t mean that we are talking only about the big names. If you submit your website to the smaller search engines, that can contribute to your position within the big players.

2) Reciprocal Linking: This tactic has gained a little bit of controversy lately. Many prefer one way links rather than exchanging links. I would agree with them, but what could it hurt to follow both tactics? With reciprocal linking you exchange links with other websites. This can really be time consuming if you are not automating the process.

3) Posting in Forums: Posting in active forums has a double impact. Not only you are generating traffic from people clicking your link in you signature line, but also you get one way back links as these forums are open to search engines and therefore, your posts with your signature are listed in those engines.

4) Article Submission: There are numerous directories that accept article submissions which would gain you a huge amount of one way back links to your website. Your priority is to find directories with high traffic and ones that have the ability to distribute your articles to other websites, e-zines, e-mail groups and other kinds of publishers.

5) Pinging: Pinging your Blog and your dynamic pages of your site. If your Blog is hosted on your server as an extension of your website, you can Ping your Blog to update search engines with the new changes. This will encourage search engine spiders to crawl to you Blog and eventually to your website. Also you can create dynamic content on your website by adding articles and news feeds to keep you website fresh with new content. This is something that search engines like and accordingly you can Ping those pages of your website to accelerate the spider crawling procedure.

With the above five pillars of free online marketing strategy you can create full aggressive campaigns to generate traffic and sales without having to spend any money.

There are many factors to keeping someone’s interest on your web page or site. It is not an easy task. Your ultimate goal is to get them to come back repeatedly. There is one precious commodity that most of us do not have much of – time. Face it even you do not have the time when surfing to read in depth every site you want to. Naturally, you bookmark it because it was impressionable enough for you to want to put it in your favorites. Now read about what will keep the customers coming back for more!

Before you consider setting up a web site, you will need to have your goals in mind. Answering a few targeted questions will help you decide how to best approach setting up the site. Targeting your customer is very important. Their age, economic status and gender will play a part in deciding how you will need to have your site designed. For example, you would not sell jeans in larger sizes and higher waist styles to a junior teen sized woman. Good market research is the foundation for setting the goals of your site, and marketing and designing your site with your customer in mind. This is only the beginning and a mere part of the story of getting customers and keeping them

You will need to look at how your customer interacts with the graphics and total site layout. Ask yourself is there any design flaws that stop them from going to the next page? Is there too many banners, buttons and graphics that confuse them? Is the text on the site clear and easy to understand? Is it confusing on directions about information on ordering? Consider having others evaluate the site to give an honest opinion on site layout.

Next, consider if your site leaves the customer with a feeling of confidence in your product and service. If the writing is timid, sparse or overtly braggadocio, it is more than likely, your customer will click away without so much as a thought of returning. Take some stock of others review of your site, and work to improve on the writing. Remember though you will not be able to please everyone. Keep tweaking it until it is in line with the image you want to portray and the product it represents.

The third step is looking at the content of information on the site. Is the information relative to what you are selling? Is it up-to-date and does it helps the customer decide what they want to buy? Do you offer other content that will give your customer a sense that you care more about them than your wallet, such as information on a subject they might be interested in? This is where your market research will come in handy. A person that is in the age bracket of 30 &ndash 35 will be much more interested in a retirement fund than a 20 &ndash 25 year old. It is, of course, not a standard to cling to, but it is a market idea theory that you will need to tweak and refine for your site.

Does your site generate interaction with your customers? Do you provide easy ways for them to tell you about themselves like providing surveys about other interests and hobbies? Are there fun things to do on your site? Kids are not the only ones that will enjoy entertainment. Do you have jokes of the day, puzzles or a pleasant inspiring story to read? Communicating with your customer is a nice way to get them to come back and visit too. That is a real shot of personalization that will set your site apart from the others.

Finally, consider the whole package. Does the whole website design entice them, make them want to come back and visit because it was a very user-friendly experience? Without trust and pleasant user experience, most customers will not return. Trust is a key value to happy customers and returning customers too.

