My Buy Essay

Posts Tagged ‘traffic generation’

New to the Internet and Internet Marketing?

Looking to stack your claim of Internet “RICHES” by starting up a online business of your own?

Aren’t we all.

I remember when I first got started online… I didn’t have a clue where to start, how to start, let alone, how to market my business online.

It was so overwhelming because everytime I typed in the keywords “Internet Marketing” into a search engine I would literally receive hundreds of thousands of results about “How to market your business on the Internet”.

Where do you start when your getting that many results?

And… more importantly, who do you believe when you start going through them?

I’m sure some of you experienced the same feelings and thoughts I did when you first got started and/or are feeling right now if you are thinking of setting up shop online.

It’s Very easy to get caught up in all the HYPE on the Internet about how easy it is to Make Money online, but, the truth of the matter is, it’s not as easy as you think simply because you First have to earn the trust of your potential customer through the words you speak, and more importantly, you have to know how to reach them via the Internet.

This is where alot of newbie Start-Ups fail because they get so caught up in all the HYPE on how to promote there business online that they end up suffering from what is called… “Information Overload” and end up pulling the plug and never looking back.

Well, I’m here to tell you that it doesn’t have to be that way.

Don’t give up so easily on your dream of being independent.

There are many ways to promote your business online. Some are FREE and some are not.

There’s Pay-Per-Click search engines, Permission Email Marketing, RSS, Banners, Viral Marketing, MLM, Traffic Exchanges, Search Engine’s, Blogs and much more.

This can at first seem Very overwhelming for someone new to the Internet and Internet marketing.

I know from experience.

Now, with that said, for the remainder of this article I want to focus on HOW you should approach marketing your business via the Internet so this doesn’t happen to you.

It’s really not that difficult if you take your time and not jump into every marketing tactic available that’s being thrown your way or cluttering up your Inbox.

Your first step should be to get your website up and ready to take orders.(The most important step)

Your next step is to pick ONE marketing strategy that you think will drive the Most targeted traffic to your website and MASTER IT!

I’m going to say that again…

“first, get your website up and ready to take orders, then pick ONE marketing strategy that you think will drive the MOST targeted traffic to your website and… MASTER IT!”

Did you get that?

I hope so.

By doing this ONE step, by mastering ONE technique before moving on to the next, it will save you from suffering from what I and many others did when they first got started…

Which was… “Information Overload”.

(Note: To clarify what I mean by “Information Overload”, I mean… having to know everything and anything about Internet marketing and online business.)

By just mastering ONE technique first and testing its results, you will grow your Internet business much Faster and with less confusion and time wasted.

I’ve been marketing my online business by this one principal for quite some time now with great results.

It works for me, so… maybe it’ll work for you.

Super-Affiliate’s!

What are they?

Do you see this term often online and end up confused to what it means and the purpose they serve online?

It sounded really mysterious to me when I first came across the term which peeked my curiosity and led me to research the term further to find out exactly what the term meant and more importantly what there roll was in the Internet marketing world.

The information I discovered was Astonishing!

What I’m about to reveal to you in this article will blow your mind and hopefully take away the mystery and answer the questions you once had about what a ‘Super-Affiliate’ is and why they ARE your…

…”Ticket To Online Success!”

Let’s first take away the mystery behind what a ‘Super-Affiliate’ is so that you’ll have a clear picture inside your head of how they’ll benefit your online business for years to come.

A ‘Super-Affiliate’ is simply either or both a High Traffic website and/or a eZine/Newsletter owner with a HUGE targeted opt-in mailing list that are able to sell more in a given day then you could in a month.

As you will learn, the internet is nothing more then a numbers game and the super-affiliate’s are simply the one’s who have already put in the time and have the highest numbers when it comes to ‘Website Traffic’ and targeted ‘Opt-In’ mailing lists.

Are you starting to see the BIG picture yet?

Now, lets move on and break this down a little with some rough numbers so you’ll be able to have better idea of what to look for when it comes to locating an ‘Super-Affiliate’ via search engines and/or eZine/Newsletter directories.

Let’s first start with the Search Engines.

When your searching the web for super-affiliate’s with high traffic website’s this is the general guide line I use to gauge there importance.

But, in order for me to do a proper traffic analysis of there website I need to use a special webmaster toolbar offered through Alexa.com.

