My Buy Essay

Posts Tagged ‘private label rights’

You’ve seen the ads and websites, right? Make $10,000 a day from home. Never work again! Guaranteed Income for Life! Of course you believed every word of it right?

If you did, you are not alone. Everyday countless internet marketing ‘newbies’ plop down good cash to purchase the Master Reseller Rights or Private Label Rights to some product. Unfortunately, most of that money was wasted, and very few people will actually recoup the money they spent.

Simply put, Master Reseller Rights or Private Label Rights Offers provide you a product, such as a series of eBooks or a software product. More importantly they also give you the right to re-label and or resell those products to others, including the resell rights. You buy Product A with Master Reseller Rights. Your then resell (get it?) the same product to someone else, also giving them reseller rights. They in turn resell the product and on and on….

So are Reseller Offers fake or even bad? The answer is a resounding ‘it depends.’ The ‘depends’ in this case is how the Resell product is used by the buyer. A buyer who purchases Resell products for the right reason can actually make money. A buyer who purchases the product to get rich overnight will almost certainly not get rich overnight, or at any time.

How do you make money with Master Reseller and Private Label products? It takes work and planning.

There are a number of approaches to using Mast Reseller and Private Label Rights products. Those approaches may be limited by the license for the products you bought. Make sure you know what is allowed for each product. For instance, can you give the product away? Can you break it into parts for reuse? Can you resell the product with your name as the author? Are you getting an editable version of the text? Look for products that allow you full flexibility to not only resell but also reuse the products.

Also, you may be limited by how others are using the product. Can the product easily be found at other sites? Is it being sold for a price you can bear to match? How long has the product been available?

Once you’ve made a purchase, you now likely have a sizeable amount of content or a software product. On the internet today, content really is a commodity. To get high search engine rankings and traffic you have to have content that people want to view. Using this content is how you can turn your investment into a profit. Consider these ways to use the content you now have:

•Use the content on your own existing or new site(s). There are Reseller products for almost every niche. Use the content to build out your website and offer visits a reason to come back. For best results, consider ‘editing’ the content to make it unique and relevant to your site.

•Use the content to drive traffic to your new or existing site. Assuming your license permits it, use parts of the content as articles, forum or blog postings. Again, make sure you edit the content enough to make it your own. Search engines, and web users, know when they’re looking at duplicated content.

•Actually resell the products. The key here is that you have to make an additional investment of time and or money to sell the product. This involves the same marketing strategies you’d use to sell anything on the internet (or anywhere). Create a site, likely using the sample site included with your purchase and then get traffic to it. Consider the standard SEO methods for getting traffic, but also consider paid advertising like pay-per-click. Remember, this is a ‘business’ you are trying to start. Few businesses start or run for free.

•Finally, consider giving the content away. This may sound illogical, but if you have other products or services you are selling, ‘free’ content may be just the thing to get visitors to your new or existing sites.

The bottom line is that Reseller and Private Label products are like anything else. If you expect them to work miracles you are going to be disappointed. But, if you consider them as part of a larger time and money investment, they can be valuable tools to your internet marketing experience.

Aubrey Jones is President and founder of Riverbank Consulting, Inc. Through Webs 4 Small Business he is able to bring SEO and other internet services to Small Business owners. He has been in the technology and internet industry for over 10 years building and managing large commercial internet services.

There are three basic rights you should know about when it comes to resale rights marketing. These are resale rights, master resale rights and private label rights

Whenever you purchase a product with resale rights, you will only have the license to sell the said product to other people. When you purchase a product with master resale rights, you will have the license to sell the product to other people, and you will also have the option to sell the resale right for the same product as well. This means that the people to whom you sell the resale rights of the product whose master resale rights you own will consequently acquire the license to sell the said product to other people.

Confusing as this may sound, our focus for this article are private label rights which, of the three rights enumerated above, is undoubtedly the most empowering and the most profitable.

Private label rights are embodied in a license that comes with an information product you may be able to purchase. These rights would allow you to alter, modify, enhance and rearrange the contents of the said product to suit your own needs and wishes. What exactly does this mean?

With private label rights, you could divide the chapters of, say, an eBook, and sell them as a series of articles. The reverse is also true. If you purchased a set of articles with accompanying private label rights, you could compile them into one nifty and seemingly novel eBook or special report.

Better yet, you could add any information on the said information product, without having to seek the permission of the original author. You feel that one section is wanting in details? You could freely insert your own additions!

But the best part of information products with private label rights is that, in most cases, you could put your name as the author of the work, without having to pay royalties or ghostwriting charges to the original author.

There are many benefits to private label rights. Some are quite apparent. Others only manifest after a deeper scrutiny. Let’s take a look at some of them

Private label rights would allow you to come up with a variety of new products from the original source. Being empowered to alter the contents to suit your needs, you have the liberty to repackage them as novel offers for different markets.

Private label rights would allow you to improve on a work that you may have found lacking. Tired of purchasing products to sell, when such products do not meet your standards of quality and they are disappointingly unalterable? You won’t have to worry about such with private label rights. You have the freedom to change and improve on what is written as you see fit.

