My Buy Essay

Posts Tagged ‘resale rights’

You’ve seen the ads and websites, right? Make $10,000 a day from home. Never work again! Guaranteed Income for Life! Of course you believed every word of it right?

If you did, you are not alone. Everyday countless internet marketing ‘newbies’ plop down good cash to purchase the Master Reseller Rights or Private Label Rights to some product. Unfortunately, most of that money was wasted, and very few people will actually recoup the money they spent.

Simply put, Master Reseller Rights or Private Label Rights Offers provide you a product, such as a series of eBooks or a software product. More importantly they also give you the right to re-label and or resell those products to others, including the resell rights. You buy Product A with Master Reseller Rights. Your then resell (get it?) the same product to someone else, also giving them reseller rights. They in turn resell the product and on and on….

So are Reseller Offers fake or even bad? The answer is a resounding ‘it depends.’ The ‘depends’ in this case is how the Resell product is used by the buyer. A buyer who purchases Resell products for the right reason can actually make money. A buyer who purchases the product to get rich overnight will almost certainly not get rich overnight, or at any time.

How do you make money with Master Reseller and Private Label products? It takes work and planning.

There are a number of approaches to using Mast Reseller and Private Label Rights products. Those approaches may be limited by the license for the products you bought. Make sure you know what is allowed for each product. For instance, can you give the product away? Can you break it into parts for reuse? Can you resell the product with your name as the author? Are you getting an editable version of the text? Look for products that allow you full flexibility to not only resell but also reuse the products.

Also, you may be limited by how others are using the product. Can the product easily be found at other sites? Is it being sold for a price you can bear to match? How long has the product been available?

Once you’ve made a purchase, you now likely have a sizeable amount of content or a software product. On the internet today, content really is a commodity. To get high search engine rankings and traffic you have to have content that people want to view. Using this content is how you can turn your investment into a profit. Consider these ways to use the content you now have:

•Use the content on your own existing or new site(s). There are Reseller products for almost every niche. Use the content to build out your website and offer visits a reason to come back. For best results, consider ‘editing’ the content to make it unique and relevant to your site.

•Use the content to drive traffic to your new or existing site. Assuming your license permits it, use parts of the content as articles, forum or blog postings. Again, make sure you edit the content enough to make it your own. Search engines, and web users, know when they’re looking at duplicated content.

•Actually resell the products. The key here is that you have to make an additional investment of time and or money to sell the product. This involves the same marketing strategies you’d use to sell anything on the internet (or anywhere). Create a site, likely using the sample site included with your purchase and then get traffic to it. Consider the standard SEO methods for getting traffic, but also consider paid advertising like pay-per-click. Remember, this is a ‘business’ you are trying to start. Few businesses start or run for free.

•Finally, consider giving the content away. This may sound illogical, but if you have other products or services you are selling, ‘free’ content may be just the thing to get visitors to your new or existing sites.

The bottom line is that Reseller and Private Label products are like anything else. If you expect them to work miracles you are going to be disappointed. But, if you consider them as part of a larger time and money investment, they can be valuable tools to your internet marketing experience.

Aubrey Jones is President and founder of Riverbank Consulting, Inc. Through Webs 4 Small Business he is able to bring SEO and other internet services to Small Business owners. He has been in the technology and internet industry for over 10 years building and managing large commercial internet services.

If you don’t want to create your own digital products then purchasing information products with resale rights is a very good option for you. Although there are many products available, it it is essential that you are aware of the pros and cons involved in making the best decision for your business.

The main benefits of selling digital / info products are:

* Only pay the cost once as additional copies are free

* No physical products to store, package and deliver

* Instant zero cost delivery to your customers

* Order processing can be totally automated

Here are 4 easy ways to get your products:

* Earn commission as an affiliate selling someone else’s product

* Purchase resale rights to someone else’s product

* Hire someone to create them for you (Ghost Writer)

* Create your own ebooks

If you are not selling through affiliate links you will need to have your own mini-sales site to promote your products and download them to your customers.

Purchasing Resale Rights Products

This is by far the easiest way to find suitable products to sell from your mini sales website. There are many sites that offer products for sale with resale rights and you should have no difficulty in finding suitable products for your niche.

A simple Google search will identify hundreds of resale rights products. You should include your niche in your search to make the results more relevant e.g. “health resale rights products” (without the quotes of course). This search returned over 6 million results, so you can see that there is no shortage of potential resale rights products.

