My Buy Essay

Posts Tagged ‘technology’

With wide-ranging warming, familiar sullying and rising sustenance prices, our to be to come energy needs are a ardent topic. Fuel cells may put a solution, in unison coming sooner than later.

Future Get-up-and-go Concepts – The Fuel Cubicle

A ammunition cell is a fairly non-specific commonplace thrown everywhere not later than those in the identify and those that cognizant of somewhat little. Regardless of the single delineate, a nutrition cell is essentially a room similar to a battery in which a chemical process occurs to produce electricity. In this pack, putting, the fuel is hydrogen. The basic awareness is to link hydrogen with oxygen in a make that produces essay papers electricity. This electricity is then in use accustomed to as we would normally ingest it in our lives.

If you read the credentials or take note of the expos‚, inseparable would dream up the concept of hydrogen fuels in a new one. In incident, it is not. The first in unison was created in 1839. The enigma, of procedure, was it was slipshod and there wasn’t much note since fossil fuels were productive and our vigour needs were pigmy compared to today. It wasn’t until the 1960s that much amusement was shown in the dynamism platform. As with varied advances, NASA incontestable to drink sustenance cells to power the Gemini and Apollo spacecrafts. Unfortunately, the shenanigans has been translating this meagre use to not on target spread applications in every day life.

A normal misconception is a food chamber represents renewable energy. Utter clearly, it does not. It is a disposition, not an power platform. It is like saying a hydroelectric dam is a renewable energy. The dam is a shape to harness a renewable spirit resource, but not an liveliness source in and of itself. The inflame cell works much the nevertheless way. It is a methodology with a view harnessing strength from hydrogen. The isolated method can be clean or smudged, to comedian, solitary can turn to account grade or coal for the core material. Certainly, coal is not much help.

Kindling cells can be dog, in theory essay writing, on any documentation containing hydrogen. This means renewable animation sources such as hydrogen, biogas, and so on. The apprise goal is to focus on water and other renewable sources because of their native even advantages. When hydrogen is used, fitted happened, it produces no palpable pollution or greenhouse gases. The byproduct, in preference to, is artlessly water.

There are a few hurdles that obligated to be vanquish in front hydrogen excite cells in effect ripen into a applicable drive platform. From the start, the technology is such that the fuel cells are up to too large and heavy to be in use accustomed to representing practical purposes Sample essay. The foul hydrogen auto is not currently practicable because of this, although check cars from predominantly German manufacturers are being evaluated. The in the second place disturbed is efficacy, which is to say fuel cells are not. Currently, nutrition cells bring out animation at a sell for of beside 10 times that of fossil fuels, and that is a positive estimate. Again, not a sensations option.

While these may appear like notable hurdles, they actually property irrelevant to the viability of hydrogen provoke cells as a power source. These problems are focused on technical aspects of execution, not on whether the process works. If there is anything we are good at as a species, it is making technological breakthroughs. If we can build a hydrogen nuclear weapon, surely we can base a hydrogen sustain cell.

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.

The Technology Trap

You wonder if it’s the web copy itself. How can that be? You remembered the two key mantras of powerful web copy – “write for the search engines” and “write for the medium.”

Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using:

• short sentences
• brief paragraphs
• bullets

Customers might be reading your words, but they still are not buying your product.

Chances are your web copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. Selling on the internet means writing web copy for people not technology. So how do you press the flesh across broadband? Start where brick and mortar relationships do – trust. Why not become the trusted provider in your marketspace? Your web copy can use words to raise your credibility in at least 25 different ways.

Here are two ways to craft web copy for people not technology:

• write the way customers speak
• replace your pitch with a theme.

Write Web Copy for People not Technology Step 1:

Write the way people speak. People instinctively trust strangers who speak like them.

If you find this article useful, how would you tell someone? Are you really going to say, “I read an unusually amazing web copy article that fundamentally increased my sagging sales”? Not likely.

Weak web copy, not everyday people, uses too many modifiers. “Amazing,” “fundamentally,” and “sagging” weaken trust. How’s your site for modifiers?

Give your web copy the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content.

• put your baby finger on the first modifier you can find.
• put your ring finger on the next adjective or adverb.
• repeat until you run out of modifiers or fingers.

If your page is a handful, you’ve got too many modifiers and your web copy is hype heavy, not trustworthy. In addition to giving readers web copy that matches how they speak, it helps to give them time to get to know you.

