My Buy Essay

Posts Tagged ‘work at home’

Here is the first rule anyone learns who is even remotely concerned with marketing …

“Sell the sizzle and not the steak.”

In other words, an appeal to what excites the consumer is much more effective than the properties of the product. This is not necessarily deceptive. In many cases, products can be so similar that the only real difference among them is in their perception, ie- ‘sizzle,’ by the public.

If ever anyone in cyberspace has excelled with this principle, it’s The Rich Jerk.

If you’ve done any significant cybercruising, you’ve surely encountered his promotional campaign. His spiel is impressively creative. He claims that he’s rich, not necessarily because he works harder than you, but because he’s better than you. As a result, he doesn’t really care what you think about him or whether you’re interested in buying his product. However, he makes it very clear that it’s due to his product that he can claim his arrogant superiority over you and everyone else.

The Rich Jerk could be the Don Rickles of the 21st century. He revels in spewing insults at his audience, and the more he wallows in rudeness, the more effective his message becomes. Some readers may not be amused by his angle, but most recognize that he goes so over the top with his approach that his point is made. He purports to be so financially free that it doesn’t matter what others think of him, and therein lies the sizzle.

The Rich Jerk’s product is a mere staple of cyberspace: he’s selling a work-at-home internet business concept. There’s nothing earth-shaking in his content. It’s basically the same as what everyone else in the genre is selling:

1) Find a product,

2) Get a website,

3) Promote the product,

4) Reap the profits.

The Rich Jerk has some leads that may expedite the process, but none of those are anything exceptional, either. Results will vary. Few will join him in richness.

Still, that’s not the Rich Jerk’s issue. His job is selling his product. He’s doing it legally and effectively. As far as I’m concerned, he’s merely selling the cyber-equivalent of bottled water; he’s taking something you can get for free, putting an aura around it and getting you to pay for it. Willingly.

Another principle taught in marketing is that of cognitive dissonance. Basically, this term infers that consumers have a tendency to justify their purchase of a product by noting its advantages to them and downplaying any disadvantages. For example, in this case, they’d say they’ve bought a step-by-step tutorial for getting into a work-at-home business and have saved time over anyone trying to gather all that information by themselves, even though the task can be done for free with a bit of search-engineering. Almost every positive comment I’ve seen about The Rich Jerk’s product confirms this tendency.

Thus, the Rich Jerk has his bases covered. His sizzle is alluring, his product may be obvious, but it’s legitimate and his aftermarket has afterglow.

Not only has the Rich Jerk seemingly done well for himself, he’s spawned a cottage industry for others. Copycats are abounding. So far, I’ve already seen ads for the Money King and The Rich Pig; more are probably on the way. They’re poor imitations, but in cyberspace, duplication is a successful form of flattery. They might actually profit from their near-plagiarism.

There is one facet of Jerkdom that is worth calling to your attention, though, which involves the third sales principle I’d like to mention: incentive marketing. This involves giving a consumer something for nothing, in some manner, in order to realize a profit.

Enter The Free Jerk. He’s offering to give you the Rich Jerk product, legally, in return for your simply reading his critique of it. That’s his product.

The Free Jerk profits because you’re going to first pay for the Rich Jerk’s product, after which The Free Jerk gives you a 100% rebate. In effect, he’s ‘sharing’ the affiliate’s commission he receives from The Rich Jerk for your purchase. He makes up the financial difference — and then some — by directing your details, for another commission, to major cyberspace advertisers who see you as an ‘active’ cyber-consumer. Thus, he realizes a net profit and you get what becomes a ‘free’ copy of the Rich Jerk’s product. You also get directed to additional advertising, but The Free Jerk tells you in advance that it’s coming your way, so you do have a choice.

Thus, the Jerk industry is a niche of ironies. Sizzle is on sale, and if you’re so inclined, you can accept someone else’s sizzle in exchange for being exposed to further sizzle in order to acquire the original sizzle for nothing more than a bit of after-sizzle.

And while all this is in process, someone’s making money and everyone has the possibility of being satisfied with their end of the deal.

As the consumer who catalyzes this Jerk-a-thon, perhaps that makes you the Niche Jerk.

Marketing is indeed alive and well in cyberspace.

Just finished check my email. Nothing new, three payment notification emails from PayPal, two new ClickBank sales, one new prospect in membership site I’m promoting and one mail from a frustrated marketer “I’ve been doing Internet marketing for last 3 years, I’ve joined so many programs. I

max out my credit card but haven’t made a dime yet.”

