My Buy Essay

Posts Tagged ‘website’

Content is still the King of the Internet. Most people go online looking for information about their favorite topics, or about whatever is on their mind at the moment. Frequent Internet users seem to have an insatiable appetite for information on various fields.

So, if you want to drive targeted traffic and pre-qualified potential buyers to your website, you really must publish useable information online in the form of quick-to-read but interesting keyword rich articles.

Here are four reasons why you must do that.

Reason #1 – Get Premium Exposure for Your Website

It’s much easier to achieve high search engine ranking for article pages than for your homepage or salespages. Search engines are crazy for fresh content on practically every topic under the sun.

So, write your articles surrounding less competitive keywords (research those at Nichebot.com) or edit those keywords into already existing articles of your own. You will have a much better chance of getting your article indexed by major search engines.

Just be sure to place a link to your main website in the article by-line or resource box.

Reason #2 – Get Automatic Back Links from Authority Sites

Each time your article and site link are republished online, it provides a back link to your website. Back links are regarded by search engines as a sort of recommendation for your website. If your site has a number of quality back links, it can quickly improve the search engine ranking.

Submit your articles to online article directories. In most cases it’s free. Many directory sites are regarded by major search engines as authority sites, and are spidered frequently for new content. This means the website link you include in your article will also be indexed from the site where it is found.

Offer your articles for reprint as well. When other website owners republish them on their own sites, it will develop even more back links for your website.

Reason #3 – Improve Your Conversion Rate

By conversion rate, we mean the percentage of website visitors that convert to paying customers and sales.

You can boost your credibility and convert more website visitors into a paying customers by providing them with interesting and informative topic articles, and then introducing them to related products you have for sale.

On the other hand, simply displaying products on your website, with no related information or content, will likely result in a low conversion rate. It’s important that you use articles to first prove your credibility and your knowledge in your field.

Reason #4 – Your Cost is Practically Zero

All you need is your thoughts and your computer. If you can write a letter to a friend that explains the details of some topic, then you can write topical articles to publish on your own site and submit to other sites.

However, if you don’t like to write, or simply believe that you can’t, you can still have original keyword rich articles written for you.

An original 400 word niche article on a topic of your choice might cost you $5 to $7 at JustArticles.com – but the potential value is enormous in terms of bringing targeted visitors and buyers to your website.

If you work on your own, this article is for you. Whether you provide services or have your own store, you know you need to make yourself known by potential customers. The great question is how to do it. You probably don’t have tons of money to invest in publicity. Besides, not all forms of publicity are the right choice for all businesses. The right publicity for you depends on the characteristics of your business. In this article we will explore how you can take advantage of the web to draw customers to your business.

The first thing you need to get is your own website. This can be a simple website, just telling visitors what you do and allowing them to contact you, either by email, phone or by filling in a form. It is important that your site has a nice design according to your occupation, because it will provide the first impression users will have of your business. You may contact a web designer to develop your site. If you do it yourself, pay attention to the styles, colors and layout you use. Some hints:

• neat pages look better than over crowded ones

• use colors to highlight phrases or areas you want users to pay special attention to

• the site navigation (menus) must be easy to understand and use by all users

• keep in mind that people use different browsers, and if possible, view your site with two or three browsers to check how it looks.

• design your site to be search engine friendly. You will need search engines to direct traffic to your site, so you need them to be able to index it.

Once you have your website, it becomes the Internet branch of your business. That’s the beginning of your Internet presence. Now you need to register it in search engines and directories so users can find it. You will find global directories like DMOZ (.dmoz.org) and there may be also industry-specific directories where you can register your business. Search for directories in the major search engines and register your site in as many directories as you can. Inclusion in some search engines and directories is paid, it’s then up to you to decide whether it will be a good idea or not to pay for it. It depends on your business, on whether your market is highly competitive or not, and of course it depends on whether you can afford it or not.

Next step is to generate backlinks to your site. It means to get other sites to link to your site. This helps your site get a better page rank in search engines, and also exposes your site to more people. In certain cases, link-exchange programs may be helpful. You have already created some backlinks by adding your site to the search engines and directories. Now, you have other ways to add more backlinks:

• write articles about your field of expertise and post them in article directories, including the url to your business and a brief but tempting explanation of what you do in the resource box.

• post in forums related to your field of expertise, trying to be helpful to others so people see you know what you do. Include your url in your signature. Don’t spam the forums, that won’t look good at all. Just post when you really have something useful to say.

Another way to promote your business is to offer a periodic newsletter in your website. This way you send an email including interesting and useful information to your subscribers, once a week, or once a month, for example. If they really like it, they will refer other people to it thus making your subscriber base grow.

