My Buy Essay

Posts Tagged ‘yahoo’

So you have a nice looking website, which has good content and is well optimised, however you are looking to earn some additional income from the site. What are the next steps you can take to make this happen? This article gives useful tips and advice, which I hope will answer this question for you.

I have a large number of websites and am eager to learn about the latest website promotion methods, and about ways to increase your websites page rank in google.

One way of earning money from your site is by joining one or more affiliate schemes. Commissions vary, however if you have a high traffic site then you can do very well from these schemes.

Joining a program like google adsense is something which I prefer. This is where google place targeted adverts on your website and basically you earn money when people click on one of the ads. Depending on the website subject matter, these clicks can earn quite a high rate of commission. I had one click, on one of my hair loss websites which earned over ten dollars. This is quite rare and on average you will probably earn about forty cents per click. If you have a large number of content based, useful and interesting websites this can soon add up.

How much you earn will depend on how much time and work you put into each website. In my opinion hard work pays off and even though you may hear about certain ways to cheat the search engines, such as by using hidden pages or by joining a link building scheme, this will in the long term do you more harm than good. The search engines employ some of the top people and they are likely to find you out, ban your website from their engine and you also risk being kicked off the google adsense program altogether.

The hard work I wrote about earlier, is by promoting your website the natural way. I believe the key is to build up the number of backward links your website has, that is basically the number of other websites that link to you. These links should be built gradually and I would certainly not ever purchase a hundred backward links, from for example ebay. Where possible you should try and obtain these links from sites from your own sector or industry.

The best way to increase this number of backward links is by writing articles. You are able to include a link to your website in the article and when other webmasters include your article on their website or blog, this then gives you a one-way link. One-way links are the most powerful form of backward link in the eyes of the search engine.

I have been writing articles for quite a while now and it has proven to easily be, the most useful form of website promotion I have found so far.

Yahoo have now introduced a similar scheme to adsense, which I believe is only currently available in America. I have not yet added these adverts to my websites as I am based in the UK, therefore am unable to comment anymore about them.

In conclusion you are able to earn easy cash from your website/s. The more work you put in, the more you are likely to earn. I always see things in the long term, if I work very hard for a number of years, I will eventually have a few websites with good page rank and that is when I will be able to enjoy the fruits of my labour. In the mean time I will treat any income as a form of pocket money.

I wish you all the success in earning money from your websites and hope this article has helped you on your way.

Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. For some sites, the robot will view all pages, but only add a few to the Yahoo database. For other sites, sub-domain listings actually start disappearing! So, what’s the secret to getting indexed?

Pleasing Yahoo!Slurp

The secret to getting indexed in Yahoo involves constant updates to your site. The updates, however, have to be done on both the site and through Real Simple Syndication (RSS) feeds. Here’s how you go about getting indexed.

The first step is to start a blog for your site. You can build a blog on your site or use a free service. I prefer blogger.com because it is easy to use, but you can use whatever you like. Once you have your blog up, you should make entries that correspond and link to content on your site. For example, I will post this article on my blog, Moshing Search Engines, and link it to the article page on MarketingTitan.com.

To supercharge the impact of the blog, you should also link to a site map on your site. If you don’t have a site map, make one in HTML. The Yahoo robot will definitely follow it and index the pages. Don’t rely on the xml site map strategy Google is promoting.

Once you have the blog up with content posted, you must turn the blog into a real simple syndication feed. Again, you can use your own system. I prefer to use a free service because I really don’t have the time to waste on such things.

Feedburner.com seems to work find and is simple to use. Opening an account with Feedburner is so easy, I am not even going to explain it. At the end of the process, feedburner will kick out the link for your RSS feed. Here’s where the magic begins.

If you have a yahoo email account, you need to access you’re My Yahoo page. If you don’t have an account, get one! Once you are on the My Yahoo page, do the following:

1. Click the “add content” link in the upper left hand under the search box.

2. When the new page opens, click the “Add RSS by URL” link on the right of the “Find Content” search box in the upper section of the page.