Write Web Copy for People not Technology Step 2:

Replace your pitch with a theme. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time with thematic web copy. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car – not so scary now.

Let’s say your site sells dental floss.

Here’s how your web copy might handle it. Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea “Some people have nothing to smile about.”

• The opening section could point out how the discomfort of Gingivitis wipes the grin off a person’s face.
• Another segment of the web copy would show how ugly cavities make someone too self- conscious to smile.
• Yet another piece would reveal how the high cost of root canal causes an individual to frown.

In this way, the web copy offers three versions of one idea to help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your web copy give visitors to get comfortable with you?

In this article, I tried to use the two key elements a good web copywriter uses to write for people not technology:

• the language of my readers
• a central idea, trust

Did it work? Did my web copy help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.

What is Web 2.0?

There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application.

So what is Web 2.0? Simply put, Web 2.0 is a perceived transition of the web to web applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm. There is no agreement on exactly what Web 2.0 means, depending on who you are speaking with, you may receive different explanations. At it’s heart, Web 2.0 is about the maturity of the Web and businesses that are thriving online. While many refer to Web 2.0 as companies that employ powerful web technologies, the key components of the new web are said to include: the web as a platform, collaboration, and syndication.

The Evolution of the Internet

The commercial web began as static html pages, and has progressed to well established sites created from content management systems. Most large websites contain dynamic content that is constantly changing, often the information provided is interactive or user specific. Amazon’s recommended products is an excellent example of the future, where web surfers receive personalized content based on their past surfing habits.

Web 2.0 is said to be the technological evolution. O’Reilly indicates that the dot-com bubble burst signified the beginning of Web 2.0 and a new generation of technology applications. The shakeout from the dot-com collapse pre-empted the technological revolution of Web 2.0. The dot-com companies that had survived the collapse seemed to have a few things in common. The first primary principle that the Web 2.0 companies share is that they use the power of the web to collaborate and grow. O’Reilly further defines Web 2.0 as a set of core principles and practices, with the primary principle being a thought process that the web is a platform.

Web 2.0 companies are said to not be constrained by traditional business models and philosophies. The hidden web, which is a fancy way of saying the technology behind the content that the web surfer sees, is becoming more and more powerful. Scripting languages that allow webmasters to employ technology and interact with users based on personal decisions or responses has personalized the Internet. While O’Reilly clearly outlines elements and components of Web 2.0, I think the general meaning that Web 2.0 is synonymous with the new generation of the Web.

While the techie types “got it”, many casual web surfers have not grasped the fact that the Internet is not versioned software. Which in effect has meant that Web 2.0′s meaning is limited to the evolution of the Internet and online business. Whether that means personalized content and user choice, or dynamically generated content that is ranked by weighing the websites popularity, the Internet is growing up.

Web 2.0 Companies for 2005 – web2.wsj2.com/the_best_web_20_software_of_2005.htm

More on Web 2.0 – .oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Permissions:

Permissions and notification of use not required.

Advantages: Complex characters, plot told from different viewpoints, realistic morality

Disadvantages: Depressing

The first book of the Song of Ice and Fire series is my first foray into George R.R. Martin’s world. Before I was introduced to his work, I was mainly a Robert Jordan fan. Upon reading A Game of Thrones, I realized that I was missing a huge part of the high fantasy genre.

From beginning to end, I was not sure whether or not I really liked the book. The plot was interesting enough. If it’s worth anything, I spent a couple of sleep-deprived nights reading A Game of Thrones! Now that I think back, I would say that the complexity of the characters and the plot as a whole is what made me hold back. Other fantasy novels usually define the line between good and evil very clearly. We have the good characters on one side and the evil powers on the other. George R.R. Martin manages to reflect reality by emphasizing the moral gray areas. Characters are not boxed into single moral categories. There is no clear protagonist. A “good” character is not totally likeable. An “evil” character seems to be a nice person on the inside. Good and bad is so maddeningly intertwined you can’t help but see a reflection of the real world.

This book is not for the faint of heart. If you are looking for light reading, free of violence and sex, you might not want to read A Game of Thrones. There were times when I thought Martin was overdoing it a bit. I decided I would just chalk it up to artistic freedom.