You can also promote your business every time you send an email. Just add your url in your signature. This way, every person to whom you send an email will also have a link to your website.

There are also pay-per-click advertising programs in the web, major search engines like Google and Yahoo offer them. In these programs, you publish an ad, and search engines display it. You pay when someone clicks on the ad to be directed to your site. If you decide to use these programs, you need to experiment with them to get the best benefit with low cost.

Last, but not least: you need to add content to your site periodically, so visitors come back and search engines rank your site better. Both people and search engines like sites with useful up-to-date content.

If you’ve been trying to make a business online but had a few set backs you’ve probably asked yourself this question and the others I’ve listed below.

I also added the answers I use to keep going when I feel like just “Throwing in the towel”.

Don’t worry be happy! It’s easy to say but hard to do, without some kind of logical reasoning behind the positive affirmations.

Here’re the questions and the logical answers that I use to keep myself motivated and ensure that I achieve my potential.

1. Do you have what it takes to make money on the internet?

2. How do you know if you should to quit or not?

3. What does it take?

4. Why are some people successful and yet others aren’t?

5. Does what I do now effect my future?

Do you ever ask yourself these questions?

I do and I have the same answers every time!

Below are my self talk answers they help me stay on track.

The answers are listed in the same order as the questions.

1. Yes, I have a computer and usually have access to the internet.

2. Because I started I have to finish.

3. It takes perseverance, tenacity, faith, self belief; I have all of those qualities.

4. Some are successful because they are lucky, some because they are smart, some because they work hard, some because they never give up. I have a little of all those qualities.

5. Yes, if I sow a seed today I’ll reap a harvest tomorrow.

Please feel free to copy this and look at it every time you have any doubts. Also you can add some of your own positive self talk favorites.

I sincerely wish you good luck and happiness

Bill Boyd

Joint ventures can turn your competition into your companion!

What are they and are they profitable?

You can benefit greatly from sharing the costs of your advertising and promotional campaigns, while doubling the size of your target market.

How can that be so? It’s simple! just look at it like this, you are in the coffee business, you have identified your major competitor, he/she is currently servicing a good portion of the customers you wish to attract. This competitor has been servicing these clients for many years and has built up a strong following. Do you think it would be easy for you to “take these clients away” from their trusted provider? Of course not.

What if you offered to give your competitor free access to your client base? Do you think he/she would like that? Or if your competitor offered to do the same for you, would you like that?

YES, YES, YES!

A joint venture is simply offering to promote your fellow business persons product or service to your client base and in return they do the same for you.

You can use tracking URLs to determine what sales are made and then split the profits or commissions in whatever way you both agree to.

Another advantage is that if you sell to one of your fellow business persons clients you will be able to add them to your mailing list. We all know how valuable that can be.

So next time you see a competitor, STOP and think of a way you can make him or her into your companion in success!

I sincerely wish you good luck and happiness

Bill Boyd

Webmasters every day are trying to get as much traffic driven to their own websites as possible. Some methods that they are using to attain high levels of traffic include search engine optimized web pages, purchased links, directory submissions, and of course pay per click campaigns, otherwise known as PPC. PPC campaigns take within Overture’s system or Google Adwords.

But what if there was a way to grow organic link backs for a minimal cost to you, the webmaster? Relevant link backs are showing to be the new holy grail in a time where search engines are devaluing purchased links and links of a general nature. But how does one gain these relevant link backs?

Two options: you can either approach websites within your niche and ask for a link to your site to be placed on theirs, or you can have them come to you, without requiring any kind of reciprocal link. One way links are much more powerful than reciprocal links.

Of course you would rather have webmasters come to you. Time is money! To effectuate this, use a good article submission program that allows your article (which contains a bio box with your link back- very important!) to be submitted to general and specific knowledge website article database directories. The reason being is that webmasters who are looking for new content to add to their websites go to these article directories and use new content submitted by people like yourself.

This is why it would benefit you to submit unique articles to article directories to be picked up by webmasters within your niche. When they add your article to their site, with bio box in tact, you gain the benefit of having your website link on their webpage. Thus, the organic link back is born!

Frequently when I am communicating with other webmasters and I bring up the subject of writing articles, I often get a response like “I’d rather have a root canal, I just can’t write”, or “my spelling is horrible and my grammar is not much better”. In my view, the first excuse is just a matter of attitude. The latter excuse falls on deaf ears because the major word processing programs have good spelling and grammar checking capabilities.

We’re not talking about something that would qualify for the Pulitzer Prize in literature, just articles dealing with a topic that may be of interest to a group of people that also may happen to have an interest in your particular business proposition or activity.

While not as dramatic as the college professor’s dilemma of “publish or perish”, many Internet marketers have found that the publicity and traffic that articles can bring to their websites is second only in importance to actually making sales.

