My Buy Essay

Posts Tagged ‘website content’

You’ve seen the ads and websites, right? Make $10,000 a day from home. Never work again! Guaranteed Income for Life! Of course you believed every word of it right?

If you did, you are not alone. Everyday countless internet marketing ‘newbies’ plop down good cash to purchase the Master Reseller Rights or Private Label Rights to some product. Unfortunately, most of that money was wasted, and very few people will actually recoup the money they spent.

Simply put, Master Reseller Rights or Private Label Rights Offers provide you a product, such as a series of eBooks or a software product. More importantly they also give you the right to re-label and or resell those products to others, including the resell rights. You buy Product A with Master Reseller Rights. Your then resell (get it?) the same product to someone else, also giving them reseller rights. They in turn resell the product and on and on….

So are Reseller Offers fake or even bad? The answer is a resounding ‘it depends.’ The ‘depends’ in this case is how the Resell product is used by the buyer. A buyer who purchases Resell products for the right reason can actually make money. A buyer who purchases the product to get rich overnight will almost certainly not get rich overnight, or at any time.

How do you make money with Master Reseller and Private Label products? It takes work and planning.

There are a number of approaches to using Mast Reseller and Private Label Rights products. Those approaches may be limited by the license for the products you bought. Make sure you know what is allowed for each product. For instance, can you give the product away? Can you break it into parts for reuse? Can you resell the product with your name as the author? Are you getting an editable version of the text? Look for products that allow you full flexibility to not only resell but also reuse the products.

Also, you may be limited by how others are using the product. Can the product easily be found at other sites? Is it being sold for a price you can bear to match? How long has the product been available?

Once you’ve made a purchase, you now likely have a sizeable amount of content or a software product. On the internet today, content really is a commodity. To get high search engine rankings and traffic you have to have content that people want to view. Using this content is how you can turn your investment into a profit. Consider these ways to use the content you now have:

•Use the content on your own existing or new site(s). There are Reseller products for almost every niche. Use the content to build out your website and offer visits a reason to come back. For best results, consider ‘editing’ the content to make it unique and relevant to your site.

•Use the content to drive traffic to your new or existing site. Assuming your license permits it, use parts of the content as articles, forum or blog postings. Again, make sure you edit the content enough to make it your own. Search engines, and web users, know when they’re looking at duplicated content.

•Actually resell the products. The key here is that you have to make an additional investment of time and or money to sell the product. This involves the same marketing strategies you’d use to sell anything on the internet (or anywhere). Create a site, likely using the sample site included with your purchase and then get traffic to it. Consider the standard SEO methods for getting traffic, but also consider paid advertising like pay-per-click. Remember, this is a ‘business’ you are trying to start. Few businesses start or run for free.

•Finally, consider giving the content away. This may sound illogical, but if you have other products or services you are selling, ‘free’ content may be just the thing to get visitors to your new or existing sites.

The bottom line is that Reseller and Private Label products are like anything else. If you expect them to work miracles you are going to be disappointed. But, if you consider them as part of a larger time and money investment, they can be valuable tools to your internet marketing experience.

Aubrey Jones is President and founder of Riverbank Consulting, Inc. Through Webs 4 Small Business he is able to bring SEO and other internet services to Small Business owners. He has been in the technology and internet industry for over 10 years building and managing large commercial internet services.

Web content includes, among other things: text, images, sounds, videos and animations. More broadly, it’s all the ‘stuff’ in your site, weblog, discussion board, e-commerce site, etc. Documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more.

Adding valuable content to your site should encompass more than an hour or so culling information from several different sources and slapping it on your site. There is an abundance of free content on the Internet for your use, but that’s the problem. It’s free; and abundant. Everyone is using it.

You should have a strategy. First figure out what your site’s content will be and your site’s content sources. If your content is not original, it is your responsibility to ensure that you follow all applicable laws when developing your site content. If you didn’t create your content and are unsure of its source, find out. If it’s not clear that you have explicit permission to use it, don’t use it until you know that you legally can. Check the terms of use and policies of your resources to ensure you use content properly. Last, but certainly not least, you must determine who is going to maintain your site. You can do it yourself, which may involve considerable time and effort. You may choose to pay someone else to do it, which cut down on your time and effort but increase your costs. Whatever your strategy is, write it down and revise it as necessary.