3. Enter the exact link provided by Feedburner and click “add.” Do NOT add the url for your blog.

4. Click the “My Yahoo” tab at the top of the page and refresh the page.

At this point, you should see your feed at the bottom of the page. If you don’t, be patient. Yahoo is sometimes slow, so just try it again in an hour or so. When the feed is added, you should see the name of your blog and the title of each post under it. Yahoo can take up to a day to add new posts, so don’t panic if they don’t show up immediately.

Once you’ve completed the above, Yahoo will follow the links in the blog and index the pages on your site. If one of the links goes to a site map, you are in business. As an added bonus, Google will do the same thing. Let’s look at an example.

We are currently building NomadJournalTrips.com, which has been up for about a month. Roughly 10 to 20 pages are being added each day. Nomad Rick’s Ramblings is the blog for the site and the feed is included on four “My Yahoo” pages for various email accounts. Yahoo has indexed 95 pages and is about four days behind the page additions. Google has indexed 151 pages and is adding to the index every day. The blog and RSS feed are solely responsible for getting these pages indexed this quickly.

Depending on the size of your site, the process can take a few days or a couple of weeks. Every time you add new content, slap it into your blog with links. In no time, you will be taming Yahoo!Slurp.

The use of search engines in locating information has become so central to our daily lives that it is hard to imagine a world where one cannot simply “google” driving directions just before heading out to the car. This availability of information, unprecedented in human history, is still a new concept, yet it has revolutionized the way we live, even in our humdrum, day-to-day activities. Need a new recipe in time for dinner? Conduct a search (and forward it to meConductSearch.com!). Forgot your anniversary and need a gift by tomorrow morning? Piece of cake. It’s become second nature to not only snatch instantaneous solutions from the Internet, but to trust that they will be there.

Just because we’ve so readily accepted search doesn’t mean anyone thinks it’s fully developed. I offer only your typical financial headlines: Google does this, Yahoo does that, Exxon searches for oil &ndash everybody searches! Tech advances beget tech advances and search is still a work in progress, a particularly interesting work in progress.

The concept of search need not even be limited to alphabetical means. Microsoft is firing imaginations with image search…for more imagery. Somewhere in Washington State (I think) teams of cyber savants have been taking steps toward incorporating this imagery hunt functionality into the search engine. The goal is to allow users to input an image file as the search parameter in order to return associated image results.

While the technical process admittedly remains mysterious to those of us not actually working on it, its aim of a searchable database free from the ambiguity of language is a beautiful notion, even if it’s not the end all of search itself.

Let’s say that you were interested in researching a fancy home furnishing company called “Hammer and Co.”. You’d open up your web browser and enter the name in the search bar on Google, right? Your Search Engine Result Pages (SERP) will show hundreds of results…M.C. Hammer, tools, and the like. There will be some, if not lots of, sifting to do. But, were you able to input an image of Hammer & Son’s distinctive purple tulip logo in the search field, you

may get a glimpse of Hammer’s lovely wormwood designs. Heavenly.

Engines utilizing “image search” will distinguish content, spatial qualities, pixel dimensions and placement, the size of images, and various other factors in its comparison. While the technology is not quite ready to be unveiled for general use, Microsoft’s purchase of Vexcel, a specialist in imagery, remote sensing and “photogrammetry” does bolster support for the theory that we are not far off from being able to take a photo of a stranger with a camera-phone and running an internet-wide search for that person instantly.

It seems the internet cannot be further leveraged to the end of radical technological advancement and social change, it is. Web 2.0 expands infinitely outward into a world of possibilities that need only be imagined to become true.

Damian Verutes

Marketing Analyst

MarketingConductSearch.com

ConductSearch.com

The Pay for Performance or P4P was originally invented by Overture. Overture observed that the internet was growing into a unique kind of shopping mall, where people could shop conveniently and easily and that advertising was gaining grounds on the internet. But now, Overture has been taken over by Yahoo and hence popularly known as Yahoo.

