My Buy Essay

Posts Tagged ‘targeted’

Knowing what you now know about the value of incoming links, how would you like to have your links promoted by hundreds and Thousands of internet marketers, some even emailing your articles to their lists of subscribers? These would all be one-way INCOMING links to your site, and it can be totally free, but for a small amount you can send them to thousands and go completely viral overnight!

That’s what we can do with articles!

An article is just a story about something you know about or are interested in. It can be as short as 300 words or as long as say 1,500 generally.

The best way I’ve found to write an article is to decide what I’m going to write about, and then think about how I would explain this story to a friend over the phone or in an email. I go over the conversation in my head then start writing without stopping to fix typos, spelling, grammar or even worrying about it making sense. If I head down a different path, and get off track, I keep going along with it and keep writing until I come back to the storyline.

After a few paragraphs I find I have trouble writing as quickly as my thoughts emerge, so I never have a problem with finding enough content to put in the article using this technique. I understand there are many other ways to write articles and loads of tips and tricks but just remember “the ONE thing” above “We must be able to start anything!”

After we have produced an Article we then need to get it published on the web with our signature containing a link back to our website!

The simple answer is because you can make money from it!

Wouldn’t it be good to spend maybe a few days setting up enough pages to run enough adsense ads to be able to then sit back and do nothing while our adsense campaign is out there working for us 24/7, in all counties and earning enough from that, to not have to work anymore?

Or, if it were to take you a few weeks or even months to do this, wouldn’t it still be worthwhile?

Ok, so how do we do this? First we need to consider how we can make web pages.

We can make each one manually and or use some kind of webpage building software.

If we choose to manually construct our web pages we also need to include enough content to make people want to go there in the first place so they can click on the adsense ad. But if the content is good enough to attract them in the first place then maybe they won’t want to go somewhere else anyway, so that really defeats the purpose.

So this brings us to another point of consideration. For our adsense ads to work best we need to have people landing on them who are looking for information about a specific subject. So our adsense page has to have lots of information about one specific subject, but not so much that they stay there.

To do this we can consider using software to make a directory of information pages, on these pages we have links to other sites that are providing the detailed information that our visitors are looking for. On our directory page we have a description of the sites that are listed there. And many of these sites have provided a “Reciprocal link” to our sites, home page! (This will be covered below) so we will now have a page with lots of great content (all the site descriptions) and this is where people come looking for specific information, so we place our adsense ads here!

They are targeted pages, and visitors arrive looking for something to click on! So it makes adsense to do this.

Setting up an adsense account:

This can be a little bewildering due to the fact that you need to create your first ad as part of the signup process. https:.google.com/adsense

If you go here you’ll find that Google has taken care of everything by providing a step by step guide that tells you everything you need know.

Designing your adsense display:

Once you have your adsense account set up you’ll be able to choose the type of add you want and Taylor it to suit your site. Some things to consider when doing this are, do you want it to appear as a part of the page? Or do you want it to jump out as something different? It’s difficult to say which is best, because that depends on a range of variables, such as your target market, your overall objectives and promotional plan.

To track your adsense ads performance you can use the “channels” option while creating your ad boxes, this will help you to determine which ads in which pages are doing the best and that, in turn, will enable you to decide on the best possible style and position for displaying your ads.

Placing an Ad display on your page:

First, this all depends on your skill and knowledge of html, if you’re new to web page building and html, you may find this a challenging task.

If you are experienced you can skip to the notes in this section, these notes may save you a lot of time and worry

Many html composers will allow us to edit the page in the “view” that we would see in if it was a live page. So all we have to do is place XXX in the page were we want the ad to appear, and then switch to “html view” (or whatever your composer calls the page that you edit html code on). In the html view we find the XXX, then simply delete the XXX and paste the adsense ad code in its place. EASY!

NOTES:

Some composers won’t run the script in any view after you paste it, ARGH! This may make you think it didn’t work. In addition when you load it to your server and run it live, you may still not see your ad display! It sometimes takes a little while for everything to propagate on the page. So, as long as the code is there in html view, don’t waste your time trying to figure out why it isn’t showing, just come back every hour or so to check it.

Also you will notice at first, the ads may not be targeted or may only display partially, just be patient, I have had to wait up to 3 days for some of my ad displays to appear!

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See You At The Top!

