My Buy Essay

Posts Tagged ‘reciprocal linking’

Googles newest algo changes with some reports stating reciprocal linking holds less weight than one way linking.

Reciprocal linking for your Internet Marketing should you or shouldn’t you exchange?

The answer to that question is both yes and no. Let me explain.

When it comes down to deciding whether to exchange links or begin a reciprocal link campaign you have you have to be careful of the black hat label.

First – stay away from sites with low or zero page rank ( 0-2 ) if possible. These sites need to show value to google before you should consider exchanging links.

Make sure not to link exchange with direct competitors or similar products. You want to separate yourself from the clutter of same products or service. Try to look for sites that have complimentary items – example: you sell film for cameras so it may be a great idea to do reciprocal linking with a site that sells cameras. Do

Deep research about your potential linking exchange partner by using Alexa (free tool). See if your potential link partners website is generating real traffic at all. A stale site with no real attraction to visitors will not do much for your Internet Marketing Strategy.

Note: Make sure you only exchange links with websites that are related to your business. Do not exchange links with a gambling site if you have a camera film

website, Google can smell a rat from a mile away so do not put your website in a bad position for black hat techniques.

But don’t just exchange links for Googles Search Engine. Do reciprocal linking because you and your link partner can benefit from the exchange like cross marketing, helping both websites generate more traffic and supply more options for your visitors which may help you both grow your business online.

How do I exchange links with other webmasters?

When you go to a website you would like to exchange links with see if they have a links page, if so contact the webmaster. Make sure that you look over the website carefully looking for red flags that may hurt your ranking in search or hurt your reputation online. When you contact the webmaster let him know you looked at his site and explain why you think both of you can benefit from this partnership of exchanging links. It is usually helpful to place his link on your site before contacting him and when you send your request inform the webmaster that you already placed link on your site and it will only remain for 10 days. If there is no response remove this link from your links page.

So even thou one way linking seems to hold more weight in search, reciprocal linking still has a place and value in you Internee Marketing.

Reciprocal linking is a web marketing strategy that web marketing specialists use for the purpose of generating higher search engine ranking and more site traffic. These are the original purposes of reciprocal linking. For years, reciprocal linking is an indispensable web marketing strategy, not until the reciprocal linking frauds came to be.

Why Do Website’s Use Reciprocal Linking Frauds?

There are some websites who claim to be a trusted reciprocal linking partner when in fact they just aim to outwit their so-called linking partner. Why do they use reciprocal linking frauds? There are two possible reasons for this.

• These websites want to have one-way incoming links rather than a reciprocal link. This is due to the fact that one-way incoming link is more valuable than a reciprocal link.

• To avoid participating in reciprocal linking activity with lower ranking websites.

These two are the most possible reasons why some websites have thought of tricking their reciprocal linking partners. What reciprocal linking frauds do these websites use?

Warning: Reciprocal Linking Frauds

Since reciprocal linking has marked its own worth in terms of web marketing and site promotion, it became a favorite object for fraud. There are some websites who just can’t make a true and clean reciprocal linking. They always try to outwit their linking partners using any of the following reciprocal linking frauds and tricks:

• Absent Back Link

One reciprocal linking fraud that some websites use is the absent back link. This happens when your website’s reciprocal linking partner asks for a link from your website in exchange of a back link. When you have already linked to their website, they won’t give your website a back link. Thereby, giving their websites a one way incoming link.

• Hidden Link

There are times when some websites make your back link invisible to the search engines. They use JavaScript to hide the back links. There are times when your reciprocal linking partner uses the rel=”nofollow” attribute which makes the search engines ignore your link.

• Redirect Script For Back Link

Some reciprocal linking partners use a redirect script to hide the back link pointing to your website. The back link which is supposed to take the search engines and online users to your website actually points to another page on the reciprocal linking partner’s website. This way, the back link pointing to your website is not recognized by the web crawler, making it a useless link.

Reciprocal linking still lives and is still effective in increasing your website’s search engine ranking and traffic, BUT only if it is performed properly. Don’t be a victim of reciprocal linking frauds and don’t be a reciprocal linking fraud user as well. This is to ensure that we can still enjoy the benefits of reciprocal linking in our web marketing activity.