This toolbar is essential and a must have when it comes to locating super-affiliate’s and the reason why is because it reveals the ‘Traffic Ranking’ for that particular website you are viewing making it easier for you to tell the difference between the super-affiliate’s and the other website’s that are just getting by.

Here’s the link to where you can download your own free Alexa toolbar if you choose:

- download.alexa.com/

Now… for the numbers.

When I’m searching for an super-affiliate related to my Product, Service and/or any of the affiliate programs I am promoting via the search engines and I happen to come across a website that has a traffic ranking of 50,000 or lower using the Alexa toolbar to gauge the TR then these are the website’s where the super-affiliate’s reside and are the one’s I will want to contact with a business proposition.

As a general rule using website analysis, the lower the TR, the BETTER.

Why?

Because it means that particular website is receiving Lots… and Lots of traffic which is just what you’re looking for.

Now… that’s the general idea behind locating super-affiliate’s through website analysis and the search engines.

This next part I’m going to show you where to locate the super-affiliate’s with HUGE targeted mailing lists.

This is where you stand to benefit the most and could in turn make a substantial amount of money within the next 24 hours of your business proposition if accepted by the list owner.

The best places to locate an ‘Super-Affiliate’ with a HUGE mailing list are through eZine/Newsletter directories. I’ve listed a few of the Top directories below to save you the hassle of having to search for them yourself.

- Ezine Universe

.ezine-universe.com

- Ezine Hub

.ezinehub.com

- Go-Ezines

.go-ezines.com

- Netter Web

.netterweb.com

- Ezine Search

.ezinesearch.com

These directories databases are searchable and are full of thousands of ezine/newsletters with list sizes that range from 1000 subscribers to 250,000 subscribers and up.

It’s pretty easy to figure out who the super-affiliate’s are going to be here.

The Bigger the list size, the BETTER.

But… as a general rule I would have to say that any ezine/newsletter owner with a list size of 75,000 or more subscribers I would consider an ‘Super-Affiliate’.

Remember, this is just a general guide line.

Don’t discard the list owners with smaller lists. The more eZine/Newsletter owners you contact the greater your chances are of SUCCESS!

Now that you know what a super-affiliate is and how to find them Both on the Web and through ezine/newsletter directories your probably wondering how…

… “They’re Your TICKET To Online Success!”

Well, its actually quite simple.

If you own your own Product and/or offer a Service, and this will even work if your an affiliate to someone else’s program, all you have to do is simply locate and approach related website and/or ezine/newsletter owners with a JV(Joint Venture) and/or business proposition offering them a reasonable share(percentage) of the profits if they were to accept your business proposal.

That’s It!

And the best part about this approach is that you don’t even have to spend a penny on advertising and the traffic you’ll receive will be ‘Laser Targeted’ making your chances of SUCCESS that much Greater.

I really hope this article opened your eye’s up and cleared up any unanswered questions you once had about what a ‘Super-Affiliate’ was, what there roll is in the Internet marketing world and more importantly… How you can locate them via the Web.

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

What I’m about to reveal to you in this article will literally change the Way you do your online marketing for years to come and will add many Benefits to You and your online promotions ‘Effortlessly’.

This secret(A.K.A. — Secret FUEL) that I’m going to talk about is so Powerful that it will…

– give You and your business ‘Instant Credibility’…

– Boost your websites ‘Link Popularity’ and ‘Search

Engine’ ranking…

– send you FREE ‘Laser Targeted’ traffic with ready to

Buy customers…

– help you build ‘Targeted’ opt-in mailing lists…

…and these are just some of the Benefits you’ll receive, But, in my mind, these are the most important.

Now, before I dive right into it I first want to do a little bit of a history lesson about WHY the Internet was born and more importantly, its Sole purpose so you’ll have a clear picture inside your head about WHY this ‘Secret FUEL’ that I’m about to reveal to you is so important to your online business.

So… lets get started by finding out when the ‘Internet’ was conceived.

The Internet was born on October 29, 1969. This date is significant because it was the 1st time in history that a computer talked to another computer via a router over a network.

So that roughly makes the Internet about 35 years old.

Now that we know when the Internet was born, what we need to know now is what was its Sole purpose?