Another frustrating aspect of the book is that as the story progresses, it seems that the “good” guys are getting killed off one by one. If that isn’t enough to make you depressed I don’t know what is. Of course this is only the first book in a yet uncompleted series -the story is yet to unfold.

The storyline is gripping. It leaves you craving for more. One good thing about discovering this series at this late date is that you wouldn’t have to wait for the next few books to be written. A Feast for Crows, the fourth and latest book of the series, has been out since last year. Once you start with A Game of Thrones, you might want to pace yourself so as not to have to wait too long for the fifth book.

Synopsis

Looking Glass is set in the not too distant future, in a gritty, unrefined, shattered North America. Hackers and IT security technicians fight a different kind of war in cyberspace. A serial killer has found a way to use the network to reach inside his victims brains, and use these brains as his weapon. Shroud is a security network team leader for a large retail company. In the realm of cyberspace, inside a sensory deprivation tank and jacked in to the network, she is fast, nimble, and ruthless. She is just beginning her shift when the killer strikes for the first time. She survives, but her entire team is dead or missing. She is exiled from her corporate resources, and her search for the killer is fraught with peril and overwhelming odds.

Review

As a fan and reader of the cyberpunk genre, I strongly recommend Looking Glass. I won’t go into a plot synopsis, as others already have. The writing style is tight, and focused through the window of Shroud’s perception and life experiences, and her shift into an increasingly uncomfortable and dangerous situation, both mentally and physically. It is this revelation of her inner life, with its defensive limitations and powerful motivations that keeps the focus on the human, despite the seeming technological focus of the plot.

The dystopic setting of the splintered second world North America is revealed as is needed by the narrative. The technology is speculative, but much more soundly grounded in current technologies that give a sense of competence to the characters actions, and satisfaction to the reader familiar with the topics.

In the end, to me, Science Fiction is a human story. It asks what will we do, what will we become, when technology has changed our society, our horizons, our bodies and challanged the limits of what is possible. Looking Glass does this, with a good touch for personal tension, evolving character awareness, and human weakness.

The plot is well thought-out, and the pacing is fast without being frenetic. There’s little, if any, plot telegraphing or foreshadowing. The setting is future, yet the reference points are tantalizingly close to our present – again, enough to keep me invested (Shame about Reno, though). And while “cyberpunk” applies in general genre terms, the author isn’t trying to be William Gibson or anyone else, which is a refreshing change! But if you like that style, then you’ll definitely want to give this book a try. One day, one of those hackers turns out to be a serial killer, and uses the fact that people are jacked in to the Internet to use the Internet as a way to kill. Her corporation, Omni-Mart, in standard shortsighted corporate cover-up style, gets in the way of her investigation, while the killer pursues her every move in a world that is so completely connected to the Net that movement without observation is just about impossible.

Dr. Farro, or “Shroud” as she is known, is one of the most dynamic characters in fiction. She wrestles with inner demons as well as the muck that is the Internet of tomorrow. She doesn’t necessarily deal with these demons very well. In a job that requires a certain level of paranoid schizophrenia to perform well, she is good at her work.

However, when the reader gets inside her head, we wee that this perfect employee of the future is far from a perfect human being, a metaphor, I think, for the futureshock and information overload that we experience every day. Strickland shows us that all the great technology that makes our civilization work so well may not be good for our mental health. It’s a powerful message, yet there is no moralizing that gets in the way of a truly exciting thriller.

All in all, it was a great read, and I’ll be back for the next instalment.

Lucian’s Place – Book Review

Lucian’s Place is a tale of far-fetched proportions, yet so close to the possibilities of our own present technologies that it is quite believable.

The idea of three people and their immediate surroundings (a high-tech self-sustained ranch) being thrown back in time might seem a trifle wild, yet the author gives it all a sense of normalcy that distracts you from that. As the characters discover they are defending their very lives from strange creatures from another time, the dangers never relent. With the help of an aware computer that thinks acts and feels like a human, the battle to simply survive is eased somewhat, however the question of returning to their proper time is inherent.

Belle Smith gives us a great science fiction read without the typical concoction of space travel and high-tech aliens. Instead, she keeps us on Earth with a taste of what computers, combined with nano-technology and human creativity, may achieve for us in the not too distant future… or should I say past? Her unique vision of how civilization might be rebuilt from scratch with minimal impact on the environment makes for an inspiring read.