It does seem like a lot of work to get your website up and running. The Internet is an impersonal arena with many busy people with limited time. To break through that barrier and capture their attention takes a lot of hard work and dedication on your part. As time goes by though you will be able to capture a loyal customer base that will want to return and buy again. It will not be because of tricks or just slick words. It will be because you care about your customer, and are determined to give them the very best website you can. You will love it when it happens.

Choosing the right keywords can really increase your website traffic by increasing your search engine ranking and by encouraging visitors to stay on your site and return to your site. Choosing the wrong keywords, though, can be disastrous. There are five simple ways to choose your keywords wisely and improve your web traffic.

The first, and perhaps the easiest, way to choose the right keywords for your website is to brainstorm ideas with regard to your individual goods and services. Sometimes simply the name of your goods or services will work as an excellent keyword. For example, if you offer writing services, consider “technical writing” as you keyword. Creating a page around “writing” may not get you the customers you deserve. Think specifically about what you offer and create a page to advertise it. Within this, though, you must remember to stay away from general keywords. The competition for these keywords is rather stiff.

Thousands of sites are optimized for words like “computers,” and doing the same thing with yours can simply make it redundant and hard for customers to find. Moreover, customers are more search savvy than you are giving them credit for. If a customer wants to find information on something specific, he or she will search for something specific. For example, they may want to know about flea treatments for their cat, but instead of searching for “fleas” or “cat,” they may search for something more specific like a product name or type of treatment. If you feel you must use a general keyword, try taking a keyword and adding a more specific term to it. For example, if your key word is “cat,” try adding more specific terms like “behavior” or “specialist” to that for site optimization. With these general terms, you might also consider adding regional terms. If you service a particular area of the country, you may have some regional terminology that will help customers find you. Names of nearby cities or towns can help as can terms that your customers know and respect. For example, if you run a sandwich shop in New Orleans, you might want to optimize for the term “muffuletta.”

The second way to choose the right keywords for your website is to use a service like Google Keyword Sandbox or Overture Term Suggestion Tool. This way to choose your keywords can be a bit time consuming, but in the end, it is certainly worth it. Start with either service, and you’ll end up with a huge list of possibilities. Once you’ve finished with that service, pick another and try running the same search. See what keywords you have in common with the two lists.

The third way to choose the right keywords for your website is to check your server log files. When someone visits your site from a search engine, the words they used to find your site are recorded in your server log files. Analyzing the actual files, though, can take some work. You can use various methods to examine those files depending on your server operating system. It can sometimes be best to use a software program to extract the information if you are not technically inclined.

The fourth way to choose the right keywords for your website is to use a keyword counter service. These analyze your web page and compare them with other, similar web sites. They offer you a density percentage report and the top words for the two pages based on their analysis. Keyword counter services are available all over the internet in both free and costly forms. Choosing the right service for you will simply be a matter of reading the reviews.

The final way to choose the right keywords for your website is to review sites that have both similar missions and products with regard to yours. It is important to notice sites that have rankings within the top ten on any given search engine. The point here isn’t to copy the site; it is to figure out which keywords they are using to draw in potential customers.

Choosing the right keywords can be both a difficult and a long process. However, if you pick the right terms, you won’t regret it based on your increased web traffic.

When you are looking for a way to effectively promote your website, you will find both expensive and inexpensive options. One of the most popular inexpensive options today is to use keyword rich text. When someone is looking for something on the web, they are most likely to use search engines such as “Google” to find what they need. The goal as a website operator is to get most of this traffic right to your website. With thousands of people conducting searches each day, there are thousands of potential consumers and web users to direct to your site. With keyword rich text, there is a better chance that these searchers will indeed be directed to your site through search engines.