The World Wide Web(Internet) is simply a… ‘Wide-Area Hypermedia Information Retrieval System’ aiming to give users(You) universal access to a large universe of Documents and/or Information.

So, with that said, basically the Internet is nothing more than a sophisticated communication device that gives us (You) the ability to Exchange and/or search for…

… !!INFORMATION!!

I guess thats a good reason WHY they call it… “The Information Super Highway”.

So… now that we’ve had that little history lesson I’m sure you probably have a good idea about what the ‘Secret FUEL’ is that I’m about to REVEAL to you.

BUT, if you don’t, don’t cheat and skip to the end.

Now, its pretty obvious that the Internet is merely a tool by which we use to locate related information that we query through the use of Search Engines by using related keywords or keyword phrases that we choose.

The question is, where does the ‘Secret FUEL’ fit into this equation?

You’ll be surprised with my answer because the ‘Secret FUEL’ that I’m about to tell you about is everywhere on the Web and people just like you and I are Hunting for IT as we speak.

So, I guess Now would be a good time to reveal to you…

…”The Secret FUEL That POWERS The Internet”.

Are you ready?

The ‘Secret FUEL’ that POWERS the Internet is simply…

… !!CONTENT!!

Just think about it for a minute and ask yourself this question… what’s the Main reason why You go online?

I can guarantee the majority of you answered… to find Information related to and/or about… whatever your query was.

Information is delivered through ‘Content’. Content is what FUEL’s the Internet, which means, You should be contributing by way of writing Informative articles related to your business.

Now, some of you are probably saying to yourself, I don’t know how to write articles let alone have anything to write about and will writing articles really Benefit my business in the long run?

Well, if you don’t know how to write articles… Start. I didn’t either in the beginning, but I learned and so can you.

It’s simply a learning process.

Now, how will writing articles benefit You and your business?

I outlined them earlier in my article, but will list the four main Benefit’s and the Why’s in point form below.

1)

How does it…

– give You and your business ‘Instant Credibility’?

Answer: By writing about your Product or Service you’re able to convey to your potential customer the Benefits and Solutions your Product and/or Service will solve giving you Instant Credibility and a reason for them to look into what you have to offer further.

2)

How does it…

– Boost your websites ‘Link Popularity’ and ‘Search

Engine’ ranking?

Answer: When you write your article you are able to leave a ‘Resource Box’(a brief description about You and/or your business with your URL included at the end). Now, when you submit your article to Article Directories or other website’s directories and website’s across the web and they add it to there directories you’ll get a ‘Link’ pointing back to your site.

Major search engines like Google and Yahoo! for example use ‘Link Popularity’ to gauge a website’s Importance and Ranking.

This is also a great strategy to use to get High PR websites to link back to you without even doing a ‘Link Exchange’. This is just what you want.

3)

How does it…

– send you FREE ‘Laser Targeted’ traffic with ready to

Buy customers?

Answer: When website owners are looking for fresh related content for either their website and/or newsletter and they happen to choose your article, they’ll have to publish your article with your ‘Resource Box’ included with all your website and contact information.

Just think how much ‘Laser Targeted’ traffic you’d get if your article is posted on a HIGH traffic website and/or in a newsletter with a HUGE subscriber base thats related to your niche.

Now, do you see where the ‘Laser Targeted’ traffic will come from.

4)

How does it…

– help you build ‘Targeted’ opt-in mailing lists?

Answer: Again, when website owners are looking for fresh related content for either their website and/or newsletter they will have to publish your article with your ‘Resource Box’ included with all your website and contact information.

So, when they visit your website through the information within your ‘Resource Box’ you’ll then have a chance to capture there Name and Email Address by offering them something of Value for FREE through either a ‘Pop-Up’ or ‘Exit Pop-Up’ and/or ‘Web Form’ on your website.

By doing this simple step you’ll be able to build your own ‘Targeted’ opt-in mailing list that you can hit up with other back-end offers anytime you wish at absolutely NO COST to You.

Now, do you see Why ‘CONTENT’ is so Powerful and how it FUEL’s the Internet?

Do you honestly think your business could Benefit from what I have revealed to you within this article?

I can almost Guarantee you probably answered… YES.

With that said, writing articles and submitting them to online publications is, in my mind, one of the most Effective ways to get Free Advertising and Publicity for your business for years to come.