Lucian’s Place is a definite page-turner and a book I found very hard to put down. Guaranteed to make you think differently before cursing your home computer!

ISBN#: 1-4137-6963-2

Author: Belle Smith

Publisher: Publish America

Pages: 364

The first two steps to successfully marketing online and through your website have little to do with online marketing itself. However, it’s critical to complete them before your campaigns begin. These two steps are Setting your Website Objective and Defining Your Online Target Market

Setting Your Website Objective:

Whenever a client is looking to drive more traffic to their website or is trying to raise their conversion rates, I always take them back to the beginning and ask them what the objective of their site is. This is always more insightful (and entertaining), when I’m meeting with more than one person from the company.

… “drive more sales”, “get more leads”, “reduce product support demands”, “gain access to new markets”, are a few of the more common responses. We then take a look at their site. It will often focus on who they are, their history, their commitment to customer service; all noble things, and usually all without a strong call to action that matches their now stated objective.

Setting an overall website objective is not easy but the benefits are huge.

Not easy: Real estate on the web is cheap. Add a page, add 100 pages, there is still plenty of room to expand. So it’s easy to quickly develop multiple objectives for your site.

Additionally, many people in the company will have different views on what the site objective should be. Human resources wants the Career section to stand out. Customer Service wants the Support area to be highlighted. Sales, of course, wants to highlight Product or Solution areas, and so on.

If you’re ruling by committee you’ll have a well balanced, but underperforming site. The winning play is to have one objective that rules all others. If that objective is to drive more sales, then the Home page must be geared to that. It will need to highlight and focus on information and calls to action to take web visitors down that path.

Now, this doesn’t mean that you won’t still link to support and careers sections. You just won’t focus on them on your Home and other main section pages.

Get Specific: Now if “Drive more sales.”, is your first-cut objective, you need to get a little deeper, more specific. Will you actually be closing sales over the internet (a la eCommerce), or are you driving the new prospect to call you or email you. What level of knowledge should the prospect have before they contact you. Should they know the part number or should they just know that your company is one they need to call.

Thus, your objective may evolve to “Drive qualified prospects to contact us to get detailed information on which of our products best suits them.”

So what made them a qualified prospect. Were they qualified before they came to your site (maybe they were driven to your site from a trade show), or did they get to you through a search engine and know very little about what you do.

Your objective may ultimately evolve to “Visitors should find the information to qualify themselves as good potential prospects and contact us to get detailed information on which of our products best suits them.”

Huge Benefits: Once you’ve set your objective, everything becomes easier. Writing content (often the biggest challenge a company has), becomes clear. The path with which you lead visitors through your website becomes clear (e.g. entice, inform, qualify, call-to-action). Site architecture and layout become clear.

You now focus your efforts and resources around fulfilling that main objective. The sections that are not directly relevant to your main objective still support that main objective.

Now that you’ve clearly set your website objective, the next step is to know who your target audience is &ndash and it may not be who you think.

Identifying Your Target Audience

Who do you want to visit your site. Are they researchers or decision makers. Are they likely to “convert” on their first visit. Do they know anything about your company already. If yes, how much do they know. Are they internet savvy. Are they over 40 and likely would appreciate larger type. Are they visual. Are they detailed. Are they a “people person” or do they prefer dealing with things or words. Are they likely to be highly educated. Do they like to have lots of options or lots of direction.

All these questions and a lot more need to be asked and answered. Initially, you’ll use this information to help in the design of your overall site. You’ll want the proper balance of image to text. You’ll want to set the text level at the appropriate level of detail. You’ll want to write to their probable education level.

Ultimately, the answers will drive the theme of your site. They’ll drive the type of online advertising you’ll use. They’ll drive the design of advertising landing pages. They’ll drive the keyword phrases you’ll target in search engine optimization. They’ll drive your call-to-action.

Now you’re ready to start your marketing. Knowing what you want to accomplish and to whom you want to accomplish it with, you’ll be able to structure the right ads, emails, keyword phrase targeting, etc. You’ll be able to focus resources on the proper additional web media (e.g. blogs, podcasts, more web pages, Flash demonstrations, etc.).

To paraphrase Winston Churchill, this will be the end of the beginning of your online marketing strategy, and you’ll be ready to begin a productive and effective online marketing campaign.