I receive this type of mails daily and always wonder why people don’t earn money through Internet. In fact it’s the easiest way to make money. I think there may be two reasons behind it.

1. People are not willing to learn.

People don’t want to learn. A research shows that 97% people think that they are smarter than others and they need not to learn new things. I’m not saying that they are wrong. Off course they are expert in their field but when it comes to other field or say Internet marketing they are zero. They don’t know anything about it so they should learn first.

You may ask what about the rest 3%. Well these 3% people don’t think they are smarter (they are actually smartest) and they try to learn from everyone. That’s why these 3% people are having 97% wealth of the world.

2. Internet is filled with hypes.

The second reason is that internet is filled with hypes. There are thousands of companies and marketers, who want only your money. They don’t care about you and usually don’t deliver what they promised. When somebody tries to

learn from them, he ends up with an exhausted credit card and a belief that “There is no money in Internet Marketing”

So the real question is what you should do to get succeed. In one line “Learn everything from a reliable source and implement that strategies in your business.

There is a shocking fact “successful internet marketers don’t try to sale anything to anybody”.

“What, how will they earn money if they don’t sale” you may ask. Well first they gain trust of people and than simply recommend some product. The best way to gain trust is give them some valuable gift. It may be a mini-course, a short report or some kind of software. You too can do it.

>> I don’t have enough knowledge to create a mini-course or report.

>> I don’t have any software to giveaway.

>> I am not so famous why people will trust me.

>> I can’t do it because I am too young or too old.

>> I missed the right time to enter in Internet marketing.

You may sound like this but there is always a way around what-ever the excuse is. When these famous marketers started, nobody knows them. Today we have a marketer who earned millions in just 19 years of age. So don’t forget “There is always a way.”

So here is a short and simple way to get success:

1. Join list of 5-6 well-known marketers.

The first step is very important. Join mailing list of 5-6 famous marketers and learn what they teach you. If you learn carefully, you’ll come to know that things are always same, the only difference is way of presentation. When you

join some e-courses from famous marketers, you’ll have enough data to compile your own course. I’m not saying that you just copy their course. Grab an Idea from their course and make yours.

2. Search for free software you can giveaway.

You can find thousands of software, ebooks for free online. Just get a few good software or ebooks to offer as incentives to people.

I’ve just discovered breakthrough money-making software. This software generate sale and automatically deliver products just by giving away for free. Get your copy of this amazing software at no cost here:

.ultimatemoneytyphoon.com/umt/

Now offer your mini e-course, report or software to people nd gain their trust. Once you have their trust, you can recommend them new products and earn over and over again. Again don’t try to sell anything to anybody, just give them your recommendation.

I have spent several months reviewing e-books that claim to make you money. Out of the ones I reviewed, only 3 were really true to their word. These 3 are the best and fastest way to make money online.

Below is a list of the 3 e-books I reviewed that will guarantee your success.

My number one pick is Affiliate Cash Vault

This e-book will teach you how to make money through the affiliate programs. You can start earning money in no time. With this package, you don’t have to worry about making a web site of your own, creating your own products, have any stock or inventory on hand, take or ship orders, deal with customers or follow ups on leads, have to work any set hours and or fork over huge investments.

My number two pick is The Ultimate Wealth Package

This package has a little bit of something for everyone. This book shows you how to create affiliate sites and make money right away. It teaches you pay per click money making strategies and simple SEO techniques.

You also get in the package 108 bonus items, which include many items you won’t find anywhere else. You also get a free web site build by one of his designers that would normally cost $400.

My number three pick is Honest Income Program.

This program is what the title says, it’s honest. In this e-book you’ll learn how to make money with 3 systems. The systems are easy to understand and you can start making money right away with them.

The first system you can make $500

The second system you can make $200

The third system you can make $1,200

The best way to make money online is to know where to start and I provided you with a place to start. You can only succeed with the three books I reviewed.

For details please go to my site — Money making online

Internet marketing really is doable! Let me go on to explain that statement.

I have searched for years to find a business I could run from home where no one was looking over my shoulder and all of the decisions were made by me. Corporate America was just not for me. I needed to have a career in a field where I could be a relatively free spirit. Internet marketing has shown me that I can be in total control of my own life.

One of the most important things that you’ll need to succeed at Internet marketing is a mentor.