Information-based marketing is usually your safest bet for sharing your business online. It is one of the oldest and most effective techniques to get targeted prospects to a website and convert them into buyers. Article writing, submissions, and publications are developing in popularity as people realize the effectiveness.

Several tools and sites already exist that people can use to hasten the process of distributing their articles. These tools are priceless in getting the contents more exposure, but there’s more to consider than blasting away pre-written or self written articles.

Here are three important rules to consider before submitting your contents to article directories and publishers:

1. Do not confuse the reason to promote the articles with the reason to write them.

With your article, there are useful benefits to sharing them with others. Branding, lead generation, and promotion are some added results and should be essential to the creation or revision process.

However, there is only one primary reason why you write an article. Your primary goal is to inform your audience. If the article is not focused on this crucial, most important goal, it will fail to achieve the added benefits of marketing the article. If your article is one big advertisement, no one will be interested in reading the article.

You need to be able to capture your reader with what is in your article, and then make them click on your resource box. The solution, to make that happen, is to ensure quality information and content that is personalized by you, the writer, specifically for the reader.

2. Do not ignore the hidden benefits associated with article marketing.

You may know already that your articles can help you generate additional back-links to your site. Nevertheless, do you know that you can get more visitors and better search engine results from those same articles?

How do you do that?

The easiest method is to mention keywords at strategic places. Like any keyword optimizing though, pay attention not to overdo the placement. You don’t want to break rule number one. In addition to keyword optimizing your article, some publishers even allow anchor texts, which is also an effective method to improve results. However, realize that the majority of the publishers and directories are not able to support this.

Also keep in mind; it is not solely about the links back to your site and search rankings. Part of doing well in your article marketing requires publishers with a large number of audiences to accept your work. An accepted article has the ability to leverage other brands. Reaching a wider audience also brings more traffic without even needing better search rankings. Although often, the more exposure, then the more back-links, and the better ranking. If you take your time and do it right, it’s just a win-win all around.

Still, these things do not bring in the money by themselves. Other factors can turn your article marketing efforts into an opportunity to improve or increase your earnings if that is your goal.

Take the time to do some careful planning and ensure that your article will serve the function that you intended your marketing to have.

3. Do not publish content that is useless to the the publishers or out of your market.

Perhaps in the process of writing, revising, and publishing articles, you are thinking that all you really need are back links to your site. You might be thinking that you can just submit and forget, and any visitors that are generated as a result are just fine with you.

Do you know what?

Not all article banks and directories are going to accept your content automatically.

Frequently, they have established guidelines and specifications regarding acceptable articles for publishing.

You can easily double the number of sites you can submit to by writing articles that the directories are looking to receive and share with their readers. All it takes is stumbling on that one publisher, with a hundred thousand readers, to increase your potential audience overnight.

In other words, write the articles that publishers want in their publications if you want your article marketing to work effectively. Obey the standard guidelines! Run spell checks, do your research on a good topic. If you feel your writing skills are not up to speed, you can also hire freelance writers or start with pre-written private label content and modify it to ensure good personalized content on your behalf.

Regardless of the source of your content, what it comes down to is this; you make the choice on your level of involvement and subsequently the results.

You can start getting a little exposure from increased back-links with limited revision and article submission, or enjoy massive exposure from taking a little extra time making a quality piece of information to submit

I’ll leave that choice up to you.

Just remember, less quality equals less effectiveness. Do you really want that for your business? Maintain the quality of your work! Don’t to ruin the power of article marketing for your online business with poor content.

Internet marketing is a very wide term which can be used to encompass a variety of marketing techniques which are used online. Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing, but there is even more to Internet marketing than those concepts. Promoting your website or business on message boards can also be considered to be Internet marketing. In fact this is one of the simplest and least expensive Internet marketing options available. This article will examine how savvy business owners can use Internet message boards wisely. It will also explain how message boards can be misused and rendered ineffective as well.

Message boards are essentially online meeting places. In general most message boards are focused on a particular niche subject and encourage those who share an interest in this particular subject to get together to discuss relevant issues, ask questions, provide advice and even just socialize. Message boards can focus on any subject imaginable, they may focus on a particular baseball team or just the sport of baseball in general. Message boards can focus on subjects such as politics, television shows, bands, current events, jobs, hobbies or any subject under the sun. Savvy Internet marketers can take advantage of these message boards to reach a target audience without investing a great deal of money.

