My Buy Essay

Posts Tagged ‘online sales’

Being online is not only about getting your piece of pie, it’s also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an eye on you.

- Search engine placements

- Number of incoming links

- Alexa ranking

- PR Rating online

- Website growth

- What others are saying

The reason why people do this is because, we are all looking for other great companies to tie into. Marketing online is about creating a network of advertising to come back to you. The more you put out there, the more you’ll have coming in.

On another note, the quality of what you put out there is very important as well. You are more likely to have your advertising ad viewed by many people from a very popular website, rather than a newbie. This is why many of the top websites in the world offer advertising to the public. There is money to be made.

As an entrepreneur, you should always be looking for ways to connect your business with others online. This is a crucial step so many seem to neglect to do. Maybe you feel it isn’t that important, or maybe you don’t know how to start.

Connecting people online is more simple than you think. It comes down to finding other like minded people like yourself and combining your services or products together. For instance, let’s say you sell “shoes online”. Try finding “Shoe repair shops” that will work with you to bring both your visitors together.

So now that we know why it’s important, let’s also take a look at how you can get the better half of the pie every time…

You attract what you are:

Can’t be more right when it comes to online. When someone is researching online to connect with others, there is no personal feel to it, it’s simply information so we tend to go for the facts. Like I mentioned above, people are trying to measure your success. Why are they trying to do that? To determine whether or not you have made your website as successful as theirs. It’s as simple as that. If you work hard and end up getting medium-to-good-success online, on the same note, you will attract websites that measure up to yours.

The beginners & players:

When starting out, you want to find websites within your field that have also just started. This way, you both can grow together. On the flip side, if you’ve been around for a while, getting other websites attention won’t be too hard for you. People will either listen up real quick or not at all by the measure of your success online.

Sad Reality:

In some respects, this method of connectivity seems much like a rally for BMW’s and another rally for NEON’s. There is rarely something that fits in the middle. If you now have medium success online, it is still a little tough to make successful websites want to connect with you and the newer websites are now knocking on your door.

In Conclusion:

Keep plugging away at everything you are doing online. What you put out there will come back in equal amounts. – Law of the universe.

Hope this article helps you out!

Read more of Martins articles online here:

.smartads.info/newsletter

Selling is the number one skill you MUST learn if you are going to be in business whether online or offline. If you do not know how to sell, you and your business will struggle financially and success will take much longer to realise.

This truth is very simple and hard to deny: if you do not know how to sell or HATE selling, you cannot make money. Period.

On the other hand, the Internet marketplace is jam-packed with plenty of fantastic opportunities and wonderful products. I you want to learn how to sell chances are that you have:

A great idea that you think you can make money from,

A product that solves a specific problem, and/or

An income opportunity to provide to people online.

But the fact is this: if you do not know how to sell, you cannot turn your idea or product into a money-producing asset, no matter how great or high in quality they actually are.

What You Need

You have probably already got a great idea or a product, now you will need to have the following in order to churn out a sales letter that kills:

1. Good writing skills.

Since you will probably write your own sales copy, you will need to have good writing skills and a good command of English, at least. There are plenty of online copywriting courses and membership sites where you can learn from more experienced writers.

2. Personality.

Yes, you must need personality. You will be writing somewhat a personal letter from you to your prospects so be friendly and approachable in your letter. Don’t write a stiff letter, because not only is it boring to read, you turn people away from your web page faster than Speedy Gonzalez!

Mix your writing skills with personality, and you will make most of a perfect sales letter that kills!

And last but not least, you need…

3. To take action!

There is wealth of information on how you can write your own successful sales copy staring at you online &ndash don’t waste them by not doing anything with the information! The next step after developing your sales copy skills will be to setup a web page to sell your products online. The WebmasterFX.com website provides a range of internet marketing tools to help you build a successful sales pulling, profit producing website.

Finally, go and read point number 3 again…

Take Action! Take that great idea that you think you can make money from and start learning to write successful sales copy today!

We all want a piece of the pie. Why not, it’s large enough to spare a chunk to you right? There’s nothing wrong with wanting more than just a piece, You’re an entrepreneur, you want a LARGE piece.

I want to show you how, by simply adding a few testimonials here and there , you can dramatically increase your chances of making more sales online and offline.

We all want to believe that you have the best “gidget & widget” out there. We want to believe it because you said so. But, the harsh reality is, is that we simply can’t just take your word for it.

For instance, just for an example, let’s use “Company Logo Design”. Here is the difference between facts tell and stories sell.

Ex #1 (Facts Only)

—————————————————————————————–

Company Logo Design – You will get

- 5 concepts to choose from

- Unlimited Revisions to 1 concept

- CD Included (All images print ready)

- Satisfaction Guaranteed!

- All of this for $199.00 CLICK HERE

—————————————————————————————–

Sounds like a good service for the buck no? Not bad. Now let’s see the power of adding a story to these facts.