When writing articles, start out by clearly defining what you want to write about. Focus on the topic and the general message that you want to communicate. Sometimes you will start with a title and expand from there and other times the title will be the last thing you develop.

Organize your material (be it knowledge, thoughts, or opinions) into a logical sequence or order. Don’t try for the finished product in the first draft. Just let your mind, and words, flow and get some stuff down on paper. This may occur in a single session or, for longer articles, it may be done in several rough draft sessions perhaps broken into logical sections of what will eventually become your finished article.

Once you’ve completed the rough stuff, it’s time to make your corrections, smooth out the rough edges, and perhaps do a little juggling in terms of organization. Run your text through the spelling/grammar checking tool of your word processor and make the appropriate adjustments/corrections.

Now that the body of text that you have created is “technically clean” from a spelling/grammar standpoint and you have satisfied yourself with the organization, its time to do the final styling or polishing to ensure readability (that may or may not be a word, but I’ll claim poetic license and go ahead and use it). Read your article aloud to yourself and get a feel for the cadence or rhythm. The readability of the entire article can be influenced by changing the order of words and/or exchanging one like-meaning word for another. The final goal is to invite readership.

Many entrepreneurs and professionals use their articles as a key component in launching successful careers earning very substantial incomes. Remember, with regard to writing articles, you’re better than you think you are…it’s all about attitude.

If your website traffic has suddenly come to a stand-still, you may need to give your site a marketing jump start. This is really directed towards Information Marketing (one of the best markets around) but can really be applied to anything. Here are a few ways to get your traffic flowing again.

1.Buy hits for your website.

Pay for targeted hits to your web site. You can do what is called “pay per click” advertising. This is where you pay search engines every tine some one clicks on your link for your web site. A great advantage to this is it almost instantly gets you visitors.

2.You can also send out a promotional email to the opt-in email list you SHOULD be creating by offering free reports or courses to your visitors.

3.Pay your competition a flat fee to email your promotional offer to their lists. This is a great way to build relationships with your competitors.

4.You can do what is referred to as a Joint Venture. This is when you pay someone a commission on sales when they email your promotional offer to their email lists.

5.You can pay for advertising on someone else’s website by paying a flat fee up front to put an ad, banner or link on the site.

6.You can pay for advertising by offering a commission to your competition or anyone on sales when they put your ad, banner or link on their site.

7.You can submit your website to search engines with your keywords and website description.

8.You can submit your link to other websites, and in return, add them to yours.

9.You can write a free report or course to give away to other websites in your market and allow them to put an affiliate link inside (so they have an incentive to give it away), and give that away for free. If its good information, it will spread like a virus. This marketing concept is known as “viral marketing”.

10.If you have good material you can have a nice marketing edge because people will share the website because the enjoyed it. You can also offer affiliate programs so your customers can earn commissions when they refer some one to buy your product .

These should give you some good ideas to get more traffic, and maybe even spark some ideas of your own!

Best wishes,

Maranda Mann

This article will teach you the basics of starting your first internet business. You’ll be introduced to some very useful products and services. You can also use this as a checklist to help stay focused and make it easier to set up and improve your internet business.

1) ‘Find a Market’ – Find a market before you decide on a product. If you pick a product first then find out later there isn’t a market for it, you will have wasted a lot of time and money. So be sure to look for the market first. Also try to find an area that inspires or excites you. If you find your passion then it’ll be easier to stay motivated when building your business. Use Google to search different keywords. Try searching with Yahoo to see what else is selling. Check eBay for all their different categories. And use ClickBank to look for interesting markets. When you locate a market and find out what people want, all you’ll have to do is sell it to them. After your first internet project is up and running, and is profitable, then you may want to start looking for your next market. Remember it’s very easy to jump from one project to the next before the first one is finished. So try to find a market or project that you really like and stay with it until its making money.

2) ‘Find a Product’ – After finding a market you’ll need to find a product to sell. You could search the internet to see what other people are selling to get some ideas. Or buy resale rights to a product. Maybe you can sell an affiliate product. Remember you don’t have to reinvent the wheel. Find a product someone else is selling and make it a little better, different, lower in price, or add a bonus whenever someone buys from you. If you choose to sell digital products you will find many extra benefits such as: no shipping or handling, low start up cost, your profit margin will be close to 100%, your customer will get their product right away. And a lot of it can be set up automatically so there’s less work for you. Make sure to take full advantage of the automation possibilities of the internet.

3) ‘Get a Domain Name’ – You’ll want to have your own domain name. Try to think of a few different names because your first choices may not be available. Choose a short name and it will be easier for people to remember. If possible get domain names ending with .com or .co.uk. You should also try to get a name to match your product. And maybe use keywords in your domain name to get a better listing on search engines.

