My Buy Essay

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Web directories have numerous benefits. Informative decisions must be made when choosing between submitting a site to a paid or free web directory. Whatever your choice, ensure that your website conforms to all required norms: complete, detailed, user friendly, and distinctive.

The options are many and stem from two main categories: free directories and paid directories.

A free directory is a great way of getting back links. Your site will probably get listed on a PR3 or PR4 page. Sometimes, your site will get listed within a few days otherwise it may even take a month. But it can also happen that the free site never gets around to listing your site. The options in the free category are numerous and one can opt for an open directory project such as DMOZ or a free directory like JoeAnt. Apart from main directories there are niche directors that are specific to one segment only like health, alternative medicine, and so on. Remember, every listing will add to the website’s Google PageRank and free directories of standing do provide a steady rate of referral traffic. Many free directories have editors who do the vetting for no remuneration; this allows the directory to include hundreds of sites at little or no cost. Directories like DMOZ are used by Google and other search engines as databases; this means that your web site will automatically be listed in several major search engines and directories.

A paid directory is one that offers premium service which includes faster approvals. Most paid directories deliver high quality traffic or a good PageRank. Less crowded than free directories, your site stands a good chance of being listed on a higher PR page. Some directories like Yahoo charge a fee for considering a site for inclusion. This is towards costs of reviewing your site and the fee is a recurring expense to be paid yearly. However, there are exceptions where non-profit sites are reviewed free but there is a special path for submission of such sites. Other sites charge a one-time inclusion fee. The costs of paid directories can vary from US $ 25.00 (one time fee) to US$ 299 (annual recurring fee).

Whether you should opt for a paid or free inclusion depends on your needs.

• Consider what is your goal?

• Determine how much immediate exposure your website needs?

• Is there time to wait for a free inclusion or would you benefit from a quick paid inclusion?

• Is there budget provision for paid inclusion: pay per click or recurring yearly expenses?

• Do you have time to assume the role of a reviewer and vet your directory before a free inclusion?

• Or, would it be more feasible to pay for a professional editor to review the web site?

• Learn how each directory is organized and what its guidelines are.

• Surf the net and find out where your competitors are listed.

Make a working plan and choose wisely what will benefit your business plan the most.

A web directory is cyber yellow pages. It has different categories under which one can locate relevant information. Online businesses increase profitability, web traffic, and search engine ranking by submitting websites to directories.

Submitting to web directories is to broaden your horizons.

There are many benefits:

• Most directories attract considerable traffic. Surfers access specific categories of interest to them and open websites within the category. By default, the website submitted by you will get “click through traffic.”

• Spiders released by search engines will add your site to search engine indexes. And, links from directory pages are automatically indexed.

• Higher rankings on the search engine page for key words optimizing the website. Ensure that the anchor text linking the directory to your website has a phrase that identifies or states clearly the functions offered by your website. This will provide: higher click through ratings; better rankings in search engines; a greater number of links enabled by variations in key phrases.

• Increased number of links to your web page. Surfers will find links to your website, as being in a directory means receiving many back links. The more the number of links the higher a search engine ranking and the greater the number of viewers or users or clients.

• Enhanced credibility. Being a part of a quality directory means that you website has been through stringent vetting standards and reviews. Internet surfers are aware that only websites of high standards are listed in a directory. Websites listed in directories with credibility means these are the sites of choice and, they are guaranteed excellent content as well as services.

• A niche directory that is specific to your business will direct potential customers quickly and efficiently. The cost of submission can be quickly recovered.

• Provide simple links with a high PR category pages and few or minimal outgoing links. This ensures maximized popularity links to your site, boosting rankings.

Be prudent in your choices:

• Limit the number of directory submissions.

• Submit to all established free niche directories and just a few selected paid submission directories.

• Make use of sponsored links to jump start traffic to your site.

• Find out whether the directory uses keywords or uses an editorial approach using editorial ratings.

• Discover what sponsored listings signify. These are always listed first.

• Figure out whether the directory has alphabetical ordering or a first come basis.

• After inclusion in directories of standing, get listings in search engines with site rankings.

Do your homework, make wise choices. Experts recommend selecting niche sites as well as giants like Yahoo and DMOZ. Study thoroughly the comprehensive guidelines provided by directories. Think out and plan your marketing strategy and targets. Random submissions must never be made. You must achieve a ROI, return of investment.