Consider a business in which the focus of the business is to assist people in finding jobs which offer telecommute options. The concept of working from home is becoming increasingly popular and there are many websites which focus on this subject. Likewise there are also many message boards devoted to the topic of working from home. On those message boards those with an interest in the subject meet to discuss issues such as finding employment where working from home is an option, working around the schedule of children, setting up a home office, dealing with friends or family members who don’t respect your working hours and paying taxes on freelance assignments. A business owner who actively participates in this message board can take the opportunity to post a link to his website when it is relevant and offers something of value to the conversation. He or she may also pick up useful tips and information as well. This is worthwhile because the message board features a high concentration of your target audience members.

When using message boards to promote your business, it is important to ensure you are following the rules associated with the message boards. Message boards may have restrictions regarding the posting of links and failure to abide by these restrictions may result in you being banned from the message board. For this reason it is important for anyone who is interested in using message boards for promotion of their business to carefully read the terms of use to ensure they are not violating any of the rules. It is also important to simply use common sense when promoting your business on a message board. Just because the rules do not restrict posting links, does not mean you should spam the board with your link. Take care to only include your link when it is relevant. This will prevent message board users from assuming your link is just worthless spam.

Finally, when using message boards to promote your business it is important to be courteous to other message board users and to keep all posts professional. This is important because you and your business are much more likely to be taken seriously if you act professionally and responsibly. You should maintain this degree of professionalism even in posts which do not include your business link. This is important because other message board participants will remember you by your user name and will not be likely to take you seriously if you have previously made posts which were offensive, mean spirited or inaccurate. So always be professional and curteous at all times, and with all postings.

WANT TO KNOW HOW ORDINARY FOLKS LIKE YOU AND ME DOULBE, TRIPLE OR EVEN QUADRUPLE OUR INCOME, ONLINE OR OFFLINE?

If you have even a passing interest in the topic of Internet Marketing, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of Internet Marketing.

Internet Marketing: Why is it One of the Most Cost-Effective Ways to Advertise your Business

I will touch on the most popular subject when people talk about Internet Marketing. And that is Affiliate Programs.

When you think about Affiliate, what do you think of first? Which aspects of Affiliate are important, which are essential, and which ones can you take or leave? You be the judge.

These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. Simply put, it’s about paying commissions to people who help you make sales. It’s that easy. NOT.

Affiliate marketing has its ups and downs. It could be draining if you are not armed with updated information and the technical how-tos. But this article’s sole objective is to reach out to you and not to badmouth affiliate marketing.

Here are the following reasons on why web marketers go gaga over affiliate marketing as a form of Internet advertisement.

1. Low cost

Many are scared to go on a home based business because of the capital required. In affiliate marketing, you don’t have to spend much to start raking in moolah.

2. Inventories not included

Product management fuss could be very stressing. An inventory is not asked to be maintained. The merchant does the maintenance required.

It’s really a good idea to probe a little deeper into the subject of Affiliate. What you learn may give you the confidence you need to venture into new areas.

3. Unlimited income through leverage

See how much you can learn about Affiliate when you take a little time to read a well-researched article? Don’t miss out on the rest of this great information.

When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates could all just lead traffic to your site without having to lift a finger after providing them your ad copy and links. Though not every web marketer earns limitless, it still is a fact that all the necessary matters for the advertiser or Internet marketer are all there to be successful.

4. Go worldwide

With affiliate marketing, you are dealing with a global market place. All you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere to your website.

5. Low risk

The very main reason for Internet marketer’s enthusiasm with affiliate marketing is its having a low risk factor. Especially for those with low budget set aside for advertising, affiliate marketing is just the way to do it.

6. No closing time

With affiliate marketing, your business works every single second of the day while targeting a worldwide market! What could be better than that?

But all of these will be put to waste if you don’t have the right niche product and all the other important tools to make it big in affiliate marketing, i.e., well-SEO-ed website. So better work on this first before ever considering those benefits.

Brought to you by: Real Good Profits

.realgoodprofits.com

The day will come when you can use something you read about here to have a beneficial impact. Then you’ll be glad you took the time to learn more about Affiliate.