What’s Good About Resale Rights Products?

* You pay once, then get to keep 100% of the profits

* Usually supplied with ready made mini-sales site

What’s The Downside of Resale Rights Products?

* Lots of competition as many others selling the same product

* Competitors selling at cut prices can ruin your profit opportunities

* The market can already be saturated before you get started

Although there are some serious drawbacks, selling resale rights products is still a viable proposition, as most of the problems can be overcome.

Tips On Making Your Resale Product Unique

* Avoid products that have flooded the market and try and find ones that have limited distribution. They will cost more, but in the long run you can make a lot more sales and money from them.

* Combine with other products to create your own unique package.

* Customize the supplied mini-site to make it your own unique product.

The first thing you need to do is get some help in the form of step by step instructions and coaching videos designed specifically for newbies.

What the heck am I talking about?

Let me tell you that this will be one of my ‘Chilli Pepper’ articles, it’s HOT and very controversial.

If you’ve spent anything more than 5 minutes in the Internet Marketing world, you will most probably come across something called ‘Resale Rights’ / or often called Reprint Rights.

This is where the creator / owner of the product, which could be an ebook, course, script or software, gives you permission to sell the product -and typically to keep all the proceeds – i.e. 100% profit to you.

Sounds good?

Hold on…….. it gets better (or worse depending on your point of view).

Often, if buying Resale Rights, you are granted ‘Master Rights’ – this is the right to pass on the resale rights to other people. You could a step further, and often you can get the right to pass on the Master Rights to others.

This can be a Catch-22 situation. Whilst selling to someone the ‘right’ to sell to others the right to sell a product may sound good, and indeed there are many out there in cyber-land who love to buy resale rights and master rights, it can also cause a few problems.

If YOU are selling master resale rights, which in turn allow others to sell master rights, which then allow their customer to sell rights, and so on…… before long, the market is saturated with your product – and it can no longer be sold.

Here it will end up in the bargain-bin, or piled together with a load of bonuses to sell something else. If your product really is any good, it will soon be devalued, as many people look at bonuses or freebies as worthless. While some try to sell it, others are simply giving it away for free.

Hmmmmm……

That’s how things USED to be.

Resale Rights were often sold by the creator(s) of products, after they had been selling the product for quite some time, made a bucket-load of cash, saw that the sales were dropping off, and have created a new product to replace it.

So, they decided to cash-in one final time on their product, and allow others to sell – for it a license fee. The creator has already moved on from this product – but he/she now makes another little pot of gold by selling X-hundred resale licenses at $xxx each.

The ‘market’ was becoming very wary and wise to this, so now the flavour of the month is to sell ‘White Label’, or ‘Private Label’ or fully rebrandable rights to products.

In theory, this is GREAT! You take a fully (or very nearly) completed product. Finish it off, perhaps add a little here and there, give it a name, create some graphics -and off you go! It’s the guts of a great product – for you to take away and create your very own product. Very often, as we have seen more and more of these recently, you are given the ‘source-code’ files, to do with as you please.

The ‘source code’ is the engine of the product – usually everything you need to develop your own version.

Sounds good?

In theory – YES.

In practice – it can be disappointing. Not because the product is poor – NO. Usually the products are very good. But because of how others abuse the rights and the source code.

Herein lies the problem. Whilst you could easily fork out $197, $297, $397, $497 and much more for the ‘Source Code Master Resale Rights’ of a product – or even a bunch of products, within a matter of minutes, I GUARANTEE you that someone else is already selling the complete, entire package elsewhere for a fraction of the price.

Rather than taking the product, creating something with it, selling it, and then trying to use the Master Resale Source Code Rights as an ‘upsell’ – they are simply selling the entire package, untouched for silly prices.

This really does belittle and devalue the main package. And of course, will annoy the hell out of all those who paid full price for the package in order to set up some good products of their own.

Somewhere, there is some rule, or Law or something, which legally means that the original seller of the package (Master Rights, Resale Rights, Source Code etc) – CANNOT legally enforce a minimum selling price for these items.

Where that emanates from, I have no idea. But many internet marketers know they cannot force anyone to sell their resale rights product, for a set minimum amount.

So, they buy the resale rights, which the seller *indicates* a minimum resale price – but they ignore this, and resell it for 1/10th of that price. Which makes it look cheap and nasty.

What’s the point of the article?