Private label rights are perfect for branding yourself and your business. You need to get the word out about your online venture. Purchasing a number of information products with private label rights and naming them as your own would impress upon the online world that you are an expert in your chosen field, and they would trust you more easily when the need arises to procure your services or avail of your products.

The purchaser is not the only person who stands to earn from private label rights, however. An information product creator can also consider this route if he wishes to make some fast money. The information product creator can offer the private label rights to his works at a substantially higher price, considering all the perks that are attached to it.

There has been an age old debate as to whether or not a creator should sell the private label rights for his products. Though there are many schools of thought on the matter, the following scenario seems to be the most beneficial for the information product creator: he should sell the private label rights for his products only when the same is nearing the end of its market life.

At this point, it is widely believed that the product has already been squeezed dry of its moneymaking potentials, and by allowing other people to alter it in creative ways, the said product might find new life in different markets.

Private label rights are excellent offerings in the world of Internet marketing. When you encounter a hot commodity that would give you the liberty to alter its essence and call it your own, it is very much worth your time to study the profitability of purchasing the same. Offers this good don’t come everyday.

I have been in internet marketing for over ten years and have seen marketing techniques come and go. Some are still around and some are new and innovative. Below you will find what I believe to be the best and most effective online marketing techniques.

Article Marketing – Article marketing was and is one of the most powerful online marketing methods available. Not only does it do wonders for you and your business, it is free as well!

Article marketing consists of writing helpful, informative, easy to understand articles that actually help your readers, not try to sell them something. Then you submit them to article banks, directories and ezine publishers. When your article runs in a popular ezine, it can do great things for your business. Writing articles is not as hard as you might think so give it a try. You will be delightfully surprised at how much it can affect your business.

Remember:

Don’t worry about fancy words. People are looking for help, not big words.

Advertise in your resource box, not your article.

Provide real, helpful info and resources, hot hype!

Write from the heart! Let your personality shine through in your articles.

Blogging – Blogging is a newer form of online marketing that just started becoming popular in the late 90′s. Blog is short for weblog and means an online publication in the form of a log or journal. Blogs can increase your customer base, your traffic and your search engine ranking, thus increasing your sales.

Blogging can be done for free through such sites as:

blogger.com

wordpress.com

and livejournal.com

Be sure and update your blog regularly; everyday would be best as people like fresh content, ideas and information.

Ezine Publishing – Ezine publishing has been around much longer than blogging and is far more effective, in my opinion. Your ezine needs to contain helpful resources and information, not just sales pitches. Develop a relationship with your readers. Let them know they can trust you and rely on you when they need your help.

Things to remember when putting together your ezine:

Keep it clean and easy to read.

Limit your advertising and be selective.

Always provide quality content and information.

Add your personality so your readers can get to know you.

Always provide contact info and be accessible.

Be consistent; send your ezine regularly as scheduled.

Be sure and proofread before sending it out.

Online Networking – Online networking, as with offline networking, is very important to your business. This is when you connect with as many people as possible to learn more and share more about your business. Many leads can come from networking. There are several ways to do this online.

Email Discussion Groups: Go to yahoogroups.com and search for appropriate groups.

Message Boards: Be sure and follow the rules for posting and offer your help as much as possible.

Social Sites: Such as MySpace.com, Ryze, Merchant Circle, etc. These can be great ways to make more contacts and get leads.

Joint Ventures – This is when you enter into an agreement with another online marketer that will benefit both sides.

Examples of joint ventures:

Ezine Ad Swaps

eBook Ad Swaps

Subscription Page Ad Swaps

Affiliate Programs

Exchange Advertising for % of Sales

and the list goes on and on. Be creative and come up with new ways you and your associates can help each other.

Podcasting – Podcasting is using digital media files which are distributed all over the internet via syndication feeds. Podcasting is still a fairly new way of online marketing and has great potential. Podcasting can be powerful because it uses voice not written words to get the message across. Offer your articles, do voice interviews, offer a chapter in your ebook via podcast, etc. Again, use your imagination to create new ways to spread the word about your business.

Ezine Advertising – Advertising your business, product, service, etc. in quality ezines can be well worth the money spent. There are a few things you can to to help you choose which ezines to advertise in.

Do a search to find ezines that cater to your target market. For example: if you are advertising kids’ books, you don’t want to advertise in an ezine about cars.

Once you find several targeted ezines, subscribe to them so you can look them over and see if the publisher is reliable in sending them out. You can also look over the other ads and make sure the publisher is selective in their advertising. You can possibly learn what the other readers think of the ezine as well.

Try contacting the publisher to see if they respond to your email. Ask about testimonials from other advertisers. Find out how many ads they run per issue and what the costs are.

You could also ask the publisher to do an ad swap to get an idea of what the response is like. Be selective in your choices and always code your ads so you know which ezines actually deliver.

I hope this article has given you some insight as to how to market your home/online business. I use several of these methods (and should be using the rest) and know from experience that they work!

The possibilities with the internet are endless and we need to keep up with new and innovative ways of marketing ourselves and our business. And we need to keep using tried and true methods as well.