Unlike Search Engines, the process of review of directory submission is carried out manually, by “Experts”. They also have stringent rules and guidelines for listing your site. You may ask why; but these rules are there to ensure good directory submission and effective review procedures. It helps the editor to evaluate a site & decide whether to accept or reject it. All these combined results in a great deal of scrutiny being carried out before your site gets listed on directories.

But you can easily make your submissions an instant success with most of the directories. All you need to do is pay a little attention to the details you provide for Directory Submission. Your little efforts will be richly rewarded.

Here are few Golden rules you should always follow before beginning Directory Submission.

Before You Begin Directory Submission

Before you begin directory submission, make you have taken note of the following:

• Do not submit a mirror page; most directories don’t accept mirror pages.

• Do not submit any “Under construction” pages.

• Always submit the top-level domain of your site.

For example: The correct URL to submit for my site is .submit2please.com. Do not add index.html or any sub domains.

• Check all your links. Broken links are a sign poor site management which may not go down well with the directories.

Chose the most appropriate Category for your site

Web directories are sorted by topic and editors frequently take great pride in ensuring that everything stays well categorized. So, put up your website in the right category. The search engines look at the various links that are on the page on which you are listed. This can lead to better rankings.

Tip: To find appropriate categories for a site, you can go to Dmoz.org and type in the product/service keyword. You can also search for your rival site and check out the category under which they are submitted.

Pay attention to the description and use of key words

The most common restriction forced by directories is on the size of your description & keywords. The trick is to come up with such a description for your site that can conveniently fit into 100, 150, 200, and 250 characters length. Do all this before you get down to the real job of directory submission. The reason for keeping four lengths of description is that you never know which one will be accepted in which directory. Remember that you may not be able to pen down everything about your site, so write what is unique and relevant. Avoid using a sales pitch and/or promotional language. Try & be informative & friendly.

Here are few more points you should always bear in mind while writing a description for directory submission:

• Do not repeat your title or site URL in the description.

• Do not use all caps; use mixed case.

• Use complete sentences.

• Do not say the word site or website, as in “this site offers”

• Do not use any hype like “the best” or “excellent.”

• Fit your main keyword phrases in but do not repeat them.

Once you have taken care of all these, you have over come the most difficult part of directory submission. The same should be followed for keywords. When it comes to directory submission, all you need to do is to pick up the most appropriate one and hit enter.

Tip: This is what I call an ideal description for my site Submit2Please.com, “We submit Web Sites, Articles, Blogs, Press Releases, Scripts and RSS Feeds to Search Engine Friendly Directories. The directory submission is carried out manually by trained in-house directory submission experts.”

Site Title

Pay attention to your site title. You should ideally not use any URL & key words in it, until & unless they are absolutely necessary to describe your site. Remember, be precise & straight forward!

Tip: You should identify at least 3-4 titles for your site & rotate them during Directory Submission. In this way you can get the maximum optimization benefit for your site through Directory Submission.

All the above mentioned “Golden Rules” stand good for most directories on the internet including Dmoz.org. Thus, by exercise necessary caution before directory submission, you can save a lot of precious time and energy. With the right advice and steps, directory submission may be the most significant thing you will ever do for your website.

Can you ever avail of free website promotion? Is that even feasible?

Of course yes! Nowadays, your baby website can amass huge traffic in no time thanks to free website promotion.

How does this free website promotion go anyway? What are things to be done?

1. Enlist your website.

Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good things will follow.

Just don’t forget to prep your website and make it all spruced up for a higher chance to get accepted in your directory of choice.

2. Know your forums.

One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your site in every post and you attract instant visitors right there.

3. Write a press release.

Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come to you pronto!

4. Be friendly online.

Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.

5. Write an article.

Say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.

6. Just let the whole world know about your site.

What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another!

7. Make a banner ad.

Make a banner ad for your site and ask another webmaster to do the same for his site. Then swap!

8. Take up a free website promotion course online.

Yes, there are free website promotion tutorials. But don’t you know that you can actually take a free website promotion course that can help you out further? Part of the free website promotion program is signing up for newsletters.

When you make a website, you need not pay anything to promote it. You just read it — there is such a thing as free website promotion!