4) ‘Hosting Companies’ – The purpose of hosting company is to keep your website running properly. They will make sure everything is working properly so your customers can navigate through it and buy your product or service. This is a very important responsibility. If your website isn’t working properly or not at all then you are losing money. You may find some free hosting companies, but you really do get what you pay for. So it may be better to use a paid hosting company.

5) ‘Create a Website’ – Create a website so your customers can buy your products 24 hour a day. You will be competing with lots of other website’s so try to make yours unique. If your site takes a long time to download your potential customers will go somewhere else. Graphics are nice to look at but slow to download so have more text and less graphic. Remember its words that sell products. To get ideas for you website search the web and look for sites that you like. Make sure your website is easy to navigate. And if you are short on time and have the money you could hire a professional to build your site. Or if you want to save money you could do it yourself.

6) ‘Payment Processor’- To collect money for your products you will need a payment processor. Make sure that you accept credit cards because most transactions will be made with them. You should also consider other options as well, like accepting cheques and postal orders. And you may want to use PayPal. The more ways you can collect money the more sales you’ll make. And if you’re selling a digital product you may want to use ClickBank.

7) ‘Auto responder’ – If you want to make your internet business easier, then you’ll want to automate as much as possible by using auto responders. You can automate a lot of your every day business tasks leaving more time for you to concentrate on more important things. Here are a few examples: send out email advertisements to everyone on your list at predetermined intervals. Automate the delivery of several different mini courses all at once. Send out sequential emails automatically whenever someone buys one of your products. Have all of your digital products sent out automatically. And with auto responders you can collect names and email addresses and add them to your list of customers and much, much more.

‘Free Advertising’ – This may be a good way to start out if you are limited on funds. But this will be slower than paid advertising and will take a lot more time. And time is money so figure out how much you’re worth and monitor your time. If you are spending a lot of time with free advertising and not getting the results you like, then you may want to try something else. Keep in mind when using free advertising someone else may also place their ad with yours and this is not very professional. Also when you join these free advertising lists it usually means everyone on that list can send free advertising to you. So you may get a lot of unwanted emails.

9) ‘Paid Advertising’ – You may get better results with paid advertising. And at first you may think blasting your ad to as many people as possible will make you the most money. But this really isn’t a good idea for a couple of reasons. First a lot of people won’t have an interest in your product so they’ll probably not even read your ad. And second you may be accused of spamming which is something you never want to do. So always try placing ads with your specific targeted group. And always test your results to make sure that its cost efficient.

10) ‘Collect a List’ – This gets 5 stars. Start collecting your list of names and email addresses as soon as possible, add to your list often, and cherish your list because it will make you money over and over again. Whenever you need extra money you can send an email promoting a product to your list. So you’ll want to collect names and emails addresses by offering free e-books or a mini course, by having them join your newsletter and of course whenever they buy your great product.

And remember to always invest in yourself. Invest your money for quality information that will help expand your business, and invest your time to thoroughly read the information.

Online shopping is the latest trend among customers. Why would you still go to the shop personally when you can do shopping from the comforts of your own home? Because of the rising popularity of online shopping, more and more business persons are setting up their own ecommerce websites to meet the needs of customers and of course, earn big money online.

There is a very bright future for ecommerce websites. As long as there are needs that should be met, there will be customers. For ecommerce website owners, earning money online can be so easy. If people need your products and services, your website will stay alive as long as you want.

Online Competition For Ecommerce Websites

Because of the increasing numbers of online shoppers, there is a need for more ecommerce websites. The problem, however, is that there seem to be several ecommerce websites now. A lot of business persons have answered the call to sell something online. This makes online competition very tough.

Just think about this, if you sell health and beauty products online, there are hundred more several websites like yours. They also offer the same products and services. If there is one customer looking for a health product, he has a hundred choices to choose from. So how can you increase your website’s chance of getting that customer?

Plan Ahead And Market Your Ecommerce Website

This is one thing that most ecommerce website owners do not completely understand. Most of them think that once they have set up their websites, they don’t have to do anything anymore. They will just sit and wait for sales. This may be true ages ago, but with the tough competition now, if you don’t do anything, you won’t get any sales.

Ecommerce websites need two things to consider. First is planning and the second is marketing. Before setting up the website, there must be a thorough planning first. In planning, you must consider the target market, budget, design and other factors that will affect the overall performance of the website.

Second is website marketing. After you have set up your website, you need to work on a marketing campaign. Through marketing, you can make your website more popular and visible to your target market. There are several web marketing options which you can use. The choice of the web marketing option depends on the need of your website.

Remember not to stop working on your website after the set up. If you stop working on it, the sales will also stop. Continually market your website for continuous sales.