A visible and popular website attracts more and more people. It provides ads in other sites that link to a particular site can direct potential consumers and customers to that site thus increasing traffic and sales in that website. Yahoo provides a service using which it is possible to show ads kept in their websites when people input certain keywords.

Using Yahoo services, any willing website can have their traffic increased by utilizing the same. When more and more people become aware of your site, the traffic to your website would automatically increase. This in turn would increase the chance of people viewing your pages and products. Even if a small fraction of those people actually buy your products; that would still mean a substantial figure for you and your company.

It is the goal of every internet based company to get a high volume of potential consumers to their website. To accomplish this, the companies try a handful of methods to make their website more and more popular and make the people all over know about the existence of their services.

Yahoo/Overture is very similar to Google’s Adwords. Both of them use the same principle in showing ads according to keyword or keyword phrase searches. Whenever someone types in a phrase or a keyword in their search engine, the result page shows the usual results and along with it, shows the ads matching the search criteria on the right side of the same page. These ads in turn link to the websites of the respective companies.

As an example, let us consider that you run a car parts retail/wholesale site and you have chosen for Yahoo/Overture services, choosing some keywords that can trigger your ad to be displayed. Then, if somebody searches for Honda Accord, your ad might show up if you have designated that as one of your keywords. Using this system, you don’t even need to optimize your website with Search Engine Optimization methods and techniques.

With some labor and work, you can make your site one of the high ranking sites per keyword search and you would have the chance of your site being displayed on the top of the list or at least, on the first page of a search result, thus increasing your chance of people clicking on your links. This is a fast way to have traffic and visitors to your website.

However, remember that this service is not free. There are different ways in which Yahoo/Overture might charge you. They could charge in the number of keywords or keyword phrases your as uses or in the number of times your ad gets clicked on. Similar services might offer other features like having your ad show up on some third party sites, besides showing it on the search result page. You should look out for those.

Some third party supports placing ads that have similar content to that of the site. The more sites your ads are shown, the more is the chance of getting visitors to your site, especially, if the site where your ad is shown is a popular website.

With the internet being the largest network and still growing and which has shrunken the whole world into a global village, with online businesses mushrooming, it is high time to start advertising and surge ahead in this rat race of getting visitors to your site. Yahoo/Overture is a great place to make a start. There are many who have used Yahoo/Overture and have had great success. It is a market strategy which will direct swarming traffic to your site and that in turn will boost your sales and result in profit.

Often it is seen that to make money, you require money. But by using services like Yahoo/Overture and other such types of low cost or free market strategies, it is often possible to get overwhelming results faster and on a big scale. Many of the online companies have learned this fact the hard way. Your company should, however, not be one of them.

To stay relevant or even solvent, a company must keep itself informed. That’s why research, of both the in-house and outsourced varieties, is essential. At ConductSearch.com keeping tabs on who’s doing what in the marketplace is key to our success, and it doesn’t matter whether our information comes via mailman or email – at the end of the day, it’s still content, right? Recently, I happened to come upon the work of a reliable investment banking firm that specializes in Chinese tech research, New York Global Securities. I learned that New York Global thinks as highly of search advertising’s positioning in China as I do of it was here in America. They initiated coverage of a major Chinese Search Engine, Baidu (which translates to “a hundred times”), with a “Buy” rating.

Funny enough, ConductSearch.com and Baidu, the Chinese search giant, have something in common. But what, you ask? Baidu is based in mainland China (we’re not quite there, yet) and has little American presence. Yet, both companies, one small, one large, and on opposite sides of the earth, share a sentiment associated with search advertising – a sentiment shared by search advertisers all over the earth &ndash namely, that there’s still brilliant opportunities in the field. As players in search advertising, no matter what the size or where we are, we must avail ourselves to these favorable conditions.

We’re no GE, but we’ve got exclusive search technology surpassed by none, while Baidu, an indexer of 700 million pages, is located in a country that didn’t even have Internet access only 7-8 years ago. Incredible, sure, but these are hardly unique success stories in the field.