Ex #2 (Story + Facts)

—————————————————————————————–

“PERFECT, that’s the only word I can use when describing this companies logo design service. They not only saved me a lot of time but they also spent most of their time finding out what I wanted. In the end, they provided EXACTLY the type of logo I was looking for, thank you so much!!!!”

We are here to help you succeed and want to deliver something you’re looking for, not only what our designers want to create. Get a logo you are looking for with these extra features attached:

- 5 Concepts to choose from

- Unlimited Revisions to 1 concept

- CD Included

- YOUR SATISFACTION GUARANTEED!

Click Here to order now!

———————————————————————————————-

Do you see the difference in the two???? In the example #1, I added all the features plus the price. In the 2nd example, I DIDN’T even add the price. Even without the price, example #2 will bring in more sales than the example #1 ever will.

It’s all about “Fear Of Loss”.

Fear of loss is a powerful tool to use. Don’t tell people what they need. Have them fear the fact that if they don’t have it, nothing will work out for them. A good industry to follow is in “Make-up” companies & Beauty Products. This industry has used “fear of loss” to it’s fullest. They consistently insert into young female minds that, if they don’t use their products, they will never be as beautiful as they hope to be.

Like I mentioned before, we all want to believe that you have the best product out there, by simply inserting a testimonial, this will ultimately help your visitors to further believe that you do.

When promoting online, here’s another given you should always consider:

People are simply sitting at a computer desk browsing through the internet. There’s no personal touch to searching for services, in your visitors mind, it’s only duty should be strictly informational. Testimonials and utilizing that fear of loss helps you to create a sub-conscious emotion that triggers an attachment to your companies services. If you’ve accomplished this correctly, your visitor could go looking at another company for the same services but, they will likely have problems concentrating on anything else.

Around 8/10 people go with a company from a gut feeling, not facts. This is a very high number to loose by simply failing to appeal to feelings instead of just facts.

I’ll put it to you another way. When you look at a web design company. They may have the best price out there but, your main concern is to view their work. To see their portfolio in action. Adding testimonials to each web site in their portfolio would be a powerful venture for any web design company. Why do we always want to see their work? Fear of loss.

What would you feel like if you saw a portfolio that was full of sensory rich web sites that not only looked great but also functioned perfectly? Would you feel excited to talk to these people at that affordable price? I know I would. On the other hand, yeah the price is right but the quality is poor. Most of us will simply move onto the next web design company.

The more you can grab some ones attention and keep them interested online, the more they will learn to like you, trust you, and call you for your services, no matter the price.

In Conclusion:

Spice up your piece of the pie by spicing up some stories and grabbing peoples attention through fear of loss & success stories.

Hope this article helps you out!

Read more of Martins articles online here:

.smartads.info/newsletter

A few weeks ago I was watching my 7 year old Grandson Joel as he was drawing a picture of a strawberry patch.

As he drew, it began to look more and more like a Christmas wreath than a strawberry patch. I told him that it looked pretty good, but suggested to him that “maybe you could put a few strawberries here, and here and here” as I pointed to the big white area in the middle of his drawing.

He looked at me in all seriousness and said…

“Grandpa, it doesn’t matter what YOU think, it’s what the artist thinks!”

It was funny at the time, but I have been thinking about this quite a bit.

You know what? He is right!

There is a great lesson to be learned here. The lesson applies very well to Internet marketing. Actually it applies well to ANY kind of marketing, it doesn’t necessarily have to be on the internet.

We have a tendancy to come up with an idea that we think is the greatest thing since sliced bread. We’re absolutely convinced that everybody will beat a path to our door to buy our product. We spend lots of money to develop a sales campaign, build a website, buy advertising and so on, and spend a lot of time and effort to draw people to our website, get good search engine positioning, and then more often than not we’re disappointed because very few people buy our products.

Could it be that the marketplace doesn’t care about our opinion?

Does that hurt your ego? It shouldn’t. It should open your eyes to this very simple, but wildly profound truth.

IT DOESN’T MATTER WHAT YOU THINK, IT’S WHAT THE MARKETPLACE THINKS THAT IS IMPORTANT!

Big companies spend millions of dollars on market research, testing and surveys before they ever spend any money in developing a product or marketing a product. Doesn’t it make sense that before we ever spend a dime on any kind of product development, website development or whatever that we should spend some time first to find out what people are buying, when do they buy, and how do they buy?

By doing proper research in advance, you’ll save yourself a lot of wasted time and effort, and you’ll be rewarded many times over by successful, money making websites. Finding profitable “niches” is not a difficult process, but it can make all the difference in the world as to whether or not your website will be a huge success or a dismal failure.

As you consider what kind of websites you’ll be building, keep in mind the lesson learned from a 7 year old.