You’ll need to find a mentor who is able to show you:

• How to build an Internet business from scratch

• How to build a web site

• How to register a domain name

• How to get your web site hosted

• How to advertise

• How to generate traffic to your web site to make money

• The latest trends

• Action plans, blueprints and strategies

• How to develop a mindset for wealth

• Everything it takes to build your business right

Here are a few of the perks of Internet marketing:

• You can create products on your computer, virtually free and sell them for huge profits.

• You can have a business running and making money in one day.

• Once your business is up and running, you can work a couple of hours a day or less

and still make money 24 hours a day.

• No expensive wardrobe. Sweatpants or shorts and a T-shirt will do just fine.

• Save a lot of money on gas.

• You can live anywhere you want as long as you can connect to the Internet.

• Internet marketing is easy to learn.

• Start up costs are extremely low.

• Free or low-cost training on the Internet 24 hours a day, as opposed to going to a

college or technical school.

• Internet marketing can be done on your schedule

• You can make A LOT of money

I am assuming you already have a computer, because you are reading this article. That’s the biggest cost and is also tax deductible. A couple of hundred dollars for advertising, and you will be well on your way to being financially free.

I finally found the right business and the right mentor after years of searching through all the scams and incomplete, hyped up courses. I have learned more in one week with my mentor, than I have in all the years of trying to start a business online by myself. The scary part of this is that it was FREE!

Stop wasting your valuable time, and connect with someone who can teach you what you really need to know about Internet marketing. Do the research! This is working for me, I know it can work for you!

Wishing you all the greatest success,

Sue Edwards

With the exploding numbers of on-line businesses, it is increasingly more difficult, and far more expensive, to market your business effectively on-line. Internet businesses are now turning to the off-line world to advertise. Here is what you can do to market your on-line business, in the off-line world, without going broke.

Off-line marketing consists of print, direct mail and TV/Radio advertising. Although TV and Radio are the most effective means of off-line marketing, they are cost prohibitive for most on-line businesses. So for the purposes of this article, we will concentrate only on Print and Direct Mail.

Print ads include everything from simple black & white flyers, distributed by hand at the mall, to a full-page color ad placed in a magazine. If you are a member of an industry organization, you can advertise in their related industry publications. This is the natural first choice when deciding which magazines or periodicals to advertise in.

When placing print ads, you will need to place the largest ad you can reasonably afford. And you will need to run it consistently over several weeks in order for it to be truly effective. Depending on your type of business, you can place ads in local “Penny Savers” magazines and in local and regional newspapers at fairly reasonable rates.

Additionally, posting or handing out flyers at malls, supermarkets, parking lots, etc. is another surprisingly cost-effective method of offline marketing. For example, if your site targets a certain industry, lets say “Arts & Crafts”, you can hand out flyers at the large retail arts and crafts stores, leaving flyers on customer’s cars in the parking lot.

I think if you operate an Internet home business, unless you have a BIG marketing budget, you should stay away from placing ads in large magazines. Even small industry publications tend to be over-priced, and in order for your ad to be effective, once again, you must be consistent and place ads regularly. Just doing one-shots is really a waste of your money.

Probably the most reasonable and, in my opinion, the most cost-effective means of advertising is Direct Mail Marketing. Direct mail ensures that your message gets directly into the hands of your potential customers. All it takes is a simple post card, with your message, mailed every three months and you’re set.

Now compiling a mailing list to mail to is another story. My suggestion is to join professional organizations in your industry. Almost every industry has some sort of professional organization related to its field.

Most of these organizations publish their own newsletters and magazines and maintain member mailing lists. These lists are usually available in printed format, or online; however, if you want them formatted for a database, you will most likely have to pay a rental or buy fee. If that doesn’t work for you can also purchase mailing lists from independent list brokers.

Once you have your list you simply import it into a database, like Microsoft’s Access, and then you will easily be able to spit out letters and/or labels for your marketing materials and off they go right into the hands of your customers…very effective.

Now the “down side” to direct mail is that it is very labor intensive. Someone has got to lick the stamps, place the mailing labels, sort, print, etc. This is where family comes in handy. Put your kids on the payroll and let the little buggers go to work. If not, there are mailing services available that will handle all of that for you for a fee.

Keep in mind, as with all advertising, statistics show that it generally takes 7-8 times for a customer to be exposed to your message before they decide to take action. So needless to say, be sure your marketing budget allows for a long-term plan that includes multiple exposures.

You will need to stay in your customers face constantly over an extended period of time, no matter what your offline marketing campaign may consist of. And using both the Print Ad and Direct Mail methods is important to your overall marketing success.

“U can do it…just dive into it”

Duh Idiot’s Home Biz Start-Up Guide