One great aspect of search is that as it evolves, advertisers grow increasingly aware of its effectiveness. This makes the task of selling the revolutionary concept much less difficult, and industry forecasts indicate this advertiser confidence with predictions of continued search advertising growth through at least 2010. Advertisers simply can’t get enough of measurable, targeted end-users.

According to Andrew Collier, New York Global’s analyst who’s recommending Baidu, the Chinese populace is even more receptive to Baidu’s relevant advertising than would be Westerners since existing Chinese advertising channels (that’s print, TV, and radio) are relatively weak.

So enticing is China’s advertising landscape for the accommodating platform of search, that Yahoo and, as of last January, Google, have launched Chinese versions of their popular search engines themselves. Baidu is sure to meet some stiff competition from Google.cn. Says New York Global’s Andrew Collier: “search is one of the best advertising models for the Chinese market because of its ability to target a specific customer base.” Do no evil and do much business, right Google?

In the meantime Baidu, with a 50% share of the Chinese search market, is reaching targeted customer bases within China. Search, by its flexible nature, adapts well to that frenzied economy. Massive ramp ups in Internet connectivity has been all the impetus needed. New York Global rates Baidu (BIDU) with a “buy” recommendation largely due to its positioning as a provider of this highly effective search advertising platform.

The deep reach that search advertising provides Baidu in connecting with Chinese Internet users contrasts greatly with the Chinese Internet Portals whose total end user numbers are still too small to deliver mass goods to large audiences through banner ads and the like. So, too, is this a problem with traditional media, where government ownership is essentially a monopoly, thus preventing a healthy advertising environment. In China, Internet search marketing shines brightest in a sky of less than stellar advertising opportunities.

Maybe I’m biased, but I believe it’s the best means here in America, too. Domestically, my company or yours might not have 50% of the search market, but, like any firm involved with search, we do have the same wind of opportunity blowing at our backs as Baidu.

Jeff Conduct

Director of Marketing

ConductSearch.com

.conductsearch.com

marketingconductsearch.com

If your business is focused on a very particular, small market, you are going to love search engines. The more focused you are, the easier it is to win on the engines.

Search Engines and Small Markets

Once you have identified a small market and built a site, you need to start thinking about Internet marketing. Search engines present the best marketing platform on a dollar for dollar basis. There are two specific ways to go about the process.

Pay-per-click advertising on search engines is a great way to immediately reach your target audience. Google Adwords and Overture represent the two best ppc platforms. Place ads using these two platforms and the ads will appear on the search results for Google, Yahoo, MSN, AOL and a host of other search engines.

The second platform for getting in front of your market on the search engines is search engine optimization, better known as seo. The goal in seo is to identify the keyword phrases your prospects are using to find things. You then try to get your site ranked in the top three or four positions when the relevant search engines return results for any of the searches. The upside of seo is you don’t pay for advertising and rankings tend to stay high once you achieve them. The downside is it can take a couple of months before you appear high in MSN rankings and up to a year or longer on Google.

Regardless of the approach you take on the search engines, your focus on a small market gives you a huge advantage. By focusing on a lucrative, defined area of the Internet, you have limited the number of competitors you must take on. It is far easier and cheaper to market to “San Diego Mortgage Loans” than going after “Mortgage Loans.” The first phrase has a limited number of competitors while the second phrase is contested by huge sites with lots of advertising dollars. To this end, make sure you stick to your area when pursuing your marketing. If you offer services in a location, only advertise for keywords incorporating that location. Having a person three states over call you is just a waste of time.

Advertising for small, defined markets on the search engines is inexpensive compared to general markets. It is also easier and quicker to get seo listings.

With its global audience, the Internet provides a unique revenue generation platform with search engines. This is where your business will be made or thrown on the refuse pile.

Marketing on Search Engines &ndash Getting the Biggest Bang for Your Buck

Search engines are similar to the streets of a major city. Some search engines represent the major avenues where people congregate while others are more similar to back alleys where almost nobody goes or at least not the kind of people you want to meet in…a dark alley.