A significant portion of your web content should be original, and contain value-added content. For example, a blogger spends a couple of hours writing a blog post on some current topic, and thousands of others do so as well on the same topic. This blogger, however, did her homework. She went beyond the incremental knowledge on this subject that many of her peers had, and took the time to create specific, in-depth content. This in-depth content takes much longer to create, but it will truly set her site apart from a lot of the lesser experts on her topic. Occasionally, a single unique phrase within a paragraph can increase conversion rates. Thorough content’s added value can hold your audience’s attention, raise feedback, increase subscriptions and revenue, and increase your sites popularity.

Good website content will not only be interesting to the initial reader, but frequently recommended to other by that reader. Since you couldn’t possibly know everything about your online audience, try to vary your content. While your content should certainly be timely, a portion of it should be ‘static’- meaning good content that need not be immediately be updated or changed significantly. This will save you time and money, yet still provide your audience with substance. If your content is somewhat controversial, use this to your advantage. Give your online audience a place on your site to sound off by leaving comments, suggestions, or even hold their own discussions.

If you’re not a great writer or researcher, there are options for you as well. Free reprint articles, private label articles, and ghostwriters can all help you with your content for a fee. Ultimately, deciding what content to offer and how to incorporate it should be your decision.

Your great, innovative place on the web is like building a home. It takes some planning, preparation, and time. There is no quick, easy way. Once the content foundation is laid, it is value-added, and reaches its audience it’s not likely to fail.

It never ceases to amaze me how often new webmasters set about their online business at the start without actually having clearly defined strategies on how to market and promote the website and the product.

Now this article is for internet marketing newbies, so the strategies for website promotion are fairly basic therefore experienced internet marketers are under no compulsion to proceed.

If you are a newbie, however, please pay attention as these website promotional strategies are what you will need to employ over and over again every time you have a new product to promote. Apply these basic techniques and the bedrock of success is laid for you.

Remember, no traffic, no sales.

Free listings in Search Engines: Everyone loves to get something for free. The same applies to free traffic.

Consider building a keyword list related to your product before you build your website. This way, you write your website content crafting in those keywords for which the site needs to be optimised. Don’t overdo it though as the search engines are becoming too smart and may think you are attempting to trick them. The more pages you have, the easier it is to have your site optimised for your chosen keywords.

Pay Per Click Advertising: Here the search engines list your site based on your bid for a particular keyword(s). Your position in the search listing strongly depends on how much you are prepared to pay for those keywords and the bidding price is also dependent on the popularity and competitiveness of your niche. This Pay Per Click (PPC) listings are the ones you see on the right side of your screen in the search results in, for instance, Google and Yahoo who now own Overture.

It’s always a good idea to know your website statistics especially conversion rates to determine how much you will be prepared to pay for those keywords &ndash what I call your bid price affordability. This way you don’t operate your PPC Campaign at a loss.

Know Your Numbers!

Ezine Advertising: You search for popular ezines (these are electronic magazines or newsletters) in Google or Yahoo by entering Keywords ‘ezines directory’.

Visit these directories and look out for ezines that fit your products and also the subscription base of those ezines. You then choose to place Solo ads, Sponsor ads or Classified ads on ezines of your choice at an agreed price. The choice of which type of Ad and what ezine(s) to place your Ad would depend on your personal preference and your budget as well.

Linking Your Website: You need to set out linking strategies that can boost your business in two ways. First is that the more links you have, the more the search engines will rank your site and consequently your position in the organic search engines. Secondly, you get traffic deservedly from your link partners website. I’m sure you will welcome targeted free traffic from any source.

Affiliate Marketing: Affiliate program are a great source of free traffic and income at no cost to your good self. Affiliates are business partners who sign up to sell your product for an agreed commission. You can make a fortune on the internet from a great product if you have tons of affiliates working for themselves and you. An affiliate software is necessary to track your affiliate sales, visitors. Don’t forget to provide your affiliate with marketing tools and training materials to assist them.

Offline Advertising: This is quite often ignored. Just because your business is online does not mean you cannot generate traffic offline. You will be surprised at how potent this weapon can be. Write Press Releases about your product, Product review etc and send it to editors of newspapers and magazine. The one I love most is what we refer to as web ad. Here you use classified ads in newspapers and magazines to drive traffic to your site.

These are basic strategies you must have mapped out before commencing work on your website. This way you can start marketing the very day your website goes live.

Always think marketing first.