Keyword rich text is basically articles of text that contain high numbers of a keyword or keywords that pertain to the subject chosen. To be clearer, if you have a website about fishing, then for search engines to direct web users to your site, you might include articles with words such as “fishing”, “fish”, “tackle”, “lure”, or “boat”. If someone were to type one of these particular words into a search engine, your site would likely come up near the top if you include these words in large amounts on your site. The more you repeat the word the user types in the search engine, the more likely they will see your site as an option for them to click on. Your articles may seem a bit redundant, but it really pays off to use as many keywords as you possibly can, without compromising content.

Another way you can use keyword rich text to effectively promote your website is by submitting articles to databases. This is great for the website operator that would rather not bulk up their website with lengthy articles. The basis of this task is to write keyword articles and submit them to various free article databases. Throughout the articles, or at the bottom of the text, include information about and a link to your website. When someone searches for the keyword within your text, the article will be brought up. As they read the article, they will have the opportunity to visit your page through the link for more useful information. This is a great idea, especially when you have a retail business online that would look ridiculous with a large amount of text included. It gives you the space to store the text somewhere else (the database), but still allows you to reap rewards from your articles.

Once you’ve decided writing keyword rich text is the best way for you to effectively promote your website, you will need to come up with appropriate articles to use for your task. If you feel qualified enough to write the articles yourself, then you can certainly do so. If this is your plan, you will first need to create a list of keywords that you feel are most relevant to your website. When doing this, be sure to think from a web user’s point of view. Think about the words you would type into a search engine if you were looking for a site like your own. Once you come up with a list of 10 or 20, you can begin working. Develop specific subjects for each of your keywords and create original titles. Then, simply write articles between 300-800 words that contain the keyword many times. Again, the more you use the keyword and variations of the keyword, the better results you will see. Lastly, make sure you include your name, business information, and website link at the bottom of the keyword. This is probably the most important information, so don’t forget it!

If you are unsure about your writing skills, it is also possible to hire professionals to write articles for you. You can come up with your list of keywords or allow the professionals to do it for you. This is a great way to benefit with keyword rich text without the trouble of writing the articles. After purchasing the articles from a professional writer, you can then use them as you see fit. Unless you are a strong and skilled writer, you may want to consider this option. It will allow you great results and cost you very little effort. No matter how you plan to use keyword rich text, it is certain you will be glad you did!

This question is for you “newbies” out there. Ok, so you‘ve entertained the thought that you might want to be involved in or at least checkout the wide wide world of Online Marketing! Soon enough the question arises, will I need my own website? Or, does this mean I’ll have to have a website? This may even be expressed with some trepidation.

One of the reasons I’m discussing this question is due to some marketing opportunities being offered on the web or elsewhere that use the pitch: ”no website needed”. What’s the reality here? Are there ways to make money online that don’t require the operator to have a website? Well, yes there are, but after you hear about them you may think they’re not what you were referring to. First,

Trading the financial markets

If you know what you’re doing and have enough trading capital, yes, you can be quite successful trading a market(s) and no you won’t need your own website. I’ll bet you weren’t thinking of this.

Auction selling as in eBay.

As a part time activity it definitely qualifies, As a modest full time activity it might qualify. The truth of the matter is that the most successful auction type sellers usually do have their own websites and online stores.

So, where does the “no website needed” pitch come from? First, it seems to come from sources that have limited experience online themselves and are therefore not credible sources. Next, it seems to come from sources that are using it as a marketing ploy to get the business of persons who are “faint of heart” or only marginally suitable to become online marketers themselves. One could say that it is being used as a sort of “half-truth” bait.

There are online marketing techniques that can be used without a website. However, experience will usually show, that most of these same techniques can be used even more effectively with your own website. Usually, maximum effect, with the least required effort, is what most online marketers are striving for.

Not coincidentally, our FREE 12 hour course, offered below, includes a section with exacting steps and instructions on creating your own website! You could buy a course on web site creation, but why not take ours for FREE? (It’s only one section of our 12 hour course.)

What will your online marketing activities include? Physical products, info products, products or services offered as an affiliate? All of these will have greater profit opportunities if you have a website that you control to promote your online marketing efforts. My best advice is to seek out the skills you need for online marketing and GO FOR IT! The rewards are well worth it.