My Buy Essay

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If you have spent more than a few minutes studying search engine optimization and web traffic building then you know that text links are important — most especially one-way links from quality sites.

So many people interested in building traffic to their sites spend a lot of time, effort, and money building text links to their sites. They purchase links in link directories, buy links from brokers and site owners, and even swap links. Others try different methods like forum posting, blog commenting, and article writing.

But most of these people overlook one very easy and inexpensive way to achieve one-way, often permanent, text links from quality sites. What is this method of text linking? It is usually called Ezine Advertising!

That’s right, just like pork is the other white meat, ezine advertising is the other way to text link.

There are many advantages of ezine advertising when it comes to text link building:

1. You get the added bonus of email marketing benefits

2. Text link surrounded by relevant content, your ad copy, that you wrote specifically for that purpose

3. Limited outbound links competing with yours. Ezines only sell a few ads per issue (many only sell one or two) so your text link will be only one of a few.

4. When the issue is archived on the web (which is how you achieve your permanent text link) the page is usually text-heavy with the content that search engines love

5. The site where your permanent text link resides (the ezine archives) is regularly updated and in turn regularly visited by search engines

All these advantages roll into one additional bonus for you. The text links appear to have developed organically and naturally — not as so many traditional text links do — which makes them even more powerful and effective in terms of traffic building and search engine optimization.

And unlike so many text links which are purchased monthly or for a limited time, an ezine ad is purchased for a particular issue and will remain alive for the months or years that the issue is archived. If you aren’t sure how long an ezine archives then check their web site. Many ezines and newsletters archive for years.

Did you know that your tracking url could be costing you sales?

It’s true! Repeatedly experienced marketers have learned that using a tracking link lowers the click through rate of any ad. If you think about it this does make sense. How often do you click through on a link that reads like a line of gibberish?

First and foremost, the internet is about trust. If you do not offer a link that at least appears “trustworthy” then many people aren’t going to click. And ask yourself the hard question? Does a link filled with an odd sequence of letters and numbers appear trustworthy to you?

Another drawback to using a tracking url is that ezine ads often have a very long life — often much longer than that of any tracking url or program. You don’t want to lose out on the potential of a long-term link or future visitors because of your tracking url.

If you are able to use your main web site address or a subpage then it just appears so much more trustworthy. Plus you are more likely to catch people in the future who lost your original ad but NOW want to visit your site. They will never remember a complicated tracking url but may remember BoatsRus.com etc.

No matter how much you want to be able to promote your web site directly there is still that tricky question of being able to track click throughs. Well there is actually a simple (and free) way to do both.

You create a redirect page.

This way you can promote your main url and have a unique page to track clicks. In fact, you can even name your page something to make it even more clickworthy, such as boatsrus.com/classicboats.php .

You can create unique landing pages for any number of advertisements but this might be time consuming. It is far simpler to code that page with a redirect script that loads whatever sales landing page you choose.

Now you can track your clicks without worrying about losing customers due to unfriendly tracking urls. You will always have full control over the url so you can change the redirect destination at any time and if you ever choose to take it down the visitor will still land on your site. It is the perfect tracking system! It also works great for affiliate links.