1. To make you aware of the problems that this little sector is facing, and how you could be feeling rather sick within hours of splashing out hundreds of dollars on Rights to something you believed would be a good product for you.

2. The internet is a BIG place – so although there are a few that spoil things, they certainly haven’t got the market sewn-up, and there are likely to be many other people out there willing to pay a *fair price* for your product.

3. If you are thinking about issuing Resale Rights, Master Rights, Source Code rights to YOUR product(s) – just think of everything mentioned above.

4. If you buy these Rights, and soon see lots of others promoting the very same product or package for a stupidly low price – be different. NO – don’t undercut their price, just make YOUR package irresistible by adding more features, more support, more bonuses – or even better, simply IMPROVE the product and then sell it.

5. The best way to avoid this ever-growing problem, is to create your own product. That way, it’s YOURS, your OWN it, you control it. And there’s not hundreds of others trying to give it away for (next to) nothing!

Don’t necessarily jump in to buy the latest Master Rights / Source Code offer. If you pay full price, someone will be offering the same package for pennies on the dollar, before you’ve even downloaded yours! Wait and see!

Don’t necessarily buy every Resale Rights, Master Rights, Soruce Code offer that flies around…… a lot is simply not worth it. Be choosey…… be selective…. go for quality rather than quantity…..

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There are three basic rights you should know about when it comes to resale rights marketing. These are resale rights, master resale rights and private label rights

Whenever you purchase a product with resale rights, you will only have the license to sell the said product to other people. When you purchase a product with master resale rights, you will have the license to sell the product to other people, and you will also have the option to sell the resale right for the same product as well. This means that the people to whom you sell the resale rights of the product whose master resale rights you own will consequently acquire the license to sell the said product to other people.

Confusing as this may sound, our focus for this article are private label rights which, of the three rights enumerated above, is undoubtedly the most empowering and the most profitable.

Private label rights are embodied in a license that comes with an information product you may be able to purchase. These rights would allow you to alter, modify, enhance and rearrange the contents of the said product to suit your own needs and wishes. What exactly does this mean?

With private label rights, you could divide the chapters of, say, an eBook, and sell them as a series of articles. The reverse is also true. If you purchased a set of articles with accompanying private label rights, you could compile them into one nifty and seemingly novel eBook or special report.

Better yet, you could add any information on the said information product, without having to seek the permission of the original author. You feel that one section is wanting in details? You could freely insert your own additions!

But the best part of information products with private label rights is that, in most cases, you could put your name as the author of the work, without having to pay royalties or ghostwriting charges to the original author.

There are many benefits to private label rights. Some are quite apparent. Others only manifest after a deeper scrutiny. Let’s take a look at some of them

Private label rights would allow you to come up with a variety of new products from the original source. Being empowered to alter the contents to suit your needs, you have the liberty to repackage them as novel offers for different markets.

Private label rights would allow you to improve on a work that you may have found lacking. Tired of purchasing products to sell, when such products do not meet your standards of quality and they are disappointingly unalterable? You won’t have to worry about such with private label rights. You have the freedom to change and improve on what is written as you see fit.

Private label rights are perfect for branding yourself and your business. You need to get the word out about your online venture. Purchasing a number of information products with private label rights and naming them as your own would impress upon the online world that you are an expert in your chosen field, and they would trust you more easily when the need arises to procure your services or avail of your products.

The purchaser is not the only person who stands to earn from private label rights, however. An information product creator can also consider this route if he wishes to make some fast money. The information product creator can offer the private label rights to his works at a substantially higher price, considering all the perks that are attached to it.

There has been an age old debate as to whether or not a creator should sell the private label rights for his products. Though there are many schools of thought on the matter, the following scenario seems to be the most beneficial for the information product creator: he should sell the private label rights for his products only when the same is nearing the end of its market life.

At this point, it is widely believed that the product has already been squeezed dry of its moneymaking potentials, and by allowing other people to alter it in creative ways, the said product might find new life in different markets.

Private label rights are excellent offerings in the world of Internet marketing. When you encounter a hot commodity that would give you the liberty to alter its essence and call it your own, it is very much worth your time to study the profitability of purchasing the same. Offers this good don’t come everyday.

Smart Internet marketers know that buying master resale rights is a shortcut to getting products on the market. But did you know that Bill Gates and the Microsoft empire were built from purchasing master resale rights?

That’s right – the richest man in the world bought the rights to DOS, the operating system that began the Microsoft empire.