Cutting to the chase, your traffic generation efforts should focus on Google, Yahoo and MSN. These three search engines control the vast majority of traffic on the Internet. Not only do lots of people uses them to find things, the big three provide search results to many other search engines as well. For instance, Google supplies ads and search results for AOL. Dogpile compiles the various search results from the big three in its listings. Alta Vista uses Yahoo search results. This scenario is so expansive that the big three search engines are simply the only way to go. This means you need to focus on them to the exclusion of others.

When you focus on these sites, two approaches can be taken &ndash pay-per-click advertising and search engine optimization. Other forms of search engine marketing, such as banner ads, produce poor results and should be avoided. Let’s take a closer look at the big two.

Pay-per-click advertising [ppc] is platform whereby you pay for placement on a search engine. The two major ppc platforms are Overture and Google Adwords. Overture places ads on the Yahoo and MSN search engines. Google Adwords places ads on Google and AOL search results. Both platforms place ads on other search engines and sites, so you will see your listings appearing everywhere.

The advantage of PPC advertising is you get immediate traffic for your site. You can use the traffic to test the content on the site and whether visitors convert into paying customers. The downside is you are paying for traffic, which means you must pay close attention to your return on investment. All and all, PPC advertising should be used at the outset of a marketing campaign while you wait for optimized pages to get natural rankings.

Search engine optimization [seo] is by far the most effective way to go on the big three. Once you obtain top three rankings for a keyword, you receive more traffic than you would from ppc and it is all free! This does wonders for your profitability. If you can figure out seo on your own, your cost of marketing should eventually become your time and a few dollars a month for tools. This results in obscenely high profits margins. If you prefer to use a seo firm, your costs are going to go up significantly. Once the free traffic starts rolling in, however, you should get an excellent return on investment.

The downside to seo is it takes a lot of time and work. You can expect to wait up to a year for top Google rankings, although Yahoo and MSN rankings will appear much sooner. In light of this waiting period, PPC advertising is a must at the outset of a search engine marketing campaign.

Internet marketing is a fairly simple game. Focus on the big three search engines with a combination of ppc and seo efforts. Stick to these two and you should see good results.

Yo, Santa! How’s it going in the great white north? Seeing as it tis’ the season, here is my letter about what I want for Christmas.

Been Good

Santa, I know you do that whole good versus bad thing. I promise I’ve been a good internet marketer this year. I haven’t spammed the search engines with mirror sites, link farm purchases or little tricks to tweak your friends at Google. Now, while I’ve been good, I would like a few bad things for Christmas. No ponies here, I want the good stuff.

Dear Santa, I want:

1. A lump of coal to be given to the bad person or persons at Yahoo who’ve been deleting my pages from their search engine results.

2. A lump of coal to the same people at Yahoo who came up with the Site Match nonsense. Feel free to let the reindeer relieve themselves while on the roofs of these peoples’ homes.

3. To meet a person from Google who handles the ranking updates in a bar late at night after they’ve been drinking for four or five hours. I only need 15 minutes. Pleeeeasssee! I’ve been so good.

4. Five minutes in the Ultimate Fighting Octagon with Bill Gates.

5. A few hours with your list of bad people who will get coal for the holidays. Don’t worry, I can figure out which ones are fraudulently clicking my PPC ads.

6. Please send the Santa virus to the people who keep sending me the phishing Pay Pal emails.

7. Same thing for the bad boys and girls sending me pharmaceutical spam.

8. The opportunity to beat each dmoz volunteer editor over the head with my keyboard just once. Okay, maybe twice.

Now I realize you are a master of being subtle. When I visited you at the mall, you acted like I was a lunatic and you didn’t know what I was talking about. I really didn’t appreciate you calling security and the FBI, but I guess everybody has a bad day. I’m sure I can count on you to come through this year.

Oh, I forgot something. Angelina Jolie. Definitely Angelina Jolie. Leave her short dork boyfriend at home.

Now that isn’t too much to ask is it? Is it?