C L Eldridge

You’ve been quite some time at the Internet, marketing your products, or other’s products and running multiple Google adwords campaigns. Although your market is a competitive market, your sales letter is amazing, your ads are targeted, your landing pages are specific and well designed, you offer free ebooks to tempt your potential customers, but still you cannot convert your visitors into customers. What is happening? If this is you then keep reading.

Ok, first stop crying please. I know it’s frustrating to work hard and get no results but there is light at the end of the tunnel. Here are some tips that will help you write killer ads that will convert prospects into customers.

There are many factors that affect the quality of your ads especially when using adwords campaigns. Here’s an example of a three line ad and how to write it:

Ad Line 1: The headline. It’s so important to write a good compelling headline. I will assume you already know this. Now, try to use as many targeted keywords and search terms as you can. That means you have to do some keyword research on your topic before you start writing your ad. If you don’t use specific and well targeted keywords when writing your headline your ad is bound to fail.

Ad Line 2: Main text. Here you have to tell your prospects/potential customers exactly what to expect when they click your ad. Don’t use all caps. You may capitalize the first letter of every word, that’s ok. You also have to create interest here. State a fact, a solution to the problem. Create desire and an emotional attachment. What will your product help the customer do? How quickly can your product help the customers accomplish their goal? Don’t be afraid to use cliches like “How To..”, “Amazing..”, “Top selling..” etc. They do work.

Ad Line 3: Call to action. Tell the readers why they should immediately click your ad. Maybe because they will miss some important offer or something like that. Maybe because you offer free shipping for the next 7 days. Maybe because you throw 3 exclusive bonuses. Can you find a clear and cool reason for your call of action? Use it here. Do not forget to proof-read your ads again and again before publishing.

Landing pages

Yes, landing pages are important. Especially if you are on Google adwords campaigns. You should know that your landing pages affect your overall quality score of your ads too, according to Google. Do you have any idea how frustrating can be to decide to click to a quality ad that points to a lousy landing page? Another bad example would be to “hide” your product under adsense ads, images or text. Try to help your visitors to see exactly what they want when they land on your page.

Content is still the King of the Internet. Most people go online looking for information about their favorite topics, or about whatever is on their mind at the moment. Frequent Internet users seem to have an insatiable appetite for information on various fields.

So, if you want to drive targeted traffic and pre-qualified potential buyers to your website, you really must publish useable information online in the form of quick-to-read but interesting keyword rich articles.

Here are four reasons why you must do that.

Reason #1 – Get Premium Exposure for Your Website

It’s much easier to achieve high search engine ranking for article pages than for your homepage or salespages. Search engines are crazy for fresh content on practically every topic under the sun.

So, write your articles surrounding less competitive keywords (research those at Nichebot.com) or edit those keywords into already existing articles of your own. You will have a much better chance of getting your article indexed by major search engines.

Just be sure to place a link to your main website in the article by-line or resource box.

Reason #2 – Get Automatic Back Links from Authority Sites

Each time your article and site link are republished online, it provides a back link to your website. Back links are regarded by search engines as a sort of recommendation for your website. If your site has a number of quality back links, it can quickly improve the search engine ranking.

Submit your articles to online article directories. In most cases it’s free. Many directory sites are regarded by major search engines as authority sites, and are spidered frequently for new content. This means the website link you include in your article will also be indexed from the site where it is found.

Offer your articles for reprint as well. When other website owners republish them on their own sites, it will develop even more back links for your website.

Reason #3 – Improve Your Conversion Rate

By conversion rate, we mean the percentage of website visitors that convert to paying customers and sales.

You can boost your credibility and convert more website visitors into a paying customers by providing them with interesting and informative topic articles, and then introducing them to related products you have for sale.

On the other hand, simply displaying products on your website, with no related information or content, will likely result in a low conversion rate. It’s important that you use articles to first prove your credibility and your knowledge in your field.

Reason #4 – Your Cost is Practically Zero

All you need is your thoughts and your computer. If you can write a letter to a friend that explains the details of some topic, then you can write topical articles to publish on your own site and submit to other sites.

However, if you don’t like to write, or simply believe that you can’t, you can still have original keyword rich articles written for you.

An original 400 word niche article on a topic of your choice might cost you $5 to $7 at JustArticles.com – but the potential value is enormous in terms of bringing targeted visitors and buyers to your website.