There are 5 important lessons Bill Gates could teach you about master resale rights.

1. Find a hungry market with a burning need and fill it.

Bill Gates read about the Altair 8800 computer in Popular Science in 1975. Realizing Altair needed a simple programming language to make the computer popular, Gates sold a version of BASIC to Altair before it was even written. Then Gates worked night and day with Paul Allen and Monte Davidoff to develop it. Microsoft was born.

In 1980, IBM created the desktop PC – but they didn’t have an operating system. Gates saw a burning need waiting to be filled, and learned a new lesson:

2. You don’t have to create a product to fill a need if you can buy the master resale rights instead.

IBM approached Bill Gates to create an operating system for the PC. Gates initially recommended they contact Digital Research to purchase their CP/M operating system. But those negotiations failed, and IBM came back to Bill Gates.

Gates learned that Tim Paterson of Seattle Computer Products had developed a clone of CP/M called QDOS. Microsoft bought the rights for just $56,000.

Of course you don’t have to invest $56,000 to get rights worth selling. Often you can buy master resale rights for $100, $50, even $10 or $20. You can even join resale rights membership sites and get thousands of dollars worth of products for a small monthly fee. Sometimes you can even find master resale rights products for free!

Why so cheap? Sometimes the products aren’t very good, but often they’re great products that weren’t marketed well. Not seeing the opportunity, people sell their work for almost nothing.

Smart marketers know that sometimes you can just rename a product or change the marketing and have a hit. This is where Bill Gates could teach us the third lesson:

3. Repackage or rebrand, change the marketing approach, and build your own brand.

QDOS stood for “Quick and Dirty Operating System.” IBM might have bought it even with a name like that, but being a savvy marketer, Gates decided to rebrand it. He dubbed it “PC-DOS,” for “PC Disk Operating System.” He targeted it squarely at IBM – and they bought it, big time.

When PC clones hit the market, Gates saw another hungry market with a burning need. Microsoft quickly rebranded DOS, dubbing it “MS-DOS” for “Microsoft Disk Operating System,” thus building the Microsoft brand at the same time. The rest is history.

Resale rights products are often widely available. If you do the same thing as everyone else, why should someone buy the product from you? But if you take the time to repackage or rebrand the resale rights where permitted, you will have a unique product you can market to a hungry audience with a burning need. Because the next lesson we can learn from Bill Gates is:

4. Just because someone else didn’t become a billionaire with the master resale rights for a product doesn’t mean you can’t. Use your brain and figure out how to do things better.

Success in any business is often as dependent on intelligence, motivation, and marketing as it is on the product itself.

Others created the BASIC programming language, but Bill Gates repackaged it and sold it to Altair. Digital Research had a perfect operating system for the PC, but they missed out. Tim Paterson created the DOS operating system that would run every PC in the world. But he sold it to Microsoft for $56,000. Bill Gates is now worth an estimated $51 billion. Forbes magazine says he is the richest man in the world.

Realizing he had a hungry market with a burning need, Gates saw opportunities that others missed, took products that were relative failures, and built a multi-billion dollar empire.

Not everyone is Bill Gates, but don’t you think we all have opportunities that we either take or miss? And don’t you think we sometimes settle for less than we could have?

That brings us to the final lesson that Bill Gates could teach you about master resale rights:

5. Don’t sell your life for almost nothing.

Bill Gates took opportunities that others had and did something with them. Do you think Bill Gates would ever sell the master resale rights to all of the Microsoft products for $10?

Of course not! Yet you will often see people selling master resale rights to great products for less than you’d spend for dinner! They don’t realize they are selling their life for almost nothing.

You can’t go far on the Internet without someone promising you that you can make a million dollars by selling their product. Do you realize how many $10 products you would have to sell every day to make a million dollars a year? 274! Each and every day, 365 days a year. Wouldn’t it be easier to sell 27.4 copies of a product every day for $100 each? Or a $30 monthly membership to a site 8 times a day?

You’re not going to see Microsoft selling the next version of Windows for $10 each, and you shouldn’t sell yourself short either.

Don’t drop your price. Build your marketing skills instead. Find a hungry market with a burning need. Fill it by creating your own repackaged, rebranded product from other people’s master resale rights products. Use your brain and figure out how to do it better. Don’t sell your life for nothing. Charge a higher price and make it worth it to people. Fulfill their need and you’ll have no shortage of business.